Agostina T.

Enterprise (> 1000 emp.)

4/28/2025

"It helps growth through honest feedback ;)"

4/5

What do you like best about Clozd?

I like that Clozd gives both a detailed view of individual interviews and high-level analytics across all feedback, making it easy to spot trends. The interview format really helps prospects open up and share honest insights. It’s also great to see AI starting to play a bigger role in the platform. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

So far, so good! If anything, the UX could be a bit more engaging to navigate. That said, the real value is in the information itself — the tags, action items, and analytics are strong and work really well on their own. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Getting feedback is one of the best ways to improve — both as sales reps and as a business. Make sure you not only get Clozd but also invest time in internal enablement, so everyone understands its value and knows how to get the most out of it. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd makes it easy to learn directly from prospects about what worked and what didn’t. It gives us clear, actionable feedback to keep improving without guessing. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

7/17/2025

"A trusted partner that pushes us to consider new angles"

5/5

What do you like best about Clozd?

Their online tool which enables us to mine the interview and track trends over time. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Our representative seems to cover a lot of different accounts, but our internal project owner ensures that we're closing out open items promptly. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Engage your Sales and Product teams in the vendor search and implementation so that those teams have early buy-in and see the value. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

In a competitive market, where solutions are always at risk of being commoditized, having a third-party win/loss interview program in place is vital. We've explored other players the space, but found Clozd's approach, reporting tools, and customer service to be far above the rest. From our initial implementation to a recent effort to re-engerize our discussion guides, we have appreciated the partnership with Clozd - both in how they bring ideas to the table and how they are open to implement our own suggestions. Review collected by and hosted on G2.com.

Matt S.

Sales Engineer

Enterprise (> 1000 emp.)

4/22/2025

"A great tool to help us be better every day."

4/5

What do you like best about Clozd?

Clear, detailed feedback that is honest and reliable. The interface also makes it easy to navigate and find projects I was working on or explore feedback across our global organisation. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I haven't used a service like this before so have no point of reference for what I should be looking for from a service like this but I can't find any downsides yet. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Clozd makes it easy to truly understand what organisations looking to buy your product/service think. If you want to improve results, it is a great addition to your toolkit for strategic decision-making. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd gives me insight into how our business and product is perceived I the market. The important bit is that the feedback is captured at a time when honesty is easily shared, so the feedback is powerful and also actionable. It helps me to consider how I can make things better in the role I play during the buying process. Review collected by and hosted on G2.com.

Tom B.

Enterprise (> 1000 emp.)

4/18/2025

"Great tool"

5/5

What do you like best about Clozd?

The quality of the insights. The interviews feel super genuine—like the prospects actually open up—and the analysis is clear and actionable. It’s also great not having to chase feedback ourselves. The platform does all the heavy lifting, and the dashboards make it easy to share findings across the team. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Honestly, not much. If I had to nitpick, I’d say the turnaround time can vary depending on the deal or region, so you don’t always get insights right away. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you’re relying on gut feelings or internal opinions to understand why deals are closing or slipping away, Clozd will be a game-changer. It gives you the real story from the buyer’s side, which is something every team can benefit from—especially in competitive spaces. Just make sure you’ve got internal alignment on how you’ll use the insights, so they actually drive change. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd helps us finally get honest, detailed feedback on why we’re winning or losing deals—something we’ve always wanted but never had a solid process for. Before, we were guessing based on internal opinions or scattered notes from sales. Now we’re getting real insights straight from the customer, which is way more reliable. It’s helped us spot patterns, fix gaps in our messaging, and understand how we stack up against competitors. Overall, it’s making our sales, marketing, and product teams a lot smarter. Review collected by and hosted on G2.com.

Sam S.

Enterprise (> 1000 emp.)

11/20/2023

"Invaluable Tool for a myriad of reasons"

5/5

What do you like best about Clozd?

Aside from what I've already shared above, I love when I am in a head to head deal against a competitor and I can look up all the deals we won or lost against that competitor in Clozd and get some really valuable. insights that will help me win the current opportunity. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Nothing comes to mind! I've improved as a seller based on the unfiltered feedback that Clozd provides us after their interviews. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Helps our organization in so many ways:

- product team to hear what prospects and customer want to see the most

- sales leaders for learning how to empower our sales teams and which tactics to employ

- pricing team to see how we compare to other competitors on price

- marketing team to learn how they found us in the first place Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd helps us gain valuable, open, honest feedback about our solution. As a salesperson, I love seeing unfiltered feedback about a customer or prospect's sales process to learn how I can improve in the future. I always learn more about the buyer's process in these Clozd reports and who we were up against and all the factors that went into their decision than I ever would have been able to uncover on my own by asking. Review collected by and hosted on G2.com.

Brent B.

Head of Enterprise Marketing

Information Technology and Services

Mid-Market (51-1000 emp.)

6/26/2024

"Invaluable Insight After the Sale"

5/5

What do you like best about Clozd?

Insights to help us know where our product excels, and the honest truth about why prospects elect to go elsewhere. Being able to get direct quotes that we can use in marketing materials, on our website or others has also been very helpful. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Sometimes updates are few and far between, but that could be a symptom of our customer and prospect base not being as responsive as I would like them to be. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Great solution for those looking for key insights from both closed accounts and lost opportunities. Gets to the heart of the matter with why prospects elected to go elsewhere. Super helpful when looking for trends, actual insights, and actionable data. When churn needs to be understood, having these kinds of data points from the actual customers themselves is worth more than gold. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

Clozd does a great job of collecting and aggregating critical information from deals that we've won and deals that we've lost. It's been really beneficial to see what has actually happened after the sale. I'm really focused on pre-sale, but having Clozd be able to get real details directly from customers about what happens after the sale, has been invaluable. As product marketing is one of my responsibilites, being able to know why people buy, and why they don't, is critical for building positioning, messaging, and helping us to know where to bolster our message and product. As a third-party, Clozd seems to get more customers and prospects to open up to them, because they're seen as an unbiased third party. Their dashboards and data insights are also very helpful for knowing where we stand, and if there are specific insights we should be focusing on. Getting all of this ourself would take at least one FTE if not more. Review collected by and hosted on G2.com.

Dan B.

Vice President Corporate Marketing

Mid-Market (51-1000 emp.)

9/4/2023

"Best-in-Class Solution for Win-Loss Analysis"

5/5

What do you like best about Clozd?

Straightforward Design: Clozd has created an interface that is not only visually appealing but also user-friendly. The learning curve is almost non-existent. Our team was up and running in no time, and it's very easy to add additional viewers.

Deep Analysis: One of Clozd's strongest attributes is the depth of its analytics. It goes beyond surface-level insights, diving deep into granular data to offer actionable recommendations. We were able to listen to calls, learn about the sentiment, and more.

Customized Reporting: Unlike one-size-fits-all solutions, Clozd allows for a high level of customization, meeting specific business needs effortlessly. Our relationship manager works closely with us to fine tune the questions.

High Quality Insights: The quality of the insights garnered from Clozd's win-loss analysis is unmatched. These insights are not just data points but catalysts for effective strategic decision-making across our company.

Integrations: It easily integrates with Salesforce, making it a seamless addition to our tech stack. We are able to get Slack notifications for every completed interview. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

I don't have any negatives to share. Perhaps the only thing that comes to mind is the cost, it's not for everyone. If the cost is a hurdle for someone, I'd encourage them by saying the ROI quickly justifies the investment. Depending on your average deal size and the opportunity associated with that deal, 1-2 quality interviews easily justifies the cost by the level of intel you receive. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

If you're serious about optimizing your win-loss ratios and want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

We came across Clozd when looking to analyze win-loss data and in turn, interview prospects and customers. We quickly realized Clozd is the industry standard for win-loss analysis. It offers a powerful suite of tools wrapped in an intuitive design, backed by stellar customer support. We now use Clozd throughout the year for the primary use case: win-loss analysis and have been thrilled by the level of customer support, and information we've been able to receive. Review collected by and hosted on G2.com.

Lisa P.

Product Marketing Manager

Enterprise (> 1000 emp.)

3/1/2023

"I love Clozd"

5/5

What do you like best about Clozd?

Working with the team is super easy. Both our reps were flexible and really focused on getting us the information that we need via our interviews. They are also constantly making improvements to the service, most recently with Flex interviews. I feel like they hear us, and want to really help us. I definitely enjoy working with them. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

Sometimes the UI isn't the most intutive, but I can tell they are making improvements continually. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Do it. They are a great partner to work with. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

I've used Clozd at two organizations now, and they have helped us really understand our customers a little better. Using a third-party, like Clozd, helps us reach our customers more effectively since they are more likely to talk to someone not affiliated with our organization. We are able to supplement our internal efforts with solid data. Review collected by and hosted on G2.com.

Josiah R.

Head of Sales Operations

Mid-Market (51-1000 emp.)

1/31/2024

"Clozd is a game changer"

4.5/5

What do you like best about Clozd?

I love that we can cultivate the types of questions and who they reach out to. This helps us to make sure they are uncovering what we are wanting. I also like the fact that I can see dashbarods around all the results. having it connected to Slack to give notifications is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

We have had a few issues where due to automation accounts were being reached out to when we didn't want to. Moreover, sometimes the outrech to the customers was more than they would like and it felt like they were being spammed. Review collected by and hosted on G2.com.

Recommendations to others considering Clozd:

Make sure you build a program around Clozd otherwise you are spending money and getting no bang for you buck. We constantly have the AEs saying we shouldn't reach out to a particular prospect. This is hurting our ability to capture meaningful data. Once we made it worthwhile for the AEs, we finally got more information. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

We have a hard time getting our sales team to enter meaningful data about why we lost deals. We don't even collect data on why we won a deal. We feel we are missing a large portion of feedback. Review collected by and hosted on G2.com.

Hilary N.

Enterprise (> 1000 emp.)

9/18/2023

"Great insights and they do all the hard work for me."

5/5

What do you like best about Clozd?

Super simple and low lift on my end. I work with my CSM regularly and send over contact info and some basic data -- he does the rest. I spend an hour each quarter compliing who I want to be contacted and in return I get detailed interviews sent back to me.

The data base that we've created over time is becoming more and more useful. Just last week I was able to create a report and deep dive into all interactions we had in the system about a certain issue I was researching. Very intuitive interface and helps me get right to what I'm looking for. Review collected by and hosted on G2.com.

What do you dislike about Clozd?

So far, no big downsides. I have to do a bit of nudging sometimes to have them reach out to certain customers in a timely fashion, so if there were an easier way to notify the rep when we have a new request I think that would be helpful. Review collected by and hosted on G2.com.

What problems is Clozd solving and how is that benefiting you?

I own the renewal of one of our product lines, and I leverage Clozd to capture insights on renewals that downgrade or cancel completely. They interview our customer's main points of contact and help us uncover why we are losing, where we can do better, and where we should focus our efforts to help them maximize value. It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors. Review collected by and hosted on G2.com.