AR

Verified User in Retail

Enterprise (> 1000 emp.)

11/13/2020

"Globally standardized marketing metadata was impossible until Claravine"

4.5/5

What do you like best about Claravine?

This has been a huge unlock for our marketing analysis capabilities. It allows us to finally have global standards and governance over metadata capture and tracking links across dozens of media agency teams around the world. Claravine has an easy integration with Adobe Analytics and we were able to set up a custom integration with our internal database. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

From an Admin/maintenance standpoint, it is hard to make changes across the dozens of templates I manage. The integrations with ad platforms, such as Google Campaign Manager (DCM), are still pretty manual.

From a user perspective, the bulk upload capability is also still a work in progress. Review collected by and hosted on G2.com.

Recommendations to others considering Claravine:

Involve stakeholders (media agencies) as early in the process to do discovery sessions to scope requirements. If you have multiple teams that will be using this, roll out to 1 or 2 teams first and collect all feedback, make tweaks, and then duplicate templates to expand to other teams. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Before Claravine, we had no visibility into or ability to standardize marketing links across teams globally. CP Codes were managed by various teams, with different abbreviations, ordering and parameters, and maintained across Excels and/or email where there is tons of room for error. We also have increased the # of metadata fields we can now analyze - from about five before to fifty now. Review collected by and hosted on G2.com.

TS

Timothy S.

Digital Operations Specialist

Enterprise (> 1000 emp.)

11/23/2020

"Claravine FTW"

5/5

What do you like best about Claravine?

I have worked with Claravine for several years and everyone on our account is responsive. The software operates logically and is highly customizable. Anything I need, I am able to build within the platform. The data flows seamlessly and and the team is agile if there are any discrepancies. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

The only issue that I had was shortly after implementation, when we experienced a slight misalignment that caused holes in our data sets. The discrepancy was promptly identified - Claravine swiftly delivered a 3-fold solution. They provided our data team with the missing data to correct our issue in the present tense. They assisted in rolling out a short-term solution that helped the issue from occurring again in the near future like a band-aid and then we collaborated on a long-term solution to solve the root cause. They took the worst thing that happened in our partnership with Claravine and pivoted it into the best thing that has happened in our partnership. 5-Stars. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

The biggest problem we solved was the long-term fix for a data drift that I explained in my dislike remarks. The issue was immediately identified and a 3-pronged solution was rolled out to resolve the immediate need, fix the problem from happening in the short term while we fixed the root problem to ensure that this data drift never happened again. I could not be happier. The benefits I have realized dovetail with the long-term resolution of the problem they helped me solve. In fixing our discrepancy, we identified a way that our data center could receive Claravine data in real-time. Now, our data center gets Claravine data the moment it is submitted. Its awesome! Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/6/2021

"Tracking realiable , tracking fast and tracking effectively"

5/5

What do you like best about Claravine?

Fast and quick claravine tracking ID generation Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Lack of tailoring for automatic reports to share with BI Review collected by and hosted on G2.com.

SK

Sean K.

Enterprise (> 1000 emp.)

11/4/2020

"Claravine solution has exceeded our needs despite scaling to a diverse set of stakeholders"

5/5

What do you like best about Claravine?

Flexibility in creating various types of templates for different stakeholder groups.

I can update the underlying metadata without having to rely on IT which means I can get it done fast

Platform can be integrated with Amazon S3 to have campaign metadata sent for each submission which can be consumed into existing campaign data staging tables Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Still getting adjusted to the new user interface Review collected by and hosted on G2.com.

Recommendations to others considering Claravine:

Try before you buy. That's how we got started. Claravine was very willing to start with a proof of value to help us determine if the solution met our requirements. To me, there is no better way in determining fit than to rapidly deploy and iterate in collaboration with stakeholders. This was our approach and we ran the platform for 60 days in order for the digital marketing team to see the value. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Standardization of tracking codes across a diverse set of digital marketing teams consisting of internal users and external agencies.

This has enabled our analytics teams to simplify their logic since there is one standard set of digital channel and platform identifiers.

We are also working with Claravine to automate the flow of campaign metadata from our intake request tool (Workfront) directly into the targeted submission template in order to reduce work required for campaign owners. Review collected by and hosted on G2.com.

MW

Meredith W.

Marketing Analyst

Enterprise (> 1000 emp.)

10/30/2020

"A "Game Changer" for our Marketing Analytics Departments Enterprise Wide"

5/5

What do you like best about Claravine?

I love the data governance that Claravine provides. Like most companies, we started out with our UTM generation in a spreadsheet that was shared across subject matter experts, agencies, and anyone else creating UTM links. Because we had so many "cooks in the kitchen," users would often go rogue in what they inputted into different fields. Since even a simple capitalization difference, like "facebook" vs "Facebook" can create two different records in your source/medium reports in GA, we needed to find a different solution. Claravine helped to resolve that problem and so much more. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

The user interface isn't very Google Analytics friendly. The tool was mainly built for Adobe users and although we've been able to use it just fine, we wish the verbiage on the UI was a little more intuitive and applicable to the way we use it. Along those lines, we also wish there was just a tad bit more GA integration, maybe pulling in GTM authorization. Despite that, we still absolutely love the tool. Review collected by and hosted on G2.com.

Recommendations to others considering Claravine:

If you are currently using spreadsheets with a lot of users using them to generate UTM links, I highly recommend working with Claravine. It has been an amazing onboarding process and for the 1+ years we have been working with them and the tool, everyone has loved it. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Cleaner data/data governance within Google Analytics, which trickles down to proper attribution and reporting for our website traffic and campaigns. Review collected by and hosted on G2.com.

GM

Ganna M.

Enterprise (> 1000 emp.)

10/30/2020

"Anthem Account Claravine Review"

4/5

What do you like best about Claravine?

I like how easy it is to build a template and to test everything out. It is pretty intuitive and user friendly. Stakeholders very rarely have questions on how to use the tool. ALso, I like working with Roger Kirkman, our technical account representative - he is knowledgeable, helpful and responsive. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

I would like our account to have more active users under the existing contract. Review collected by and hosted on G2.com.

Recommendations to others considering Claravine:

Make sure you advocate for the tool at your organization and educate the stakeholders that it is a much better option that maintaining lengthy Excel spreadsheets. Claravine helps users be autonomous and agile. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Certain teams have multiple submissions a month and require a lot of reporting.We are not relying on Excel anymore, all the submissions are stored in the same place. With Claravine they are self-sufficient, and after showing them a template report, they can easily build their own reports. Review collected by and hosted on G2.com.

TR

Tom R.

Mid-Market (51-1000 emp.)

11/18/2020

"Claravine Review"

3/5

What do you like best about Claravine?

It's customisable. It's easy to find what you're looking for in previous submissions. Multiple parts of the process help guide the user on what information is needed in their submission. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Claravine is often very slow to load, and is prone to bugs. One of the main reasons a client uses Claravine was to ensure that randomly generated codes were unique, however a bug meant that duplicate codes were being produced. Because of this, we need to QA all submissions from Claravine, and it feels like we can't necessarily trust the output. Review collected by and hosted on G2.com.

AC

Verified User in Consumer Services

Mid-Market (51-1000 emp.)

2/25/2021

"Claravine provides Marketers with granularity and metadata governance on Campaign Execution!"

5/5

What do you like best about Claravine?

Claravine provides us with the flexibility to set channel/platform specific taxonomy along with the much needed granularity and metadata governance.

Leveraging the OOB integrations that Claravine provides us with, we are also able to integrate with Adobe Analytics/Google Analytics and ensure data quality for reporting. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

Up until recently, we were not able to bulk-upload entries to Claravine. But this feature was provided in the latest release. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

With Claravine we have been able to ensure that all our campaign metadata is standardized and granular enough for media optimization purposes. In the past we have struggled while implementing media optimization recommendations due to the lack of granularity in the metadata captured on campaign execution. Review collected by and hosted on G2.com.

SM

Soledad M.

Enterprise (> 1000 emp.)

11/9/2020

"Efficient and simple, easy to use and valuable to the company"

4.5/5

What do you like best about Claravine?

Simple and intuitive interface that's easy to understand by multiple teams.

Email automation to receive instant submissions and draft options to be more efficient in completing the templates.

Complete set of options to create functional and governance complying templates.

Easy management of a large set of users by individuals or groups.

Exceptional assistance given by customer support. Review collected by and hosted on G2.com.

What do you dislike about Claravine?

GA integration is a bit limited and as a large company with multiple domains we can't take full advantage of all link validations. Review collected by and hosted on G2.com.

TC

Thomas C.

Enterprise (> 1000 emp.)

10/29/2020

"Digital Analytics Consultant - Accenture Interactive"

4.5/5

What do you like best about Claravine?

* Admin Users interface (new improved UI)

* End-Users interface (new improved UI)

* User management

* Template management

* Excellent Customer service

* Resource Center / Knowledge base Review collected by and hosted on G2.com.

What do you dislike about Claravine?

* Limited integration with Google Analytics (only account level, not property level)

* Could be interesting to connect directly with Google Ads or Google Search Ads 360. Review collected by and hosted on G2.com.

Recommendations to others considering Claravine:

I would highly recommend considering Claravine if you're in need of an all-in-one campaign tracking solution and get rid of using multiple shared spreadsheets. Review collected by and hosted on G2.com.

What problems is Claravine solving and how is that benefiting you?

Problem solved using Claravine:

* Campaign Tracking issues across different tactics

* Standardization and harmonization of campaign tracking naming conventions

* Remove the use of multiple spreadsheets located at different places and owned by different stakeholders

Benefits:

* Historical information available

* Centralisation of the campaign tracking in one single place Review collected by and hosted on G2.com.