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Craft.io Reviews & Product Details

Craft.io Overview

What is Craft.io?

Craft.io is an award-winning product management platform enterprises trust to build great digital products with confidence. Thousands of product professionals from companies such as Kimberly-Clark, Marks & Spencer, Quickbase, SAP, Cisco, and Dun & Bradstreet, use Craft.io to manage the entire product management life cycle, make smart product decisions, align their teams, and tell a compelling product story. Craft.io provides a single source of product truth in a collaborative workspace where product teams can develop strategies, prioritize work, monitor progress, and share the right details with each stakeholder. Also, product teams can use Craft.io’s integrations with dev tools like Jira and Azure DevOps to sync progress on tactical tasks with strategic roadmaps. The platform’s unique Guru layer includes best practices to help product professionals boost skills, standardize processes, and create company alignment. Also, Craft.io allows flexible and customized visualization of product roadmaps to share just the relevant information with each stakeholder. Follow Craft.io in social media: Twitter - https://twitter.com/createwithcraft Facebook - https://www.facebook.com/CreateWithCraft/ LinkedIn - https://www.linkedin.com/company/craft.io YouTube - https://www.youtube.com/channel/UCG9XyoGHul4WSPXhlu7tUMA Instagram - https://www.instagram.com/createwithcraft/

Craft.io Details
Product Website
Languages Supported
English
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Product Description

Craft.io is an agile product management tool designed to provide users with a clear understanding of what their product is and where it is going.

How do you position yourself against your competitors?

While many product-management solutions are designed to help Product-Managers improve specific aspects of their work. Craft.io provides an all-in-one solution with everything an organization needs to create a centralized source of product truth for frictionless collaboration and control.

Including:

• An intuitive data model:
4-levels data hierarchy that seamlessly sync with Jira.
• Ease of use:
Craft.io’s UX/UI is super clear and friendly
• The Guru layer:
A collection of best-practice templates to help Product-Managers effortlessly apply proven best practices with just a click-of-a-button.
• Excel-like UX:
Excel-like table functionality to view, sort, and edit items properties directly in tables, create prioritization and apply capacity planning frameworks with custom formulas.
• Product Portfolio Management:
Easily manage multiple product-lines and initiatives to maximize performance and achieve strategic objectives.
• Flexible data visualization and roadmapping:
Slice & dice your data to create tailored, up-to-date roadmaps that seamlessly connect strategy to features and tell a compelling product story.


Seller Details
Seller
Craft.io
Company Website
Year Founded
2015
HQ Location
Tel Aviv, Tel Aviv
Twitter
@CreateWithCraft
1,405 Twitter followers
LinkedIn® Page
www.linkedin.com
28 employees on LinkedIn®
Description

Craft.io is an award-winning product management platform enterprises trust to build great digital products with confidence. Thousands of product professionals from companies such as Kimberly-Clark, Marks & Spencer, SAP, Cisco, and Fannie Mae, use Craft.io to manage the entire product management life cycle, make smart product decisions, align their teams, and tell a compelling product story.


Tatiana K.
TK
Overview Provided by:

Recent Craft.io Reviews

NV
Nancy V.Enterprise (> 1000 emp.)
5.0 out of 5
"Amazing onboarding experience - Thank you!"
The onboarding experience was awesome and a new standard. One of the reasons we have struggled in the past with product management tools are getti...
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Good"
User experience is easy and straightforward
Anastasiia M.
AM
Anastasiia M.Mid-Market (51-1000 emp.)
5.0 out of 5
"When you’re looking for tools that help improve team processes and make things easier it is solution"
Ease of Use Rapid support new frequent features
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0 people requested security information

Craft.io Media

Craft.io Demo - Product Roadmap
Create amazing visual product roadmaps. Share it with your teams and stakeholders
Craft.io Demo - Prioritization
Leverage built-in prioritization best practices such as RICE, MoSCoW, WSJF, and many others.
Craft.io Demo - Feedback Portal
Collect and consolidate ideas. Capture user feedback to create better product
Craft.io Demo - Product Backlog
Build, view, and organize your product backlog using a logical hierarchy—and connect it to your roadmap.
Craft.io Demo - Release Timeline
Plan sprints and releases in a few clicks
Craft.io Demo - Capacity Planning
Simulate how adjusting various resources will affect capacity, without changing the live roadmap.
Play Craft.io Video

Official Downloads

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Have you used Craft.io before?
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70 Craft.io Reviews

4.5 out of 5
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70 Craft.io Reviews
4.5 out of 5
70 Craft.io Reviews
4.5 out of 5

Craft.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Craft.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
DT
Senior Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Craft.io?

I've been using Craft on a daily basis for the past few months.

Supports simple to quite complex projects, that span across business segments.

Very easy to add new fields and shape the data the way you want them

Very easy to create new views and slice & dice the data in multiple ways

UI is easy to understand and navigate

Has improved the way we manage the backlog, prioritize items, prepare the committed and uncommited roadmap and have a consolidated view across all our business segments.

Bidirectional Jira integration, that can work across different Jira Projects.

Implementation was been straight forward from Craft's side. Delays were due to us having to re-think our processes and align with best practices

The customer success team have been absolutely fabulous so far, going the extra mile on many occasions.

Also Craft have been very responsive in our requests for new features / enhancements. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

I would not say I dislike the following items, but mostly that they could be improved in future versions:

- Sorting on multiple fields in a table view

- Making custom-fields mandatory

- Searching data across custom fields in a table view

- Prohibiting the deletion of items, once they have been synced to Jira

- Alerting Product Managers on specific events (for example when a date slips)

- Workflows for effort approval Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft is here to

- act as the single source of truth for all Product Management tasks (backlog, prioritization, roadmaps, specifications, aligning work with the company strategy)

- make it easy to create and share a common view of the roadmap, targeted at different audiences (internal / external) and presented at different levels of detail (high-level Initiatives, Solutions, Features)

- collect Feedback from various teams and tie it to new Product features

Craft is helping the entiere organization, to instantly have a clear view on what we are building and why. Review collected by and hosted on G2.com.

CP
Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Craft.io?

I was able to give a lot of visibility to my direction on the roadmap of our product, the tool is simple, integrates with our development system, avoiding rework, I am loving using it. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The only point that could improve is the language, both the tool and the videos and documentation are in English, it would be interesting if it were in Portuguese. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Roadmap management and visibility for the direction. Previously, all management and reporting were done in spreadsheets, now everything is located in the tool, I just send a link to everyone and they get a simple and quick view of everything we have planned, what we are executing, etc. Review collected by and hosted on G2.com.

Bilal S.
BS
Senior Technical Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Craft.io?

Great interface, ease of use.

An integrated solution with feedback portal that can directly feed into the product backlog.

A very robust integration with Jira, with ability to work with Jira customizations.

Release planning and tracking capacbilities are very effective.

Support is always there with both training and resolving complex issues. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Need more flexibility to deal with backlog hierarchy. Some tools like Jira can't fully align with Craft's Product->Epic->Feature->Task hierarchy. This requires some workarounds to make things work.

Need a better way or tools for customers to self-resolve integration issues with external tools. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft has streamlined our feedback collection and review process which is crucial for our product development.

Craft has also enabled to plan our releases more effectively by allowing to put it all on a timeline which can be visualized easily.

Craft has helped to organzie our backlog in a logical structure that helps to visualize the product in terms of multiple business services that we provide. Review collected by and hosted on G2.com.

NV
Senior Product Owner
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Craft.io?

The onboarding experience was awesome and a new standard. One of the reasons we have struggled in the past with product management tools are getting out of the tool what we need with little or no guidance and working with Craft has been the complete opposite experience. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Nothing so far, the one piece of feedback I provided already had a solution! Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Allowing us to manage and provide views at different altitudes for different audiences Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Craft.io?

We have been using Craft.io for several months now, and it has completely transformed how my team and I manage our product development process.

Craft.io’s interface is incredibly intuitive and user-friendly. The learning curve was minimal, allowing my team to get up to speed quickly. The drag-and-drop functionality, clean design, and well-organized menus make navigating the platform a breeze.

They provide top-notch customer support. Whenever we have questions or need assistance, the support team has been responsive and helpful, ensuring that any issues are resolved promptly.

Craft.io continually updates and improves its platform, regularly rolling out new features and enhancements based on user feedback. This commitment to continuous improvement reassures us that we are using a tool that evolves with the industry’s best practices.

In summary, Craft.io has significantly improved our product management efficiency and collaboration. It is powerful, user-friendly, easy to implement, and integrated while offering a feature-rich platform that I would highly recommend to any product development team looking to streamline their workflow and enhance their strategic planning. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

There isn't a way to make fields required. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft.io provides powerful backlog management and roadmapping tools that help teams organize and prioritize tasks efficiently. Visualizations like Kanban boards and timelines make planning, tracking progress easier, and adjusting priorities as needed.

It enhances collaboration with real-time updates, collaborative editing, and contextual communication tools. The platform allows team members to comment, mention, and discuss tasks directly within the context of their work, fostering better communication and teamwork. Review collected by and hosted on G2.com.

Anastasiia M.
AM
Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Craft.io?

Ease of Use

Rapid support

new frequent features Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

price

time for implementation

no autoexport from current tools Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

don' need to to have 5+ tools for product's and teams' processes Review collected by and hosted on G2.com.

Dean P.
DP
Director of Product
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about Craft.io?

It's easy to use and intuitive. The two-way integration to JIRA means that it can act as an interface, and all of your product management activities, such as road paving, ideation, and prioritisation, can be done on craft with data being fed directly from JIRA.

There is no single way to use it, and you can tailor the tool to your systems and processes.

There is also a capacity planner, which has become a game changer for us in terms of planning complex Epics with multiple user stories across different teams confidently far into the future.

The tool is also customisable, so you can change terms, add your own fields, etc.

The best feature is the ability to create a single roadmap, but instantly change the view for your audience. For example, being in a B2B service, I can show the roadmap across all teams, but then instantly switch the view to show single clients roadmaps.

I've used craft in two companies now and introduced the tool both times. The service and level of attention of their support management are second to none.I'll be using craft long into he future. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Not had any issues with craft. Sometimes you can sync too much and it slows it down, but there are configurations and settings for that Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

A clear understanding of the Product cycle and capacity planning. Moving certain processes into the tool, such as prioritization makes them a lot more efficient. Review collected by and hosted on G2.com.

RK
Head of Product
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Craft.io?

Simple and easy to use interface that integrates well with other tools such as Jira. Great roadmap functionality that makes it easier to track and share key product items.

Getting feedback from real users and being able to track them through prioritisation, problem definition and onwards to development is very valuable. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

A fair bit of effort needed to get going and integrations set up for the first time Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Collating and centralizing real user feedback all in one place really helps us to engage with our users and then act on the feedback, ultimately helping us deliver better solutions for our customers. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Craft.io?

Craft.io offers the necessary toolset for Product (management) teams in combination with other project management software. It is easy-to-use and can make work more transparent and efficient. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The integration with mass file uploads is limited and so are the 3rd party integrations.

There are howerver free or almost free alternatives to Craft, so smaller product teams cannot really justify the price. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

An easy tool to oversee internal and external stakeholder product feedback and construct roadmap. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Craft.io?

The fact that best practices are built in and easily available Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It could be more flexible as it sometimes has limits to what I would like to don Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Going to market fast with new products and products updates Review collected by and hosted on G2.com.