Andrew R.

Market Strategy

Enterprise (> 1000 emp.)

3/18/2025

"Win loss has a method to the madness with Clozd"

4/5

What do you like best about Clozd?

Easy to upload recordings and get a full transcript

like the ability to upload transcripts from sources other than Clozd

effective to call out deal drivers consistently across deals

reports show the ratings collected across categories and programs Review collected by and hosted on G2.com.

What do you dislike about Clozd?

platform can be glitchy and slow to load

transcription often struggles with product and company names, with the same error repeated often- would benefit from a global search and replace feature to correct repeated errors

limited options for tagging deals- if it's not a clear win or loss it's hard to find the right categories

AI summarization often misses nuances of the deal, and often makes conclusions that are not really accurate Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

I've worked on multiple compete teams, this is the first time I've had Clozd and it helps us create a structured program where we can easily correlate, rate and share the findings from our win loss interviews. We use the platform for win loss calls that we do internally, that Clozd does for us, and I upload recordings of outside calls to be transcripted and tracked. Clozd makes it easier to get consistent insight from the win loss work we do, and to keep it all in one place where we can see the progress and gaps. I believe our win loss program, and our compete program overall is better because of our use of Clozd. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/28/2025

"Great win/loss platform and team"

5/5

What do you like best about Clozd?

My favorite thing about Clozd is how hands off it is. Clozd integrates with Salesforce and automatically recruits for interviews or sends surveys based on pre-defined criteria. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

The one downside we have with Clozd is it does not currently integrate with our competitive intel platform, Klue. Clozd does integrates with other competitive intel platforms and all our other core tools (Slack, Salesforce, Gong). Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you are considering Clozd and a competitive solution, request a POC with a few free interviews so you can see first-hand the value Clozd provides. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

We purchased Clozd about a year ago and have received great win/loss insights. Prior to purchasing Clozd, we conducted win/loss interviews in-house, which was very manual and we had an extremely low response rate. Clozd has completed over 30 live interviews for us and additional survey interviews. In the Clozd platform, you can define the criteria for each review type so we have leveraged the live interviews for larger deals and survey interviews for smaller deals. The reporting and dashboards within Clozd are also very helpful and easy to use. Our program manager at Clozd has been great to work with, very responsive and presented a detailed mid-point review to our leadership team. Review collected by and hosted on G2.com.

Dan W.

Vice President, Enterprise Solutions

Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

9/17/2025

"Closed Lost Review"

4.5/5

What do you like best about Clozd?

Easy access to customer and prospect reviews for opportunities Closed Won and Closed Lost. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

n/a......................................... Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Using Clozd to identify why you win/lose is critical to improving your win rates and shorten sales cycles. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Identifying the root causes of lost opportunities and taking the appropriate measures to address them during the sales cycle. Review collected by and hosted on G2.com.

Ben S.

Competitive Intelligence Manager - Data Integration

Mid-Market (51-1000 emp.)

3/20/2025

"Intuitive platform and an excellent team to work with"

5/5

What do you like best about Clozd?

The platform is incredibly intuitive and has a load of built-in automations that mean we can "set and forget". Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Some interviewers don't have a deep enough knowledge of our market and competitors and may not know which questions to ask as follow-ups leading to some lower quality interviews. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Put in time up front to set up the automations in the platform. Spend time enabling the interviewers on your products and competitors in your market for the best quality interviews. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd is helping to automate our win/loss programs (we have 2 for different business units) and is saving us about 2 days per month manually finding and inviting customers and prospects to interview. Clozd also helps with the real-time distribution of insights to sellers and various stakeholders which free's up time for me to focus on quarterly reporting for win/loss. Review collected by and hosted on G2.com.

Verified User in Human Resources

Enterprise (> 1000 emp.)

4/22/2025

"A brilliant tool for unlocking real insight into best practice across regions"

4.5/5

What do you like best about Clozd?

I love how actionable the insights are. The platform surfaces themes and patterns that I can immediately apply to my outreach and demos. It’s particularly useful when preparing for new market segments or competitive situations. The UI is clean, and it's easy to navigate (like ours at Hibob!) even when digging into more granular feedback. I also appreciate that it's based on actual buyer interviews, so there's a high level of trust in the data. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

There’s not much to fault, but if I had to be picky, I’d say some of the feedback can occasionally feel a bit generic or high-level; more detail would sometimes be useful when trying to unpack the specifics behind a decision.

They can also seem a bit vague, and biased depending on who the review falls on e.g if a stakeholder reviewing the platform had little involvement, and doesn't give a well rounded review Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you’re in sales or revenue ops and want to truly understand what’s resonating (or not) with your buyers, Clozd is a no-brainer. It arms your team with data that goes beyond surface-level objections and gets to the heart of decision-making. A fantastic asset for refining your sales playbook and increasing win rates. Also brilliant for new joiners getting stuck into a new company to understand what 'good' looks like internally Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

As a Sales AE at HiBob, understanding why we win or lose deals is absolutely key to refining our messaging, positioning, and outreach strategy. Clozd gives clear, structured insight straight from prospects and customers, which removes guesswork from the debrief process. It's helped me tailor conversations by market, industry, and persona — ultimately allowing me to be more relevant and impactful in each interaction. Review collected by and hosted on G2.com.

Verified User in Human Resources

Enterprise (> 1000 emp.)

4/17/2025

"Our key to opening the black box of win/loss insights"

5/5

What do you like best about Clozd?

Clozd brings clarity to what used to be a black box. We used to rely on self-reporting from our Sales and CS teams to understand why we win and lose details — this is helpful, but missing nuance.

Clozd’s buyer interviews give us the full story behind the data. Instead of just a high-level reason like “pricing” or "functionality," we’re now unpacking why price and functionality are issues (from perceived value/ROI to budget timing or misaligned expectations). That depth helped us tailor messaging, refine pricing, and enable our teams more effectively.

Working with Clozd's team has enabled us to build and scale the program to expand our realm of influence beyond GTM teams to inform other areas of the company as well. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

It can be a bit overwhelming trying to prioritize insights — there's a lot of valuable feedback coming in. It took some iteration to figure out how to package and share findings in ways that led to action rather than just stockpiling interesting data.

That’s more of a program design challenge than a Clozd issue, but worth calling out for anyone getting started. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Start small and strategic. Pick one project or buyer segment where you know feedback could drive impact. Don’t try to boil the ocean with your first batch of interviews.

Make sure you have internal champions in place and think early on about how you’ll distribute insights across teams. It’s not just about collecting interviews — it’s about turning them into action. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd helps us collect and analyze unbiased buyer feedback to understand why we were winning or losing deals. They help us dig deeper into high-level win and loss reason categories and uncover what’s happening in the buyer’s mind (from their own perspective!).

The insights we've gathered have influenced everything from competitive positioning to how we craft messaging to fit different buyer segments and personas. We’ve also used Clozd data in exec readouts, pricing discussions, and CS strategy — it’s truly cross-functional. For a PMM like me, it’s a goldmine for enablement, messaging, and product feedback. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

4/17/2025

"Clozd is great"

5/5

What do you like best about Clozd?

The data analysis aspect of it. I reviewed a bunch of similar tools, and nobody has the ability to give me dashboards and analytics into the aggregate reasons we win/lose. Lots of people will do interviews for you, but Clozd is the only one I've seen that compiles data in aggregate. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

It can take a while and be expensive to build up a library to the point where aggregate insights are useful, but the interviews themselves are useful as well. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Clozd is a great product. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd makes it easy to actually understand and get analytics about why we win and lose. Salesforce win/loss reasons are always muddy and don't get filled out correctly. With Clozd, I'm confident in the data I'm reading. I'm able to go to the product team with real and accurate data to improve our roadmap around why we're losing, and I'm able to go to the revenue teams with actionable insight into how we can train and improve our sales process. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

4/17/2025

"Streamlining Feedback Collection for Meaningful Insights"

5/5

What do you like best about Clozd?

For me, the best part about Clozd is its user-friendliness. It's intuitive to navigate, both for our team setting up the feedback requests and for our customers who are providing the reviews. There's no complicated training required, and the platform just works seamlessly. This ease of use has really encouraged more participation and made the whole feedback loop much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Honestly, there isn't a lot I actively dislike. If I had to pick something, it would be that the reporting features, while good, could perhaps offer a bit more customization in terms of visualization. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Clozd has become an indispensable tool in our workflow for gathering customer feedback. The intuitive interface makes it easy for both our team and our clients to participate in the review process. What truly stands out is the depth and quality of the insights we've gained, allowing us to make tangible improvements. It's a platform that genuinely helps us understand our audience better. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Before Clozd, collecting meaningful feedback felt like pulling teeth. We were relying on scattered surveys and manual follow-ups, which was time-consuming and didn't always yield the in-depth insights we needed. Clozd has centralized this entire process for us. It's made it significantly easier to reach out to customers at the right moments and gather thoughtful responses. This has directly benefited us by providing a much clearer understanding of customer needs and pain points, allowing us to make more informed decisions about product development and service improvements. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

3/20/2025

"Worth It for the Insights"

5/5

What do you like best about Clozd?

The quality of live interviews is incredible, it is way more depth than a basic survey. Their customer service has always been responsive and helpful. Plus, they’re continuously innovating with AI-driven analysis, making it easier to spot trends and take action. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

It’s on the expensive side, so to get the most value, you really need to commit to using it fully. The survey functionality is somewhat limited in customization, which didn’t quite fit our needs, so we ended up turning it off and relying more on the interviews. That said, since the survey feature is a free add-on, I can’t complain too much. It’s just not as flexible as we had hoped. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you’re serious about win-loss analysis and want deep, strategic insights, Clozd is absolutely worth it. Just know that the survey features might not be as flexible as you’d like. Make sure to integrate it with your internal tools for the fullest picture of your deals. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd gives us clear, actionable insights into why we win or lose deals. The biggest win for us is how we can triangulate their qualitative data with sales input in Salesforce, so we get a more complete picture: not just what our team thinks, but also the customer’s perspective. This has helped us identify our strengths and weaknesses, understand the competition, develop product roadmap, and evaluate sales performance. It can even helps identify deals at risk or win-back opportunities, which is nice. Review collected by and hosted on G2.com.

Yvette S.

Enterprise (> 1000 emp.)

3/7/2023

"Business Planner"

4/5

What do you like best about Clozd?

I liked the verbatim feedback and the context that Clozd often provides. The summary dashboard by themes (pricing, product, sales, customer support, etc) is very helpful in terms of monitoring any trends. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I think it will be better if Clozd can disclose some directional pricing metrics or price points for us to understand the pricing discussion. A general statement such as "pricing is too complex" without too much details is hard to act upon. Review collected by and hosted on G2.com.