cosmos Reviews & Product Details

cosmos™ is far more than another strategy or OKR tool. It makes visible how every single initiative connects to our overarching goals, and that's exactly what we were missing.

What makes cosmos™ particularly strong is the clear connection between vision, goals, initiatives, and outcomes. Strategy doesn't stay on the PowerPoint level, it becomes operationally tangible. Teams finally understand why they're doing something, not just what. This creates focus, better prioritization, and significantly less actionism.

Progress and goal achievement become transparent and discussions are finally based on facts, not gut feeling. You notice quickly when goals are fuzzy or initiatives aren't properly set up. That can be uncomfortable. It's also extremely valuable.

The interface is intuitive and logically structured, even for stakeholders without a strategy or controlling background. At the same time, the system is deep enough to map complex organizational structures accurately.

Bottom line: cosmos™ is not a tool for cosmetics or status updates or another dashboard tool, it's for organizations that actually want to plan, structure and execute their whole growth strategy in one system. Anyone looking for transparency, alignment, and measurable impact will find an extremely strong solution here. Clear recommendation for everyone who takes strategy seriously. Added bonus: the great team behind it. Review collected by and hosted on G2.com.

Even when technical issues come up, they’re resolved quickly. Features that are missing or could be improved tend to get implemented either right away or within a short time. At times, they even come up with a solution to a problem you’ve only just discovered. Review collected by and hosted on G2.com.

1) The journey display is simply brilliant – you can see immediately where there are breaks. 2) The OKR updates are perfect for keeping everyone in management/shareholders in the loop. Even without long meetings. 3) With the Sharing Links, we share all strategic information + briefings with our external partners at the touch of a button. Review collected by and hosted on G2.com.

I would like to see AI being used even more for recommendations. All the strategic data is available. It would be great to have specific suggestions on how we could improve our touchpoints or the structure of our strategy. Review collected by and hosted on G2.com.

What I like most is that it finally brings all our planning into one place. Before, every team worked with its own documents, its own ideas, and honestly its own assumptions. Now everyone sees how their work connects to the bigger goal. That alone reduced a lot of back-and-forth and made it much easier to move projects forward.

On top of that, having regular weekly sessions with a one of the specialists has been extremely helpful. The support didn’t just speed up the initial setup – it also helps us stay on track in our daily work. Whenever we get stuck or drift off course, those weekly check-ins bring us right back to what matters. Review collected by and hosted on G2.com.

For positioning and personas, I’d love to upload existing PDFs instead of typing everything in again. That would save a lot of time. Review collected by and hosted on G2.com.

On paper, our strategy always looked great. But once the day-to-day-work started, the strategy disappeared somewhere in a folder, and we fell back into old patterns again. cosmos is the first tool that actually keeps us consistent. The whole structure of the platform keeps pulling you back to the target group. Every step in the journey chain points to the main goal, so you can’t really ignore it even if you try. It finally feels like our strategy and our daily work are connected.

And: also our personas don’t disappear in old folder anymore. They’re part of our actual workflow. We update them, check them, and use them to see if our channels still make sense for the audience. Review collected by and hosted on G2.com.

It would help if the AI could check automatically whether all persona touchpoints are being used. Also, having built-in ways to validate personas directly in the app – for example, creating a quick survey from inside cosmos™ – would make the process much easier. Review collected by and hosted on G2.com.

The biggest lever for us is that we have finally created a single source of truth across all teams and departments. Everyone knows the current status and has an overview of all activities and goals we are pursuing at all times. No more departmental thinking, but everyone contributing along the chain to the overall business goal. Review collected by and hosted on G2.com.

We want to set up multiple projects for different teams and have the ability to view all of them together in a single global overview, such as a management summary. At the moment this is not possible Review collected by and hosted on G2.com.

Our team is far better aligned since we started using cosmos™. As a management board, we can instantly see where the team stands and make decisions much faster. We use cosmos™ on two levels: I have a clean management summary to check progress quickly, and the team works with a more detailed view to identify where execution is stuck. From a leadership perspective, it’s an excellent tool to understand how our yearly strategy is being implemented operationally and where we need to adjust. Review collected by and hosted on G2.com.

There’s some setup effort for the team in the beginning until everything is structured properly, but once the structure is in place, it pays off quickly. Review collected by and hosted on G2.com.

With cosmos, we were able to map all touchpoints and activities along the customer journey and, more importantly, visualize their connections. It gave us an entirely new level of understanding of how efforts contribute to ROI. It sounds simple, but we hadn't done it so consistently before. We initially only used it for marketing activities and now want ot extend it to other departments. Review collected by and hosted on G2.com.

It “forces” you to align everything with one central goal. Sometimes we also have several goals to achieve. We currently solve this with so-called key events, which we then add before the central goal. Review collected by and hosted on G2.com.

We have been talking about working in a truly customer-centric way for years. With cosmos, we have finally achieved this. Our data is now mapped in a workflow that is geared towards the target group. This forces us to challenge every activity: what does it do for the customer, and what does it do for our goal? At the same time, we save time because reports and briefings can be created directly from cosmos. Review collected by and hosted on G2.com.

Sometimes, when entering data, you get an error message but no direct feedback about what exactly the problem is. It would be easier if you received the message directly and didn't have to search for the error yourself. Customer support was quick to help with this. But I would rather solve it myself. Review collected by and hosted on G2.com.

The tool finally gives us one source of truth across the entire organisation. Everyone sees the real status, the priorities, and the impact of ongoing activities. That alignment removes friction. It keeps every team focused on the goal instead of defending its own agenda. It is the first time strategy, execution, and data feel connected in one system. Review collected by and hosted on G2.com.

It would be even better if KPIs could support formulas to calculate combined results directly in the platform. Review collected by and hosted on G2.com.

The best thing, in my opinion, is that you can really see what influences the overall goal. I always thought that Meta would generate the most value for our customers, but cosmos has made it clear which KPIs we really need to look at in the flood of data. That has led to some real eye-opening moments. We used to focus solely on traffic, the more the better. But if that doesn't result in sales or purchases, it's all for nothing and we're just burning through our budget. The cosmos display is very clear. Customers, teams and management can quickly see where we stand. The progress bars provide a quick overview thanks to the colours. Review collected by and hosted on G2.com.

Currently, I can only see KPIs per touchpoint. To make it complete, it would be valuable to also include budgets so that I can see ROI or ROAS, for example. Then everything would really be integrated into this tool. Review collected by and hosted on G2.com.