--- title: Clozd Reviews meta_title: 'Clozd Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 291 reviews by the users' company size, role or industry to find out how Clozd works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 291 scale: '5' date_modified: '2026-07-16' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Clozd Reviews **Vendor:** Clozd **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.8/5.0 **Total Reviews:** 291 ## About Clozd Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com. ## Clozd Reviews ### 1. A solid progam **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Clozd?** My favorite thing about Clozd is the strong relationship our client partner (Chase Pendelton) has built with me and the rest of the team. His value in executing and delivering value is the single biggest reason why I want to keep the service. **What do you dislike about Clozd?** The product and tech teams feel like they are behind on the Clozd side. It has taken more effort than it really should to get basics right on the Clozd side. Basic features such as export took years to get right. **Recommendations to others considering Clozd:** Would strongly recommend Clozd, but would recommend getting a lot of the details solidified before diving into the program. **What problems is Clozd solving and how is that benefiting you?** Clozd is providing detailed feedback directly from the customer to understand the T-Mobile for Business value proposition and identifying the drivers for why we win and lose. ### 2. Clozd is a beneficial tool, but could provide better functionality.. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Clozd?** I like how Clozd allows you to segment data by business unit or product/solution. I also like how you can customize notification settings based on a specific competitor or BU that ultimately flows into a customizable alert flow through email. **What do you dislike about Clozd?** I think notification settings could be better. I've had trouble setting up specific notification parameters and the system is sending me less/more than what I initially set up the alert to track. I also wish the dashboard was more interactive and/or customizable. **Recommendations to others considering Clozd:** It does the job. Clozd has a user-friendly system with applicable filtering, notification flows, tagging, reporting and more. However, it can sometimes feed rudimentary and doesn't provide all the functionality one could want or need. **What problems is Clozd solving and how is that benefiting you?** Clozd provides Insightful data on Win Loss stories and the volume of wins/losses against competitors. It also provides insights into pain points or product/service-specific differentiators that are coming up most commonly across deals. ### 3. greatly streamlines the win loss process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Clozd?** I love the way you are able to view analytics on decision factors, and filter it however you want. The way the data is presented in the platform is really easy to understand, and it's great for keeping track of specific feedback and insights to share internally. **What do you dislike about Clozd?** The Salesforce integration is incredibly useful, but has some limitations around filtering that can be frustrating. Same with the survey functionality. That said, they've been making a lot of progress since we signed on, and my CSM and the product team are highly responsive to feedback, so I'm very optimistic. **Recommendations to others considering Clozd:** We use Clozd's product as self service rather than as a managed service. If you're looking to manage win loss efforts internally, I'd recommend giving Clozd a shot. **What problems is Clozd solving and how is that benefiting you?** We wanted to conduct win loss interviews in house, but the process of manually sourcing and reaching out to customers and prospects was incredibly time consuming, and after the interviews were conducted, we didn't have a good way of analyzing them for trends. Clozd makes the entire process so much easier, pulling in deals directly from salesforce and automating outreach. ### 4. Great partner for transparent feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Clozd?** The Clozd interviewers have really learned about our product so they know how to conduct meaningful interviews. **What do you dislike about Clozd?** Not Clozd's fault but it's hard to get some clients on the phone **Recommendations to others considering Clozd:** Clozd is a great tool to help you analyze lost deals, understanding the changing industry landscape, and hear very transparent feedback **What problems is Clozd solving and how is that benefiting you?** When we lose a deal, we often don't know exactly why. It's hard to get transparent feedback. Clozd helps us get honest and transparent feedback that we can use to improve ### 5. Great insights on market challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Director of Product Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Clozd?** They get the interviews we need. And in those interviews, we are able to get the insights we would have struggled to receive doing every aspect of the loss insight process in-house. **What do you dislike about Clozd?** As of last year, they did not have a great survey tool to try to get insights from customers or prospects that you don't want to try to interview. So that was a gap that may be fixed by now, or hopefully it will soon. **What problems is Clozd solving and how is that benefiting you?** With Clozd, we are able to dive into the reasons we lose deals. Often in VOC/Win-Loss programs, it's hard to get feedback on losses, as lost prospects often do not want to talk to the company. But with Clozd, we can get that feedback and focus on win and renewal interviews ourselves. ### 6. Awesome Win / Loss Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Dave A. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Clozd?** - Customer service & consultant team is super responsive and knowledgeable - Platform is easy to use for self-service and team always available to support as well - Seamless connection to our CRM **What do you dislike about Clozd?** - More customization options in the interview / survey outreach + in the Clozd platform (the team seems to be quickly addressing this need) **Recommendations to others considering Clozd:** A great provider from both the service & technology standpoint! **What problems is Clozd solving and how is that benefiting you?** Clozd is helping us to better understand the drivers behind our sales outcomes. The interviews transcripts and survey responses alone are incredibly insightful with rich detail. The Clozd platform and analytics capabilities take it to the next level and help to pull out trends and quantify the qualitative data so we can better interpret and take action on it. ### 7. Innovating with Clozd insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Clozd?** Clozd primary value comes from the detailed reports/ documentation that they provide to us about their conversations with key decision-makers. Our team is able to take these insights and look for ways to capitalize on them. **What do you dislike about Clozd?** I dont have any complaints, the results of working with them has been great. The team has been great to work with and has taken our requests and feedback in stride. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping our team to identify why we win and lose opportunities. This feedback is enabling our sales and product teams to adapt as the market does so that we can remain the go-to platform for sourcing. ### 8. A great tool for product management **Rating:** 5.0/5.0 stars **Reviewed by:** Dor Z. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Clozd?** With a great and effective UI it's very easy to understand sales cycles data in an aggregated manner, while still being aware of the actual voice of each customer with relevant client quotes **What do you dislike about Clozd?** I didn't yet found anything I disliked about clozd **What problems is Clozd solving and how is that benefiting you?** Clozd helps me recognising gaps in the product that influences our ability to sell and eventually helps me to shape the product roadmap ### 9. Stay ahead of your Win/Loss Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Stacey W. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Clozd?** I love Clozd for two reasons. One, they make my life easier by conducting the interviews for us. Our Product Marketing team finds it hard to make time for these. And secondly, the quick view of the trends on why we win and why we lose. This gives you ample guidance on steps you need to take to win more business. **What do you dislike about Clozd?** I wouldn't say that there is something that I don't like, but I do find it odd that the reason you win and lose are sometimes the same. But that is based on candid feedback, so there is not much Clozd can do there, except maybe if we could dig deeper and get more specific on what it is that they don't like about a "demo experience" for example. **Recommendations to others considering Clozd:** If you are a solo product marketer, you can't live without this tool. Make the budget for it! And if you are a team, make the budget too. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose, instead of being on these calls. **What problems is Clozd solving and how is that benefiting you?** Clozd is conducting Win/Loss calls on our behalf to help us keep on top of the reasons why we win and the reasons why we lose. They then also consolidate the feedback from those interviews into very helpful data and reports that help Product Marketers keep an eye on trends. ### 10. Very helpful insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Clozd?** In-depth analysis of why we win and lose deals from a 3rd party perspective. Hearing things from the client that they wouldn't necessarily have said to you directly. **What do you dislike about Clozd?** Shouldn't replace your own debriefing with the client. **Recommendations to others considering Clozd:** Detailed briefing on your products/services as well as your competitors. **What problems is Clozd solving and how is that benefiting you?** Why we win and lose deals. ### 11. VP, Product Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Abel G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Clozd?** I like how granular I can be with the accounts I choose to be involved in a specific program and the amazing support from our consultant that helps guide me on best practices to get the results I need. **What do you dislike about Clozd?** I would like the automation to be more intuitive and allow me to do test runs before submitting accounts to a specific program. **Recommendations to others considering Clozd:** Get initial POC interviews which are incredibly valuable in selling the program internally. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us get unprecedented visibility on what works and is not within a sales cycle. The 3rd party validation gives me insights I couldn't get from direct conversations. ### 12. Comprehensive and easy to use platform to find insights on product and sales differentiators **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Win-loss interview program with customers and prospects to identify product and sales differentiators and areas for potential improvement. **What do you like best about Clozd?** The easy to use platform that enables us to search by competitor, industry, etc. In addition, being able to interview on different topics each quarter enables us to keep ahead of trends in the market. **What do you dislike about Clozd?** Nothing, I really like this platform over others I have used in the past. **Recommendations to others considering Clozd:** Add direct integration with other CI platforms (e.g. Crayon) **What problems is Clozd solving and how is that benefiting you?** Product weaknesses and gaps. Sales/demo POC processes. ### 13. Good insights and relevant details **Rating:** 4.0/5.0 stars **Reviewed by:** Nick R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Clozd?** Clozd is very thorough and detailed with their interviews. Their line of questioning is generally good enough to truly get to the core of what we are looking to better understand from the customer or prospect. **What do you dislike about Clozd?** Overall there are not many issues with the Clozd reviews. **Recommendations to others considering Clozd:** Clozd does a great job at gathering fairly deep qualitative insights from customers or prospects. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us better understand a variety of factors in our sales motion, including product feedback, pricing & packaging, sales process efficiencies, and general competitive intelligence. ### 14. An integral tool for sales process improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2023 **What do you like best about Clozd?** The click-through dashboard, interview summaries and categorisation of drivers. **What do you dislike about Clozd?** N/A. No significant issues affecting functionality or experience. **What problems is Clozd solving and how is that benefiting you?** Clozd allows us to gather insights regarding our sales process and make ongoing strategic improvements. ### 15. Great Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Ike N. | Sr. Director, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Clozd?** Clozd consultants and also the platform are top-notch. **What do you dislike about Clozd?** Nothing to call out. Clozd addresses the need for the business and continues to provide the insights we need to be successful. **Recommendations to others considering Clozd:** I have had a great experience working with the Clozd team and software over the last several years. Clozd takes the time to understand your business and priority and works with you to garner the insights you are looking for to drive your business forward. They are also heavily investing in the platform which is great to see. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping us get deep insights into why we are winning and losing deals in the market. It has allowed us to be more productive and efficient at sourcing primary insights from our customers and prospects. ### 16. Decision Drivers **Rating:** 5.0/5.0 stars **Reviewed by:** Gene P. | Director Sales Operations, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Clozd?** Non-biased 3rd party feedback. UI is great too! **What do you dislike about Clozd?** Nothing so far. More of our segments need to leverage. **What problems is Clozd solving and how is that benefiting you?** To help identify decision drivers on why we lose and win deals along with competitive data. ### 17. Hear the voice of the customer from the outside-in, versus inside-out. **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff L. | Enterprise Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Clozd?** ease of use and navigate. central repository. **What do you dislike about Clozd?** its only as good as what you put in. therefore if the organization isn't continuously updating the intel it will not be helpful. **What problems is Clozd solving and how is that benefiting you?** Actually being able to hear what customers think of us not just as a purveyor of software, but as a subjective problem-solving tool. Why the prospect elects not to choose us is not just functionality, and so this service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing. ### 18. Concise and thorough at the same time...good pairing! **Rating:** 5.0/5.0 stars **Reviewed by:** Misha G. | VP Sales, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** I like the summary of key features/benefits that helped us to win/lose a deal. The way they categorize information and pay attention to normalizing the experience has been good as a way to filter responses. Additionally, the interviewers are adept at 'following the clues' during a conversation -- this is not always a strong competency of 'in-house' interviewers. Clozd has hired and trained their staff really well on this dimension. **What do you dislike about Clozd?** Not really anything to mention here outside of carving out time to get into the analyses -- which is on us (the customer). It would be good to have them do a readout quarterly of key themes they are seeing and to provide their near-term recommendations for areas that we need to improve. **Recommendations to others considering Clozd:** If you are trying to do win-loss analysis 'in-house', consider getting a 3rd party like Clozd to achieve an objective set of results. We have often found this to be true because when you take out the feelings/emotions that an 'in-house' analysis will undoubtedly surface (from product, marketing, sales, etc) , you will get actionable feedback from prospects and customers alike. This result is harder to come by doing this 'in-house' when you are potentially 'leading the reviewer' in a particular way to make things look/feel better. **What problems is Clozd solving and how is that benefiting you?** Clozd lets us know what's happening in our business in a concise, thorough, and (most importantly) consumable way, which helps us to engage other stakeholders across the organization to learn about our wins/losses. ### 19. Clozd is a Terrific Marketing + Sales Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Dan B. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Clozd?** The account managers at clozd (Shout out Spencer) have been very thorough, and professional. They work to understand your business and in turn, make every interview count. **What do you dislike about Clozd?** I don't have anything that I dislike. They are receptive to feedback and are always interested in product enhancements. **What problems is Clozd solving and how is that benefiting you?** Clozd has helped us generate third party feedback on the issues most important to us. It is a terrific tool and their team has been tremendously helpful every step of the way. ### 20. Essential for gleaning key insights about our product and strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** We are currently using Clozd to help with loss interviews. **What do you like best about Clozd?** Our Clozd consultant has been amazing - super high quality, thorough interviews. The platform makes it easy to view interviews in aggregate or at an individual level, and the interviews produce insights we otherwise wouldn't have access to. **What do you dislike about Clozd?** Not a dislike but they are shipping product fast! So make sure to stay ontop of all the amazing updates. **Recommendations to others considering Clozd:** Work closely with your consultant to indentify the goals of your program. The Clozd consultants are great, but not mind readers. You get out what you put into the program in terms of planning and direction. **What problems is Clozd solving and how is that benefiting you?** Loss interviews to surface insights about your product, sales process, pricing, etc. ### 21. CLOZD uncovered hidden gems! **Rating:** 5.0/5.0 stars **Reviewed by:** Karyn D. | Director of Product Marketing, Software, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2021 **Describe the project or task Clozd helped with:** We engaged CLOZD to help us understand at a deep level why or why not we were winning deals. They are performing regular Win/Loss interviews and analysis for complex professional software products and services to inform our Go-To-Market and In-market strategies. **What do you like best about Clozd?** We were pleased to find hidden gems in the content of the interview transcripts that enabled us to source testionials, social proof, and deeper case studies for our Advocacy program. The team is also WONDERFUL to work with! **What do you dislike about Clozd?** Nothing to dislike. They are responsive and professional. **Recommendations to others considering Clozd:** Take their recommendations and fully leverage the expertise of the team. They helped us craft the right interview questions to meet our needs. **What problems is Clozd solving and how is that benefiting you?** Clozd conducts Win/Loss interviews that provide deep insights based on quantitative and qualitative data. We use high-level insights to inform roadmaps and interview transcript excerpts to provide voice of customer validation to strategic decisions. ### 22. Third party insights success and continuous improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Rebecca T. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** That Clozd is relatively automatic from my perspective helps me get more done. It integrates with our CRM to avoid requiring more work from an operations professional. **What do you dislike about Clozd?** Clozd seems expensive, and I'm not convinced yet, that the value of this tool validates the cost. There are also limitations on what the Clozd platform can see in our CRM, history reports, for instance, which require us to create fields on standard objects. **Recommendations to others considering Clozd:** If you have the money, and want unbiased reviews of your sales process, Clozd has been wonderful to work with. **What problems is Clozd solving and how is that benefiting you?** We needed insights into what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative. We are now able to see honest feedback, reasons for wins and losses, and these insights inform improvements. ### 23. Super smart W/L tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan B. | Competitive Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Clozd?** The design and how the answers to the surveys are presented in text. Gong calls get messy. Clozd provides an extra clean verison of collateral that is easily transferrable to other tools in my tech stack **What do you dislike about Clozd?** Nothing that I have found so far. I will continue to dig deeper into the functionality as my role expands. Clozd has opned my eyes into how to open the mind of a client to get valuable feedback **Recommendations to others considering Clozd:** 60% of sales reps dont understand how they won or lost a deal. Clozd provides a platform to dig deeper into your products and services by creating a safe space between seller and buyer **What problems is Clozd solving and how is that benefiting you?** 3rd party interviews are crucial for me to form a competitive intelligence program. Clozd allows me to view insights clients typically don't share with sales reps ### 24. Competitive Intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Manny E. L. | Principal Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Clozd?** Our interviewer knows our product and knows how to dig into specific answers to get us the intel that helps us improve our win rates. **What do you dislike about Clozd?** They survey functionality is a little limited, but since they don't charge for surveys, I can forgive them. **What problems is Clozd solving and how is that benefiting you?** Helping us better understand our sellers and as well as why we win and why we lose deals . ### 25. Great tool for insights into why you are winning and losing business **Rating:** 4.5/5.0 stars **Reviewed by:** Adella J. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** Decision driver data. I like that we can filter the dashboard by wins and losses. The fact we can drill down into categories and see verbatim feedback that has been collected is hugely valuable. It makes the data really actionable **What do you dislike about Clozd?** Tag duplication can sometimes cause an issue when you want to aggregrate data **Recommendations to others considering Clozd:** It's a great tool but obviously the data can only be as good as what you put into it so it requires organisation/discipline from your feedback sources. Get it right and it can work wonders for your company and product strategy **What problems is Clozd solving and how is that benefiting you?** Clozd has helped us quantify the biggest reasons why a customer choosing our tool and why we lose out on others. It helps inform our sales approach, our product roadmap, our pricing and our support process. ### 26. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Clozd?** Their online portal did a great job of providing the right level of data depending on what you were looking for. They had the entire transcript, quotes related to key categories as well as an executive summary. **What do you dislike about Clozd?** They had a little trouble finding the number of respondents so the recruitment took a little longer than anticipated. But they did a good job of communicating throughout the process so I understood their updated timelines. **Recommendations to others considering Clozd:** It was a great experience working with Clozd to understand our prospecting process from the prospects' points of view. **What problems is Clozd solving and how is that benefiting you?** They helped us understand why our prospects were choosing to buy from us or not. They also helped us understand what competitors were considered and how prospects made their competitive decision. ### 27. Highly valuable research **Rating:** 5.0/5.0 stars **Reviewed by:** Cynthia L. | Head Of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Clozd?** What is most helpful about Clozd is that they are simple & easy to work with. They do not overcomplicate the research process & get bogged down. They are able to execute. **What do you dislike about Clozd?** No downsides to using Clozd, a very helpful organization! No negatives, all positives with using the organization. **Recommendations to others considering Clozd:** Highly recommend Clozd; if you need to dig deep & learn more about your customers, non-customers, etc -I highly recommend using their services. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping ShipStation dig deep into our data and gives us the data we need to make important decisions. Customer & non-customer research helps us move the needle for our business & Clozd offers a seamless process to do this. ### 28. Impactful insights that improve my interaction with prospects and clients **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel C. | Senior Solution Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** The quality of the interview we have available at Clodz is impressive. The questions really dig into business problems and motivators, making it easy to learn from our mistakes and understand what we are doing right. **What do you dislike about Clozd?** I'm not in the US, so I wish I had info from prospects and clients in my region. I also wish there were more adoption. Maybe the problem is the same, localization, but my peers don't use Clozd as often as I do. **Recommendations to others considering Clozd:** Clozd is super useful for sales and pre-sales team! Go for it. **What problems is Clozd solving and how is that benefiting you?** Clozd help-me understand why we lose or win deals. We can also understand our competitive advantage against competitors in a very structured and data-based way. ### 29. Excellent Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** Our Clozd rep's dedication to our account has been the best part of my experience. She takes the time to understand my goals before conducting each quarter's interviews. Additionally, she is willing to jump on calls with our Product Team to dive into the insights reports she creates. **What do you dislike about Clozd?** One of our challenges is that some customers/prospects don't understand that we've partnered with Clozd to collect feedback, so they are hesitant to respond. While I see the benefit of using a third party - helping us remove bias from the interviews - we've run into situations in which the buyer says, "I don’t know you. The vendor didn't mention there would be an outside entity making an inquiry. So, I don't know if I should speak with you." **Recommendations to others considering Clozd:** Ensure you have clean data in your CRM before you integrate with Clozd. To get a complete picture of your win/loss data, the fields must properly mapped. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us solve the pain point of collecting antecdotal win/loss information so that we can be more productive with these insights despite limited employee bandwidth. ### 30. Clear, actionable categorization of reasons you are winning or losing business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** The categorization that Clozd helps to employ - it allows us to group a ton of deal feedback into actionable areas for prioritization. These are not blanket "costs are too high" categories, either - they are more specific than that. **What do you dislike about Clozd?** The SSO process had a bit of friction - it was tough as an end user to get access within my organization because of a few bugs in that process. We worked through it, though, and things are working as they should. **Recommendations to others considering Clozd:** Clozd is a great analysis tool focused on a specific type of feedback - deals won/lost and associated customer feedback. I love that focus, and it allows the tool to be way more useful (vs. bundling too many things into one platform and diluting the true value / use case). **What problems is Clozd solving and how is that benefiting you?** Clozd allows us to accurately synthesize drivers behind winning or losing business, not to mention the automation they provide of this process (so long as we're inputting the relevant intel from various open-ended sources). ### 31. Essential to understand why we win and lose deals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** Platform is really easy to understand and the call out of decision drivers makes it simple to digest what factors influenced their decision. The ability to share makes it easy to spread this across our organization as well. **What do you dislike about Clozd?** I think this has more to do with our specific implementation but the limited number of filters makes it harder to find deals in a certain industry or other segments **Recommendations to others considering Clozd:** Clozd has been very valuable for our organization as we enter new markets and industries. Knowing how we performed against competitors, what the client was expecting, what we delivered on, or where we fell short makes prioritizing much easier. Getting enough responses from customers is difficult and we haven't quite figured out how to increase participation. Clozd as a platform is getting better all the time. Analysis is somewhat limited but has given us insight that we've never had before. **What problems is Clozd solving and how is that benefiting you?** Disconnects between our sales, tech sales, product, and other teams make it difficult to understand why we won or lost an opportunity. Clozd has been very valuable in getting candid feedback and allowing us to celebrate things that went well and improving in areas that didn't. ### 32. Clozd Provides Valuable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** Clozd creates a single place to digest and understand wins with deep, rich insights that go beyond superficial. The quality of the interview feedback and the ease of navigating it through their platform to get insights are strong. **What do you dislike about Clozd?** I think I see internally that not everyone uses Clozd as effectively as they could. This isn't Clozd's fault, but I wonder if there is thought leadership Clozd provides that we are not applying to make sure more people get value out of this. **Recommendations to others considering Clozd:** Think about your internal processes and how you will digest and use this information. It's not as simple as including people on email chains - there should be a regular internal review process for key stakeholders of these insights and someone who owns preparing that. **What problems is Clozd solving and how is that benefiting you?** Understanding the difference between what we think buyers see from our sales efforts and product and what buyers (and those who don't choose you) actually think is critical. Clozd provides this by giving us two things: 1. an impartial 3rd party to talk to the client and get honest feedback 2. a portal to see how all the insights from these customer conversations tell a story about what we offer in the market. We make critical business decisions based on this feedback. ### 33. Clozd **Rating:** 5.0/5.0 stars **Reviewed by:** Zoey Z. | Lead Operations, Implementation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Clozd?** The ability to easily gather the data I need and see quick dashboards. **What do you dislike about Clozd?** I have not used it long enough to see what I would need that I can't see just yet. **Recommendations to others considering Clozd:** Make sure you know the criteria you need before you start so you can gather data more efficiently. **What problems is Clozd solving and how is that benefiting you?** Valuable quantitative and qualatative data. ### 34. Clozd helps close deals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2022 **What do you like best about Clozd?** I really love how east it is to use. ALl the info you ned is RIGHT THERE, you don't have to be a wizard with the program to get the information yuo need to get to where you need to go. **What do you dislike about Clozd?** One of the things I wish clozd did was have some more information on industry specific plays and even historical data that might help in what has worked in the past. **Recommendations to others considering Clozd:** I recommend people give clozd a chance. There are a lot of tools like this int he market that i have used before, but clozd has been the most help thus far. **What problems is Clozd solving and how is that benefiting you?** Helps me understand the ROI aspect of the sales negotiations. It really helps with the budget minded buyers to illustrate the return on investment that my product gives ### 35. Great tool for win loss insights and analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Claudia C. | Senior Product Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** Reports, filtering possibilities to get not only 'pure insights but also already done analysis. The team is very nice and supportive: it is nice working with them **What do you dislike about Clozd?** Nothing specific. I am super happy with the product. I was used to another provider that was not providing the same amount of information and reports, so all fine **What problems is Clozd solving and how is that benefiting you?** We need to understand better our customers and competition, and Clodz helps us to have a continue, automatic analysis on how our business is perceived by the market ### 36. Intel in a quick easy dashboard! **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa S. | Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** I love that the dashboards are easy to read and click through. The summaries provide the high level key points needed to drive discussions. This is a great communication tool! **What do you dislike about Clozd?** The downsides of Clozd are if your organization can't get enough interviews, it can make trends harder to see. **Recommendations to others considering Clozd:** I highly recommend Clozd!! They are an amazing team to work with and they deliver. **What problems is Clozd solving and how is that benefiting you?** We gain valuable insights from Clozd's interviews that enable our marketing and sales teams to make needed changes. ### 37. Qualtrics AE using Clozd **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** It's relevance. It's specific to Qualtrics. Great source of win and loss examples which can help guide your decision making when creating proposals. **What do you dislike about Clozd?** The only thing I dislike is that a lot of the use cases / win/loss stories are from our US region rather than EMEA but that's our problem, not the softwares **Recommendations to others considering Clozd:** Go for it! Great knowledge sharing and insight platform which can help your Account Execs to replicate wins and avoid mistakes. **What problems is Clozd solving and how is that benefiting you?** Understanding why we, as a company, both win and lose deals against our competition. Knowledge sharing between AE's in order to replicate success and win more deals / avoid traps and mistakes selling against other vendors. ### 38. Sales Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** Clozd has been helpful in not just assuming why we didn't win a deal or why the client decided to go another direction. We now have feedback that can be useful for future engagements. **What do you dislike about Clozd?** I wish that we had a bit more of a break down per segments, this may be an admin issue but more insights in a particular segment when I want it would be most beneficial. **Recommendations to others considering Clozd:** The tool is great and use it! **What problems is Clozd solving and how is that benefiting you?** Clozd has helped us understand where and why we are losing business. Clozd has proven to be especially important or repeat or existing customers. We use Clozd feedback in our trainings and account reviews. ### 39. Clozd is a great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Austin H. | Product Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Clozd?** I like best the ability to read word for word what our potential customers are saying, and I like the ability to see themes and trends with our opportunities. **What do you dislike about Clozd?** Clozd's UI can be confusing at times and data export has been a challenge. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us garner insight into deals we have both won and lost, as well as understand our competitive landscape better. ### 40. Easy to use and great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** Our Clozd rep has been the best part of my experience. He is very easy to work with and is super responsive when I have questions. It is easy to get things done with him on the team! **What do you dislike about Clozd?** There is a lot of manual effort to pull the win/losses from Salesforce to then send to Clozd to conduct interviews. It can be a bit time consuming and a bottleneck. **What problems is Clozd solving and how is that benefiting you?** We needed insight into our wins and losses. With Clozd, we are able to see who we are losing against and why. We can then take these insights and adjust our sales and marketing strategies. ### 41. source of competitive intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Clozd?** Win-loss analysis should be a key source of insights into how potential customers see your product on its own and vs key competitors. In practice, this knowledge is elusive, hard to access, analyse and draw conclusions - often due to its qualitative nature. Clozd turns this into a process that makes capturing and analysing insights a structured practice, making it easy to draw conclusions. **What do you dislike about Clozd?** I cannot think of specific details that I disliked, perhaps as I used Clozd less hands-on and more often through one of my team members. **What problems is Clozd solving and how is that benefiting you?** pulling structured insights from win-loss analysis to inform product and go-to-market strategies ### 42. We use Clozd to conduct win/loss interviews, capture feedback, and surface actionable themes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Clozd?** Clozd has a simple and intuitive portal that makes it easy to understand the high-level strengths and challenges of our sales process as well as making it easy to go deeper on a single theme, seeing the direct quotes that triggered the strength or challenge. **What do you dislike about Clozd?** No issues, the Clozd team has been great to work with, the platform has been helpful, and the product has addressed our needs. **Recommendations to others considering Clozd:** For any areas struggling with, Clozd can make connections to others that have shown strength in that area. Can go beyond just analysis to making informed improvements. **What problems is Clozd solving and how is that benefiting you?** Clozd, as an impartial third-party, can gather win/loss feedback in a way that we cannot. Additionally, Clozd condenses that feedback for easier consumption, surfacing insights and themes that we leverage to make better-informed decisions and take action to improve our process. ### 43. Clozd has brought us more value **Rating:** 5.0/5.0 stars **Reviewed by:** Stefanee L. | Customer Success Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Clozd?** Clozd makes the insights very digestible for us through intuitive grouping and a modern layout. **What do you dislike about Clozd?** Sometimes the quotes are not categorized quite right or under the sentiment meant. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us gain additional insight into customer experience and sentiment. It helps to have targeted questions coming from a third party. ### 44. Product Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Clozd?** The detail of the interviews and the different questions asked **What do you dislike about Clozd?** It's not obvious to me how to segment the losses and wins reasons since it's very qualitative - e.g., how much gained was due to customer service **Recommendations to others considering Clozd:** Right now it's a great tool to enhance other methods of evaluation of why we won / lost. Hardcore data analysis method plus this would provide a great picture of customer needs **What problems is Clozd solving and how is that benefiting you?** Access to in-depth customer feedback - their thought process for both wins and losses ### 45. Clear win/loss insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** The most helpful feature of clozd is the emails I get with a concise feedback summary. The user interface is very intuitive and easy to navigate. The insights are always strong. **What do you dislike about Clozd?** I do not recall I have faced any issues with them so far. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us easily receive feedback regarding our sales process and provides clear insights that are actionable. The quality of the feedback is great and always provides real value about how we can improve our products and services. ### 46. Great way to find valuable win/loss stories **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Clozd?** I use Clozd mostly for Win-Loss stories and case studies. I appreciate that it is easy to navigate and a slick User Interface. **What do you dislike about Clozd?** I haven't used Clozd to its full potential but that is probably more on my side not utilizing resources available to learn the platform in a deeper manner. **What problems is Clozd solving and how is that benefiting you?** Centralized location to analyze similar industries for deals in progress I am working on. Easy to navigate and use with a few clicks. Makes me more efficient through deal cycles. ### 47. The Clozd team is smart, flexible and wonderful to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Clozd?** The team is proactive, smart (they get our business and adapt), and the online portal is great. Their data analysis is strong. Spend the time to help the Clozd team understand your business - invest the time in providing the context, nuances and challenges, and be transparent. This will maximize their ability to effectively deliver strong insights back and pivot as needed as they progress. **What do you dislike about Clozd?** I actually haven't experienced any issues in working with them. They truly have been a terrific partner in all aspects of our relationship. **What problems is Clozd solving and how is that benefiting you?** Clozd has done a great job analyzing and providing insights for our win/loss analysis. The way they organize the data and present it is great and their online portal is great. You can clearly access insights as well as get individual reports - easy to navigate. ### 48. Quick and easy, keeping me in the know. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** I really enjoy seeing the actual words from the key contact, Vs notes or just a summary. **What do you dislike about Clozd?** Nothing really. It's been a powerful tool. I wish we could also use it for Stay-interviews with current clients. **Recommendations to others considering Clozd:** Use it, make everyone read the feedback, and get comfortable discussing how you can improve. **What problems is Clozd solving and how is that benefiting you?** It's helping to keep SMEs and bunsiness owners (me) in the loop on our sales process and the feedback we're getting from prospects. ### 49. Great in-depth feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Steven L. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **Describe the project or task Clozd helped with:** We used Clozd to capture feedback on Closed Won and Closed Lost deals. **What do you like best about Clozd?** I've used similar services in the past. What I like about Clozd is that I can talk with the person who is doing the outreach prior to engaging with each account. The consultant is very adept at finding information about the buying process that we did not know about, regardless of whether we've won or lost the deal. **What do you dislike about Clozd?** It would be nice to capture feedback on every deal we send to Clozd; however, I know that's not possible. They are reaching out to contacts who are busy and must opt-in to spend their time and engage in a conversation. **Recommendations to others considering Clozd:** Clozd is great. We have had the most success obtaining interviews by doing a warm hand-off immediately after our deals close between Clozd and our key account contact. **What problems is Clozd solving and how is that benefiting you?** We are learning insights that we would otherwise not know from Clozd. We subsequently use these insights to alter our sales approach and product roadmap prioritization. The direct quotes we receive from clients can also be a great way to provide kudos to internal employees and provide insights to leaders about why we win or lose. ### 50. Director of Tax Technology **Rating:** 5.0/5.0 stars **Reviewed by:** Mary O. | Director of Tax Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **Describe the project or task Clozd helped with:** Clozd was instrumental in not just understanding where we lost out on bids but also in reconnecting and identifying our strenghts with current clients. The feedback was invaluable as was the prompt and couteous manner in which they attended to every aspect of this project. In particular,special mention to Cam England and Jonathan Stevens - they were so nice to deal with as well as excellent attention to detil and efficiency in getting this done. **What do you like best about Clozd?** The personable experience applied from the staff as well as the organised and efficient approach in which all client and or prospect feedback was provided. Their portal was super user friendly too. **What do you dislike about Clozd?** Perhaps at times a bit too many communciations and maybe just maybe too many calls.! I knwo the team was just being thorough but I had confidence they had it all in hand. **What problems is Clozd solving and how is that benefiting you?** Understanding our weaknesses better. At first, we always thought price was the reason for lsoing a bid - through the Clozd process we quickly discovered that this was not necessarily always the case - in fact, often we had not fully understood the prospects requirements - this was a game changer for us and we have changed much of our sales process to address such deficiencies. ## Clozd Discussions - [What is a cloud based platform?](https://www.g2.com/discussions/what-is-a-cloud-based-platform) - [View Clozd pricing details and edition comparison](https://www.g2.com/products/clozd-clozd/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+10%3A53%3A10+-0500&secure%5Bsession_id%5D=55a89d31-de78-4870-8e56-3cdabd3dfe2b&secure%5Btoken%5D=d1255f593586977856468a1c17fe96cd0ef923ee376babd35eb4292682aab1bc&format=llm_user) ## Clozd Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Clozd Alternatives - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews) - 4.9/5.0 (94 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)