--- title: Clay Reviews meta\_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 226 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Clay Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **ease of use** of Clay, navigating effortlessly and achieving results quickly within weeks. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931903&qs=pros-and-cons#reviews) Users praise Clay for its **seamless integrations** , enabling efficient workflows and enhanced data management across platforms. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933528&qs=pros-and-cons#reviews) Users value the **efficient lead generation** capabilities of Clay, enhancing personalization and data accessibility seamlessly. [(14 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932994&qs=pros-and-cons#reviews) Users appreciate the **time-saving features** of Clay, streamlining processes and reducing manual updates effortlessly. [(13 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933264&qs=pros-and-cons#reviews) Users value the **automation capabilities** of Clay, which streamline workflows and enhance productivity significantly. [(12 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932845&qs=pros-and-cons#reviews) Users find the **learning curve steep** , making initial adoption and setup challenging for new users of Clay. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934313&qs=pros-and-cons#reviews) Users find the **learning difficulty** with Clay steep, making initial setup and adoption quite challenging. [(16 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932564&qs=pros-and-cons#reviews) Users find Clay to be **expensive** , especially for small teams due to its high premium pricing structure. [(9 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934462&qs=pros-and-cons#reviews) Users face challenges with **limited credits** , affecting their ability to efficiently manage workflows and data usage. [(5 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931419&qs=pros-and-cons#reviews) Users find the **time-consuming setup process** of Clay challenging, impacting their ability to use the product efficiently. [(5 mentions)](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934217&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Clay ##### 1. Ease of Use Users commend the **ease of use** of Clay, navigating effortlessly and achieving results quickly within weeks. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931903&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you like about Clay? I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall camp ##### 2. Integrations Users praise Clay for its **seamless integrations** , enabling efficient workflows and enhanced data management across platforms. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933528&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you like about Clay? I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall camp ##### 3. Lead Generation Users value the **efficient lead generation** capabilities of Clay, enhancing personalization and data accessibility seamlessly. [ See 14 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932994&qs=pros-and-cons#reviews) See Related User Reviews ![Brendan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brendan P.") BP Brendan P. Small-Business (50 or fewer emp.) 3.5/5 "Great Data Enrichment, Solid Overall Experience" What do you like about Clay? Great data enrichment - clear ways to identify new leads ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you like about Clay? I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall camp ##### 4. Time-saving Users appreciate the **time-saving features** of Clay, streamlining processes and reducing manual updates effortlessly. [ See 13 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933264&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Ander V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ander V.") AV Ander V. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Lead Enrichment That Saves Time and Boosts Personalization" What do you like about Clay? What I like best about Clay is how powerful it is for enriching and structuring lead data at scale. It pulls information from multiple sources in one ##### 5. Automation Users value the **automation capabilities** of Clay, which streamline workflows and enhance productivity significantly. [ See 12 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932845&qs=pros-and-cons#reviews) See Related User Reviews ![Shivangi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivangi A.") SA Shivangi A. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Lead Generation with Clay" What do you like about Clay? I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place withou ![Charles C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charles C.") CC Charles C. Small-Business (50 or fewer emp.) 5.0/5 "Boosts Sales Pipeline Efficiency with Seamless Integration" What do you like about Clay? I really like the interactivity and ease of use of Clay. It integrates with a lot of the tools and sources that I already have, making it convenient t ### 5 Cons or Disadvantages of Clay ##### 1. Learning Curve Users find the **learning curve steep** , making initial adoption and setup challenging for new users of Clay. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934313&qs=pros-and-cons#reviews) See Related User Reviews ![Brendan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brendan P.") BP Brendan P. Small-Business (50 or fewer emp.) 3.5/5 "Great Data Enrichment, Solid Overall Experience" What do you dislike about Clay? Not always intuitive UI/UX - once you understand how to work, it's relatively easy ![Ali E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali E.") AE Ali E. Small-Business (50 or fewer emp.) 5.0/5 "Redefined B2B GTM with a Category-Creating Platform" What do you dislike about Clay? The automatic updates of tables and tracking credit usage can be tricky if you’re not trained on how it works. ##### 2. Learning Difficulty Users find the **learning difficulty** with Clay steep, making initial setup and adoption quite challenging. [ See 16 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932564&qs=pros-and-cons#reviews) See Related User Reviews ![Brendan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brendan P.") BP Brendan P. Small-Business (50 or fewer emp.) 3.5/5 "Great Data Enrichment, Solid Overall Experience" What do you dislike about Clay? Not always intuitive UI/UX - once you understand how to work, it's relatively easy ![Ali E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali E.") AE Ali E. Small-Business (50 or fewer emp.) 5.0/5 "Redefined B2B GTM with a Category-Creating Platform" What do you dislike about Clay? The automatic updates of tables and tracking credit usage can be tricky if you’re not trained on how it works. ##### 3. Expensive Users find Clay to be **expensive** , especially for small teams due to its high premium pricing structure. [ See 9 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934462&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Transformative Platform with Flexibility and Seamless Integrations; Oversold Data Quality/Support" What do you dislike about Clay? There's always a tradeoff between flexibility and build-times / ease of integration, namely the more 'flexible' and capable a tool is, generally the h ![Cygnet I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cygnet I.") CI Cygnet I. Mid-Market (51-1000 emp.) 4.0/5 "Incredible Capabilities and Integration options" What do you dislike about Clay? Standalone Clay could be costly. It also requires some training to use the platform effectively. However, they have good learning materials and suppor ##### 4. Limited Credits Users face challenges with **limited credits** , affecting their ability to efficiently manage workflows and data usage. [ See 5 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931419&qs=pros-and-cons#reviews) See Related User Reviews ![Ali E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali E.") AE Ali E. Small-Business (50 or fewer emp.) 5.0/5 "Redefined B2B GTM with a Category-Creating Platform" What do you dislike about Clay? The automatic updates of tables and tracking credit usage can be tricky if you’re not trained on how it works. ![Ander V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ander V.") AV Ander V. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Lead Enrichment That Saves Time and Boosts Personalization" What do you dislike about Clay? What I dislike about Clay is that it has a bit of a learning curve, especially at the beginning. With so many data sources and customization options, ##### 5. Time-Consumption Users find the **time-consuming setup process** of Clay challenging, impacting their ability to use the product efficiently. [ See 5 mentions ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934217&qs=pros-and-cons#reviews) See Related User Reviews ![Phomelelo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phomelelo M.") PM Phomelelo M. Small-Business (50 or fewer emp.) 4.0/5 "fast and Easy to use" What do you dislike about Clay? Generation of contact details from multiple source when batching your lead generation. The only way to get it generate one mobile number per lead is t ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 4.5/5 "Powerful Sales Automation with Intuitive Features" What do you dislike about Clay? I find the learning curve with Clay quite steep, making it challenging to start using. It would be helpful to find ways to make it easier to adopt. Th ![Evan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evan D.") ED Evan D. Head of Marketing Small-Business (50 or fewer emp.) 12/12/2023 "Superpowers for so much - account research, list building, contact data, waterfalls, data quality" 5/5 What do you like best about Clay? Things I do with Clay that I could not before: - automatically run Google Search enrichment row by row to identify company domains (e.g. I have a list of company name and industry but no domain, can't do much with that, enrich with Google Search and pull out first URL) - waterfall phone number outputs from multiple enrichment providers and use ChatGPT integration to hunt for repeating numbers - find company linkedin url from company domain Incredible number of features, super easy to get going and quick to implement, amazing customer support, integrates with sooooo many tools. I use Clay almost daily and know many excellent people who build their business entirely off of capabilities they get only with Clay. The main question you probably have right now is - what IS Clay? Imagine a spreadsheet connected to tons of data vendors, CRMs, sequencers, ChatGPT, and other tools, that lets you operate IN the sheet to build lists, enrich records, lookup records, reformat records, etc. etc. etc. I ALMOST don't need Google Sheets for list building at all. Almost. Review collected by and hosted on G2.com. What do you dislike about Clay? It's an early product with some nooks and crannies that could always be improved - more templates would go a long way. But there's so much value disproportionate to pricing. I do wish it would flag dupes before I run an enrich but that's on me for missing it too. HubSpot integration has a few bugs but they're working with me on it. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Normally to build a high quality account list I have to hop between LinkedIn Sales Nav, several enrichment tools, Google Sheets, and Google. With Clay I can do 99% of the workflow in one spot. And go beyond account lists into contact discovery and enrichment, in just a couple Clay tables. Huge time saver, new insights, new data, ChatGPT summaries, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Max T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max T.") MT Max T. Small-Business (50 or fewer emp.) 12/6/2023 "A game changer for any kind of audience research, list building, etc" 5/5 What do you like best about Clay? The way Clay has aggregated dozens of different data sources all inside of one platform is a complete game changer for any audience building, list building, prospect research, etc. Previously, a typical workflow might've been researching on LinkedIn/ZoomInfo, pulling in data from multiple sources, and generally fudging around in spreadsheets. With Clay, you can build high-level lists super quickly, enrich them to your heart's content with data from tons of sources, and then use that data to filter down, build messaging using AI, etc. The most remarkable thing about Clay is how flexible it is -- I couldn't even begin to hit on all the features, but if you do any kind of person or company-level research or list building, this needs to be in your stack. Beyond that, it integrates with a ton of different tools -- I haven't even had a chance to review all the potential integrations we could be taking better advantage of. Review collected by and hosted on G2.com. What do you dislike about Clay? Clay is genuinely such an incredible tool, and their team is building new features so quickly that it's hard to call out anything to dislike -- in the 1 or 2 times I've had a bug or issue, I've posted it in their internal Slack channel, and the team has built a new feature or fixed the bug in seemingly no time at all. If I had to really think of a critique, I think it would be that it can in some cases be quite easy to burn a lot of credits quickly without realizing it. Especially if you're pulling in a ton of different data sources. With that in mind, it could be helpful to have 'credit estimates' or 'maximum credit usage' for a given run to help mitigate that. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Helping us identify prospects for sales outreach and building audiences for advertising Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AK Alex K. Mid-Market (51-1000 emp.) 12/6/2023 "Speed, data access, and user experience" 5/5 What do you like best about Clay? We've started with Clay to help automate contact gathering and uploading of contacts and other data fields in support of our SDR team. Through Clay we've been able to do this at a speed previously impossible. We have more plans to use this for data cleanliness in more places but as a greenfield play using their data sources to help personalize our segments it's been amazing. As the non-technical business driver for using this solution it's also been exceedingly easy to get started with. Review collected by and hosted on G2.com. What do you dislike about Clay? Some glitches on steps that need to be frequently refresh or work one day but not the next. The speed gain far outweighs the occasional gap for us though. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? We have a team of a dozen SDRs that would manually do different parts of website research, contact gathering, and uploading to Salesforce and Outreach. Much of that is now automated through Clay tethering the systems and it's opened us up to attack larger accounts that were troublesome with manual review. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Leon W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leon W.") LW Leon W. Revenue Operations Specialist Small-Business (50 or fewer emp.) 12/6/2023 "Hard to imagine a workday without Clay" 5/5 What do you like best about Clay? There's a few things Clay does particularly well: 1. Their customer support. Brilliant way to engage users both as a community and a support hub on Slack. A few hours to respond but it being in a channel vs thrown into the intercom void gives a better experience. 2. The product itself - I've been using it for 10 months now and do not see how this tool can be less than excellent. Its UI is a spreadsheet with some additional perks google sheets doesn't have + of course their integrations. Data enrichment is big in Clay. From Apollo to Openai. I use the tool daily for RevOps purposes for my team. Review collected by and hosted on G2.com. What do you dislike about Clay? It's not the easiest tools to use, to be fair. Over the months they've evolved but at least in my memory when I started it took me weeks to understand what's what. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Consolidating data enrichment providers, for us it's for cold outreach purposes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Amanda R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda R.") AR Amanda R. Small-Business (50 or fewer emp.) 11/27/2023 "Great resource for lead enrichment" 5/5 What do you like best about Clay? I love using clay to automate certain lead gen for me. The fact that it combines the function of a spreadsheet with AI enrichment is what I would tell people when recommending. It's super easy to use and I use it pretty much daily. It was easy to integrate with Google Sheets and get everything set up to do what I wanted. I've also asked for help in the community Slack and the team was so quick and helpful. Review collected by and hosted on G2.com. What do you dislike about Clay? I wish it had more spreadsheet functionality like formatting and such to be able to use it in place of Google Sheets when I have begun enrichment. I wish it could replace the need for a lead sourcing tool, since I have to have a list ready to begin with before enriching. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay is taking multiple points of info from an existing spreadsheet and filling in the blanks. This is saving me time in lead generation when working on lists that are provided through various sources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Drew P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drew P.") DP Drew P. VP Of Sales Financial Services Small-Business (50 or fewer emp.) 6/18/2024 "Great Lead Source - User Friendly!" 5/5 What do you like best about Clay? Great Functionality - Works Well In The USA and Internationally. Easy to search on a macro or micro level. Review collected by and hosted on G2.com. What do you dislike about Clay? As of yet, I have no complaints. The program does not automatically instruct you on the most efficient search (Look for online tips on searching for ways to get the information you need and spend less credits for the search). Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? It is streamlining our lead generation process. SDRs are able to much more efficiently search for relevant leads. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kartikeya K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartikeya K.") KK Kartikeya K. Mid-Market (51-1000 emp.) 12/28/2023 "All in one Sales & Ops tool?! AI powered Excel Wizardry + LinkedIn Parsing + API requests" 5/5 What do you like best about Clay? Makes it easy to generate complex spreadsheet formulae using AI prompts easily. The native integrations help enrich leads with LinkedIn profile - not just URL and title but you can parse specific elements like Headline, mentions of certain keywords in Experience, etc. We also use it to validate contact emails to reduce our bounce rates. Finally, their ability to make HTTP API columns was super helpful to directly make POST requests to send this enriched data back to our Hubspot CRM. Review collected by and hosted on G2.com. What do you dislike about Clay? Needs some careful planning to not burn through the pricey credits Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Enriching cold leads with information that is usually only manually sourced. But with Clay we're able to save our BD/SDR manual hours in gathering information like researching each prospect's LinkedIn profile. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alex K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex K.") AK Alex K. Mid-Market (51-1000 emp.) 11/2/2023 "Game changer for lean GTM teams" 5/5 What do you like best about Clay? Clay allows us to run hyper targeted outbound campaigns efficiently with manageable data cost and minimal overhead. I love Waterfalls enrichments in particular. We have a slew of bounced emails in our CRM, which uses multiple data providers to find the most accurate data across our entire CRM. I hate being locked into annual contracts with individual providers, I would rather sample different datasets while accomplishing the enrichment task I set out to do. The community-centric support is also phenomenal, it's so easy to hop on Slack, ask a question, request support, or learn new ways of using the tool. Truly unique compared to other tools I use. Review collected by and hosted on G2.com. What do you dislike about Clay? There are occasional enrichment errors I get back or a column will be running slowly, nothing to truly dislike. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay is consolidating the results of an explosion of B2B data providers and sales prospecting tools in the past few years into a seamless experience. My team considered hiring a BDR role and now we are thinking of how to leverage Clay to accomplish either a majority of this work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Andrew T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew T.") AT Andrew T. Director of Marketing Mid-Market (51-1000 emp.) 11/1/2023 "Powerful tool for any demand gen team with flexible automation options" 5/5 What do you like best about Clay? Every time i turn around, it seems like I'm considering a new use for Clay. From market and persona research to lead list generation to data ehancement to data automation, the uses for this tool seem endless. For lead generation, the ability to find qualified contacts and search for contact information across \*multiple\* data sources is powerful. From there, I can add personalization, enrichment, AI steps, or anything else I can dream up. Plus, Clay integrated with my HubSpot instance, so I can even branch what actions I take based on whether data is already in my system. The team at Clay is constantly improving the tool, listening for feedback, and delivering on making a great product better. If you use clay, be sure to join the Slack support channel. It's worth it. Review collected by and hosted on G2.com. What do you dislike about Clay? There's not much to dislike. As a new tool, there are things I wish I could do that I'm not able to do yet. Operative word: yet. The Clay team has incorporated so much feedback that wishlist items are just a matter of time. The tool can be complex, but dive in and learn it. It's worth it. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Problems we're solving with Clay: Generating targeted lead lists Personalizing copy Integrating systems to increase efficiency of data transfer Integrating systems to improver personalization in messaging Alls of these are helping us use better, more personalized data in a more efficient way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JL Jason L. Head of Marketing Computer Software Small-Business (50 or fewer emp.) 10/31/2023 "Best enrichment + automation tool on the market" 5/5 What do you like best about Clay? You've probably been in this scenario in the B2B space: you have to enrich some records and you start Googling. You come across the big players like ZoomInfo and Apollo, but the per-credit pricing seems steep and you're unsure of the quality of the data. You quickly learn that some data providers have better data than others. If only there was a way to query 50+ data providers without needing multiple subscriptions ... enter Clay. You can hit up multiple data providers in one shot and set up logic like, "If I can't get that field from data provider A, then go to B and if B doesn't have it, go to C". And Clay makes everything super simple. If you can use a spreadsheet, you can use Clay. The table-based approach makes it easy to set up workflows and the most common workflows are built into the platform, or you can join their Slack to ask for help on how to set up something super niche. Whether you're trying to automate scoring prospects, sending cold emails, enriching data for better targeting, Clay is an insanely good value. It's going to be hard for the big players to continue justifying their prices, minimal support and lack of functionality in comparison to Clay. Review collected by and hosted on G2.com. What do you dislike about Clay? I had one time where Clay got stuck in a loop where I couldn't login and then when I could, my dashboard was buggy and wouldn't load, but the support team rectified the issue in less than 24 hours. I think any performance issues like that are due to so many people using Clay and will likely continue to be smoothed out as the product scales with more customers over time. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Enriching data quickly and in a cost-effective manner. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io") Apollo.io 4.7/5(9,719) ](https://www.g2.com/products/apollo-io/reviews) [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Lusha](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lusha") Lusha 4.3/5(1,665) ](https://www.g2.com/products/lusha/reviews) [ View All Alternatives ](https://www.g2.com/products/clay-com-clay/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which spend management software is best for large enterprises](https://www.g2.com/discussions/which-spend-management-software-is-best-for-large-enterprises)[Best UX research tool for small businesses](https://www.g2.com/discussions/best-ux-research-tool-for-small-businesses)[What are the most trustworthy encryption platforms based on comprehensive user reviews for strong incident response?](https://www.g2.com/discussions/what-are-the-most-trustworthy-encryption-platforms-based-on-comprehensive-user-reviews-for-strong-incident-response) [Is a dedicated digital communications governance platform worth it for a mid-size financial services firm?](https://www.g2.com/discussions/is-a-dedicated-digital-communications-governance-platform-worth-it-for-a-mid-size-financial-services-firm)[Best business continuity management software](https://www.g2.com/discussions/best-business-continuity-management-software-help-me-choose-a-solution)[Pros and Cons Details](https://www.g2.com/products/clay-com-clay/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)