--- title: Cognism Reviews meta_title: Cognism Reviews, Features, and Pricing 2024 meta_description: Learn more about Cognism features and pricing through reviews from real, verified G2 users. aggregate_rating: rating_value: 4.5 review_count: 1347 scale: '5' date_modified: '2026-07-12' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Cognism Reviews **Vendor:** Cognism **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,347 ## About Cognism Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting. ## Cognism Pros & Cons **What users like:** - Users appreciate the **ease of use** of Cognism, making data retrieval quick and intuitive for everyone. (199 reviews) - Users value the **high-quality, verified contact data** from Cognism, enhancing outreach success and call management. (178 reviews) - Users value the **high data accuracy** of Cognism, enhancing their ability to find reliable contact information easily. (159 reviews) - Users value the **ease of use** of Cognism, which simplifies lead generation and ensures reliable contact data. (121 reviews) - Users appreciate the **time-saving features** of Cognism, enhancing productivity and streamlining the outreach process significantly. (103 reviews) - Users value the **accuracy** of Cognism's data, significantly improving trust and efficiency in their outreach efforts. (100 reviews) - Users appreciate the **seamless integrations** of Cognism, enhancing productivity and simplifying data management within teams. (88 reviews) - Efficiency (86 reviews) - CRM Integration (77 reviews) - Accuracy of Information (73 reviews) **What users dislike:** - Users face challenges with **inaccurate data** as company names and contact details often lead to ineffective outreach. (91 reviews) - Users find the **incorrect numbers** in Cognism to occasionally hinder their lead generation efforts and data accuracy. (59 reviews) - Users find the **outdated contacts** challenging, as inaccuracies in data lead to frustrations in communication. (57 reviews) - Users report **incorrect information** in Cognism's data, with unreliable metrics affecting overall trust and usability. (53 reviews) - Users experience **limited contacts** and coverage issues, particularly for smaller companies in niche B2B sectors. (51 reviews) - Users experience **missing information** occasionally, with some contacts' details unavailable and slow-loading features affecting usability. (48 reviews) - Data Quality (46 reviews) - Users express concern over **outdated data** , noting issues with incorrect and old numbers affecting their experience. (46 reviews) - Users have noted **outdated information** in Cognism, particularly regarding roles and companies in specific industries. (44 reviews) - Limited Contact Information (39 reviews) ## Cognism Reviews ### 1. The Prospect Tool you would most appreciate: easy, intuitive, complete **Rating:** 4.0/5.0 stars **Reviewed by:** Laura C. | Marketing Manager South Europe, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Cognism?** This platform is very easy to use and highly intuitive. I can conduct detailed research within minutes, and it conveniently generates data lists in CSV format. I also appreciate its integration with the CRM, specifically Salesforce, which allows me to exclude existing customers from the data. The customer support team is very accessible and was able to help me resolve login issues within just a few hours. I use it twice a week. I was easily onboarded with 1 hour training. **What do you dislike about Cognism?** I believe there needs to be greater clarity and more tools regarding data usage. Although they state that they are GDPR compliant, they do not offer any clear, GDPR-friendly methods for reaching customers. It would be helpful if they provided a third-party data agreement for specific contacts. Additionally, I find that the drop-down menu in the prospector can be somewhat challenging to navigate at times. **What problems is Cognism solving and how is that benefiting you?** It helps me discover new contacts and update the information for existing accounts in our CRM. Additionally, I find it useful for creating target audiences for social media campaigns. ### 2. Super User-Friendly Prospecting with High Email Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Cognism?** The view is super easy friendly compared to other tools I've used. This is really important to me when I'm trying to quickly prospect. I'd say the emails have about a 90% success which again is better than anything I've used before. **What do you dislike about Cognism?** Would be more convenient to have an option to copy and paste an idividuals linkedin URL into the search bar rather than through the plugin. The Turnovers are also extremely off creating more admin for me. **What problems is Cognism solving and how is that benefiting you?** Providing really accurate information and allowing me to get details quickly and efficiently. it's also useful to have the titles of the individuals and have it in order of hierarchy. ### 3. Effortless Contact Search, Needs Improved Regional Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan P. | National Business Development Manager **Reviewed Date:** December 09, 2025 **What do you like best about Cognism?** I find it particularly useful that I can search by industry, and being able to filter by region is especially helpful with my job. This combination of features allows me to focus on particular regions one at a time, which is great when I'm cold calling. For example, I can look for law firms in Edinburgh, and Cognism lets me narrow down my search and minimize unusual results. The initial setup of Cognism was really easy, without any issues, so I was up and running with it in a day or two. **What do you dislike about Cognism?** I think that it struggles with Scotland in particular. It doesn't allow me to segment that out as a separate nation within The UK. Also, it's very biased in favor of large enterprise organizations. Whenever you're trying to find sort of medium to large companies, it can sometimes prove a bit more laborious to dig through the results. We could do with more specificity as well whenever it comes to breaking down the different industries and categorizations for The UK versus some of the US and the very tech-based terminology that's currently used in the system. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to find contact details of key individuals in organizations. It helps me get email addresses and mobile numbers that aren't public. Searching by industry and filtering by region is really helpful, especially for narrowing down my search for specific needs like law firms in Edinburgh. ### 4. Valuable Features with Data Quality Concerns **Rating:** 3.0/5.0 stars **Reviewed by:** Simon S. | Senior Account Executive - New Business **Reviewed Date:** December 17, 2025 **What do you like best about Cognism?** I use Cognism to search for contact data on leads, which helps me inform them about the products I represent at my company. I appreciate its capabilities like accessing contact details, the prospector, and the company summary. The contact details feature allows me to call or email leads directly. I find the prospector valuable for finding potential clients based on specific parameters like company size, growth rate, and key contacts. The company summary helps me quickly determine if a company fits my ideal customer profile. Additionally, I found the initial setup of Cognism easy. **What do you dislike about Cognism?** I don't like that Cognism's data quality is not uniform in every market. It lacks reliable data in my market, Spain. Many emails that appear as verified are wrong. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to access contact data, make calls or emails, and identify potential clients with features like prospector and company summaries. ### 5. Invaluable Tool for Seamless Contact Data Retrieval **Rating:** 4.5/5.0 stars **Reviewed by:** Max F. | Sales Operations **Reviewed Date:** December 04, 2025 **What do you like best about Cognism?** I really appreciate Cognism's integration capabilities, especially with LinkedIn. Once we've identified a target merchant, we can easily find the right decision maker and instantly pull up any contact details using the Cognism Chrome Store web app. It enables us to enroll them in outbound sequences seamlessly, which is incredibly efficient. The Chrome add-in is especially amazing because it allows for direct exporting into our CRM, which streamlines setting up workflows to enroll prospects in different sequences. Additionally, the ease of setup is remarkable. It's very intuitive, requiring only simple training, and the integration with our CRM is straightforward. Overall, Cognism provides invaluable live contact data that is seamlessly accessed, making it much better than purchasing static data sets. It's the best database I've encountered, contributing to a high likelihood of recommending it to others, as it's truly invaluable for contact data acquisition. **What do you dislike about Cognism?** The personas feature in Cognism doesn't work well for us. Our roles for who the right decision makers are vary so widely that it ends up being such a long list to build into a persona, which makes it ineffective for our needs. **What problems is Cognism solving and how is that benefiting you?** I use Cognism for outbound prospecting, finding decision-makers, and enrolling prospects in sequences, effectively solving contact and outreach issues. ### 6. Not reliable for NA: missing emails and incorrect phone numbers **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Cognism?** It works well for our EMEA team. Has good security for our Hubspot integration. I use it every day due to the Hubspot integration. Easy to use and our team adopted it easily. **What do you dislike about Cognism?** Not as good with our NA team. Often missing emails that other enrichment products have, frequent incorrect phone numbers are included- especially ones where the person has the same name but are not the right person at all. I use it everyday, but have to reconcile with other enrichment sources. I only use the Chrome extension because I do not feel the lists directly on Cognism are up to date. **What problems is Cognism solving and how is that benefiting you?** It is meant to be used for enrichment, but I do not think it is as accurate as other products. ### 7. Streamlined Contact Retrieval with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Tamim Eletrebi E. | Customer Relations Manager **Reviewed Date:** December 03, 2025 **What do you like best about Cognism?** I appreciate how Cognism comprehensively solves our business reach issues with its ability to filter profiles with ease, which significantly saves us time. The software is remarkably straightforward and intuitive, making it accessible for team members with varying levels of IT expertise. This ease of use ensures our team can quickly become efficient users of Cognism. Support responsiveness is outstanding, as any queries are usually resolved within a few hours, ensuring our business operations remain uninterrupted. The filtering feature, especially based on intent, is particularly beneficial for our niche business needs, allowing us to target our audience more effectively. Transitioning from LinkedIn Sales Navigator to Cognism was a significant improvement, as it considerably decreases the time required for searching and data collection. Moreover, the setup of Cognism was extremely easy and intuitive, adding to a seamless experience. Overall, I find Cognism significantly more efficient than previous methods and valuable enough to recommend it to industry peers. **What do you dislike about Cognism?** I think when extracting a list or choosing profiles to add to your list, being limited to only viewing 25 profiles per page can be a bit long-winded. For example, we got the 2000 contacts a month package, and adding 2000 contacts, 25 at a time can be a very long process. It also causes us to have multiple contacts from the same company, as when adding them to the list, you can only control how many contacts from the same company you want on that page, and the next page it resets. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to efficiently reach target profiles, saving time through intuitive filtering and fast support. The software's ease of use helps quickly train team members and improve business continuity, greatly enhancing our niche business operations. ### 8. Streamlined Prospecting with Intuitive Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Emil D. | Enterprise Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2025 **What do you like best about Cognism?** I truly appreciate Cognism’s ease of use, primarily through its Google Chrome extension, which is a feature I wish I had years ago. This tool allows me to efficiently pull up any contact and view detailed information quickly, such as titles, names, available phone numbers, email addresses, and determine if they're already in our CRM. This seamless integration with Salesforce means less manual entry, making Cognism a crucial part of my daily routine. The speed and accuracy at which I get information has significantly impacted my efficiency, allowing me to prospect and conduct outreach effortlessly. Additionally, the AI-powered search functionality in the cloud app simplifies finding companies based on specific criteria, thus enhancing my productivity and supporting my success as an enterprise account executive. **What do you dislike about Cognism?** I do not have specific dislikes here that make it a struggle to use, particularly with the extension or the cloud app. However, like other tools, I wish there was more access to mobile numbers instead of just HQ switchboard numbers. But I understand the limitations due to GDPR and privacy laws, which prevent some details from being accessible. **What problems is Cognism solving and how is that benefiting you?** I find Cognism streamlines prospecting and outreach, providing quick, accurate contact and company info. It integrates smoothly with Salesforce, saving time on manual data entry and enhancing efficiency in my daily work. ### 9. Outstanding Support and Easy Integration, Minor Data Accuracy Issues **Rating:** 4.0/5.0 stars **Reviewed by:** Katie G. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Cognism?** The team I work with, our account manager and customer service (Ben Osborne and Iman Zuberi) are so helpful and they can't do enough for us whenever we need help with the system. The system is easy to use, and the integration process was seamless. **What do you dislike about Cognism?** The data isn't always 100% accurate (although I understand it's difficult to achieve this). Also the number of intent data is quite limited, it'd be good to have more intent data in there but I appreciate it's likely due to the niche B2B sector I operate in. Company ID would also be useful for us. **What problems is Cognism solving and how is that benefiting you?** Helping our new direct sales team work through volumes of data to start prospecting. Also useful for us to use for our lead generation marketing nurturing campaigns. ### 10. Effortless Onboarding, Comprehensive Data Perfection **Rating:** 4.0/5.0 stars **Reviewed by:** Alistair A. | CIO, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Cognism?** I like Cognism for its comprehensive data and decent UI, which provides our team with all the data we need. It's easy for the team to use, requiring minimal onboarding and tech support. The good data helps us reliably find companies and identify the correct stakeholders. The onboarding process was really easy and smooth. **What do you dislike about Cognism?** Per user seat licenses rather than just charging utilization makes it harder than it should be to work with. **What problems is Cognism solving and how is that benefiting you?** Cognism provides accurate data to quickly profile and filter companies, making it easier to identify the correct stakeholders and reducing onboarding and tech support needs with its easy-to-use interface. ### 11. A Game-Changer **Rating:** 4.0/5.0 stars **Reviewed by:** Elwira Aleksandra G. | International Business Development Manager EMEA & DACH, Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Cognism?** Beyond the exceptional data quality, Cognism's integration with our CRM has streamlined our workflow in ways we didn't think were possible. The ability to seamlessly upload new leads directly from the platform into our CRM is a major win. This functionality eliminates manual data entry, reduces the risk of human error, and ensures that our CRM is always populated with fresh, high-quality data. It's a quick, effortless process that allows our team to move from prospecting to engagement in a matter of seconds. We've customized our upload settings to match our CRM fields, making the process even smoother and more tailored to our needs. **What do you dislike about Cognism?** The platform is often considered expensive, with high upfront costs and a focus on long-term annual contracts. The pricing can be opaque, and some users feel the cost is too high for the value they receive, especially if they aren't utilizing every feature. **What problems is Cognism solving and how is that benefiting you?** As a user, Cognism benefits you by improving your sales and marketing efficiency. By providing high-quality, verified data, it helps you spend less time on manual research and more time on actually engaging with potential clients. The platform's features, like intent data and sales triggers (e.g., recent funding rounds), help you to reach out at the most opportune moment, increasing your chances of making a sale. In essence, it helps you work smarter, not harder, by providing the right information at the right time. ### 12. Cognism: Easy to Use with Accurate Information **Rating:** 5.0/5.0 stars **Reviewed by:** Mario P. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Cognism?** I find Cognism very easy to use, and the information has been accurate. I especially like the intent feature because it helps me drill down into my searches. The integration with HubSpot is also convenient and easy to use. **What do you dislike about Cognism?** Creating lists based on one page of search results at a time can become tedious. **What problems is Cognism solving and how is that benefiting you?** It is a valuable tool for prospecting and building a list of sales targets. ### 13. Efficient Prospecting with Room for Data Accuracy Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Josh P. **Reviewed Date:** November 24, 2025 **What do you like best about Cognism?** I really enjoy the ease with which I can export bulk data into a CSV file using Cognism, which streamlines the data handling process for my role significantly. The LinkedIn extension is another fantastic feature, proving to be incredibly useful when prospecting. The platform's vast availability of contact data helps me extensively, although there can be some inaccuracies. Nonetheless, being able to quickly and easily filter through useful contacts when prospecting makes it invaluable. I find that, even though the mobile numbers may often be personal, they tend to result in more responsive communication, a huge plus for my role as an Account Manager. The initial setup was very straightforward and hassle-free, which I greatly appreciate. **What do you dislike about Cognism?** I find the accuracy of mobile contact numbers provided by Cognism can be improved, as they often tend to be personal rather than work numbers, which poses an objection sometimes. Additionally, the limit on exporting only 25 contacts at a time into a list is inconvenient. It would be significantly more efficient to have the capability to export a larger quantity of contacts all at once, such as 500, which would save a great deal of time. Moreover, the lack of integration with our CRM necessitates exporting data into a CSV file to manually build out a spreadsheet, which could be more streamlined with direct integration, although this is not something that our head office in Germany is currently supporting. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to find contact data for prospects, which increases responsiveness. Exporting bulk data efficiently saves time, though occasionally there are inaccurate numbers. ### 14. Effortless Lead Prospecting and Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolás Z. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Cognism?** I use Cognism for prospecting leads, and it plays a crucial role in bridging the gap between LinkedIn and Salesloft. This makes it a lot easier to reach out to many people at once, which is like 'casting a wide net.' I find it very easy to use, and it fits seamlessly with our CRM. The AI search feature saves me time by looking through leads I've imported without needing to set numerous filters. The initial setup was hassle-free, and I would rate my likelihood of recommending Cognism as a 10 out of 10. **What do you dislike about Cognism?** Nothing comes to mind, had a good experience so far **What problems is Cognism solving and how is that benefiting you?** I use Cognism for prospecting leads, bridging the gap between LinkedIn and Salesloft. It lets me reach large numbers of people easily and saves time with its AI search by finding leads based on prompts. ### 15. Easy to use, but data quality could be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Mirja M. | Teamlead Sales Development, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2026 **What do you like best about Cognism?** The platform is straightforward and intuitive to navigate, making it easy to use. Managing users is also fairly simple. **What do you dislike about Cognism?** While I recognize that ensuring data quality can be challenging, I believe there is still room for improvement in this area. **What problems is Cognism solving and how is that benefiting you?** Cognism has significantly enhanced our prospecting efforts by enabling us to build precise lists of target accounts, something we have not been able to accomplish with other tools like Sales Navigator. Additionally, it allows us to quickly identify more specific contacts within our existing customer base, making the process much more efficient. ### 16. Effortless Outreach Integration with Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Adrian S. **Reviewed Date:** November 21, 2025 **What do you like best about Cognism?** I love that Cognism provides a reliable Chrome extension which allows me to seamlessly upload leads directly into Salesforce. This integration facilitates a more streamlined workflow as I don't have to open Cognism in a separate web browser, thus saving time and effort. I also find it incredibly beneficial to be able to create lists and upload contacts into these lists, keeping my outreach organized and efficient. The setup of Cognism was very user-friendly, as it was quick, simple, and even integrating with Salesforce was a breeze. This ease of use and integration enhances my productivity significantly when managing outreach tasks. **What do you dislike about Cognism?** I find that there aren't enough email contacts with verified email addresses on Cognism. While there are many verified phone numbers, both direct and office, reliable email contacts are lacking. This is a concern for me as emails are the primary channel for my outreach efforts. **What problems is Cognism solving and how is that benefiting you?** I use Cognism for effective cold and warm outreach by finding reliable contacts at target companies. Its Chrome extension uploads leads to Salesforce easily and allows list management without leaving the interface, streamlining my workflow. ### 17. Strong Platform for Finding New Accounts and Opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Cognism?** I’ve been using Cognism for a while now as a BDR, and I’m genuinely happy with the platform. It’s become one of the tools I rely on most in my day-to-day, especially for uncovering new logos and identifying accounts I wouldn’t have found on my own. One of the features that has been particularly valuable for me is the account search by intent — it surfaced several interesting opportunities that turned into real conversations. **What do you dislike about Cognism?** Data is frequently missing for contacts in Benelux and Switzerland. **What problems is Cognism solving and how is that benefiting you?** Cognism has made it much easier for me to identify and target the right accounts, greatly increasing the efficiency of my prospecting efforts. I’ve found the intent-based account search particularly useful, as it has allowed me to discover new logos and opportunities that I might have missed otherwise. Although there are sometimes gaps in the data for Benelux and Switzerland, the platform has still had a significant positive impact on both the speed and quality of my outreach. ### 18. Essential Tool for Sales Prospecting and Contact Enrichment **Rating:** 5.0/5.0 stars **Reviewed by:** Gurou B. **Reviewed Date:** November 20, 2025 **What do you like best about Cognism?** I find Cognism incredibly valuable for my sales prospecting and contact enrichment efforts. Its ability to help identify the right contacts based on their name, role, or organization name is particularly impressive. This feature ensures that I can quickly find the specific individual I need to connect with, which significantly streamlines my workflow. The tool is powerful in bringing essential contact details to the forefront, which is crucial for my role within the sales team. I also appreciate how it supports management in understanding organizational structures and department-specific contacts, further enhancing its utility for my needs. **What do you dislike about Cognism?** I find there are some challenges with the pop-up window integration within Salesforce. Unlike ZoomInfo or Lucia, which immediately pop up whenever a contact detail matches our file, Cognism requires me to manually open the prospected tool and search for the contacts. This process could be improved to save time by allowing me to pull out details more efficiently. Additionally, the initial setup was a bit challenging due to the silent authentication process with single sign-on, where it wasn't clear if authentication was successful or still in progress. This took some time for me to understand initially. **What problems is Cognism solving and how is that benefiting you?** I use Cognism for sales prospecting and contact enrichment, helping me identify the right contacts and obtain their details effortlessly. ### 19. Ease and Efficiency in Prospecting with Cognism **Rating:** 4.0/5.0 stars **Reviewed by:** Mariana T. | Team Leader SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Cognism?** I appreciate the ease of use of Cognism, making the platform very interactive and easy to learn. Additionally, I like the effective filters for searching companies, allowing the finding of specific companies based on size, revenue, industry, and country. The system makes the process of prospecting new companies much more efficient and allows finding direct contacts, such as emails and phone numbers, something that was a challenge previously. All of this greatly facilitates the work of searching and updating contact information within my field of work. The initial setup of Cognism was extremely simple, which is a significant positive point for anyone adopting a new tool. **What do you dislike about Cognism?** In countries like Romania and Hungary, I have quite a bit of difficulty finding direct contacts, such as emails and phone numbers of workers. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to find direct contacts and prospect new companies based on size, revenue, and location. The ease of use and effective filters help save time. ### 20. Effortlessly Retrieves Client Data, Needs Faster Search **Rating:** 3.5/5.0 stars **Reviewed by:** Pat K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Cognism?** I like the ease with which I can retrieve information using Cognism. It's really helpful that multiple phone numbers are listed, such as direct, mobile, or office, because it gives me a greater chance of reaching my client. The initial setup of Cognism was very easy. **What do you dislike about Cognism?** Sometimes the search takes a little long to load. I would like to see more color on the page. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to retrieve phone numbers and email info for my business contacts. It provides multiple numbers, like direct or mobile lines, increasing my chances of reaching clients. ### 21. Accurate Data and Useful Mobile Numbers—But Privacy Concerns Come Up **Rating:** 3.5/5.0 stars **Reviewed by:** Will H. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Cognism?** Accurate data that supports my outbounding efforts. It’s also great to have mobile numbers, since landlines are much less useful nowadays. **What do you dislike about Cognism?** At times, mobile numbers are personal, and some prospects aren’t comfortable having them shared. **What problems is Cognism solving and how is that benefiting you?** It gives me access to the right contact details for the prospects I’m targeting, which makes outreach much easier. It also integrates smoothly with Salesforce and LinkedIn, so it fits well into my existing workflow. ### 22. Intuitive UI with Rich Data, But Needs Fresher Info **Rating:** 4.0/5.0 stars **Reviewed by:** sidney r. **Reviewed Date:** November 14, 2025 **What do you like best about Cognism?** I appreciate Cognism's intuitive user interface, which makes it easy to navigate and filter information seamlessly. This usability significantly enhances my ability to find contact information and scope accounts efficiently. The depth of information provided by Cognism stands out for me, ensuring that I have comprehensive details at my fingertips, which is crucial in addressing the lack of contact details and company information that I previously faced. **What do you dislike about Cognism?** I dislike that Cognism provides quite a few personal numbers instead of business contact numbers, which reduces the usefulness of the information for professional purposes. Additionally, some of the data is very out of date, making it challenging to rely on for accurate and up-to-date contact and company information. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to find contact information and scope accounts, addressing the lack of contact details and company information. The intuitive UI and depth of information make it easy to navigate and filter data efficiently. ### 23. Fast, Reliable, and Seamless with Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick S. **Reviewed Date:** November 14, 2025 **What do you like best about Cognism?** I really appreciate Cognism for its speed and reliability, which are crucial for our operations. It significantly accelerates our ability to reach European clients, allowing us to operate more efficiently. The smooth integration into Salesforce is another highlight for me, as it provides a seamless workflow with our existing systems. This integration is such a time saver for our account executives because they don't have to spend extra time logging and creating information. Additionally, the diamond numbers feature offered by Cognism is one of the most valuable aspects for us, providing key data points that enhance our business processes. The initial setup of Cognism was extremely easy, making the implementation process smooth and effortless. **What do you dislike about Cognism?** I would like to see more information from the U.S., although it's not critical. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to find contact information of clients and reach our European clients more quickly. It's fast, reliable, integrates smoothly with Salesforce, and is a huge time saver for account executives. ### 24. Efficient Prospecting with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Javier G. **Reviewed Date:** December 15, 2025 **What do you like best about Cognism?** I use Cognism to do prospecting and find new potential leads, and I find it very useful in providing accurate data easily. It makes prospecting or finding new leads in the same company that I am prospecting much simpler and faster, which is something I really appreciate. The initial setup of Cognism was very easy for me, which was a plus. **What do you dislike about Cognism?** Sometimes contact data do not appear or are not updated, like showing the email address from the prospect's previous company. Also, sometimes leads appear who are no longer working at the company. Connectivity with LinkedIn could be slightly improved. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to do prospecting, find new leads, and get accurate contact data, solving the problem of not being able to contact leads. It makes prospecting easy and helps me reach people faster. ### 25. Efficient Data Locator, Pipeline Opportunities Await **Rating:** 3.5/5.0 stars **Reviewed by:** Amr A. **Reviewed Date:** November 11, 2025 **What do you like best about Cognism?** I appreciate Cognism for its ability to efficiently fill in important information gaps, which would otherwise be difficult to locate on the internet. This capability significantly saves me time and allows me to focus on more critical tasks such as studying my prospects. The ease and power of accessing hard-to-find information without the usual hassle is a major benefit, as it not only saves time but also enhances the effectiveness of my pipeline management efforts. Additionally, the accuracy of the information provided was a compelling reason for switching from my previous tool, Lucha, to Cognism. **What do you dislike about Cognism?** I think it would be beneficial if Cognism allowed for the creation of pipelines. This feature is currently missing but would be cool to have. It could significantly enhance the management and organization of information, making the tool even more useful. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to fill information gaps, saving time by locating data we couldn't find online, enabling better pipeline management and allowing more time to study prospects. ### 26. Old Extension Optimizes Workflow, New Update Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Usman M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Cognism?** I like the old extension of Cognism because it is perfectly optimized for my workflow, allowing me to quickly see an individual's details and efficiently add prospects into lists. The initial setup of Cognism was very easy. **What do you dislike about Cognism?** I don't like the new extension and the new web app because they've removed critical functionality. The extension is also poorly designed for what I need to see and the workflow click-paths I need to take. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to find prospects' contact information, as I have no other way to get their emails and phone numbers. ### 27. Efficient Prospecting with Time-Saving Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Edoardo S. **Reviewed Date:** November 26, 2025 **What do you like best about Cognism?** I find Cognism incredibly valuable for prospecting, as it allows me to efficiently locate decision makers and obtain their contact information. I love its integration with Salesforce, which significantly saves time in creating new accounts and enhances my workflow. The contact upload feature is particularly useful, providing a seamless experience that both saves time and enriches the data, making my sales process more efficient. Moreover, I found the initial setup of Cognism to be easy, contributing to a smooth onboarding process. **What do you dislike about Cognism?** I dislike that some of the data in Cognism is outdated. This issue can lead to inefficiencies and potentially damage the credibility of my outreach efforts, as accurate and current data is crucial for successful prospecting. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to locate decision makers and get their contacts. Its Salesforce integration and contact upload feature save time, enrich data, and streamline workflow. ### 28. Very Helpful for Sales Teams Finding Relevant Account Contacts **Rating:** 4.0/5.0 stars **Reviewed by:** James W. | Customer Insights Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Cognism?** It has been very helpful for our Sales teams in finding relevant contacts within an account. **What do you dislike about Cognism?** The user interface could be easier to navigate at the beginning, but once I became familiar with the platform, it was no longer an issue. **What problems is Cognism solving and how is that benefiting you?** Integration with our CRM has been on the radar for a while, and this will help our sales team see more data. ### 29. Invaluable Contact Data for Targeting New Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Chris H. | Data Management Executive, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Cognism?** Finding the right contacts and the right contact information is invaluable to targeting new accounts. **What do you dislike about Cognism?** Doesn't currently integrate with our CRM therefore it's on a separate platform. This should be sorted our end in the upcoming months. **What problems is Cognism solving and how is that benefiting you?** Looking at appending our full contact data which is excellent, giving us a health score for our contact information and how we can improve going forward. ### 30. Exceptionally User-Friendly and Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Jonas E. | Sales Engineer, Sweden, Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2025 **What do you like best about Cognism?** Its user-friendliness. Cognism is very easy to use. I started using it and getting the information that I need without getting any training at all in the solution. Getting started with it is therefore very easy. **What do you dislike about Cognism?** A potential are for improvement is being able to build lists inside cognism with AI. For example by chatting with an AI tool within Cognism, and saying things like: Buld a list within industry x, with the following titles. That would make Cognism even easier to use. **What problems is Cognism solving and how is that benefiting you?** Cognism solves problems related to not having a strong pipeline, and not creating a lot of new opporutnites. The benefit is that it enables you to reach your sales targets, by making it easier to create a strong pipieline with new opportunites. ### 31. The best EMEA data **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun H. | Senior Revenue Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Cognism?** Cognism helped us expand into EMEA. We needed a data provider for Accounts and Contacts. Cognism, by far, had the best quality and breadth of data from everyone we looked at. Its easy to use, and customer support has always been very helpful. We use the tool everyday. **What do you dislike about Cognism?** Sometimes I wish the integration had a bit more flexibility. For example, more custom fields where we could push into our CRM, or simple logic such as "stamp this field with today's date" to show the most recent exported date. Little things that aren't necessary but would be nice to have. **What problems is Cognism solving and how is that benefiting you?** Cognism helps provide us the data we need to do outbound effort in EMEA. That data is critical to our sellers. Its made a big impact on how well they are doing. ### 32. Reliable Contact Data, Needs Email Accuracy Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Sam H. **Reviewed Date:** November 17, 2025 **What do you like best about Cognism?** I appreciate Cognism for its effectiveness in providing accurate and reliable prospect contact information, especially when other tools fall short. I find it particularly good with mobile numbers, which is crucial for my work. While I use it alongside other platforms, Cognism often acts as the go-to solution when the primary tool, like ZoomInfo, does not have the right information or lacks any at all. I am also intrigued by the potential of exploring its intent data further, which might offer additional insights and enhance the overall utility of the platform. **What do you dislike about Cognism?** I dislike that the email domains provided by Cognism can sometimes be inaccurate. This inconsistency can lead to inefficiencies and requires additional verification, which disrupts the workflow. **What problems is Cognism solving and how is that benefiting you?** I use Cognism for prospect contact information when other sources lack data, as it excels in mobile number accuracy and offers potentially useful intent data. ### 33. Efficient Prospecting with Minor Accuracy Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Cognism?** I use Cognism for prospecting new business and appreciate that it ensures I'm speaking to the right person by providing different lines of phone numbers and emails. I also like the AI feature where it helps me make my own email by creating emails for me. **What do you dislike about Cognism?** I think some of the areas that could be improved is the accuracy of certain phone numbers or certain people. **What problems is Cognism solving and how is that benefiting you?** I use Cognism for prospecting new business, ensuring I connect with the right person by providing accurate phone numbers and emails. ### 34. Cognism opens my doors to prospects, making it super easy to prospect **Rating:** 5.0/5.0 stars **Reviewed by:** Casper P. | Team Lead Business Development, Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Cognism?** I love the Cognism chrome extension. My process for prospecting is that I have a group of named accounts and I need to target very senior finance professionals. I'll do research in LinkedIn Sales Navigator and Cognism shows me their email and mobile phone. Their quality of contact details is insane compared to other tools. Also they almost always have the email, and most of the time they also have the mobile phone number. In case they don't have the mobile, I can hit the 'diamond verify' button, and they will look for the phone number and send me an email once they have it. It makes my life so much easier and I'm able to connect with the right prospects immediately. Given that they are all executives whom are normally very difficult to reach, this makes it even more unique. I really appreciate their work and I'm using their tool every day. and will continue to use their service! I **What do you dislike about Cognism?** Their UI of their online dashboard is quite complicated and it takes some time to get used to it. Once you are it works great, but for new users they need to keep in mind it will take some time to get familiar with the tool. On a positive note they did a team wide in person training were they trained our whole team on using the tool. **What problems is Cognism solving and how is that benefiting you?** The biggest problem it's solving for me and my team is the speed at which we can find the right contact information (mobile phones and email addresses). Because of this I can contact the right prospect immediately. They are super reliable, meaning: they almost always have the personal email, they almost always have the mobile phone number, in case they don't they can look for it which I really like. The problem they solve is cutting time we would otherwise spend on researching this ourselves. We don't have to deal with annoying gatekeepers. It massively speeds up our deal cycles as we can get into contact with almost everyone, including executives. We like the ease of use and speed it offers. ### 35. Top Choice for Accurate Contact Data, Needs Better AI Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Cognism?** I really like the contact details in Cognism. They always seem to be the most up-to-date and relevant compared to other similar competitors. **What do you dislike about Cognism?** I think it would benefit a lot more if we could have more relevant AI-driven tools for prospecting. I feel like the way in which the prospecting fields are utilised are disjointed **What problems is Cognism solving and how is that benefiting you?** I use Cognism for obtaining and validating contact details, and it keeps them most up to date and relevant. ### 36. Strong Prospect Coverage and Clean UI, but Intent Data Lacks Individual Precision **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Cognism?** High number of prospects with phone numbers, diamond data usually accurate, good user interface. **What do you dislike about Cognism?** Intent data very vague and not specific to individuals **What problems is Cognism solving and how is that benefiting you?** Enables us to better connect with prospects ### 37. very useful to generated business **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea N. | Sales Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Cognism?** What I like best about Cognism is the quality and compliance of their data. It’s one of the few platforms that not only provides accurate, up-to-date contact information—including direct dials—but also ensures GDPR and CCPA compliance. That gives our teams confidence when prospecting in both Europe and the US. The platform is intuitive, and their intent data and enrichment tools also help us prioritize the right leads at the right time, which directly improves our outreach efficiency and conversion rates. **What do you dislike about Cognism?** While Cognism offers strong data quality and compliance, one area that could be improved is the depth of data in certain regions or industries. Occasionally, we notice gaps—especially with niche markets or very recent contacts. Also, depending on the integration you're using (like with CRMs or outreach tools), there can sometimes be minor syncing issues or a learning curve. That said, their support team is responsive, and they’re constantly releasing updates, so these areas are improving over timeextension has problem **What problems is Cognism solving and how is that benefiting you?** Cognism helps solve the challenge of finding accurate, compliant, and up-to-date B2B contact data, especially in regions with strict data regulations like the EU and UK. Before using Cognism, a lot of time was wasted chasing incorrect or outdated leads, and GDPR compliance was a major concern. Now, with Cognism, we can confidently build targeted prospecting lists, access direct dials, and prioritize outreach based on intent data—all while staying compliant. This has significantly improved our outbound efficiency, increased conversion rates, and reduced time spent on manual research ### 38. Seamless Integration, Efficient Lead Prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Francesca T. **Reviewed Date:** November 20, 2025 **What do you like best about Cognism?** I appreciate that Cognism is already integrated into my Google Chrome and directly with my CRM. This level of integration is extremely beneficial because it streamlines my workflow, making my life easier and my work faster. I no longer have to switch between different pages; everything I need is connected and integrated in one place, significantly enhancing my efficiency. The initial setup of Cognism was very easy and straightforward, taking only a second to complete, which made the onboarding experience smooth and hassle-free. **What do you dislike about Cognism?** I've realized that sometimes I don't have the phone number or the email address of the person, and this can be an issue, although it happens just occasionally. **What problems is Cognism solving and how is that benefiting you?** I use Cognism for prospecting by finding new leads and obtaining their contact details, saving me time with integrated workflows in Google Chrome and my CRM. ### 39. Essential Prospecting Tool with Room for Privacy Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Cal M. **Reviewed Date:** October 24, 2025 **What do you like best about Cognism?** I find Cognism extremely valuable for gathering prospect contact data where I might not normally be able to contact people. Its search functionality is outstanding, as it uncovers prospects who might remain hidden even when using tools like LinkedIn Sales Navigator. This feature allows me to reach and contact people through their mobile phones, which is crucial given the challenges of contacting individuals via online numbers or through switchboards. I also appreciate the large amount of data that Cognism holds, which tilts the scale heavily in its favor for future purchasing considerations. Additionally, the time to get accustomed to the platform was pretty reasonable; it only took me about half an hour, thanks to guidance from a business developer. Overall, my experience has been positive enough to recommend Cognism highly, evidenced by my willingness to rate it a 10 on a recommendation scale. **What do you dislike about Cognism?** There are still a lot of personal mobile numbers in the database, which people are not happy about using. **What problems is Cognism solving and how is that benefiting you?** Cognism helps me contact prospects by providing mobile phone data, solving the issue of unreachable numbers online or via switchboards, and benefiting my sales process by enabling direct communication. ### 40. Solid EMEA data and easy CRM sync, but contacts and intent can be hit-or-miss **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Cognism?** Honestly, Cognism just makes prospecting feel easier. The data is solid (especially across EMEA), so you’re not wasting time chasing bad numbers or dead leads. It plugs straight into your CRM too, so it feels like a natural part of your day rather than another tool to manage. **What do you dislike about Cognism?** f I’m being honest, it can feel a bit hit-and-miss at times. You still end up double-checking some contacts, and the intent signals don’t always translate into real buying conversations. It’s useful, but it’s not quite the silver bullet it sometimes gets positioned as. **What problems is Cognism solving and how is that benefiting you?** Giving me details on prospects I could no normally get ### 41. Great Data Access with Helpful Support **Rating:** 3.5/5.0 stars **Reviewed by:** Samuel T. **Reviewed Date:** October 22, 2025 **What do you like best about Cognism?** I find Cognism incredibly beneficial as a prospecting tool. The ability to access a vast amount of data is a significant advantage, and the tool makes it easy to filter and identify our ideal customer profile, which I truly appreciate. What stands out to me is its ease of use and the strong deliverability rate of verified emails, making my tasks more efficient. Also, having verified numbers, often referred to as diamond data, is useful. The support from Cognism, along with the account managers, has been excellent. They've been helpful and readily available to assist in setting up processes and ensuring correct data usage. I especially like the extension tool, which is very handy when used on LinkedIn. The availability of mobile numbers is another crucial benefit as it directly addresses one of our main challenges in prospecting, and the overall functionalities offered by Cognism are quite handy. **What do you dislike about Cognism?** I find it challenging that when saving lists in Cognism, there aren't enough filter options to effectively sort and filter out prospects. The existing system feels restrictive as it doesn't offer much flexibility, especially for filtering by geographical location or having access to a diverse range of filters. While it's possible to export data into Excel to add those filters externally, it would greatly enhance my workflow and efficiency if these capabilities were integrated within the platform itself. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to access lots of data efficiently, pinpointing our ICP with ease due to its strong deliverability for emails and verified numbers, especially mobile numbers. ### 42. User-Friendly, Essential for Marketing Data **Rating:** 5.0/5.0 stars **Reviewed by:** Beatriz A. | Marketing Operations Specialist | Cannes Lions, Contagious, Effie **Reviewed Date:** November 13, 2025 **What do you like best about Cognism?** I use Cognism for data purchase for marketing campaigns, and it effectively helps to fill in the gaps when it comes to the data needs of the company I work for. What I appreciate most about Cognism is its user-friendly nature; it makes creating lists very straightforward, which is such a relief when aiming for efficient workflows. In addition, the initial setup of Cognism was very easy, and our account manager was greatly helpful, enhancing my onboarding experience. I am also extremely likely to recommend Cognism to friends or colleagues. **What do you dislike about Cognism?** I find it limiting that Cognism allows a restricted number of company names to be added as exclusions. This has been an issue for me in the past. **What problems is Cognism solving and how is that benefiting you?** I use Cognism to fill data gaps in marketing campaigns, find it very user-friendly, and appreciate the ease of creating lists. ### 43. Great resource for accurate lead generation **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas E. | Business Development Lead Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Cognism?** Very simple to use interface. Allows you to set a huge variety of filters for the type of people you're after. Easy to use export function as well. Great integration with LinkedIn as well. **What do you dislike about Cognism?** Doesn't allow you to show more than 25 contacts at a time on any page, which doesn't make any sense to me; just slows down how quickly I can find the people I'm after. Competitors allow you to show up to 50, but imo they should allow you to go up to 100 at a time. **What problems is Cognism solving and how is that benefiting you?** We needed a way to generate a huge volume of leads, and our previous provider RocketReach wasn't quite delivering on our expectations. Cognism provides an overall better source of accurate leads, to use with our various sales outreach campaigns. ### 44. Solid Lead Intelligence Platform for Outbound Prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Rishabh S. | Senior RevOps Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Cognism?** What I like best about Cognism is the accuracy and depth of B2B contact data, especially for EMEA and APAC regions. The platform makes it easy to discover direct dials and verified emails through their diamond data, which saves a lot of SDR time. The Salesforce integration is smooth, and I also like how easy it is to create custom lists and trigger enrichment based on intent signals or firmographics. **What do you dislike about Cognism?** While Cognism performs well overall, there are a few areas for improvement. The data coverage for North America, especially mid-market companies, can sometimes be less comprehensive compared to competitors. **What problems is Cognism solving and how is that benefiting you?** Cognism helps us solve the problem of finding accurate, up-to-date B2B contact data, especially in hard-to-reach regions like EMEA and APAC. It reduces the time our SDRs spend researching leads and ensures we’re targeting the right decision-makers with verified contact info. This has directly improved our outbound efficiency and lead-to-opportunity conversion rates. ### 45. Intuitive Solution for Effective B2B Prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Serena . **Reviewed Date:** December 15, 2025 **What do you like best about Cognism?** I appreciate that Cognism allows us to target and filter our searches to keep only the most relevant contacts. The integration with LinkedIn is very convenient, saving us time by allowing us to directly access the prospects' profiles with all the necessary information. I also like that the solution is intuitive and easy to use, which enabled a quick and independent adoption. **What do you dislike about Cognism?** There are quite a few LinkedIn accounts not linked to existing accounts, this could be improved or create a verified LinkedIn filter. **What problems is Cognism solving and how is that benefiting you?** We use Cognism for B2B prospecting, saving time on targeted research with verified emails and numbers, and the integration with LinkedIn makes it easier to access prospects' profiles and information. ### 46. Makes Prospecting 100x easier **Rating:** 5.0/5.0 stars **Reviewed by:** Rezaul H. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Cognism?** Cognism makes prospecting faster and more efficient by providing accurate, up-to-date contact data. I especially like how easy it is to find and reach the right decision-makers, which helps me cut through the noise and focus on high-quality leads. The most helpful feature is the quality and accuracy of contact data, especially mobile numbers and job titles. It saves time and boosts connect rates, which is crucial for effective prospecting **What do you dislike about Cognism?** I haven’t received any notifications after submitting contacts for Diamond verification, so I’m unsure how reliable or responsive that feature is. It would be helpful to have clearer updates or status tracking to know when a contact has been verified **What problems is Cognism solving and how is that benefiting you?** Cognism solves the problem of finding accurate, compliant contact data at scale. It helps me quickly identify and reach the right decision-makers, which saves time, improves connect rates, and keeps my pipeline consistently full with qualified leads ### 47. Good tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ana S. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Cognism?** The UI is intuitive, making it easy to search, filter, and export contacts without much of a learning curve. I also appreciate the Chrome extension. The granularity of filters (job titles, technographics, company size, etc.) helps target very specific personas, which is key for account-based marketing. From a demand gen perspective, it gives you the ability to fuel personalized campaigns at scale. I also like that it now includes intent data and verified emails with compliance checks, making outreach cleaner and less risky. **What do you dislike about Cognism?** While the tool is overall strong, there are a few areas where it could improve. The integration with HubSpot and Salesforce is limited unless you’re on higher-tier plans or go through additional setup. Syncing custom fields or building automated workflows from Cognism data isn’t always seamless without Zapier or middleware. There are also occasional gaps in US contact coverage, and some enrichment fields (like direct dials) can be inconsistent. And I get a high bounce rate when using it for email campaigns. **What problems is Cognism solving and how is that benefiting you?** It’s been valuable for supporting our account-based marketing strategy across business units. ### 48. Great Contact Data and LinkedIn Links, but AI Search Is Unforgiving **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Cognism?** Large number of contacts, ability to search using domain names, LinkedIn links are easily available to the contacts **What do you dislike about Cognism?** The search is terrible. It claims to be AI search, but if you leave one letter out (eg "Smit" instead of "Smith") it does not find the contact or even suggest alternatives. This type of predicitive or fuzzy search is 2000's technology... **What problems is Cognism solving and how is that benefiting you?** I need to find contact details of people so I can sell them stuff ### 49. Excellent for European Prospecting, Needs Better North American Coverage **Rating:** 4.0/5.0 stars **Reviewed by:** TJ G. | Sales advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Cognism?** I find Cognism incredibly useful for European prospecting data and mobile data. It's one of the most reliable databases out there. **What do you dislike about Cognism?** They may lack a little bit of coverage in North America, and it could be a little expensive. **What problems is Cognism solving and how is that benefiting you?** I use Cognism for prospecting, finding it has reliable European prospecting data and mobile data. ### 50. Great for Prospect Contact Info and Intent Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Cognism?** It helps me retrieve emails and phone numbers for prospects, along with intent data. **What do you dislike about Cognism?** Companies’ reported revenues are usually not accurate. **What problems is Cognism solving and how is that benefiting you?** Finding information on prospects. ## Cognism Discussions - [What is a Sales Trigger?](https://www.g2.com/discussions/sales-triggers) - 1 comment, 1 upvote - [What services does Cognism offer?](https://www.g2.com/discussions/services-64e4c72a-135c-4287-8993-a7085c38a282) - 1 comment, 1 upvote - [Is Cognism's data GDPR compliant?](https://www.g2.com/discussions/gdpr-69c91a76-2d0f-4768-a8e3-83505761529d) - 1 comment, 1 upvote - [What integrations does Cognism have?](https://www.g2.com/discussions/integrations-db97d8eb-5833-4d43-a90c-14055c2e3b5b) - 1 comment, 1 upvote - [How much data do you have?](https://www.g2.com/discussions/data-bc6abee0-85ff-4ce0-9863-ec9e7a4c0e8e) - 1 comment, 1 upvote - [View Cognism pricing details and edition comparison](https://www.g2.com/products/cognism/reviews?page=2&query=personalisation&via=dangai§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+06%3A41%3A05+-0500&secure%5Bsession_id%5D=6d144b64-47ab-481a-8ccb-aeee5ab8b044&secure%5Btoken%5D=704945f428d4aabfc75bbd3cae842329e0582ef1abf0f6cc294817aa2e9ac7c9&format=llm_user) ## Cognism Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bullhorn](https://www.g2.com/products/bullhorn/reviews) - [Chrome Enterprise](https://www.g2.com/products/chrome-enterprise/reviews) - [CloudTalk](https://www.g2.com/products/cloudtalk/reviews) - [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) - 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Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - 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