CleverTap

By CleverTap

4.6 out of 5 stars

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CleverTap Reviews & Product Details

Pricing

Pricing provided by CleverTap.

Essentials

$75.00
Per Month

CleverTap Integrations

(9)
Verified by CleverTap

CleverTap Media

CleverTap Demo - RenderMax - Push Notification Rendering Technology
Boost push notification render rates up to 90% on Android OEM devices, to engage users you could not before, and elevate your push campaigns’ ROI.
CleverTap Demo - Omnichannel Journey Orchestration
Enhance your customer retention using omnichannel engagement and visual journey builder to keep customers engaged across mobile, email, web, and other channels.
CleverTap Demo - Supercharge Engagement & Conversion with RFM Segmentation
Our best-in-class automated segmentation model that groups users from champions and loyal users to at-risk and hibernating customers, so you can personalize engagements to improve retention.
CleverTap Demo - CleverTap Signed Call
Ability to make secure and contextual voice calls from within your app to engage your users in moments that matter.
CleverTap Demo - CleverTap Flows
Flows helps you understand what your users do before or after a key event to keep them moving in their journey.
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CleverTap Reviews (641)

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Reviews

CleverTap Reviews (641)

View 1 Video Reviews
4.6
641 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise CleverTap for its ease of use and powerful analytics, which enable effective marketing automation and personalized campaigns. The platform's ability to segment audiences and provide real-time insights helps businesses enhance customer engagement and retention. However, some users note that the initial setup can be complex, and the interface may feel overwhelming for newcomers.

Pros & Cons

Generated from real user reviews
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Verified User in Events Services
UE
Small-Business (50 or fewer emp.)
"CleverTap: The Secret to Our Engagement Success."
What do you like best about CleverTap?

I have been using CleverTap for several months now, and it's been a game-changer for our user engagement strategy. The platform is incredibly intuitive and powerful — from real-time analytics to personalized push notifications, it covers all our needs. The segmentation features allow us to target users with precision, and the automation workflows have saved us a ton of time. Their customer support is responsive and helpful, always ready to guide us through new features or troubleshoot any issues. Overall, CleverTap has significantly improved our retention and conversion rates. Highly recommended for any business looking to scale their user engagement! Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

The learning curve is steeper than expected, and some settings or workflows could be more intuitive. Review collected by and hosted on G2.com.

Hitesh  P.
HP
Software Engineer
Small-Business (50 or fewer emp.)
"AI Features of Clevertap is amazing"
What do you like best about CleverTap?

In the fast-paced world of digital marketing, finding a platform that effortlessly combines user engagement, analytics, and automation can feel like chasing a mythical creature. Enter CleverTap – a robust solution that brings all these elements together in one unified platform. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

CleverTap's pricing structure, particularly for small businesses. One review highlighted that the cost can be high for smaller companies, making it a less viable option for those with limited budgets. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Easy-to-Use Engagement Platform"
What do you like best about CleverTap?

Ifind creating and launching campaigns with CleverTap remarkably straightforward thanks to its intuitive interface. Its user-centric design eliminates technical hurdles, allowing me to focus on strategy and messaging rather than setup. This streamlined workflow boosts efficiency and ensures timely, targeted outreach. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

I can’t run two completely different campaigns—with unique titles and creatives—on the same audience segment at once. that means i have to finish one test before i can launch the next, which slows me down. it’d be awesome if cleverTap let me test multiple versions side by side so i can optimize faster. I can't also target users through MSISDNs we have to convert to user IDs to create our segments. Review collected by and hosted on G2.com.

Neel J.
NJ
Marketing Automation Manager
Small-Business (50 or fewer emp.)
"How CleverTap Stacks Up for Mobile Marketing Automation"
What do you like best about CleverTap?

Clevertap is one stop solution for all kind of D2C brands. I have been using clevertap since 3 years now and with time I have been feeling the ease of use, Clevertap support team is also extremely helpfull. I have been using full stack feature and the integration of website and mobile app or the service providers is way to simple with teh help of documentation. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

Some basic feature has to be paid monthly like whatsapp unlike other tools some feature are paid but the price is low for activation Review collected by and hosted on G2.com.

Suraj T.
ST
Retention Marketing Lead
Mid-Market (51-1000 emp.)
"Clevertap - Great Platform for Customer relation management and Customer Retention"
What do you like best about CleverTap?

Clevertap has been an important tool for us in terms of retention and engagement strategy its capabilities for the Automated journey and in-depth functionality help us improve the communication and strategy with the customer. Its Advanced segmentation, campaign functionality, and real-time data help us better analyze customer trends. It's Anonymous tracking of the users on the website and the App track every event of the customer. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

Integration with clever tap is a little time-consuming and also the pricing can be better for small enterprises. Review collected by and hosted on G2.com.

Archit K.
AK
Senior Associate - Retention Marketing
Mid-Market (51-1000 emp.)
"Easy to use and handle all the execution across channels"
What do you like best about CleverTap?

Day to Day execution is simple and also I live the journey things it's really simple and impactful and some pointers that mentioned below.

-Customer Segmentation

-RFM Analysis

-Emailers

-Boards Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

I think analytics could me more simpler. Review collected by and hosted on G2.com.

Vaibhav  S.
VS
Full Stack Developer
Small-Business (50 or fewer emp.)
"Great platform for Targeted Marketing"
What do you like best about CleverTap?

I really like how easy CleverTap makes it to send push notifications both for our app and on the web—as well as targeted emails. The platform helps us reach the right users without much hassle, and we've seen better engagement since using it Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

Sometimes the dashboard feels a bit overwhelming, especially for new users. It has a lot of powerful features, but it can take some time to figure out where everything is and how to use it effectively. Review collected by and hosted on G2.com.

JP
Content Strategist
Small-Business (50 or fewer emp.)
"What I like and dislike about CleverTap"
What do you like best about CleverTap?

The platform really helps in data analysis of the customers. The support team is great and their assistance is amazing. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

The user interface, while feature-rich, can feel a bit overwhelming at times—especially for new users or those who aren’t as technically inclined. There’s a learning curve to fully understanding and leveraging all the platform’s capabilities. Also, the documentation, though extensive, sometimes lacks clarity or real-world examples, which would make onboarding and implementation smoother. Review collected by and hosted on G2.com.

Verified User in Fund-Raising
EF
Mid-Market (51-1000 emp.)
"Good Marketing Tool for Retention and Engagement"
What do you like best about CleverTap?

User-Friendly Campaign Execution: The platform is easy and intuitive, allowing for seamless execution of campaigns and customer journeys.

Cohort and Segment Creation: It offers a straightforward process for creating multiple cohorts and segments, enabling effective retention targeting.

Channel Integration: The platform integrates easily with various channel vendors, such as email and WhatsApp, among others. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

Journey Editing and Personalization: The ability to edit journeys and personalize them based on past behavior segments is required but currently not possible.

Limited Flexibility: There is less flexibility when editing journeys. Additionally, we need a sunset option for stopping a journey so that those who are currently in it can complete their journey before exiting.

Operator Limitations: It is not possible to mix AND and OR operators while creating a campaign. Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Mid-Market (51-1000 emp.)
"The right tool for good retention rate"
What do you like best about CleverTap?

It is an amazing tool as it helps us draft and send good emails to users, understand the churn rate and minimize it, and convert it to gain maximum retention. This tool makes it very easy and supportive for me to work on this and achieve results. Easy to install and use. Review collected by and hosted on G2.com.

What do you dislike about CleverTap?

CleverTap pricing can be cut down to a more reasonable rate, apart from that, the new features are really amazing. No complaints — it's a great tool Review collected by and hosted on G2.com.

Questions about CleverTap? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Amey S.
AS
Amey Satvidkar
Last activity over 3 years ago

Is there a way to have the offer change dynamically pushed out to customers via CleverTap?

Akshay K.
AK
Akshay Kanarkar
Last activity 3 months ago

What is the best way for the gaming industry to leverage pre-login and post-login funnels.

Pricing Options

Pricing provided by CleverTap.

Essentials

$75.00
Per Month

Advanced

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G2 Deals

Exclusive savings on CleverTap through G2 Deals

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. Get 75% off for 6 months, 30-day free trial & much more.

How to claim this offer

Create your CleverTap Essentials account using the link and get 75% off for the first 6 months post free trial. Discount is automatically applied to your account.

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CleverTap Features
Push Notifications
Customize
Scheduling
Data Collection
Customer Insights
Campaign Insights
Reports and Dashboards
Campaign Stickiness
Campaign Performance
Audience Insights
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CleverTap