--- title: Clozd Reviews meta_title: 'Clozd Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 291 reviews by the users' company size, role or industry to find out how Clozd works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 291 scale: '5' date_modified: '2026-07-20' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Clozd Reviews **Vendor:** Clozd **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.8/5.0 **Total Reviews:** 291 ## About Clozd Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com. ## Clozd Reviews ### 1. AI-enabled Platform with Analytics, Transcripts & Audio **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Clozd?** Cloud and AI-enabled platform with analytics, genAI query tool Various types of interviews are available Interviews are available in transcripts as well as audio recordings on the platform Integration options with other software such as Salesforce, etc Project management, responsiveness to queries, help with future planning of buyer programs **What do you dislike about Clozd?** Can be expensive compared to some other providers but possibility to cut down the costs by choosing Scale/Flex/Survey interviews instead of Premium Sometimes it takes a few days for them to publish the transcripts **Recommendations to others considering Clozd:** Great provider of win-loss studies. The platform is good and integrates with CRM, Crayon, etc. We have used them so far for buyer interviews in the UK and NA. They won't call UK-based prospects if phone numbers are not provided (GDPR-related) but in the US they can do so even if phone numbers are missing. There are various types of interviews available, which help bring down project costs. **What problems is Clozd solving and how is that benefiting you?** - A standardized global win-loss program across the organisation - Insights on why we win/lose to competitors to help sales teams increase win rates, prevent churn, etc ### 2. Insightful Analytics with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Clozd?** I really appreciate how Clozd helps us analyze our closed won/lost opportunities and identify trends that assist in increasing our win rates on future deals. The dashboard analytics are fantastic, letting us see competitors, macro-economic factors, product feature gaps, and more, which aids in business decisions like product development prioritization. The automation of conducting exit interviews lifts a huge manual burden off our small team, and doing this through a third party like Clozd encourages more transparent feedback. The AI features are quite helpful for analyzing interviews and surfacing important topics. Additionally, Clozd's customer service is exceptional, constantly checking in to ensure we're getting value, adjusting to our feedback, and creating custom dashboards that are particularly helpful. **What do you dislike about Clozd?** It would be nice to have more integrations with other data sources, which it seems is on their roadmap. Integrating with intent data sources such as Zoominfo. **What problems is Clozd solving and how is that benefiting you?** I use Clozd to analyze closed won/lost opportunities, identify trends, and increase future win rates. It reduces the manual burden of exit interviews with its AI, enhances decision-making with dashboard analytics, and improves transparency through third-party interviews. ### 3. Turnkey Solution for Revealing Real Deal Loss Reasons **Rating:** 4.5/5.0 stars **Reviewed by:** Scott W. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** I like that Clozd is more consistent and persistent than I was when I was doing it manually. It's really helpful for actually getting people on the phone. They record, transcribe, and summarize all the interviews, which gives us insightful reports with audio and summaries. This makes it easy to quickly see what's going well and what needs improvement. I also like that everything is turnkey, requiring not much effort from us. Clozd is helping us understand the real reasons we lost deals, so we can inform our product or sales teams and be more prepared for future prospects. **What do you dislike about Clozd?** I would like Clozd to be more knowledgeable in our domain. **What problems is Clozd solving and how is that benefiting you?** Clozd handles closed-lost interviews more consistently and persistently, saving me time and effort. It uncovers real reasons for lost deals, improving our sales strategies and helping us win deals back. The reports with audio summaries offer quick insights into deal dynamics. ### 4. Helped us winback closed lost oppportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Devin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** I love the post closed lost interviews and the fact that our prospects can be candid. Having a channel for prospects to give feedback is super helpful for us to get better and see if there could be a need down the line. It's great for training and potential win-back purposes, and it helped us close a few deals from winbacks. It also helps us understand how our sales team can get better and handle objections. I appreciate their great turnaround times for customer interviews and their thoroughness. They provide value by enabling us to open opportunities with ones we thought might be dead, contributing more to our sales pipeline and closed won revenue. It also helps us make decisions on our GTM strategy and generate pipeline. I'm entirely satisfied with their current offerings. **What do you dislike about Clozd?** Can't think of anything! **What problems is Clozd solving and how is that benefiting you?** I use Clozd to gather candid feedback from closed lost opportunities, which helps improve our sales approach and win back deals, adding to our pipeline and revenue. Their thorough interviews enhance our GTM strategy and sales team effectiveness. ### 5. Top-Notch Service with Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sandy D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** I use Clozd for customer interviews focusing on Closed Won and Lost analysis. I like their detailed customer interviews and dashboarding capabilities, which seemed like the best fit for us. They provide great insights into why we are winning and losing deals, helping us refine pricing, packaging, positioning, and messaging. The customer feedback makes our decision-making more data-driven as opposed to relying solely on internal views. I find the systemic approach to understanding customer insights valuable, allowing us to analyze in a controlled manner. The standardization in data collection and presenting it in an actionable way stands out. Implementing Clozd's analytics tool was painless and straightforward, and it has helped us better understand market positioning and customer perceptions, enabling a customer-centric sales approach. Overall, their customer service and user experience are top-notch, with a simple and friction-free process. **What do you dislike about Clozd?** NA **What problems is Clozd solving and how is that benefiting you?** Clozd provides insights into why deals are won or lost, helping refine pricing, packaging, positioning, and messaging. It enables data-driven decision-making with customer feedback and allows us to better tailor our solutions to the market, selling in a more customer-centric way. ### 6. Easy-to-Navigate Automation That Boosts Win/Loss Consistency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Clozd?** The automation that was set up made maintaining a consistent Win/Loss easier than ever. The response rate from customers using Clozd is higher than we had experienced previously. The portal is easy to navigate. **What do you dislike about Clozd?** Nothing really against Clozd themselves but the success of the tool is dependent on the quality of cleanliness of data you share with them which can be tricky sometimes. **Recommendations to others considering Clozd:** The integration with Salesforce was trickier than we anticipated but that was totally on our end. I would recommend to give it a try to understand what a great Win/Loss programme can look like. The team is incredibly helpful and will go above and beyond to ensure the programme gets launched and is run smoothly. **What problems is Clozd solving and how is that benefiting you?** We were exploring whether to outsource the Win/Loss function within our marketing team to see if doing so could improve both the outcomes and the quality of the insights we receive. ### 7. Invaluable Tool for Insightful Win-Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Vicente P. | Strategic Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Clozd?** I use Clozd for win and loss analysis, and it helps with competitor analysis and product roadmap by focusing on the things that matter the most for our client. I like that Clozd uncovers little features that we didn't think were important. The ease of use and implementation stands out for me, and I find the detailed interviews to be very in depth and very good. The native integration with Salesforce is beneficial for our organization. Also, I encourage them to keep innovating, and maybe there's room for even better custom dashboards. I haven't found anything to change so far, and I'm very likely to recommend Clozd. **What do you dislike about Clozd?** maybe, better custom dashboards **What problems is Clozd solving and how is that benefiting you?** I use Clozd for win and loss analysis, helping with competitor analysis and shaping our product roadmap. It uncovers important features we hadn't considered and offers ease of use with detailed interviews, making it easier to focus on what matters for our clients. ### 8. Invaluable insights and excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Clozd?** I use Clozd for helping me do business research as it is often more reliable than handling it internally. Clozd takes a lot off our plate from a workload perspective and their involvement adds a layer of credibility for the interviewees. They are professional and wonderful to work with, providing excellent communication throughout. Their platform is great for synthesizing and drawing insights from interviews. The feedback they provide from interviews is invaluable across the organization, from product development to sales and marketing. Additionally, Clozd has helped us with other market research initiatives to understand our buyers and market better. Their flexibility in working with us, even beyond the typical framework, is commendable. If you need a vendor to interview buyers or prospects, I highly recommend Clozd. **What do you dislike about Clozd?** Not sure. The whole experience has been great. Process, platform, communication, team, all good. **Recommendations to others considering Clozd:** If you’re considering Clozd, I’d recommend simply talking with them. They can work with you to figure out how to get truly valuable business insights from your market. **What problems is Clozd solving and how is that benefiting you?** I use Clozd for unbiased business research, which takes workload off our plate and provides valuable feedback for product development and sales and marketing. Their interview platform synthesizes insights effectively, and they're professional and easy to work with. ### 9. Insightful Customer Feedback, Needs Reporting Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Rob G. | Product Operations & Analytics Owner **Reviewed Date:** December 30, 2025 **What do you like best about Clozd?** I appreciate Clozd because it provides insight into win and loss analysis that I share with executive leaders at quarterly meetings. It's our main voice of the customer, giving us unbiased customer feedback to see what customers or potential customers actually think of our products and sales process. I personally like the quantifiable data that Clozd provides, and our ELT members find some of the direct qualitative quotes from customers interesting. I also value being able to find positive themes even in losses and identify things we could do better with in wins. Our account manager is great, and I know we get a lot of value out of our regular catch-ups. The syncing with Salesforce makes things very easy for us. **What do you dislike about Clozd?** I find the sampling approach for interviews limiting. It would be great to have more statistically significant sampling, so we could focus on specific loss reasons or drivers that are important to us while still seeing the bigger picture. Also, the Report function is a bit clunky. I would love to pre-load our own branded templates, but right now I don't use the feature and instead create my own reports from Excel extracts, which makes my work longer. **What problems is Clozd solving and how is that benefiting you?** Clozd is our main voice of the customer, providing unbiased feedback and insights into win and loss analysis. It offers quantifiable data and qualitative quotes, which I use in quarterly meetings with Exec Leaders. It helps identify themes in outcomes, supporting business strategy. ### 10. Valuable Client Feedback Made Actionable **Rating:** 4.5/5.0 stars **Reviewed by:** Johan P. **Reviewed Date:** December 12, 2025 **What do you like best about Clozd?** I use Clozd for getting feedback from clients and insights related to what went well and what didn't. Clozd helps us get valuable feedback from customers that we would struggle to get directly by ourselves. The type of insights we get cover the best and not so good aspects of client experiences, which helps improve product quality, set expectations with leads, and understand our customers' needs from their own voice. I appreciate how Clozd follows a structured approach to all feedback given, which helps us get actionable insights not just for singular cases but as strategic insights to execute across our whole portfolio. The structured methodologies support our strategic planning by presenting different feedback areas divided by decision drivers and influences, allowing us to pinpoint the main drivers in each category. Additionally, I find value in any connection offer included in the original price, as it increases the perceived value of Clozd as a business decision driver analysis tool. It's already providing value, and the more feedback we gather from different accounts, the more value we find in its usage. **What do you dislike about Clozd?** I find that the process of selecting business areas per template is somewhat orthopedic. I've found many tools offer to adjust tone and content dynamically when generating content; in this case, I think Clozd would benefit from generating templates based on a communication style prompt, not only by business category, and tailoring the type of presentation depending on your audience. **What problems is Clozd solving and how is that benefiting you?** I use Clozd for obtaining feedback and insights from clients. It helps us improve product quality, set expectations with leads, and understand customer needs. We receive strategic insights to execute across our whole portfolio. ## Clozd Discussions - [What is a cloud based platform?](https://www.g2.com/discussions/what-is-a-cloud-based-platform) - [View Clozd pricing details and edition comparison](https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7806957?section=pricing&secure%5Bexpires_at%5D=2026-07-21+01%3A28%3A36+-0500&secure%5Bsession_id%5D=d4409428-fab8-4c97-8ce2-f45279fb2deb&secure%5Btoken%5D=00dac6179c14c2124bcc573b73caffbd4e843d29ec3a19f924e9105d3cff5f19&format=llm_user) ## Clozd Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Clozd Alternatives - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews) - 4.9/5.0 (94 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)