--- title: Clozd Reviews meta_title: 'Clozd Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 291 reviews by the users' company size, role or industry to find out how Clozd works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 291 scale: '5' date_modified: '2026-07-16' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Clozd Reviews **Vendor:** Clozd **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.8/5.0 **Total Reviews:** 291 ## About Clozd Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com. ## Clozd Reviews ### 1. Great win/loss platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Clozd?** Our Clozd team has been very helpful, and I appreciate how easy it is to extract insights from interviews **What do you dislike about Clozd?** Sometimes the Clozd AI feature doesn't always work properly **What problems is Clozd solving and how is that benefiting you?** Clozd helps us run our win/loss program. This is beneficial because it saves us time and provides a platform to share insights with various stakeholders across the company ### 2. Great Platform for Gathering Win/Loss Info **Rating:** 4.5/5.0 stars **Reviewed by:** C M. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2025 **What do you like best about Clozd?** They are very easy to work with. They can also turn around interviews very quickly and are great at getting responses from prospects. **What do you dislike about Clozd?** I think their account managers, who also do the interviewing, could have a bit more in-depth interview training and experience. **What problems is Clozd solving and how is that benefiting you?** Clozd is helpful for us to really get transparent feedback from prospects about everything related to our product. It helps us as we define the product roadmap and identify sales training gaps. ### 3. Good platform, but can be complex to learn **Rating:** 3.5/5.0 stars **Reviewed by:** James H. | Account Executive, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Clozd?** Lots of features and functionality which provides a lot of value **What do you dislike about Clozd?** Product can be difficult to get your head around initially, mainly due to how feature rich it is **What problems is Clozd solving and how is that benefiting you?** Clozd has been a great platform for running closed/lost research initiatives and enabling us to take action as business ### 4. Clozd is fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Clozd?** The team we have been working with is fantastic! We are gaining actionable insights from the interviews and love the ease of the platform. **What do you dislike about Clozd?** No downsides! I truly enjoy reading the interviews and working with the team. **What problems is Clozd solving and how is that benefiting you?** Clozd helps give us the perspective of the prospect. It allows us to understand their perspective on why we are losing deals. ### 5. Great insights that we wouldn't have gotten otherwise **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Clozd?** I like that we can use a third party to get unbiased feedback on our product and services. The participants seem to be more honest with Clozd than they are to our internal teams. **What do you dislike about Clozd?** We have a hard time figuring out the best way and time to send our clients over to Clozd to get the most out of the interaction. It's taken our team a bit of time to get used to the process and be more open to external feedback. **Recommendations to others considering Clozd:** Work on your internal teams to make sure that when the feedback comes in they are ready to act. **What problems is Clozd solving and how is that benefiting you?** Clozd has helped us get feedback from accounts that chose a competitor during the sales process or that have left us for one reason or another. We've gotten a lot of great insights about how we can improve our process and offereings to be more competitive for our future clients and prevent churn of our existing clients. ### 6. Clozd provides us insights we need quickly and seamlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Clozd?** I appreciate that Clozd uses of AI for what AI is good for. **What do you dislike about Clozd?** Clozd can have more robust filters e.g. more details about the customers **What problems is Clozd solving and how is that benefiting you?** I've been using Clozd to review our customers' data, filtering them by parameters that matter to our business. Clozd saved us a ton of time by with their smart filter functionality. ### 7. Great tool for scaling win loss insights throughout your organization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Clozd?** My CSM is awesome! Great post sale experience. Super intuitive tool. I'm just getting into the report building capabilities, but it's awesome to create the slideware right out of the tool. **What do you dislike about Clozd?** Survey tool has some qwerks to it, the way certain things are hard coded, but they're fixing or have recently fixed. Product is very agile in applying feedback and enhancing current and deploying new features. **Recommendations to others considering Clozd:** Best tool on the market. Others have better communities, but you can use those thought leadership items for compete network and get a more user friendly tool that does all the same stuff and provides better post sale customer service, for less! **What problems is Clozd solving and how is that benefiting you?** Prior to using Clozd we had another vendor supporting our win loss interviews and insights distribution. Their team consistently struggled to secure interviews and the details they did get never made it to the team. Since implementing Clozd, we have scaled our program capturing customer/prospect/and rep surveys and interviews at nearly 20 per quarter and are able to enable our entire organization to self-serve on these insights with useful filters and even more useful strucutring of the data and customer/prospect quotes. Proof of value was seen when our CEO started quoting Clozd insights on our all hands call and being able to navigate the system intuitively with just a 4 minute walkthrough I recorded for them! ### 8. Great productized service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Clozd?** They have tools to connect crm so grabbing "leads" for interviews is efficient. Not a terrible conversion rate either. Resulting interviews are good, and have interesting distribution - the email function works well to drive exec interest in the reports they generate They help us extend win-loss capabilities **What do you dislike about Clozd?** Personally I think DIY win loss is missing with clozd - any interviews you conduct outside the platform requires you manage a different data set elsewhere. Since we conduct many buyer interviews ourselves it's perhaps a challenge specific to us We run our own interviews to get more depth and specifics from buyers As a result we tend to not use the manual tagging capabilities in clozd **Recommendations to others considering Clozd:** Interviews are expensive, so make sure the lead lists you share and deal criteria are tightly aligned to your program goals Compare their interviews other others and you own to make sure you're getting the depth of insights that matter It's more self serve for tagging and analysis so keep that in mind **What problems is Clozd solving and how is that benefiting you?** We use clozd to conduct scaled interviews across win-loss. ### 9. Great tool for getting a better understanding of your buyers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Clozd?** How it helps us better position our solution against our competitors **What do you dislike about Clozd?** Nothing that we have discovered as of yet! **Recommendations to others considering Clozd:** If you don't have a tool for insights into Close/Loss reasons I'd thoroughly recommend. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping us with understanding our buyers reasoning behind choosing us as their provider and on the flip side why they may have selected another provider. ### 10. Excellent platform with great team support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Clozd?** Clozd provides a platform that is easy-to-use when analyzing prospect and customer details. This platform can be used by anyone across our organization to quickly find relevant details for analysis. Additionally, the search functionality is very helpful. The reporting functionality is also useful for exporting data to different types of users. **What do you dislike about Clozd?** I can not share any specifics about details our team dislikes. **Recommendations to others considering Clozd:** I would highly recommend Clozd. Their customer success and account management teams are top tier in gathering the relevant insights, communicating feedback, and constantly augmenting the process and outputs. The platform is also a great way to bring together all relevant Win / Loss data. **What problems is Clozd solving and how is that benefiting you?** Clozd helps our GTM and Product Teams better understand specifics for Wins and Losses globally. This includes direct feedback from prospects and customers on our sales process, technical differentiators, and competitive details. ### 11. Got some great insights from Clozd **Rating:** 4.5/5.0 stars **Reviewed by:** Brent P. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Clozd?** I felt like customers were more honest talking to a 3rd party rather than us running the interviews. I felt like we got to the real heart of win/loss decisions. **What do you dislike about Clozd?** Didn't really have any downsides. I found the quality of the interviewers was really good. This wasn't standard "templated interviews", they really knew how to probe and dig into responses from prospects and customers. **Recommendations to others considering Clozd:** If you aren't really sure why you are winning and more importantly losing deals, then I highly recommend Clozd. Compared to brain-dead "Opportunity Lost" reports... there is no comparison. Having a smart interviewer that can listen, adapt and probe... means you really do get to the real reasons behind the decisions. **What problems is Clozd solving and how is that benefiting you?** We wanted to get a better understanding of why we were winning and losing some deals in our new business funnel, and also why some customers were churning. The detailed Clozd interviews really gave us some insights on things we could work on to improve our sales process and also our account management function. ### 12. A great investment! **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea N. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Clozd?** The platform is easy to use, has great reporting features and the programs are easy to set up and implement. **What do you dislike about Clozd?** Nothing, we've had a really great experience with the team and platform. **Recommendations to others considering Clozd:** Go for it! **What problems is Clozd solving and how is that benefiting you?** Our win/loss reasons in our CRM were either not there, or not reflective. Clozd have helped us understand more about the reasons why we win/lose deals. ### 13. Clozd helps us understand the true reason we win/lose business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Clozd?** The depth of interview analysis that's received. The ability to tailor interview questions to business needs. The program support from Clozd teammembers. **What do you dislike about Clozd?** I wish surveys could be tailored and edited in a more customizable way. **What problems is Clozd solving and how is that benefiting you?** Thanks to Clozd, we are able to gather valuable feedback from customers that we may have otherwise missed. The team at Clozd is extremely helpful and responsive and always supportive no matter the size of our ask. Their platform is easy to use and I love that the pricing isn't based on users, so anyone in our company can see customer feedback. ### 14. Conducting Win-Loss Reviews **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Clozd?** Theur platform is easy to use and the staff is very accomodating. **What do you dislike about Clozd?** Lack of success. The overall success rate is low, but based on the nature of our business, we can't provide them with as many accounts as they would like in order to have a better response rate. **Recommendations to others considering Clozd:** You need to provide them with many accounts in order to get a beneifical response rate. **What problems is Clozd solving and how is that benefiting you?** Conducting impartional, 3rd party win-loss reviews with our clients ### 15. Great for Enterprise Product Marketing/ sales enablement Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Alaura J. | Senior Product Marketing Manager, Corporate Legal and Claims Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Clozd?** - salesforce and gong integration - The team is very open to feedback and has implemented several features we requested - The dashboards and filtering make it easy to use - recently they added the ability to add custom fields to the competitor pages giving us the ability to add our battlecards into clozd for one central repository. **What do you dislike about Clozd?** I wish pricing weren't per interview. More data would give us a better picture but we have to be mindful of how many interviews we do. **Recommendations to others considering Clozd:** Great enterprise tool. If you do not have a win/loss process in place you may benefit from starting internally before engaging with a 3rd party. **What problems is Clozd solving and how is that benefiting you?** Clozd conducts win/loss interviews for our business and all the data is put in our clozd dashboard. We chose Clozd to replace our existing win/loss solution which was entirely manual. Because we already had a process in place it made the transition very easy. ### 16. Clozd has been a great addition to our customer-centric efforts. **Rating:** 5.0/5.0 stars **Reviewed by:** Davit E. | Senior Product Marketing Manager - Market and Competitive Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Clozd?** Everyone I have interacted with at Clozd, including our account manager, have been wonderful. They've taken the time to understand our business needs and are very receptive to continuous changes as we adjust the scope of the program. The Clozd platform is also very intuitive to use and does not require any training for new users. **What do you dislike about Clozd?** I haven't encountered any downsides to Clozd yet. I am excited to see how they continue to develop their product, provide new features, and set up new integrations with other insights tools. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping us get the unbiased and unfilitered qualitiative customer insights about our products, sales processes, marketing efforts, customer experience, and much more that we wouldn't be able to collect otherwise. it also hels us understand how we stack up against our competitors from the customers' perspective, and what areas we should be focusing on improving. As a competitive intelligence professional, this is invaluable information that I can share with the rest of our organization. ### 17. A powerful Win Loss Analysis to improve our win rates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** As we are continually striving to improve and gain a better understanding of why we may have lost potential business partnerships, we engage Clozd to deeply understand our clients/prospects' perspectives regarding our sales process, product offering, and value proposition. **What do you like best about Clozd?** What I really love about the Clozd Platform is that despite the fact the Clozd Team delivered a great Executive summary at the end of the research this is not the end because through the platform we have been able to conduct other powerful analyses to deeply understand where we are to focus our efforts to bridge the gaps. Also, I love to have access to real-time data with an impressive level of detail that you can also download to a spreadsheet to share. **What do you dislike about Clozd?** Sometimes is difficult to manage access permissions since there is no option for a role based setup **Recommendations to others considering Clozd:** This vendor is a trusted partner that will help to drive improvements inside your sales org. **What problems is Clozd solving and how is that benefiting you?** We have improved our sales messaging in regards to how to communicate our value proposition. Also, the Clozd insights help us to fine-tune the pricing strategy ### 18. Incredible tool to gain valuable win/loss insights **Rating:** 5.0/5.0 stars **Reviewed by:** Shivang P. | Sr. Director, Growth & Strategic Initiatives, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2024 **What do you like best about Clozd?** The precision in choosing the correct people to reach out to, and the quality of the responses received. Having done this myself in the past, I can say Clozd has done a much better job overall. **What do you dislike about Clozd?** Not much to dislike, it's a great tool to put this type of win/loss analysis on auto-pilot. **Recommendations to others considering Clozd:** Don't sleep on the value of a win/loss analysis -- the objective interview process avoids opinion and only derives true facts. Those are elements of gold in your sales process and what adjustments may need to be made to yield better results. We're very big fans of Clozd here at FloQast. **What problems is Clozd solving and how is that benefiting you?** We use Clozd to conduct win and loss analysis across a variety of our segments. Reps will seldom get true, honest responses as to why a deal lost whereas Clozd steps in, acts as an unbiased third party and walks through a detailed interview process with the client to know their reasoning as to purchase or not. The detail that we've received in these interviews is outstanding -- much of which we'll use during our enablement sessions and at kick-off to further educate our teams. ### 19. Must-Have Solution + Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Karen W. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2024 **Describe the project or task Clozd helped with:** We rely on Clozd to conduct our ongoing Win/Loss interviews and, just recently, Win/Loss surveys. Clozd contacts our prospects following deal conclusion, schedules interviews, transcribes the conversation, provides incentives and thank yous to our prospects, and delivers the findings back to us promptly with further analysis that allows us to look across discussions at scale. **What do you like best about Clozd?** Clozd checks all the boxes to store, filter, analyze, and share Win/Loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our Win/Loss program. Getting started with Clozd was a breeze thanks to the best practices they bring, and I've been impressed by the listening and lean-in I've seen as our needs and their platform evolve. Our Win/Loss program would not be nearly as successful or efficient without Clozd. **What do you dislike about Clozd?** Clozd's win/loss surveys are good in theory, but we have stuggled to actually gather enough data points from them to prove useful for analysis. **What problems is Clozd solving and how is that benefiting you?** We use Clozd to better understand our prospects/customers in the context of the market. What are their perceptions, how are they going about their evaluations, what is their POV on our business and others', how can we improve. Insights from Clozd have helped validate hypotheses on how we can improve our product, marketing, and go to market strategy. ### 20. Sales Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Harihara Subramanian R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Clozd?** Being able to filter & sort by specific decision drivers within wins & loss, to identify strengths & weaknesses of our solutions.. **What do you dislike about Clozd?** It is not necessarily a tool issue but more a data issue that Clozd looks at every feedback at the same face value. In the sense that some feedback may be incomplete / given on the fly / without so much care, compared to others. Clozd could do a "usability index" on the feedback and allow to minimize noise. **What problems is Clozd solving and how is that benefiting you?** Clozd helps with identifying the key decision drivers for customers or prospects when they are choosing (or otherwise) our solution. This helps a lot in knowing what to build on the roadmap and what is most important for customers, especially what makes a customer pay for a solution. ### 21. Customer Feedback solicited by 3rd party **Rating:** 4.0/5.0 stars **Reviewed by:** Jack S. | Marketing Operations Business Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Clozd?** The insights we week on why we are winning or losing isn't available from anyone else with the level of accuract and depth that Clozd provides. **What do you dislike about Clozd?** The intake form summaries are a lot to digest and could be cleaned up with a bettter executive summary before the full interview questions. **Recommendations to others considering Clozd:** If you don't have an objective and in depth account of why you are winning or losing, you are going to be hard pressed to find many higher priorities than closing that gap. **What problems is Clozd solving and how is that benefiting you?** Why do you think you are losing deals? You can ask your reps to submit that information in your CRM. But why do your customers thinking you are losing? That is a very different question. You can't confidently answer it with AE inputs in the CRM. Clozd provides that insight. And everyone in your company should want to know. Sales wants to know how to sell more. Product should be itching to get their hands on it. Marketing is going to spend a lot of money. Doing so without critical feedback is folly. ### 22. Very professional and unbiased **Rating:** 5.0/5.0 stars **Reviewed by:** Steve A. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Clozd?** Our CSM is excellent, and the interface is clean and easy to follow. Lots of customisation and plenty of flexibility around how the project was approached **What do you dislike about Clozd?** Nothing comes to mind. They delivered on everything that they had promised **Recommendations to others considering Clozd:** Don't keep the feedback secret. We had 20+ users with access to everything, spanning sales, CS, Marketing and product **What problems is Clozd solving and how is that benefiting you?** Clozd approached us to offer win/loss analysis services. We had been doing this in-house but struggled to obtain the depth of questioning and impartiality that they can offer. Amazing interface and Saas product underpinning the client interviews themselves. ### 23. Great tool for managing your win/loss/churn program. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew M. | Marketing Strategy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Clozd?** The platform itself is extremely powerful. **What do you dislike about Clozd?** Certain interviewers may miss the mark on asking the questions & getting down to the point we want to hear from a customer. This only happens during onboarding and interviewers improve significantly over time. **Recommendations to others considering Clozd:** Be clear about what outcomes you want to achieve out of your program & what your current process for gathering win/loss information is and what you'd like to see it evolve to in the future. **What problems is Clozd solving and how is that benefiting you?** Making it easy to keep track of win/loss interview findings in order to analyze trends over times, segment data to your choosing, and pull valuable customer feedback quotes to highlight points for specific stakeholders. ### 24. Receiving win loss data from prospects is vital to the business **Rating:** 5.0/5.0 stars **Reviewed by:** Max K. | Head of Partnerships EMEA, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Clozd?** Finding the patterns in our close rate, hearing first hand from a prospect why they did or did not buy. We learn more from deals we lost and can change our tacticts and ICP to win more. **What do you dislike about Clozd?** Only looks at our involvement, would like to see partners invlovement in the close **Recommendations to others considering Clozd:** Clozd really has helped us understand what we are good at and what we are not, we are able to review information that prospects don't usually give to vendors, this helps us and the sellers do a better job. **What problems is Clozd solving and how is that benefiting you?** we are able to adjust our ICP and see what our solution has and does not have over competitors, we can analyse our sellers behavior and see what we need to do to increase our win rate. We can also see which partners are converting ### 25. Amazing Win/Loss Research Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Heather P. | Senior Manager, Solutions Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Clozd?** What I like most of all is that it's very hands-off once we finalize the lists of customers we'd like to interview. Everything from the outreach to the customers to the publication of the interviews is handled by Clozd once we send over data from our CRM. The platform is intuitive, easy-to-use, and we can add as many users as we want. You can filter data in different ways for a high-level snapshot or view more granular data, like loss reasons by competitor. I also really like the integrations with Slack and Gong. The Slack integration automatically notifies stakeholders when interviews are published and the Gong integration provides transcripts to calls associated with the opportunity and one-click access to view the calls within Gong. Lastly, I love the tagging functionality. We can highlight text and tag a person or tag it within a category for reference later and to provide visibility into certain topics that stakeholders care about. **What do you dislike about Clozd?** There is nothing I dislike about Clozd. When any minor issues have come up, they are extremely responsive and promptly resolved them. They also welcome any ideas from customers, and they continue to innovate and launch new features on a continuous basis. **Recommendations to others considering Clozd:** If you're starting a new win/loss program or upgrading your current program, Clozd has been the ideal partner in delivering direct feedback from our prospects and customers instead of relying solely on CRM data. Our Clozd consultants follow our interview guide, but they are also able to pivot and adapt during interviews to capture the most improtant insights from our customers and prospects. Clozd has been extremely flexible with the strategy of our programs, and we've stood up several projects to gain feedback into specific business initiatives. Clozd has been a key partner for us the last 2+ years, and our consultant along with everyone else I've encountered at Clozd has felt like a true extension of our team. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping us understand why we win and lose deals, directly from the customer's point of view. We are able to capture direct feedback to help us learn more about what we're doing well, and where we can improve. These insights help departments across the organization, from product and marketing to our sales and CS teams. The platform makes it easy to understand our data at a high level, and drill down into specific areas - win rates, decision drivers, competitors, and more. Every quarter, Clozd delivers a report and partners with us on a readout with cross-functional stakeholders where can present findings, such as decision drivers, key takeaways, wins and losses by ICP, top competitors, and more. ### 26. An absolute no-brainer, must-have solution for CRO, CMO, RevOps and product team leadership **Rating:** 5.0/5.0 stars **Reviewed by:** Craig C. | Vice President, Global Marketing & Sales Development, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Clozd?** Buyers are indeed liars. Our CRM "win/loss" reasons are consistently very different and light in detail vs the rich, accurate, objective reports we receive via our Clozd program. It is an apples to solid gold oranges comparison. Clozd has an excellent methodology for developing a valuable win/loss interview, getting disengaged buyers to participate and presenting intelligence back in a very consumable platform. **What do you dislike about Clozd?** I genuinely struggle to find a flaw in the offering from Clozd. I suppose it is a relatively expensive program but I stack that up against the insanity of running a SaaS business without a consistent win/loss program and the expense seems insignificant. **Recommendations to others considering Clozd:** Clozd will surprize you. I would recommend starting with a very small program...a small pilot of a handul of deal review interviews. Whatever a small sampling seems like at the scale of your business. Focus that on something you already believe to be true (eg, we are losing to XX competitor because their product does XX and we can't do that). I think you will find that upon reading the results of this pilot, you will get a very good sense for what to explore next as you scale and evolve the program to illuminate new areas. You will be surprized to learn why you win and why you lose, why customers churn. **What problems is Clozd solving and how is that benefiting you?** The win/loss intelligence provided by our Clozd program solves some of the most painful, most common problems we're facing as a SaaS company. These are the problems our senior-most, most influential executives would traditionally have guessed at, followed hunches, acted on one or two particularly compelling data points. While it has highlighted tactical patterns in our sales process that have helped us improved processes and drive up win rates, I think the greatest value Clozd has delivered is insight into our pricing and packaging strategy. It has helped us illuminate gaps in the value/price equasion in a way we simply could not have understood on our own. All those "no decision", "it costs too much per user", "they ghosted me" deals are now plainly flavors of a mismatch between how we package/price and how those buyers wanted to buy. We review Clozd reports at the C-level and even board-level of our company and make material corrections based on the patterns Clozd exposes for us. We continue to experience the highest win rates I have personally ever experienced. ### 27. Effortless Customer Outreach Program for Win/Loss Insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Shashank S. | Competitive Intelligence Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2020 **Describe the project or task Clozd helped with:** Clozd helped with Win Loss Analysis by conducting the critical interviews to give us valuable and direct insights from customers. This include both the accounts that we have won and the accounts where we lost to help us understand the gap. Interviews are detailed and covers every point of view from a customer's end. **What do you like best about Clozd?** One-stop shop to view the results. Integrated Win Rates dashboard. Along with the full transcript, we get to see the top decision drivers. Ability to customize the view based on various filters. SFDC integration for automation. **What do you dislike about Clozd?** Not really a dislike, but it would help to have a few canned reports. Currently, the reports are pushed manually by the Clozd team and only then we can export it. **Recommendations to others considering Clozd:** I would definitely recommend Clozd to simplify and add value to your current win/loss program. Setup and Implementation is easy with automation to avoid manual intervention. Easy to customize and set filters for targeted out reach. **What problems is Clozd solving and how is that benefiting you?** Seamless interview scheduling and customer reach out. Great summarisation of detailed interview. We do not have to worry about the process and it gives us the time we need to concentrate on other initiatives. ### 28. Clozd is a gamechanger **Rating:** 5.0/5.0 stars **Reviewed by:** Kaden P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Clozd?** Getting actionable insights from a non-biased 3rd party on what we do well and poorly in a sales cycle. **What do you dislike about Clozd?** I wish we could get more responses and feedback throughout the year. A lot of that honus is on the reps though for asking before the deal closes for their participation. **What problems is Clozd solving and how is that benefiting you?** Visbility into why we are winning and losing deals in a very granular matter. ### 29. Invaluable tool to get better **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2024 **What do you like best about Clozd?** Invaluable way to collect feedback from opportunities, both wins and losses. We review the feedback regularly and pass this to our development teams as well. **What do you dislike about Clozd?** The product is great. The only downside is that sometimes customers opt not to participate, but this would be the case regardless of what feedback tool is used. **Recommendations to others considering Clozd:** Get it. Virtually no downside to having this in your sales analytics arsenal. **What problems is Clozd solving and how is that benefiting you?** We use this for all opportunties that make it to proof of value stage. It requires no overhead work from our internal team, but it provides value feedback on both the sales processes and the product features as well. ### 30. Excellent platform and interview facilitation for win / loss analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Tucker B. | Director, Market Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Clozd?** Clozd offers a nearly turn-key win / loss program with excellent moderation and customer service. Their platform aims to bring together SFDC data with quant and qual survey data. Integration with Crayon is a plus. **What do you dislike about Clozd?** Aligning standard win / loss reasons to our own SFDC codes required a lot of work. Pricing is high, but there is strong value. **Recommendations to others considering Clozd:** Ensure that completed surveys get broad visibility across your company. There is a ton of insight for sales, product, customer success, et al. Consider leveraging AI tools to synthesize transcripts. **What problems is Clozd solving and how is that benefiting you?** Clozd consistently gives us near 'real time' voice of the customer / prospect through their interviews. Their platform is relatively flexible and allows us to import SFDC data, as well as results of quantitative win / loss surveys. Clozd interviewers are professional and effective, so they can act as an extension of my team.. ### 31. Extremely Valuable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Clozd?** They do a great job of getting objective, unbiased feedback from customers and prospects and honing in on the most important trends. Lots of companies can do customer interviews and provide insights but what sets Clozd apart is the platform. I love it because it's so good at turning qualitative feedback from interviews into quantitative, measurable insights that impact our business. It's really easy to use the platform and get different views of the data, whether it's by competitor, vertical, segment, or other view. **What do you dislike about Clozd?** There's nothing I dislike. The cost is comparable to other vendors. The quality of interviews is very high and the platform is easy to use. **Recommendations to others considering Clozd:** It's a significant investment so work with the team on ways to prove the value and ROI. **What problems is Clozd solving and how is that benefiting you?** Helping us understand why we lose business to competitors so we can make any adjustments to our marketing, sales, and product. ### 32. Clozd is a great partner in Win/Loss Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Clozd?** The methods of delivery and breakouts of areas of focus to improve Win/Loss **What do you dislike about Clozd?** Ease of ability to download all data and cross-section in a useful manner. **Recommendations to others considering Clozd:** Key to your success is using the information that comes out of clozd and working with your account manager to make the most of what you can take out of Clozd. **What problems is Clozd solving and how is that benefiting you?** Interviewing and understanding Win/Loss Analysis for our various products, talking to decision-makers and buyers. They then assemble this analysis into an easy-to-use dashboard that displays contextual and trendline information in a strategic way. ### 33. Easy to use, efficient win/loss analysis with Clozd **Rating:** 4.5/5.0 stars **Reviewed by:** Meredith A. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Clozd?** The platform is easy to use, relatively straight forward once you know your way around. Our rep, Pedro, is great to work with! He always answers questions quickly and provides proactive suggestions. **What do you dislike about Clozd?** Sometimes understanding where things are within the UI can be confusing at first. I wish you could easily see the title of contacts when you are selecting who to send outreach to. **Recommendations to others considering Clozd:** Clzod has provided us very valuable feedback and quick turn around with interviews. I appreciate the way they summarize the interviews so if you only have a few minutes you can still get valuable information about the win or loss. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping us conduct win/loss analysis interviews to get critical sales, product, competitive, and market feedback. ### 34. Great resource to have across your organization **Rating:** 5.0/5.0 stars **Reviewed by:** Manny L. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2024 **What do you like best about Clozd?** the insight they provide as well as the overall platform **What do you dislike about Clozd?** they can be a little expensive so we need to be selective on the accounts that we interview **Recommendations to others considering Clozd:** Make sure that the platform is widely adopted across your organization. **What problems is Clozd solving and how is that benefiting you?** Understanding why prospects purchase our product and why they don't. We then feed that information back to your Sales and Product teams. ### 35. Ricoh Win-Loss Program Review **Rating:** 5.0/5.0 stars **Reviewed by:** Eduard W. | Program Manager, Customer Insights. Analytics and Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Clozd?** The 30000 ft Dashboard view is fantastic! The connected data streams make analysis really easy and increases our value proposition to internal and external customers. **What do you dislike about Clozd?** At times there can be a lag between the interview and transcribing service. **Recommendations to others considering Clozd:** If you are in the market for a turn-key competitive intelligence building block then I would highly recommend Clozd. **What problems is Clozd solving and how is that benefiting you?** Clozd is an important partner to Ricoh NA as we uncover customer insights and differentiate between Customer Buying personas. ### 36. Invaluable VOC Insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Clozd?** The most helpful thing from Clozd is the transparent feedback that we wouldn't get if we did the interviews ourselves. **What do you dislike about Clozd?** There are many things to dislike about Clozd however a few things to point out are that the feedback we get is really dependent on the quality of the interviewee and how real an opportunity was that wasa won or lost. **What problems is Clozd solving and how is that benefiting you?** Clozd helps our GTM teams understand customer purchasing behaviors as well as ensuring we receive critical voice of the customer feedback on our products so that we remain competitive in the market with tangible benefits amongst our competition. ### 37. The best feedback loop you could ask for **Rating:** 4.5/5.0 stars **Reviewed by:** Alex J. | SDR Leadership Co-Chair, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2024 **What do you like best about Clozd?** I like the thorough questions they ask during their customer interviews because it provides me with a lot of constructive feedback **What do you dislike about Clozd?** sometimes the transcripts look funky, meaning they don't catch every word perfectly **What problems is Clozd solving and how is that benefiting you?** Clozed simplifies the closed won/lost program for us. Without lifting a finger, I'm provided with comprehensive assessments on all of our deals ### 38. Clozd provides a ton of insight on deals **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler T. | Sr Enterprise Account Executive - Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Clozd?** I love that is provides insights into closed lost deals that I would not have know without. I can learn from this feedback. **What do you dislike about Clozd?** Some of the responses are speech to text and come off a bit odd. But not a big deal. **Recommendations to others considering Clozd:** Use it. If you want to know why you are losing deals to no decision or competition, this service provides that. We have seen improvement in deals having this feedback and changing our approach. **What problems is Clozd solving and how is that benefiting you?** Clozd helps me improve my sales skills. Without Clozd I am looking through a keyhole. With Clozd I have an open door into lost deals. ### 39. Deffinetly useful in all matters when it comes to winning or losing deals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Clozd?** I like that I can take action on my messaging after checking important data **What do you dislike about Clozd?** It's a great tool but I would make sure also the conversations are translated in English because not all interviewees are natives and it's complicated to follow **Recommendations to others considering Clozd:** Just use it to make sure you understand what you lost and where, so messaging and products can be updated **What problems is Clozd solving and how is that benefiting you?** Helping businesses update their messaging and offerings, while also understanding well and deeply why they lost or won deals, as well as good overviews about why they lost or won against competition ### 40. Great Comprehensive Win/Loss Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clozd?** The site and information is organized in a way that's easy to access and clear to understand. We haven't had any need to contact Customer Support, however they did reach out directly to ensure everything was working well (which it was) **What do you dislike about Clozd?** I wish it were easier to bring Clozd into a single-sign-on environment, because having another login and password is tough. However it could be our verification portal that's difficult, not Clozd. **What problems is Clozd solving and how is that benefiting you?** We previously had no dedicated solution for collecting closed sales intel and reporting on critical aspects of win or loss. With Clozd, we're now able to see the full picture around what was done well and what could be done better. ### 41. Strong interviews, survey capabilities need work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Clozd?** The platform, it is nice to have all of our data in an easy-to-use dashboard. It was also very easy to integrate with our Salesforce instance to automatically pull in closed opportunity data. This helps speed up and automate our outreach programs. **What do you dislike about Clozd?** The survey capabilities are not quite where we would like them. The report builder is also hard to use and limits how we can represent data to our executive team. **Recommendations to others considering Clozd:** If you are looking to have a surveys be a substantial piece of your win/loss program you might be frustrated by the Clozd offering. **What problems is Clozd solving and how is that benefiting you?** Clozd is helping us better understand why we win and lose deals across both new business and existing customers. ### 42. Understanding your prospects decision process clearly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Clozd?** The ability to learn a lot more about your prospects decision making process then you would during a sales cycle. **What do you dislike about Clozd?** Sometimes the information the prospects share is already a known reason. **What problems is Clozd solving and how is that benefiting you?** Clozd allows our sales team to understand why we are winning and losing. It allows you to get more clarity and answers from your prospects about deals. ### 43. Super helpful!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Clozd?** That I can look into user interviews at a high level or in depth. I love the questions the interviewer asks. **What do you dislike about Clozd?** When I click into a reason why we've lost deals I feel the quotes shown from lost deals don't match up with the reason. **Recommendations to others considering Clozd:** I think anyone in the Saas space should be using Clozd. **What problems is Clozd solving and how is that benefiting you?** It gives us insight into why our solution wins deals or what we are lacking/our competitor has and causes us to lose deals. ### 44. Excellent execution with timely deliverables **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Clozd?** Colelcted candid feedback. User portal was very nice to access quotes/data from interviews. **What do you dislike about Clozd?** Tracking progress of the interview process is a bit challenging, but the team was quite helpful filling the gap. **Recommendations to others considering Clozd:** Great company to use for your closed lost/won interviews. **What problems is Clozd solving and how is that benefiting you?** We needed to gather feedback from accounts that closed won or closed lost. We wanted candid feedback from prospects on our sales process and product messaging. They helped recruit, conduct interviews, transcribe discussion, and providing isnghts/takeways. ### 45. Our Trusted Partner for Win-Loss Program **Rating:** 5.0/5.0 stars **Reviewed by:** Ankita S. | Market Research Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Clozd?** I like the way Clozd conducts the interviews. It's candid and authentic, and our buyers feel comfortable sharing feedback they can't communicate with us. At the end of the quarter/year, Clozd helps us to analyze trends and patterns, which allows us to frame actionable recommendations for our internal stakeholders and org in general. **What do you dislike about Clozd?** I don't dislike anything about Clozd. They have been a true partner to us in establishing a successful win-loss program. **What problems is Clozd solving and how is that benefiting you?** Clozd's assistance has been instrumental in uncovering competitive blindspots that were previously unknown to our organization. We have extracted meaningful insights at the end of every quarter from the feedback we receive from our buyers. These insights have been helpful in understanding our buyer's preferences and their pain points. ### 46. Superb consultants and interview results; very easy to work with and accommodating **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Clozd?** Consultants and support teams have been excellent. They are very responsive. The quality of the interviews and surveys is great. They've been able to accommodate requests (sub-domain / email masking), adding functionality to the portal. The portal layout is very good overall. **What do you dislike about Clozd?** Functionality and data quality / consistency when exporting out of the portal (errors were found and it took some time to fix them). It took some recommendations to Clozd to adjust / improve functionality on the portal (how to display data, etc.) **Recommendations to others considering Clozd:** Have a good understanding of what drives the decisions your customers are making so you can inform the win / loss drivers and categories better. Be clear about the outputs, how you'll use and any visualizations you'll likely want. **What problems is Clozd solving and how is that benefiting you?** Understand the main drivers for Win/Loss: why customers/prospects chose (or not) TMobile vs our peers. Done via interviews and surveys as well. It allows us to focus efforts / resources to win more, all from an objective 3rd party review. ### 47. Easy way to capture and distribute customer feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Clozd?** We can provide specific topics and opportunities we would like more info on, which allows us to focus on the topics and opportunities we care about most - not just random feedback. **What do you dislike about Clozd?** For a while, the email notifications were broken (now fixed). In the interview feedback, there can be misspellings and grammatical errors (I assume most of it is auto-generated from the interview conversation) - these rarely stop me from understanding the message, but it would be nice if they weren't there. **What problems is Clozd solving and how is that benefiting you?** Clozd is helpful in understanding customer feedback around won and lost opportunities. This is especially interesting for lost opportunities as it is rare for folks outside of the sales team to interact with such prospects. We're able to understand feedback around specific topics that we care about most as well as standardized topics like interactions with the sales team, pricing, top reasons we win / lose, etc. ### 48. Great way to understand how to win more deals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Clozd?** How easy it is to navigate across the different filters to find deals that are similar to my own. Very in-depth analysis as well **What do you dislike about Clozd?** Sometimes it chooses deals that are not super relevant to what I sell but it isn't really Clozd's problem. **Recommendations to others considering Clozd:** It's a great way to get unbiased view of why you are winning and losing deals **What problems is Clozd solving and how is that benefiting you?** Helps me specifically identify the competitors and reasons we win and lose deals across different industries, product lines, etc. Especially as a newer rep it helps build a library of stories that you can call out in your current deals and helps you avoid common pitfalls ### 49. Director of Sales Strategy and Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Clozd?** The best thing is the interviews are in great details but can also be categorized (for ex: the win/loss reasons) to help us see trends over time and make recommendations **What do you dislike about Clozd?** I would like Clozd to be able to integrate with other sales tools and data warehouse like Salesforces and Snowflakes so that we can enrich our overall win/loss since interviews from Clozd is only a subset of win/loss data **What problems is Clozd solving and how is that benefiting you?** Clozd is great at helping us know why we won and lost to competitors and how to improve from our sales process and product capabilities directly from both customers and prospects. ### 50. Gain confidence in what's working and what's not with Clozd **Rating:** 5.0/5.0 stars **Reviewed by:** Amelie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Clozd?** I like how easy it is to work with them. I also appreciate the guidance my account team provides me when we run a new engagement. Their reporting dashboard works well too - it is easy to navigate and find the information you're looking for. **What do you dislike about Clozd?** I haven't experienced any negativity with Clozd thus far. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us understand, with confidence, why we win and lose deals. We've been able to better understand different areas of our business thanks to Clozd. Some example questions we've been able to answer with Clozd's help: what can we improve in our product offering? is our messaging resonating with our buyers? what are the key drivers to winning or losing a deal? what do our customers think of the onboarding experience? what would our customers like to see more? Furthermore, Clozd has helped us save time and resources by managing the interviews on our behalf. Win/loss is usually quite a heavy lift, if you want to do it right and often. So to have Clozd be dedicated to win/loss initiatives make my job as a product marketer a lot easier. I can focus my time on other areas. ## Clozd Discussions - [What is a cloud based platform?](https://www.g2.com/discussions/what-is-a-cloud-based-platform) - [View Clozd pricing details and edition comparison](https://www.g2.com/products/clozd-clozd/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+11%3A09%3A48+-0500&secure%5Bsession_id%5D=bfe1e78a-5294-48ed-ae2b-b8ba110ae934&secure%5Btoken%5D=cddb355856fbc1788f9f8a2d8d651d7aad345714f318ea500e2b8b80b5c633b8&format=llm_user) ## Clozd Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Clozd Alternatives - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews) - 4.9/5.0 (94 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)