I use Clay mainly as a sales intelligence and contact enrichment tool. I like how it centralizes and automates nearly all my prospect research and contact enrichment in one place, saving me an enormous amount of time. Instead of jumping between LinkedIn, company websites, and our CRM, I can get clean, up-to-date profiles for prospects and decision-makers almost instantly. I appreciate how powerful yet intuitive the integrations are, especially with LinkedIn, email tools, and our CRM. The ability to pull in data, enrich records, and export directly to my workflow tools makes outreach much more efficient. For B2B sales and business development in Germany, where accurate, well-researched outreach is important, this consistency is a huge advantage. Clay acts as a hub for cleaner, richer, more actionable B2B contact data that supports smarter outreach and stronger client relationships. Review collected by and hosted on G2.com.

User management and team permissions lack granularity. We work with multiple teams and regional offices in Germany, and we need tight control over who can access certain datasets, export information, or modify workflows. But the current settings are fairly limited — it’s hard to restrict access to specific lists or prevent accidental changes to shared automations without complicated workarounds. Review collected by and hosted on G2.com.

The AI assistance when searching for companies using key words and the ability to source contact numbers from multiple sources. Review collected by and hosted on G2.com.

Generation of contact details from multiple source when batching your lead generation. The only way to get it generate one mobile number per lead is to do so manually which takes longer. Review collected by and hosted on G2.com.

I like the data quality of Clay, which is crucial for finding qualified leads that match my ideal client profile with rich data. I also enjoy how it's sort of gamified with the clay concept, making it fun and less systematic to use. The tool helps increase my probability of closing deals by getting me to the right person. Review collected by and hosted on G2.com.

I think the onboarding process can overwhelm you at the start. I think Clay should focus more on personalizing the experience. As I mentioned, the onboarding was a little bit complex. Review collected by and hosted on G2.com.

Clay brings all our lead enrichment, research, and data structuring into one workflow, which saves a huge amount of manual work. Instead of switching between multiple tools, we can build highly targeted prospect lists and enrich them in a single place. Review collected by and hosted on G2.com.

Clay can feel overwhelming at first because of how many features and workflows it offers. There’s a noticeable learning curve, especially for teams that are new to data enrichment or automation.

It also takes some time to understand how to structure workflows efficiently, and in some cases, a few data points from third-party sources still require quick manual verification to ensure accuracy. Review collected by and hosted on G2.com.

What I like best about Clay is how powerful it is for enriching and structuring lead data at scale. It pulls information from multiple sources in one place, which saves a huge amount of manual research time and helps build highly targeted, personalized outbound lists. Review collected by and hosted on G2.com.

What I dislike about Clay is that it has a bit of a learning curve, especially at the beginning. With so many data sources and customization options, it can feel overwhelming until you fully understand how to structure workflows and avoid overusing credits Review collected by and hosted on G2.com.

I use Clay for outbound lead generation, and it really helps in finding our target audience and increasing reach. I appreciate how it eases the process by enriching prospect data, collecting it in a single place, and creating a workflow to reach and convert them into potential clients. What stands out best for me is how we can customize the workflow based on targeting needs and keep prospect data well-organized. Review collected by and hosted on G2.com.

There is a learning gap for new users, as the complex workflow is a little confusing for them. Review collected by and hosted on G2.com.

i like the data quality they provide the most Review collected by and hosted on G2.com.

the fact that they secretly switch out your own AI keys for their clay credits and don't notify you, they're essentially stealing. and some of the flows they put in a way that it will automatically run and take all your credits Review collected by and hosted on G2.com.

I like that Clay is user-friendly and resembles a spreadsheet, which makes it easy for anyone, even beginners, to learn. I also appreciate their academy feature, which enables users to get the most out of the platform. Review collected by and hosted on G2.com.

There are limitations for a workbook, I think it's around 50,000 rows at one table. This creates a problem where we need to create multiple workbooks on the same project. If the limit can be increased, it might help us. Review collected by and hosted on G2.com.

I like that Clay is easily able to convert data into a CSV file, which I can upload into my dialer, making it really convenient for my workflow. It helps me get the right data quality to reach more leads and open opportunities. The better data quality compared to previous tools I used is a big plus, allowing me to prospect properly. Additionally, setting up Clay was easy. Review collected by and hosted on G2.com.

The user interface could be improved a little bit to make it easier. The ease of use could be worked on. Review collected by and hosted on G2.com.

What I like most about Clay is how seamlessly it aggregates data from 50+ enrichment sources into one cohesive spreadsheet-style interface. Rather than jumping between LinkedIn, Clearbit, and Apollo, I can pull accurate emails, phone numbers, and company insights all in one place, which makes the whole workflow feel much more streamlined. Review collected by and hosted on G2.com.

Clay uses credits/actions for enrichments and workflow steps, and usage can climb quickly when you test large tables, run waterfalls, or stack multiple providers Review collected by and hosted on G2.com.