--- title: CleverTap Reviews meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 664 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 664 scale: '5' date_modified: '2026-06-16' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 664 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users value the **intuitive analytics** of CleverTap, providing clear insights for effective campaign performance tracking. (45 reviews) - Users appreciate the **responsive customer support** of CleverTap, making it easy to clear doubts and enhance their experience. (45 reviews) - Users admire the **ease of use** of CleverTap, enabling seamless integration and simplified analytics without needing assistance. (38 reviews) - Users value CleverTap for its **effective personalization** , enhancing engagement through tailored marketing automation and insightful analytics. (35 reviews) - Users value the **advanced automation capabilities** of CleverTap, enhancing customer engagement and retention strategies effectively. (34 reviews) - Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews) - Integrations (32 reviews) - Helpful (30 reviews) - Segmentation (29 reviews) - Implementation Ease (26 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging for new users to navigate advanced features effectively. (29 reviews) - Users find the **missing features** in CleverTap limit functionality, making tasks more complex and less user-friendly. (16 reviews) - Users struggle with a **not intuitive interface** , facing a steep learning curve and complex setup challenges. (14 reviews) - Users find CleverTap's pricing **too expensive** , making it a barrier for potential customers and new users. (13 reviews) - Users find the **interface and features complex** , posing challenges for new users and hindering effective usage. (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Complexity (11 reviews) - Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews) - Complex Usability (9 reviews) - Difficult Setup (9 reviews) ## CleverTap Reviews ### 1. Great tool for product Analytics and Engagement Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2024 **What do you like best about CleverTap?** The Technographics and System Events are helpful for users to track daily metrics on default dashboards **What do you dislike about CleverTap?** CleverTap has room for customizability when it comes to data export and implementation techniques for Profile.push for updates. This could avoid profile merges where not required. **What problems is CleverTap solving and how is that benefiting you?** Helps ion effective tracking and engadgement of the product ### 2. The best CLM software out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Chetan P. | Lead - Digital Marketing & Communications, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about CleverTap?** 1. The best thing about clevertap is the constant innovations they do be it adding new features or improving the dashboard. 2. Clevertap university is always a plus. It helps to refer to it whenever you don't have an idea about something. **What do you dislike about CleverTap?** There are not many downsides as of such in clevertap. Sometimes the dashboard is down due to outages but even that is on rare occasions. **What problems is CleverTap solving and how is that benefiting you?** Clevertap is solving some big automation problems, because we send out a lot comms on live basis be it surge to the delivery executives or some referral comms, clevertap helps us automate these types of comms by using live behaviour events which is really helpful. ### 3. Navigating User Behaviour for Powerful Product Management **Rating:** 5.0/5.0 stars **Reviewed by:** Srihari S. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about CleverTap?** CleverTap serves as an invaluable tool for product managers, offering a user-friendly interface to delve into comprehensive analytics. The platform's user engagement tools, including push notifications and personalized messaging campaigns, play a crucial role in establishing effective connections with our audience. CleverTap's personalization features, such as user journey tracking and recommendation engines, contribute significantly to creating tailored user experiences. **What do you dislike about CleverTap?** While CleverTap has no significant downsides, the continuous pursuit of improvement is always admirable. Areas such as product development, dashboard enhancements, and bug resolution, though not major concerns, present opportunities for further refinement. Given CleverTap's proactive approach, I'm confident these aspects are already on their development roadmap. **What problems is CleverTap solving and how is that benefiting you?** CleverTap addresses critical challenges in user engagement, targeting, data analysis, and personalization, offering valuable insights into user behaviour, campaign performance, and conversion rates. The platform's segmentation capabilities empower businesses to tailor messaging based on diverse criteria, contributing to increased user engagement, improved conversion rates, and enhanced user satisfaction. ### 4. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** muhannad a. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about CleverTap?** So many features on clevertap that are very useful. As per the stage we are at currently. I like the journy and the segmented campaings depending on every cuastomer's behavior. **What do you dislike about CleverTap?** It's a bit complex in terms of set ups, where you have to fully understand the functions. Suggestions for improvments during the implementation process. **What problems is CleverTap solving and how is that benefiting you?** Segmenting and targeting each customer as per their behaviours ### 5. Useful in Automating CustomerCommunication **Rating:** 5.0/5.0 stars **Reviewed by:** Raj Singh B. | Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2024 **What do you like best about CleverTap?** One of the thing that i really appreciate about clevertap is the support that we get for different integration from their CSM & Team. **What do you dislike about CleverTap?** Nothing specific. Satisfied with product & features of clevertap. **What problems is CleverTap solving and how is that benefiting you?** Clevertap is helping gamifying our commuincations to users through different channels like Inapp, Push notification. ### 6. Greatly amplified ease of mobile marketing!! **Rating:** 5.0/5.0 stars **Reviewed by:** Dhiraj S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2024 **What do you like best about CleverTap?** Detailed analytics of my customer journey. Helps greatly in planning my customer journey and mobile marketing. The team for customer support was ever ready to get on a call and clear doubts **What do you dislike about CleverTap?** The features and dashboard can get overwhelming for a new user, but easy to learn as we use and integrate **What problems is CleverTap solving and how is that benefiting you?** Clevertap is a great tool for streamlining mobile marketing by giving me detailed analytics on my customers and their journeys, which helps me plan my marketing journeys better ### 7. Best platform for Customer Engagement, Retention and Lifecycle Management **Rating:** 4.5/5.0 stars **Reviewed by:** Anirban D. | Manager - Customer Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2023 **What do you like best about CleverTap?** CleverTap has a range of channels that keep on increasing and updating on a timely basis. The segmentation and data analysis of CleverTap is very accurate and helps a lot in calculating the budget and ROI for any campaign(s). Just wanted separately appreciate CleverTap's customer success team. They are very approachable to the individual needs of any partner and do/give the best possible solution to any issue in a very time-efficient manner. Overall I have used CleverTap for 3 different organizations and would highly recommend other organizations to use CleverTap as well. **What do you dislike about CleverTap?** Some of CleverTap's features take a bit too much time to be deployed in Production, but at the same time, it is best to deploy something bug-free and late rather than with bugs and early. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is helping in engagement and retention with a very accurate level of targeting. Also, we can get industry-level benchmarks and suggestions on how to improve our app engagement and user activity. Separate lifecycle and triggered campaigns are helping nudge the customers and get them to stick with the platform. ### 8. The Best Platform for your customer engagement and user journey analysis. **Rating:** 5.0/5.0 stars **Reviewed by:** Nishwin S. | Product Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2023 **What do you like best about CleverTap?** Have been using Clevertap for the past 4 years, and have used almost every feature there was and is, I use and recommend Clevertap due to the following Pros, - No hassle integration. - Easy to understand UX. - Test and Prod account separation. - Trends and Analytics module. - Segment level Targeting via push, email, SMS, etc. - SDK-level customizations for in-app pop-ups and push notifications. - Near realtime user-level data collection. - Clevertap Customer support and CSM are very responsive. **What do you dislike about CleverTap?** A couple of aspects where I have to rely on other tools - app Uninstall tracking. - Engagement time per session or per user etc. **What problems is CleverTap solving and how is that benefiting you?** Clevertap enables us to target the right audience at the right time. Eg, We wanted to increase our user base and thus needed them to log in for us to get their details. Clevertap data helped us identify when to send the notification and to whom to show the in-app popup Also, A/B testing the in-app pop-up to decide the winner by goal conversion. ### 9. Fantastic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about CleverTap?** The platform is incredibly intuitive, it has tools to analyze user behavior and create personalized campaigns. I've been using CleverTap for a few months now, and it has completely transformed how we interact with our customers. **What do you dislike about CleverTap?** there is nothing as of yet which i have observered except there could be a bit of lag once a while to the analytical dashboard. **What problems is CleverTap solving and how is that benefiting you?** It is very efficient and as i said before, I've been using CleverTap for a few months now, and it has completely transformed how we interact with our customers. ### 10. Clevertap Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** It is very userfriendly and all provides timely customer support. **What do you dislike about CleverTap?** A few other things can be added in the product which are not there right now **What problems is CleverTap solving and how is that benefiting you?** It helps in proper prersonalization and timely communications ### 11. CleverTap: More than just a SaaS tool **Rating:** 5.0/5.0 stars **Reviewed by:** Monica M. | Assistant Manager - User Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about CleverTap?** 1. CleverTap is absolutely user friendly, even a beginner would be able to navigate through the tool smoothly. 2. It helps us effortlessly manage projects, recieve reports quickly, timely updates on downtime and incredible support from the CSM (Aditya Pethe) and TAM (Avinash Kalani). 3. Constant support and quick turnaround on raised tickets and quick resolutions on queries and issues. 4. Our daily campaigns are carried out via CleverTap and it doesn't require you to head to any other tool since it covers all that you would need for your business. 5. If you would like data to flow in from sources outside your purview, CleverTap will easily implement and integrate it for you. 6. The tool has advanced behavioural segmentation and allows you to map your customers via pivots, funnels etc. 7. Regular check-ins and meet ups with the CSM & TAM to help discover our potential and unlock more possibilities along with them always being available to support with urgent queries. **What do you dislike about CleverTap?** 1. It would be amazing if CleverTap could store more data, especially user behaviour of that goes beyond a year. **What problems is CleverTap solving and how is that benefiting you?** We are a global business and we cater to users from across the globe and who display a varied pattern of user behaviour according to the time zone and geography they are in, CleverTap helps us solve for it with super focused campaigns, time gap between campaigns, identify trends and emerging cohorts to target more effectively. ### 12. CleverTap: A Powerful Engagement Engine with Robust Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2024 **What do you like best about CleverTap?** CleverTap is one of the best tools in the industry. Having used other leading tools, I can justify that CT has a lot of advanced features which helps us enchance our user touchpoints. Few things that I like about CT based on my experience: - Easy to use with very less learning curve - Library of preset templates for push & in-app notifications which serve for different purposes - Ability to send multiple communications from a single campaign/node by splitting users based on their user property - Real-time event tracking - Unlike other tools, CT does a great job in the analytics section - Based on the analytics, we are able to create custom user segments instantly and run A/B tests to measure conversion incrementality - Journeys have a great feature called intelli-node which allows us to A/B test different journeys within a single journey and meausre the performance - Very responsive customer support Overall, CleverTap is a clear winner. If you're tired of surface-level insights, basic campaigns, and want to drive real engagement with automation on your side, this is your platform. Highly recommended! **What do you dislike about CleverTap?** - There is no option to duplicate nodes in a journey which takes extra time & effort - Enhancing customization options in In-app campaigns (priotization, triggering on specific screens, timer delay) - App uninstall tracking - Exporting control group user data from campaigns & journeys is not available **What problems is CleverTap solving and how is that benefiting you?** CT is helping us activate, retain, and reactivate users on our platform. We firmly belive in constantly A/B testing and improving our efforts, and with CT, we are able to achieve that. ### 13. Great platform for customer engagement! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about CleverTap?** A great range of features for engagement and analytics point of view like 1. In-app 2. Custom app notification 3. Pivot 4. Funnel Also the support team is quick in response **What do you dislike about CleverTap?** Use of A.I in automation journey can be implemented which is missing **What problems is CleverTap solving and how is that benefiting you?** 1. CleverTap helps to promote newly launched product to our user based in a targeted manner with the help of varoius communication modes 2.It is also userfull for the purpose of drop off journeys where we nudge the user to complete thier final goal ### 14. An Essential Tool for Customer Engagement and Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about CleverTap?** Clevertape provides me detailed insights of Customer behavior that helps me further more to Build new UX s **What do you dislike about CleverTap?** I feel sometimes some difficulties using the segmentation part (interface looks not clear) **What problems is CleverTap solving and how is that benefiting you?** Clevertape helps me to understand my customers behaviour .This is helping to personnalized my Actions next ### 15. Great platform for Customer Engagement via Multiple Marketing Channels **Rating:** 4.0/5.0 stars **Reviewed by:** Tushar M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about CleverTap?** - Great support from Rashmi during the onboarding phase. - Awesome documentation which makes integration easier. - Easy to configure features which makes data sharing back to us simple. - Capability to nudge customer to achieve business objective by means of journeys. - Super easy to create segments and reach out to them via multiple channels. **What do you dislike about CleverTap?** - Summarization, visualization and analytics can be improved. - Changes made to customer profiles take long time to actually reflect on the platform. - New product requests have long waiting times. **What problems is CleverTap solving and how is that benefiting you?** - Determine acquisition/transaction channel and fine tune our marketing strategy and optimize COA. - Activities done on various devices is collated in a single profile which helps targeting and nudging on multiple devices easier. ### 16. Best Automation & solution tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Siddhant S. | Manager - User Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about CleverTap?** Let me first emphasize the integration part which is so easy & smooth. Ease of access & features are way better than any competitive tool. I use CleverTap daily for analytical & execution purposes. The cherry on top is that their Customer support team is also very helpful. **What do you dislike about CleverTap?** few bugs are there but these are avoidable. **What problems is CleverTap solving and how is that benefiting you?** It solves our day-to-day challenges by providing us with the granular details for the presentation of our data. Plus it's so so easy to use everything is so simple. ### 17. Simple yet Intuitive! **Rating:** 4.0/5.0 stars **Reviewed by:** Pavel L. | Lifecycle Specialist, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about CleverTap?** CleverTap is fairly easy to use for the basic user but if you want to dive deeper into specific items - you can! It's very in-depth for analytics and very importantly it's very quick. The team uses it every day. Another great aspect is the constant support; their team is always ready to assist us in improving the set-up! **What do you dislike about CleverTap?** We've had trouble catching on with the terms that CleverTap uses compared to how we identify specific items within the organisation. This caused some confusion internally, but after taking the CleverTap university courses, we've managed to overcome that barrier. **What problems is CleverTap solving and how is that benefiting you?** We needed an all-in-one solution for our company that we could use across many of our verticals, followed by the fact that we need to use it for 2 organisations within the same company umbrella, so there are some complications in the setup but the CleverTap team has managed, and still is managing, to get through all the different hurdles. ### 18. Clevertap account support is the most helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Nhat N. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about CleverTap?** Been using CleverTap for a few years now, primarily for email marketing automation and push notifications. The features are easy to use:User-friendly dashboard,Omnichannel communication, Powerful segmentation options, Excellent customer support **What do you dislike about CleverTap?** Integration can be a bit complex initially, but Clevertab will hold training and connect you with their technical personnel to guide you **What problems is CleverTap solving and how is that benefiting you?** User in app communication ### 19. 'A Market Player with a very high IQ' **Rating:** 4.5/5.0 stars **Reviewed by:** Betty F. | Marketing Consultant , Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about CleverTap?** I couldn't have imagined a solution with this level of Intelligence when tapping and roping in business. Quite astonishing. It very cleverly uses AI to go for the leads that matter to you. Intelligently makes use of strategies including push notifications, in-app messages to engage personally and successfully. Where it senses the need, its intelligent enough to integrate with complimentary technology to achieve what it set out to do. Its a class act. **What do you dislike about CleverTap?** Its been easy enough to use since implementation, with good user support. Function-wise its been delivering. Cost is about the only drawback depending on how you deploy. **What problems is CleverTap solving and how is that benefiting you?** It uses Intelligence, market analytics to help us precisely engage the right target market successfully. Its been performing fantastic, enabling us reach roi faster, broaden our customer base. ### 20. CleverTap: Intelligently positioned to help you Tap customers for Good **Rating:** 4.5/5.0 stars **Reviewed by:** Lynn W. | Advertising Executive , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2024 **What do you like best about CleverTap?** Its a truly clever AI-Powered intent engine designed to tap and retain forever by unlocking limitless customer value. Absolutely empowering, positively intentional, with capacity for personalized journeys that drive business and mutually beneficial relationships. **What do you dislike about CleverTap?** Well, considering it doesn't come cheap, it sometimes has performance issues that leave you wondering what's up. But it gets going, it taps like no one's business. Making it worthwhile at the end of the day. **What problems is CleverTap solving and how is that benefiting you?** It activates the tools, channels and campaigns to target, tap and retain forever through personalized outreach. Enabling faster roi, improved business outcomes and growth. ### 21. Great For Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Rawabi A. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2023 **What do you like best about CleverTap?** What I like best about CleverTap is its ability to automate my campaigns. This feature has made it incredibly easy for me to plan ahead and execute marketing campaigns efficiently **What do you dislike about CleverTap?** One aspect of CleverTap that I find challenging is the accuracy of the data it provides. There have been instances where the data from CleverTap doesn't align with what we have on our backend systems. This discrepancy can sometimes create confusion and make it difficult to trust the insights and analytics generated by the platform **What problems is CleverTap solving and how is that benefiting you?** Customer Engagement Timing: CleverTap has helped me determine the most suitable times to engage with our customers. Through its insights and analytics, I can identify when our customers are most active and responsive, allowing us to time our communications and marketing campaigns more effectively. Understanding User Behavior: CleverTap provides in-depth insights into user behavior within our application. This has been invaluable in helping us understand how users interact with our app, what features they engage with the most, and where they might encounter issues. This knowledge allows us to optimize our app's user experience and make data-driven decisions to enhance user satisfaction. ### 22. Empowering User-Centric Product Management **Rating:** 5.0/5.0 stars **Reviewed by:** Reeha S. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2023 **What do you like best about CleverTap?** Clevertap is easy to use and navigating through the platform and accessing its features is relatively straightforward, which contributes to a smoother user experience. We frequently utilise the platform to engage with our user base.CleverTap's user engagement tools, encompassing push notifications and personalized messaging campaigns, have been instrumental in establishing effective connections with our audience. The platform's ability to target specific user groups based on diverse criteria has proven highly effective, enabling us to gain valuable insights into user behaviour, campaign performance, and conversion rates. The personalization features offered by CleverTap, notably user journey tracking and recommendation engines, have played a pivotal role in crafting tailored experiences for our users. We've experienced a seamless and positive interaction with their customer support team. They consistently display responsiveness and helpfulness whenever we encounter challenges or require assistance. Overall, our experience with CleverTap has been exceptionally rewarding, enhancing our ability to engage with users and optimize our marketing efforts. **What do you dislike about CleverTap?** I have faced difficulties when it comes to searching for a particular user profile using a phone number. We rely on phone numbers as one of the key identifiers and need to access specific user profiles quickly and efficiently. The inability to search by phone number requires us to use alternative methods for user profile lookup, which can be less streamlined and efficient. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is a versatile solution that addresses crucial challenges in user engagement, targeting, data analysis, and personalization. It delivers tangible benefits such as increased user engagement, improved conversion rates, enhanced user satisfaction, and data-driven decision-making for continuous growth. CleverTap's segmentation capabilities help businesses tailor their messaging and marketing efforts to specific user groups based on behaviour, demographics, and preferences. CleverTap's robust analytics and reporting tools empower businesses to make data-driven decisions. The platform supports multiple communication channels, including email, SMS, push notifications, and in-app messages. ### 23. Great tool for customer engagement and analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Saad A. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2023 **What do you like best about CleverTap?** Comes with CDP Multi channel support Great onboarding process - very responsive and always available support team is also very quick to respond ease of use for the end user with intuitive design has native integrations with multiple tools Ease of implementation **What do you dislike about CleverTap?** The customer 360 view is missing the engagement details. We cant see, what emails/pushes customer has recieved and opened or clicked on the customer profile itself. It needs to be searched through events. **What problems is CleverTap solving and how is that benefiting you?** Previously we had different tools for Push notifications and emails so our biggest challenge was to have automated journey which could use both elements. Clevertap having both features togethers makes it simple for us to use multi--channel journeys. Clevertap also comes with an in-built CDP which were needed to run campaign analytics for effectivity. Clevertap is easy to use from an end user prespective so there is no more dependancy on tech team to help with segments and setting up campaigns, market users are able to execute campaigns from start to finish. With the email onboarding process, we had great support from the clevertap team, they helped us decide on the goals for IP warming, shared the plan and checked on the progress on a regular basis to see if the process was smooth. This helped us getting the IP warming done in a very fast and smooth process. ### 24. Clevertap is user friendly software for beginners to use for any CRM activities **Rating:** 3.5/5.0 stars **Reviewed by:** Yelashini S. | CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about CleverTap?** Its a simple software to use for CRM strategies. **What do you dislike about CleverTap?** The load time can & some high end tech support needed for some implementation. **What problems is CleverTap solving and how is that benefiting you?** Some techinical support in terms of data implementation. ### 25. 'Talk about a Business Partner with Genius Capabilities!' **Rating:** 5.0/5.0 stars **Reviewed by:** Nick C. | Projects Lead , Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2024 **What do you like best about CleverTap?** Am always amazed how CleverTap leverages on AI to cleverly engage, convince and convert leads. It wotks with market data, uses it to target with precision and success. Pure genius! Few other Apps can achieve what it does. A brilliant Solution to Have. **What do you dislike about CleverTap?** Its just a Clever Business Partner with Business Intelligence that's a cut above the rest. Nothing but likes, likes, likes for this one! **What problems is CleverTap solving and how is that benefiting you?** CleverTap has been making use of market and target analytics brilliantly using AI to then go tapping via personalized campaigns using push notifications, in-app community and so much more. Usually very successful, helping us reach roi faster. ### 26. Smart and Effective Tool for Retention marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Garima M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2024 **What do you like best about CleverTap?** - Segmentation of the users - Personalized push notifications and emailers - The analytical dashboard is impressive - The UI of the platform makes it easier for a beginner to use **What do you dislike about CleverTap?** - Onboarding time - Not suitable for smaller business (pricing wise) **What problems is CleverTap solving and how is that benefiting you?** Segmentation and Retargeting the audience ### 27. One stop solution for user analytics and engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Upasana M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2023 **What do you like best about CleverTap?** 1. Very easy to understand user interface: Everyone in the organisation can understand engagement data and use it to make their role more efficient. 2. Customer support is very proactive and helpful for any urgent requests 3. Detailed user engagement data is available for analysis **What do you dislike about CleverTap?** A few feauture updates that they are working on , for example currently delay in event trigger for in app notifications is not possible. **What problems is CleverTap solving and how is that benefiting you?** Email Reputation Improved: closely working with the email onboarding team of clevertap and implementing best practices has majorly improved out domain reputation and ensured that emails don't land in the spam folder. Understanding user engagement on the app: it has helped us identify the content on the app which is attracting maximum engagement organically and helped us focus on that more Automated Journeys: it's convenient to add multiple campaign types in a single journey and build target segments based on live behaviour Helpful support team: it's been a good learning curve for us working with the clevertap onboarding and support team closely. ### 28. CleverTap Review from User Perspective **Rating:** 4.5/5.0 stars **Reviewed by:** Abu Obaida I. | Country Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2024 **What do you like best about CleverTap?** Helps in Customer Retention by targeting own app audience & driving customer satisfaction. **What do you dislike about CleverTap?** Segmented Audience Targeting needs to be improved which might help to get better ROI for marketing campaigns. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is helping us communicate about the brand's initiatives & offers to our app audiences in a professional yet handy way. It helps us improving customer retention as well as getting better ROI from the campaign. ### 29. Customer Journey Mapping Strategies For Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Sakshi J. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about CleverTap?** - Ease of Implementation - Customer Segementation Paramters - Good Customer Support - Mapping Journeys and creating automation is much easier **What do you dislike about CleverTap?** - Initially for first time user a bit difficult but later it become easy **What problems is CleverTap solving and how is that benefiting you?** Quick Mapping of their journey on website and utilizing it ### 30. CleverTap: Elevating Our Marketing Game! **Rating:** 4.5/5.0 stars **Reviewed by:** PRINCE M. | CLM Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2023 **What do you like best about CleverTap?** Easy to Use Interface: CleverTap's UI is simple to use and doesn't require much technical knowledge, which aids in the efficient execution of our campaigns. Multichannel Connectivity: CleverTap offers multichannel support that enables us to reach out to users via a variety of channels, including as push notifications, SMS, and emails. Customer service is excellent: I really appreciate the support team which is working with us. Whenever we are in need of help with any kind of difficulties they always there to help us out. They are always happy to answer all our questions. **What do you dislike about CleverTap?** Integration problems: It is difficult to link other products with CleverTap that we need to do our everyday tasks with your existing tech stack. Sometimes it requires more time to get past this obstacle. Issues with Customization: I believe CleverTap has to work on tailoring their product to the requirements of the many industries they are dealing with because everyone has distinct problems that they are attempting to solve and a similar solution might not be effective for everyone. **What problems is CleverTap solving and how is that benefiting you?** Use-case for A/B Testing: CleverTap's A/B testing has assisted us in analyzing what is more effective for us, fine-tuning our content, and understanding the overall outcomes. Use-case for Segmentation and Personalization: We were able to segment our user base based on a variety of characteristics and behaviors and target them with individualized communications thanks to CleverTap's strong and efficient segmentation capabilities. In terms of conversion rates and user engagement, this has been highly successful. ### 31. Maximizing product management through a deep understanding of user behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Deepti P. | Lead QA Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about CleverTap?** CleverTap is an essential asset for product managers, offering a seamlessly navigable interface for exploring comprehensive analytics. The platform's user engagement tools, like push notifications and messaging campaigns, serve as vital components in crafting captivating connections with our audience. **What do you dislike about CleverTap?** While CleverTap may not have any glaring issues, implying contentment with its current functionality, we also appreciate CleverTap's commitment to ongoing improvements. This indicates an understanding of the necessity of staying competitive and continuously enhancing the user experience in a dynamic market landscape. **What problems is CleverTap solving and how is that benefiting you?** CleverTap effectively confronts key obstacles in user engagement by focusing on data analysis and personalization, delivering invaluable insights into user behavior, campaign performance, and conversion rates. ### 32. What a way to Push your Agenda! **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur M. | Regional Managing Editor , Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2023 **What do you like best about CleverTap?** Absolutely like this platform pushes delivery rates. How it goes out to tap and deliver what you nees. It's simple enough to use, easy enough to implement, very effective. Every time we use it we get results via multiple channels. Its got many features to like in addition including proactive tracking and campaigns management. It integrates well, and you'll discover everytime you use it, the user support is responsive. **What do you dislike about CleverTap?** We use in our organization frequently and there's been very very few complaints such that there s actually nothing to write home about since they're always mitigated by the support team. All good. **What problems is CleverTap solving and how is that benefiting you?** It is a platform we use to tap, engage and retain clients and customers alike through targeted campaigns that the platform pushes and delivers really well. For sure it gets us going and the roi is great. ### 33. CleverTap is the most sensible business Tapping tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nelson C. | Digital Marketing Strategist , Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about CleverTap?** It makes real sense to engage CleverTap. And that's because it's the cleverest business tapping tool in the market. Very intuitive in its use of AI to reach, pitch, engage, tap and retain. An must-have for every marketer! **What do you dislike about CleverTap?** Some drawbacks are privacy concerns which is normal with data, and a dependency on internet. But that's expected. **What problems is CleverTap solving and how is that benefiting you?** it's a tool that cleverly uses AI to segment precisely who we need to approach, strategically engage via push, In-app, email, personalized campaigns. The end game of which is improved business outcomes and roi thanks to this sensible solution. ### 34. A great platform for engagement and connecting with my users. **Rating:** 4.5/5.0 stars **Reviewed by:** Igor M. | Trainee de administração, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CleverTap?** What I like most about Clevertap is the way the tool integrates various campaign possibilities across different channels and a very interesting analytics part to analyze the data. **What do you dislike about CleverTap?** Sometimes, situations occur that I don't fully understand, and the native platform support isn't always effective in explaining these events. Additionally, I believe the tool could provide its educational resources with subtitles in Spanish or Portuguese to facilitate learning for all users in Latin America. **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps me connect with customers through campaigns. With it, I can analyze the user's profile and send campaigns according to their preferences and favorite times, improving the user experience and encouraging more engagement with our application. ### 35. It enabled us to automate User journey and their respective behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Prashant C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about CleverTap?** User Journey Automation, UI, Multiple ways execute the SMS campaigns and Ms. Tripti Negandhi, the way she handles our queries and patiently listen our concernd and address those concerns further to solve it. I would highly recommend her for all upcoming account gets. This positive feedback should be taken into consideration for her next appraisal cycle. **What do you dislike about CleverTap?** Nothing as of now. Maybe would have add more features in analytics like creating user cohort in order to capture LTV of the user. Most important: It should allow us to make changes in existing Live journey (Email) as for each small change we would like to make we are do not have choice but to clone the journey everytime. **What problems is CleverTap solving and how is that benefiting you?** Clevertap is enabling us automate user journey with customized communication rolling out to specific set of users. It is currently one of the most important tool we have in marketing. It also help us to take right business decisions too. ### 36. CleverTap is One Stop solution for Customer Engagement & Data Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Yuvraj S. | Sr Executive - Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about CleverTap?** The overall capability to engage the audience at very granular levels is mind blowing. You could pinpoint a  to any customer behaviour, create an event and drive engagement from there on.Journeys make the task much easier with omni channel capabilities, be it email, Whatsapp or Push Notifications etc. And then analysis is available for each of the nodes in the journey. The interface is quite simple to use yet it solves many problems to a very granular level. **What do you dislike about CleverTap?** There are no downsides, just sthe scope of futher improvements. Large sets of data analysis may take a few seconds to load. Though i don't mind that, but then, there is a little scope for improvement here. **What problems is CleverTap solving and how is that benefiting you?** Omni Channel Engagement with customers, basis their live behaviour or past trends is a big plus. I do not have to toggle around multiple tools to set up any kind of customer engagements. Journeys have helped rationalise customer engagements and achieve various segment wise targets. ### 37. CleverTap - Smart Analytics, Smarter Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Huma I. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about CleverTap?** The support team at CleverTap is highly dedicated and responsive. Ms. Swati and Mr. Mayuresh, in particular, have been of great support in providing invaluable assistance and addressing all our inquiries. Omnichannel journey creation and tracking is almost effortless, allowing for a cohesive and coordinated experience across various touchpoints. Campaign execution is straightforward, whether it's through push notifications, in-app messaging, or emails. It provides important data at a glance, and a wide variety of creative templates are available to enhance campaign effectiveness. Additionally, supporting campaigns in multiple languages makes it a versatile solution for us. CleverTap's tracking capabilities are not only comprehensive but also user-friendly, making it easy to monitor and analyze user interactions and campaign performance. **What do you dislike about CleverTap?** Nothing to dislike, just a few things to have a look on: An app version would be really appreciated if we have to edit things on the go. There should be an auto-save feature while drafting emails. Drafted campaigns should be editable (not stopped) even if the segment is deleted. While creating segments, copy/pasting the data in becomes a hassle and freezes the system. Some UI issues while scrolling when you have the drop down open in the campaign set up page. **What problems is CleverTap solving and how is that benefiting you?** User Engagement Data Analysis Personalization Multi-Language Support Campaign Management & Omnichannel ### 38. Leading Automation Tool in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Pankaj D. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about CleverTap?** The number of features Clevertap provides is the best & most among it's competitors **What do you dislike about CleverTap?** Journeys could be made a little smoother & easier to create **What problems is CleverTap solving and how is that benefiting you?** Clevetap's analytics is by far the most accurate that helps me analyse the data across various channels. Also, the developments they bring in their tool is also commendable. ### 39. Improving User Engagement with Clevertap **Rating:** 5.0/5.0 stars **Reviewed by:** Varshini S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about CleverTap?** CleverTap has been a great upgrade from our previous marketing tool. It has a lot of useful features for improving customer engagement. It has helped us create real-time journeys and make specific granular user segments. The real-time analytics and reports have also been great! The interface is very user-friendly, making the campaign setup intuitive and smooth. **What do you dislike about CleverTap?** While CleverTap has great features, there is a learning curve in figuring the platform out and then using its features to the fullest. **What problems is CleverTap solving and how is that benefiting you?** CleverTap has made user engagement a lot easier. Previously the systems we were using had a long latency for the data flowing in from multiple systems. Here, that has become a lot faster and seamless. Also, by having targeted campaigns and creating personalized journeys, we have had better user responses on Emails, SMS, and WhatsApp channels. In short, CleverTap has played a key role in helping us create great user journeys and step up our marketing game. ### 40. An effective tool for user engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Sheeba A. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about CleverTap?** 1. Clevertap offer various features for enhancing customer engagement. Analytics and customer engagement tools like campaign, journey plays an important role here. 2. The customer support is great. We have received excellent support from Sreeram whenever there is any urgent queries. 3. Clevertap allows us to segment users effectively resulting in relevant campaigns 4. It is very easy to use and user friendly interface. **What do you dislike about CleverTap?** Edit option is not available in Analytical trends. We will have to recreate trends each time. **What problems is CleverTap solving and how is that benefiting you?** Clevertap's data analytics helps us to create meaningful analytics to track and derive the growth of the product. Personalized campaigns and notifications helps us to connect with users individual level results in increased user satisfaction. ### 41. Great onboarding experience overall. Seamless technical support **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac T. | Project Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about CleverTap?** Onboarding experience and communication Push Functionality Supports many crucial data points for marketing purpose **What do you dislike about CleverTap?** Learning Curve: Some users might find Clevertap to have a steeper learning curve. **What problems is CleverTap solving and how is that benefiting you?** - User engagement: CleverTap helps us increase user engagement with tools like web popups and push notifications. - App usage analytics: CleverTap offer various data points that helps us understand more on how users use our app. ### 42. Clevertap is a go to tool for knowing customer behavior and engagment **Rating:** 5.0/5.0 stars **Reviewed by:** Aman G. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2024 **What do you like best about CleverTap?** SDKs are very easy to understand and implement. Customer support and team has been helpful for multiple of the issues. **What do you dislike about CleverTap?** Cost and event name limitations led to rewrite of all the events leading to tech debt. **What problems is CleverTap solving and how is that benefiting you?** Helping marketing team send notifications and doing analytics of user journey and funnel. ### 43. 'Who's Clever Now? CleverTap, that's who!' **Rating:** 5.0/5.0 stars **Reviewed by:** Ezekiel M. | Marketing Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2024 **What do you like best about CleverTap?** I really like how CleverTap makes clever use of AI to engage with personalized and targeted communication. Just brilliant! Its amazing features are tops too, like push notifications, email marketing, in-app communication and much more. Liked how easy-to-set it was, how easy-to-use it is, how it integrates. I like its user support as well. **What do you dislike about CleverTap?** I have been using it frequently, and probably the one drawback is its dependency on third party integrations. Otherwise its the cleverest email marketing app online. **What problems is CleverTap solving and how is that benefiting you?** Its been our go to for targeted, personalized engagement online via email especially. Has been a great help in broadening our market base, in helping reach roi faster. ### 44. Clavertap has emerged as a noteworthy platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sourav P. | Associate Growth Marketing , Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2024 **What do you like best about CleverTap?** Clavertap has an intuitive and user-friendly interface. Navigating the platform is a breeze, making it accessible to users with a variety of technical skills. **What do you dislike about CleverTap?** One notable downside is the pricing structure, which may be on the higher side for small businesses or startups with tight budgets. **What problems is CleverTap solving and how is that benefiting you?** Clavertap, users can easily schedule multi-channel marketing campaigns. Whether it’s email, SMS, or in-app messaging, the platform facilitates a unified and integrated marketing strategy. ### 45. Marketing revolutionized by CT **Rating:** 5.0/5.0 stars **Reviewed by:** Magrete h. | Marketing Data Analyst , Investment Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2024 **What do you like best about CleverTap?** Blazing fast real time analytics is very useful when we are crafting data driven marketing strategies.CleverTap is also straight forward and guarantees a seamless experience even for users with limited technical expertise the customer care team is also very responsive I got a responce in less than an hour which was absolutely amazing. **What do you dislike about CleverTap?** Nothing to deslike about this platform the ease of use and the friendly interface is on another level. **What problems is CleverTap solving and how is that benefiting you?** Using this tool has given us actionable insights which have allowed us to fine tune our marketing strategies leading to better sales and higher profits. ### 46. A Great Tool To Manage App Analytics & Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Himank J. | Analytics & Retention Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2023 **What do you like best about CleverTap?** Clevertap offers simple yet powerful suite of features which helps in understanding user journey across different stages. The segmentation capabilities are simply the best I have used so far. Top 3 of my favourite features: 1. Ability to use large number of custom properties along with each event which makes the whole data tracking extremely useful. 2. Ability to build ad-hoc segments which help in understanding user behaviour. 3. Journey automation is a huge time saver. Journeys help in setting round the clock messaging to users based on the behaviour on app / web. **What do you dislike about CleverTap?** I am fond of building dashboards and visualization. Clevertap offers limited capabilities in terms of visualization. Customization capabilities in graphs will be a great plus. **What problems is CleverTap solving and how is that benefiting you?** Clevertap is enabling the complete communication stack for us by allowing user segmentation and reaching those users through automated messaging via punsh notifications, in-app messaging, emailers etc. ### 47. The Clever CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Ashutosh G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about CleverTap?** Seamless integration with the MarTech stack we have at the boAt lifestyle. CT is quite useful in activating customer segments and communicating through the other channels. The team at CT is quite helpful and prompt in answering the queries, helping with customizations and integrations. **What do you dislike about CleverTap?** The dashboard quick guides OR adding the tooltips to OR information to get the meaning and background of the stuff being rendered on the dashboards. **What problems is CleverTap solving and how is that benefiting you?** Activating the customer segments, Abandoned Cart Notifications, Converting COD to Prepaid ### 48. 'Taps via AI like a Boss!' **Rating:** 4.5/5.0 stars **Reviewed by:** Paul G. | Marketing and Advertising Director , Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2024 **What do you like best about CleverTap?** I quite like how this Platform cleverly uses AI to segment, provide analytics for tapping, engagement and retention. How it brilliantly uses push notifications, in-app messages and personalized communication to achieve above. Its user-friendly enough, easy-to-implement, has lots of useful features, reliable user support. C can vouch for it. **What do you dislike about CleverTap?** Did not at first like its learning curve. Found it sometimes has integration issues. Cost a bit high as well. But it delivers on its promise for tapping with roi. **What problems is CleverTap solving and how is that benefiting you?** Definitely helps us tap for business using clever AI, push notifications and personalized communication. Which for sure has improved outcomes and roi. ### 49. Best support & CX **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about CleverTap?** The support time handles all issues on the spot, and the training for new features is very informative and practical. **What do you dislike about CleverTap?** I think the team covered all the possible scenarios **What problems is CleverTap solving and how is that benefiting you?** - User Behavior - Mapping the events ### 50. Excellent Tool for analysing user base, best tool for Engage with your audience **Rating:** 5.0/5.0 stars **Reviewed by:** Pradip S. | Product Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about CleverTap?** There are multiple features that I like about CleverTap. Some of the prominent features are as follow: 1. Very Easy to use and analyze your audience based on Segments, Events, Funnels, Cohorts. 2. Customer journeys help you to automate engagement journeys. 3. Funnels are excellent. After analyzing our user funnel, we figured out exactly where our customers are dropping off. By making changes after analyzing funnels, we reduced our dropoff by more than 20 percent. 4. You can easily upload a custom user base and target them very quickly. 5. They have an excellent support team and resolve customer queries. **What do you dislike about CleverTap?** One thing I don't like is you can't search a particular user profile with a Phone Number. Most apps have a phone number as the primary login method. Some of the apps even have a phone number as only registration method. On ClaverTap, we can search users either by ClaverTap ID, Email ID, and identity. Overall It's a great tool, and I am using since two years, and they always come up with new feature and good changes. **What problems is CleverTap solving and how is that benefiting you?** We have an Ed-Tech product, and CleverTap has helped us in user engagement; In-app is unique. We use them in multiple ways. It helped us in targeting our audience based on segments too. We have seen significant growth in user activities on our Ed-Tech product after channelizing targeted journeys and In-apps. On top of that, funnels are very helpful, which help us to know where users are leaving my universe, and we did changes based on those fennels and reduced drop off. Clavertap is amazing when it comes to cross-platform integrations and it's amazing to work with there team too. ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-06-16+13%3A35%3A17+-0500&secure%5Bsession_id%5D=ac0c0474-0a8f-40c3-9961-1d4fe53949b5&secure%5Btoken%5D=39737d2c336ab74ef441b19accd4545c92b65945e9eddf078703bc3f4f9f8292&format=llm_user) ## CleverTap Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Piano Activation](https://www.g2.com/products/piano-activation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (740 reviews)