Claravine helped streamline our marketing tracking capabilities to be more accurate and fast. Gone are the days of using Google Sheets to build links for digital assets. It was a great onboarding process and Claravine's team basically built everything we needed for our account. Everything from all the fields and values we needed for each digital channel to the integration setup. It was working right away and we moved all our link building tracking to Claravine. I love the Templates feature so it only shows specific fields and values for each specific digital channel we use. Review collected by and hosted on G2.com.

Editing the Templates that our onboarding team built for us was a little confusing. For example, one of the template rules switched the entire value to lower case. I tried to edit this myself but found that there were over 3 different places in the template that could have caused this, I gave up and asked our CSM who quickly made the update.

There's no easy way to duplicate a submission. You have to edit a previous submission, copy and paste it into a new submission. Review collected by and hosted on G2.com.

I love that it is plug and play - you plug in all of the required inputs and it generates a standardized output. Review collected by and hosted on G2.com.

Nothing so far - we setup our templates for the different use cases and have been good to go since! Review collected by and hosted on G2.com.

Quick customer service help and simple to use Review collected by and hosted on G2.com.

Certain aspects of the UI can be updated to be more streamline, but minor Review collected by and hosted on G2.com.

Claravine's integration makes working with unique click thru URL's per Placement>Ad>Creative in Campaign Manager a breeze vs a hurricane. On average the integration applies the click through URL's almost instantly after the integration is refreshed. The templates are also easy to assemble, working with field sets and pick lists is straightforward, making taxonomy governance the same exact process everytime. Review collected by and hosted on G2.com.

Learning the details and relationships between all the components in the system can take some time and requires some navigating around the platform. Although the integration typically applies click thru URL's quickly there may be a little delay between Claravine and Campaign Manager at times. Review collected by and hosted on G2.com.

Claravine is easy to use, so I'm able to train others in the organization to create our tracking codes. Claravine has built in safeguards that allow users to work without fear of mistakes. Review collected by and hosted on G2.com.

I'm reasonably proficient in Excel. The Claravine templates work like Excel, but there are some Excel shortcut keys I typically use, that are not available in the tool. Review collected by and hosted on G2.com.

The platform is friendly and easy to use. For us, one of the biggest strengths is the Adobe Integration. It allows us to get a full view of our traffic.

The great CSM team is another BIG advantage. Review collected by and hosted on G2.com.

Nothing specific to dislike. Maybe just more logic and dependencies between fields on the platform. Review collected by and hosted on G2.com.

Custom reporting and tracking enhanced for email marketing and push notifications. Review collected by and hosted on G2.com.

Sometimes it loads too slow and breaks while building. Review collected by and hosted on G2.com.

I enjoy my account manager's dedication to helping me create innovative and efficient solutions for my team and my company. Review collected by and hosted on G2.com.

Not so much a dislike, but more of an opportunity. I would like more advanced training to own the customization of the tool for my team. Review collected by and hosted on G2.com.

Apart from the upsides of the product that allow you to efficiently and consistently tag URL's for any tagging you require (we used Adobe Analytics and Google Analytics UTM tagging) - another huge benefit about Claravine is the five-star support provided by the account managers. We were able to create custom templates in Claravine to also ensure we were naming assets correctly, and also feeding data from Claravine in to our other reporting platforms. The team was always happy to help and in the end, the standard product offering they sell, alongside the custom offering they built for us, really created efficiencies across the team, which fed through to the entire business and leadership. Another thing I loved was the automatic excel export to your email of submissions - ten out of ten! Review collected by and hosted on G2.com.

I am unable to think of any downsides. The platform is evolving and I experienced no issues with this. Review collected by and hosted on G2.com.

Easy to use and fast to create accurate campaigns' trackers. Review collected by and hosted on G2.com.

Sometimes submissions take some time to be deployed and ready to use Review collected by and hosted on G2.com.