Things I do with Clay that I could not before:

- automatically run Google Search enrichment row by row to identify company domains (e.g. I have a list of company name and industry but no domain, can't do much with that, enrich with Google Search and pull out first URL)

- waterfall phone number outputs from multiple enrichment providers and use ChatGPT integration to hunt for repeating numbers

- find company linkedin url from company domain

Incredible number of features, super easy to get going and quick to implement, amazing customer support, integrates with sooooo many tools.

I use Clay almost daily and know many excellent people who build their business entirely off of capabilities they get only with Clay.

The main question you probably have right now is - what IS Clay?

Imagine a spreadsheet connected to tons of data vendors, CRMs, sequencers, ChatGPT, and other tools, that lets you operate IN the sheet to build lists, enrich records, lookup records, reformat records, etc. etc. etc.

I ALMOST don't need Google Sheets for list building at all. Almost. Review collected by and hosted on G2.com.

It's an early product with some nooks and crannies that could always be improved - more templates would go a long way. But there's so much value disproportionate to pricing.

I do wish it would flag dupes before I run an enrich but that's on me for missing it too.

HubSpot integration has a few bugs but they're working with me on it. Review collected by and hosted on G2.com.

The way Clay has aggregated dozens of different data sources all inside of one platform is a complete game changer for any audience building, list building, prospect research, etc. Previously, a typical workflow might've been researching on LinkedIn/ZoomInfo, pulling in data from multiple sources, and generally fudging around in spreadsheets. With Clay, you can build high-level lists super quickly, enrich them to your heart's content with data from tons of sources, and then use that data to filter down, build messaging using AI, etc.

The most remarkable thing about Clay is how flexible it is -- I couldn't even begin to hit on all the features, but if you do any kind of person or company-level research or list building, this needs to be in your stack.

Beyond that, it integrates with a ton of different tools -- I haven't even had a chance to review all the potential integrations we could be taking better advantage of. Review collected by and hosted on G2.com.

Clay is genuinely such an incredible tool, and their team is building new features so quickly that it's hard to call out anything to dislike -- in the 1 or 2 times I've had a bug or issue, I've posted it in their internal Slack channel, and the team has built a new feature or fixed the bug in seemingly no time at all.

If I had to really think of a critique, I think it would be that it can in some cases be quite easy to burn a lot of credits quickly without realizing it. Especially if you're pulling in a ton of different data sources. With that in mind, it could be helpful to have 'credit estimates' or 'maximum credit usage' for a given run to help mitigate that. Review collected by and hosted on G2.com.

We've started with Clay to help automate contact gathering and uploading of contacts and other data fields in support of our SDR team. Through Clay we've been able to do this at a speed previously impossible. We have more plans to use this for data cleanliness in more places but as a greenfield play using their data sources to help personalize our segments it's been amazing. As the non-technical business driver for using this solution it's also been exceedingly easy to get started with. Review collected by and hosted on G2.com.

Some glitches on steps that need to be frequently refresh or work one day but not the next. The speed gain far outweighs the occasional gap for us though. Review collected by and hosted on G2.com.

There's a few things Clay does particularly well:

1. Their customer support. Brilliant way to engage users both as a community and a support hub on Slack. A few hours to respond but it being in a channel vs thrown into the intercom void gives a better experience.

2. The product itself - I've been using it for 10 months now and do not see how this tool can be less than excellent. Its UI is a spreadsheet with some additional perks google sheets doesn't have + of course their integrations. Data enrichment is big in Clay. From Apollo to Openai.

I use the tool daily for RevOps purposes for my team. Review collected by and hosted on G2.com.

It's not the easiest tools to use, to be fair. Over the months they've evolved but at least in my memory when I started it took me weeks to understand what's what. Review collected by and hosted on G2.com.

I love using clay to automate certain lead gen for me. The fact that it combines the function of a spreadsheet with AI enrichment is what I would tell people when recommending. It's super easy to use and I use it pretty much daily. It was easy to integrate with Google Sheets and get everything set up to do what I wanted. I've also asked for help in the community Slack and the team was so quick and helpful. Review collected by and hosted on G2.com.

I wish it had more spreadsheet functionality like formatting and such to be able to use it in place of Google Sheets when I have begun enrichment. I wish it could replace the need for a lead sourcing tool, since I have to have a list ready to begin with before enriching. Review collected by and hosted on G2.com.

Great Functionality - Works Well In The USA and Internationally. Easy to search on a macro or micro level. Review collected by and hosted on G2.com.

As of yet, I have no complaints. The program does not automatically instruct you on the most efficient search (Look for online tips on searching for ways to get the information you need and spend less credits for the search). Review collected by and hosted on G2.com.

Makes it easy to generate complex spreadsheet formulae using AI prompts easily.

The native integrations help enrich leads with LinkedIn profile - not just URL and title but you can parse specific elements like Headline, mentions of certain keywords in Experience, etc. We also use it to validate contact emails to reduce our bounce rates.

Finally, their ability to make HTTP API columns was super helpful to directly make POST requests to send this enriched data back to our Hubspot CRM. Review collected by and hosted on G2.com.

Needs some careful planning to not burn through the pricey credits Review collected by and hosted on G2.com.

Clay allows us to run hyper targeted outbound campaigns efficiently with manageable data cost and minimal overhead.

I love Waterfalls enrichments in particular. We have a slew of bounced emails in our CRM, which uses multiple data providers to find the most accurate data across our entire CRM. I hate being locked into annual contracts with individual providers, I would rather sample different datasets while accomplishing the enrichment task I set out to do.

The community-centric support is also phenomenal, it's so easy to hop on Slack, ask a question, request support, or learn new ways of using the tool. Truly unique compared to other tools I use. Review collected by and hosted on G2.com.

There are occasional enrichment errors I get back or a column will be running slowly, nothing to truly dislike. Review collected by and hosted on G2.com.

Every time i turn around, it seems like I'm considering a new use for Clay. From market and persona research to lead list generation to data ehancement to data automation, the uses for this tool seem endless.

For lead generation, the ability to find qualified contacts and search for contact information across *multiple* data sources is powerful. From there, I can add personalization, enrichment, AI steps, or anything else I can dream up. Plus, Clay integrated with my HubSpot instance, so I can even branch what actions I take based on whether data is already in my system.

The team at Clay is constantly improving the tool, listening for feedback, and delivering on making a great product better. If you use clay, be sure to join the Slack support channel. It's worth it. Review collected by and hosted on G2.com.

There's not much to dislike. As a new tool, there are things I wish I could do that I'm not able to do yet. Operative word: yet. The Clay team has incorporated so much feedback that wishlist items are just a matter of time.

The tool can be complex, but dive in and learn it. It's worth it. Review collected by and hosted on G2.com.

You've probably been in this scenario in the B2B space: you have to enrich some records and you start Googling. You come across the big players like ZoomInfo and Apollo, but the per-credit pricing seems steep and you're unsure of the quality of the data. You quickly learn that some data providers have better data than others.

If only there was a way to query 50+ data providers without needing multiple subscriptions ... enter Clay. You can hit up multiple data providers in one shot and set up logic like, "If I can't get that field from data provider A, then go to B and if B doesn't have it, go to C".

And Clay makes everything super simple. If you can use a spreadsheet, you can use Clay. The table-based approach makes it easy to set up workflows and the most common workflows are built into the platform, or you can join their Slack to ask for help on how to set up something super niche.

Whether you're trying to automate scoring prospects, sending cold emails, enriching data for better targeting, Clay is an insanely good value. It's going to be hard for the big players to continue justifying their prices, minimal support and lack of functionality in comparison to Clay. Review collected by and hosted on G2.com.

I had one time where Clay got stuck in a loop where I couldn't login and then when I could, my dashboard was buggy and wouldn't load, but the support team rectified the issue in less than 24 hours. I think any performance issues like that are due to so many people using Clay and will likely continue to be smoothed out as the product scales with more customers over time. Review collected by and hosted on G2.com.