---
title: PR Newswire Reviews
meta_title: 'PR Newswire Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 779 reviews by the users' company size, role or industry
  to find out how PR Newswire works for a business like yours.
aggregate_rating:
  rating_value: 3.9
  review_count: 779
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Public Relations (PR)
  url: https://www.g2.com/categories/public-relations-pr
---


# PR Newswire Reviews
**Vendor:** Cision  
**Category:** [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)  
**Average Rating:** 3.9/5.0  
**Total Reviews:** 779
## About PR Newswire
PR Newswire is a comprehensive multichannel content distribution and amplification solution designed to assist brands in effectively connecting with journalists, influencers, and media outlets across various platforms, industries, and geographical locations. With over 70 years of experience in the industry, PR Newswire has established itself as a leader in facilitating targeted communication, enabling brands to craft impactful campaigns that resonate with their desired audiences. The primary target audience for PR Newswire includes businesses of all sizes, public relations professionals, marketing teams, and organizations looking to enhance their visibility and engagement in the media landscape. By leveraging a robust network of cultivated media relationships and exclusive partnerships, PR Newswire allows users to identify the right influencers and outlets that align with their brand messaging. This targeted Multichannel Amplification™ approach ensures that communication efforts are not only widespread but also meaningful, maximizing the potential for audience engagement. Key features of the PR Newswire Amplify™ platform include: -Campaign Planning: Research trending topics and develop data-informed campaign strategies using the Plan module. -AI-Powered Content Creation: Instantly generate press releases, headlines, quotes, and additional campaign assets such as snapshot videos, blog posts, and media pitches with Create+ tools—all aligned with your brand voice. -Press Release Score: Receive a real-time quality score and AI insights that evaluate your release’s structure, readability, keyword strength, and discoverability to help improve performance before distribution. -Global Distribution: Reach the right audiences through the industry’s largest and most trusted distribution network, spanning 170+ countries. -Performance Reporting: Measure impact and optimize results with detailed analytics and redesigned Visibility Reports that show engagement, pickup, and reach across channels. In addition to its technological advantages, PR Newswire is recognized for its credibility and digital authority within the media landscape. The service offers a white-glove approach, providing personalized support to clients throughout the distribution process. This level of service not only helps brands maximize their media coverage but also fosters trust and reliability in the eyes of their target audiences. By partnering with PR Newswire, organizations ensure their messages reach the right people, at the right time, and in the right format—ultimately amplifying visibility, engagement, and business impact.



## PR Newswire Pros & Cons
**What users like:**

- Users find PR Newswire to be a **super easy tool** for distributing product releases efficiently to a broad audience. (2 reviews)
- Users value the **quick response times** from PR Newswire&#39;s client service, ensuring timely assistance when needed. (1 reviews)
- Users value the **quick response of customer support** from PR Newswire, ensuring timely assistance when needed. (1 reviews)
- Users value the **variety of distribution options** available with PR Newswire, enhancing their outreach capabilities. (1 reviews)
- Users value the **distribution efficiency** of PR Newswire, enabling seamless outreach to a vast audience for product releases. (1 reviews)
- Users find the **AI-Powered Content Creation** feature and diverse distribution options to be valuable time-savers. (1 reviews)
- Network Size (1 reviews)
- Response Time (1 reviews)
- Time Management (1 reviews)

**What users dislike:**

- Users find PR Newswire **too expensive** , making it less accessible for SMEs and freelancers. (1 reviews)
- Users find **limited functionality** in PR Newswire, making it challenging to demonstrate ROI to decision makers. (1 reviews)
- Users find the **prohibitive cost** of PR Newswire limits accessibility for some clients. (1 reviews)
- Users find the **high prices** of PR Newswire challenging for small businesses and freelancers to manage. (1 reviews)

## PR Newswire Reviews
  ### 1. Very easy to use, reports are in-depth, and support team is fantastic.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hope E. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2022

**What do you like best about PR Newswire?**

I love the reporting, and how easy it is to use (publishing a release, the ability to approve or revise it however many times needed, etc.)

**What do you dislike about PR Newswire?**

I wish when you click "Reports" and "Go to visibility reports," it didn't open a separate window. It would be a smoother experience if I could navigate all within one tab!

**What problems is PR Newswire solving and how is that benefiting you?**

Cision PR Newswire helps me get information out to important and relevant news sources (with relevant audiences) in an efficient way, and to sources that we wouldn't have access to otherwise

  ### 2. Love Cision For Press Releases and Media Outreach

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katrina F. | Senior Account Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 31, 2023

**What do you like best about PR Newswire?**

Love to use Cision for press releases and media outreach as well. Always impressed with the speed of their customer service and the media contacts that I am able to find.

**What do you dislike about PR Newswire?**

More updated media contacts would be great - I know it's hard and there is a lot of moving parts but the sooner they are added to cision the better! thanks!

**What problems is PR Newswire solving and how is that benefiting you?**

Cision helps me and my company find media contacts and assists us in putting news up on the wire

  ### 3. Gold standard newswire - but also great support and features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Austin D. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2022

**What do you like best about PR Newswire?**

PR Newswire is the gold standard for press release distribution, but that being said, they still seem to be continually looking to improve and offer great features, good support and other resources.

**What do you dislike about PR Newswire?**

The price is a bit steep compared to other options. I would also like a better press release submission process. The current one seems a bit clunky at times.

**What problems is PR Newswire solving and how is that benefiting you?**

Great support team that is always ready to help.

  ### 4. The industry standard

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about PR Newswire?**

The interface has evolved over time to become cleaner and easier to use. You can count on PR Newswire to get your message to newsrooms from coast to coast and beyond.

**What do you dislike about PR Newswire?**

There seems to be fairly high turnover in the customer service department, as we've had a new account rep assigned to us almost every year. Repeatedly building that account relationship with a new person can be frustrating.

**What problems is PR Newswire solving and how is that benefiting you?**

PR Newswire helps us get our press releases to newsrooms in targeted areas and industries. It's easy to use and reliable. There's a reason it's the standard in this business.

  ### 5. Consistently Strong Distribution and Reliable Service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Graham S. | Co-Founder & Chief of Staff, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about PR Newswire?**

Reps are generally helpful. Platform is easy to use, Results are consistently strong.

**What do you dislike about PR Newswire?**

Occasional issues with billing dept and my rep changes quarterly. Almost comical how I often I receive "HI, I'm your new rep" outreach.

**What problems is PR Newswire solving and how is that benefiting you?**

Press releases are a very important tool for our company's visibility and SEO. PRNewswire is one of the best wires services.

  ### 6. A very reliable and easy to use tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about PR Newswire?**

Cision is very simple for creating and releasing press releases. Their customer support is always extremely helpful and I have had a great experience working with them.

**What do you dislike about PR Newswire?**

Some of the options for releases can be a bit confusing, however, when you discuss them with your account manager they can help take some of the guess work out of the process.

**What problems is PR Newswire solving and how is that benefiting you?**

We are using Cision for press release distribution, which is a very simple tool, but we're upgrading for media monitoring and analyzation since their tools are very easy to use and helpful.

  ### 7. Not worth the hassle

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 21, 2022

**What do you like best about PR Newswire?**

I cannot think of a single redeeming factor from my time dealing with Cision/CNW while in my current position

**What do you dislike about PR Newswire?**

Everything was complicated; everything required long-winded explanations as to why something could not be done; I had to rely on my account rep for even the most basic search VS being empowered to do things myself - because the platform is the opposite of user-friendly.  Only when discussions regarding contract termination did "new" solutions become available to me.  It was a farce!

**What problems is PR Newswire solving and how is that benefiting you?**

None - we have since terminated our contact and not use a different media monitoring and social engagement tool: Meltwater.  My daily tasks are now streamlined, and my efficiency is much higher.

  ### 8. Path of least resistance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Colton O. | Public and Community Relations Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2022

**What do you like best about PR Newswire?**

It's an easy way to get your press releases out. It also has scheduling features which makes things really nice.

**What do you dislike about PR Newswire?**

I'm not sure as to how impactful some of the sources truly are.

**What problems is PR Newswire solving and how is that benefiting you?**

Getting press releases out quickly and easily

  ### 9. Charged 2.5x More Than Agreed!!

**Rating:** 0.0/5.0 stars

**Reviewed by:** Kevin S. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2022

**What do you like best about PR Newswire?**

Not much to like other than the Account Manager being relatively responsive (until it came to billing issues).

**What do you dislike about PR Newswire?**

Cision provided a quote for a specific set of services, then added additional services that were not discussed with us and NEVER agreed to, and charged our credit card 2.5x more than the original quote!

I've contacted them multiple times since this occurred on November 4, 2022 to remedy and they have provided zero solutions.

**What problems is PR Newswire solving and how is that benefiting you?**

Provide a link to share company news with industry participants.

**Official Response from Annie Douglass:**

> Hi Kevin, we sincerely apologize for what happened here, and this is certainly not the experience we want for our customers. We checked into your account, and it does look like the billing issues have now been resolved.  We would be happy to discuss this issue further if needed and hope we can assist with your future communication needs.

  ### 10. Backbone of any media relations campaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** DeeDee R. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2022

**What do you like best about PR Newswire?**

Cision makes it easy to find the relevant media contacts that you need for any media relations campaign - their customer service is also outstanding.

**What do you dislike about PR Newswire?**

One thing that can be improved is a more narrowed down list of the relevant reporters.

**What problems is PR Newswire solving and how is that benefiting you?**

Finding the relevant media contacts - we are benefitting from the international robust database that has helped create most of our media lists for the past 7 years.

  ### 11. Satisfied customer who has been using Cision PR for years!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2022

**What do you like best about PR Newswire?**

Cision PR is extremely easy to use. Their team makes it simple to submit, edit, and review your release. The confirmation call to go over the release before its actually published is great!

**What do you dislike about PR Newswire?**

The editor on the site can be a little confusing for first time users but their team is helpful if you have any questions.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision PR Newswire makes it easy for our company to reach a wide audience in an affordable way.

  ### 12. Good Press Release Distribution software for PR Firms

**Rating:** 4.0/5.0 stars

**Reviewed by:** Elizabeth B. | Digital Communications Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about PR Newswire?**

I like the targeted distribution lists best.

**What do you dislike about PR Newswire?**

I dislike the cost for individual companies.

**What problems is PR Newswire solving and how is that benefiting you?**

PR Newswire is solving the problem of hard to reach newsrooms in shuttering local news organizations.

  ### 13. Best in class PR provider with strong editorial team and customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris C. | EVP Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 01, 2022

**What do you like best about PR Newswire?**

The accessibility of their editorial team and their ability to assist while I am working off my handheld

**What do you dislike about PR Newswire?**

Billing can be confusing but it is remedied by their strong customer support/account managers

**What problems is PR Newswire solving and how is that benefiting you?**

issuing PR and editing

  ### 14. PR Newswire helps boost your brand's announcements swiftly and effectively

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about PR Newswire?**

That not only your press release reaches so many media in a small amount of time but that it also lives on the PRN website forever.

**What do you dislike about PR Newswire?**

The ordering page when setting up the press release distro doesn't automatically apply what your package includes.

**What problems is PR Newswire solving and how is that benefiting you?**

It's allowing us to reach a broad audience and giving us time back to do 1:1 outreach to specific media verticles.

  ### 15. It is a solid product.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Matt G. | Co Host, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 31, 2023

**What do you like best about PR Newswire?**

Customer services is very helpful and always makes sure you get what you need.

**What do you dislike about PR Newswire?**

Pricing is brutal, but they are one of the only games in town.

**What problems is PR Newswire solving and how is that benefiting you?**

Mass media distribtion on a very wide scale.

  ### 16. A little confusing, but does the job.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Brian M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2023

**What do you like best about PR Newswire?**

Its interconnectivity with other Cision products.

**What do you dislike about PR Newswire?**

The UI is not very intuitive, and it can get expensive fast.

**What problems is PR Newswire solving and how is that benefiting you?**

It's allows for simple publishing of a press release.

  ### 17. Cision PR Newswire

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about PR Newswire?**

Quick response from cision team whenever i am in need of assistance

**What do you dislike about PR Newswire?**

Not much comes to mind. One thing i would like is the ability to add updated logos without having to go through team members.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision PR Newswire solves high-scale release distribution for me and my agency. It helps to get client news distributed to local and national newswires.

  ### 18. Cision is a great company to work with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kiril L. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 02, 2023

**What do you like best about PR Newswire?**

Reliable, easy to work with, great and friendly customer support.

**What do you dislike about PR Newswire?**

Nothing actually. Never had a problem with the service.

**What problems is PR Newswire solving and how is that benefiting you?**

They are providing us the tools to distribute our press releases

  ### 19. Account Executive

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about PR Newswire?**

Looking for syndications is very helpful. Cision is able to pick up on articles that Google misses. I like the format of Cision with the publications showing where they're based.

**What do you dislike about PR Newswire?**

Finding coverage is challenging when punctuation marks are not permitted in headline searches. Not every journalist is on Cision - I wish that was updated more frequently. Removing and adding my coverage is difficult and doesn't always work.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision can measure the impact of articles using UVPMs and differentiators with competitors. It also helps me as a PR professional in finding new reporters.

  ### 20. Outstanding Service. Fantastic Analytics.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about PR Newswire?**

The industry leader. Great customer service. Fantastic results that help cut through the noise to our target audiences.

**What do you dislike about PR Newswire?**

Review times have gotten a bit long, and I'd like to see the time to review a press release drop down.

**What problems is PR Newswire solving and how is that benefiting you?**

It enables us to reach our target audiences effectively and efficiently.

  ### 21. Definitely not user friendly tool with no transparency

**Rating:** 1.0/5.0 stars

**Reviewed by:** Julien D. | Founder and CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2022

**What do you like best about PR Newswire?**

It can send news online. That's about it.

**What do you dislike about PR Newswire?**

- The UI is terrible and does not bring any transparency in pricing. You have no idea how much a PR cost unless you explicitly ask for it when you submit it. You have to manually review your contact
- There is no transparency about the cost. A PR I was about to send was 480 words where in my contract, it's stated it's 400 words. I have been asked $280 for the extra words but there is absolutely no indication of what is included in my contract. Same is true for picture ($400 PER picture and NOT mentioned in the interface)
- This service was designed in the 90s. You need to manually call a representative when you need anything.

I will be shopping for the competition before my contract renews.

**What problems is PR Newswire solving and how is that benefiting you?**

Sending PR. That is all what it does but it takes hours to get the job done with this platform and it's definitely not effective.

  ### 22. Your PR BFF

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2022

**What do you like best about PR Newswire?**

Cision is super helpful when you need to distribute press releases efficiently, build media lists, and pull data points for articles.

**What do you dislike about PR Newswire?**

It can sometimes be an overwhelming tool for beginners that don't have a lot of experience with the tool.

It could be improved if the user interface was more straightforward.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision PR helps with distributing press releases faster and making media lists and pulling UMV data for media hits easier.

It's a very efficient tool that drives productivity levels across teams.

  ### 23. Efficient, straight-forward, and easy to use.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2022

**What do you like best about PR Newswire?**

Simple user interface with clear pricing, ordering, and fast customer service response times.

**What do you dislike about PR Newswire?**

Reports are sometimes confusing and can be misleading about press releases' actual reach and exposure.

**What problems is PR Newswire solving and how is that benefiting you?**

They make press release submission, distribution, and tracking simple and easy to use.

  ### 24. Cision review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Investment Management | Enterprise (> 1000 emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about PR Newswire?**

Very easy to get the team on the phone, website interface is easy to use.

**What do you dislike about PR Newswire?**

Billing issues have been a tad uncoordinated, would like more interaction from account lead.

**What problems is PR Newswire solving and how is that benefiting you?**

Issuing press releases

  ### 25. Cision has been very dependable

**Rating:** 4.5/5.0 stars

**Reviewed by:** ann P. | Public relations consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2022

**What do you like best about PR Newswire?**

I like the editorial recommendations.
I appreciate the customer service staff.

**What do you dislike about PR Newswire?**

No guarantees of media coverage with a press release distribution. Costs are high.

**What problems is PR Newswire solving and how is that benefiting you?**

PR Newswire generated online links to my clients' stories effectively.

  ### 26. It's Great -- Except For M&A Releases

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 03, 2022

**What do you like best about PR Newswire?**

I am a legacy client who was moved over from PR Newswire after Cision purchased the company. I am also a Cision user, so in some ways, that worked out well. I use their release distribution services regularly, with little-to-no issues.

**What do you dislike about PR Newswire?**

I have several issues with PR Newswire. The first issue is their fault -- they have rigorous permissions in place to ensure that companies do not falsely promote M&A activity. This is great, to a point, but if you put out a lot of press releases in this arena, it is incredibly difficult to manage and can really slow down release dates. The second is an issue that is beyond PR Newswire's control -- the syndication has really gone down over the years, so the value has decreased, but the price has increased.

**What problems is PR Newswire solving and how is that benefiting you?**

I need to do wire distribution for my clients, and Cision PR Newswire works for this purpose. The syndication is as good as any other service available on the market.

  ### 27. Better than others, but still not great

**Rating:** 3.0/5.0 stars

**Reviewed by:** Travis C. | Director of Operations, Enterprise (> 1000 emp.)

**Reviewed Date:** August 08, 2022

**What do you like best about PR Newswire?**

The outlets are good and so far we haven't had publication issues like we had with prior PR companies.

**What do you dislike about PR Newswire?**

The user interface is awful. The contracts make no sense and there are hidden fees everywhere. They regularly try and upsell you with additional services.

**What problems is PR Newswire solving and how is that benefiting you?**

They bring a lot of major PR outlets.

  ### 28. Works well but I get tired of the sales team

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2022

**What do you like best about PR Newswire?**

Timely phone calls when I have a release to send

**What do you dislike about PR Newswire?**

Tons of sales calls and I get tired of it

**What problems is PR Newswire solving and how is that benefiting you?**

Sending a release in the news wire improves pitching and impressions

  ### 29. Great Platform for Communications Shops

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Civic & Social Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2022

**What do you like best about PR Newswire?**

Cision is a great tool for developing and sending press releases. The media catalog to find reporters is excellent.

**What do you dislike about PR Newswire?**

It can be difficult to conduct targeted searches because there is no boolean function. Having this would, in my opinion, make it much easier to find specific groups of reporters for targeted releases.

**Recommendations to others considering PR Newswire:**

This is a great system and the support from the Cision account representatives is incredibly helpful.

**What problems is PR Newswire solving and how is that benefiting you?**

The problem solved by Cision PR Newswire for my organization is that we are able to store press lists and have a reliable platform to send releases to folks on those lists.

  ### 30. Cision is the leader in PR

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2021

**What do you like best about PR Newswire?**

The online features are extensive, and I have many options when I decide to release a press story to the market.  The sales associates and service people make sure my press release executes perfectly.

**What do you dislike about PR Newswire?**

The pricing of all the options is a bit overwhelming.  I need a reminder of what I have already paid for but the Cision platform does not do that. I suggest that they find a way to populate what is included in my contract right in the order screen.

**What problems is PR Newswire solving and how is that benefiting you?**

I find it very easy to get my press release out to all the news sources quickly. The reporting is also fast and thorough to be more productive in communicating the value of the press release.

  ### 31. Cision is a great platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sophie F. | Account assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2022

**What do you like best about PR Newswire?**

The ability to group all emails in different groups

**What do you dislike about PR Newswire?**

Sometimes it can be complicated but luckily training can be had easily

**What problems is PR Newswire solving and how is that benefiting you?**

Not specifically any problems but its the best PR software that every company should be using!

  ### 32. Cision PR Newswire service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amanda L. | Paralegal, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2022

**What do you like best about PR Newswire?**

Flexibility with method. The online portal is very easy to navigate. The response and service are very prompt and professional.

**What do you dislike about PR Newswire?**

I do not have anything that I dislike insofar.

**Recommendations to others considering PR Newswire:**

-Easy navigation on the website
-Reachable account manager
-Periodical arrangement for pricing

**What problems is PR Newswire solving and how is that benefiting you?**

The service primarily provides new release dissemination. Such service is mostly time-sensitive.

  ### 33. Great for finding the most up-to date news releases

**Rating:** 4.5/5.0 stars

**Reviewed by:** Caitlin Y. | Journalism and Marketing Intern, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2022

**What do you like best about PR Newswire?**

I like how broad the subjects are and the ease of use

**What do you dislike about PR Newswire?**

hard to differentiate advertising from news releases at times

**Recommendations to others considering PR Newswire:**

Utilize the great customer service when distributing a press release

**What problems is PR Newswire solving and how is that benefiting you?**

I am able to find breaking news stories and events to report on for my news organizations

  ### 34. Best way to distribute to your audience! 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 26, 2017

**What do you like best about PR Newswire?**

PR Newswire, best way to distribute your announcement to the masses. The online platform is user friendly, you can assign links and up load photos and videos directly into your release. 

**What do you dislike about PR Newswire?**

No dislikes about PR Newswire, I’ve used it during my last three companies, and it’s the best way to distribute to your targeted audience. I would like to see more improvements to the interface and reports, a quick overview of high level stats.

**Recommendations to others considering PR Newswire:**

PR Newswire is very effective as long as you have a grasp on your audience demographic. 

**What problems is PR Newswire solving and how is that benefiting you?**

We are trying to reach our target audience (mainly in the criminal justice field), which consists of groups that are difficult to locate or contact information that is unavailable online. We have realized that sending to a targeted group by industry may be the trick.

  ### 35. Gets the job done. The Newsletter is the real GEM!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2021

**What do you like best about PR Newswire?**

The tool is easy to search for relevant influencers and folks in your area to reach out to. The HARO newsletter opens up tremendous backlinking opportunities if you quickly get on the responses.

**What do you dislike about PR Newswire?**

The set up for sending your press releases the first time takes a bit of time but other then that nothing big to dislike about this product. I would love if there was a larger directory.

**What problems is PR Newswire solving and how is that benefiting you?**

We use Cision to send out Press Releases, find influencers, and find potential backlinks. The tool is easy to use for marketers, communications, and PR teammates of all levels.

  ### 36. Press Releases at Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** Taylor S. | Marketing Communications Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 31, 2021

**What do you like best about PR Newswire?**

Press Releases are simple, and the platform is outlined thoroughly. I love the different fields to fill out that emphasize sections like a specific quote you want to be shared. Cision PR Newswire is exceptionally convenient. After it is published, you can see how many places have picked it up and how many readers/viewers each place has.

**What do you dislike about PR Newswire?**

There is nothing that sticks out that I don't like. I wish some of the forms would stay filled out for when you are uploading the release.

**What problems is PR Newswire solving and how is that benefiting you?**

The convenience of publishing on one platform knowing that it will be spread automatically to other platforms.

  ### 37. The platform is very user-friendly and our releases get picked up by a lot of outlets.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Briana G. | Public Relations, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about PR Newswire?**

As I mentioned previously, the platform is very user-friendly and is easy to navigate and submit press releases. Once the release is posted, I like the fact that you recieve an email notification, and after a few days, you then recieve a follow up email with metrics showcasing how the press release is performing (in terms of reach, etc.) And as a side note, PR Newswire has great customer service. I experienced an issue one time, but it was resolved in a very timely manner and I was appreciate of the quick response and follow through of the staff.

**What do you dislike about PR Newswire?**

I did have one issue with a release that wasn't posted on our website. The issue was fixed however so it wasnt a huge problem. I guess the only thing I would say is that the issue was something we caught, it was not caught by PR Newswire. Once we made them aware though, they were very attentive in figuring out what was going on and solving the issue.

**What problems is PR Newswire solving and how is that benefiting you?**

We use PR Newswire to get out company's press releases out to the public. It works quite well and we have seen an increase in not only media coverage, but general awareness. We use Cision to track metrics and set up email alerts surrounding campaigns and key words, that has been hugely successful in showcasing share of voice, audience reach, and other important metrics that we can take to our leadership and across other functions to showcase the importance of our communications.

  ### 38. When You Absolutely, Positively, Need to Reach Everybody

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel C. | freelance writer, Enterprise (> 1000 emp.)

**Reviewed Date:** July 07, 2020

**What do you like best about PR Newswire?**

PRNewswire is the service we use when we have our biggest stories, our most significant announcements, such as the opening of our half-billion dollar new hospital. We don't use it all the time, as there' a cost, but when you want to make the biggest media splash, they're the way to go.

**What do you dislike about PR Newswire?**

Just the cost. Otherwise, might use it more often. Otherwise, we default to PRWeb.

**Recommendations to others considering PR Newswire:**

PR Newswire has the best reach when it comes to connecting with media particularly on a national scale.

**What problems is PR Newswire solving and how is that benefiting you?**

PRNewswire is an important tool in our media relations tool box, one we don't use all the time but glad to know it's there as part of our package with CISION. It provides greatest reach, greatest distribution to our key media targets.

  ### 39. Great for distributing press releases

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2021

**What do you like best about PR Newswire?**

I like that Cision has all of the relevant functions in one spot. I can create a custom media list for a campaign, then upload my press release directly in the software, send it out to contacts, and measure receipts, open-rate, and clicks all in one place.

**What do you dislike about PR Newswire?**

Occasionally the media contacts in Cision's database are out of date. Also, sometimes, campaigns sent via email get flagged as spam.

**What problems is PR Newswire solving and how is that benefiting you?**

Press release distribution, PR analytics, open rates

  ### 40. Save time and reach a broad audience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** November 04, 2020

**What do you like best about PR Newswire?**

PR Newswire's customer service is top-notch. They offer discounted services when you bundle and contract. The newswire itself is a good way to reach a large, broad audience. They do all the extra work like adding tags, identifying related industries, and checking links. 

When used for what it's meant, the newswire is a helpful tool that saves time.

**What do you dislike about PR Newswire?**

The user interface can be confusing for someone who uses the tool infrequently. The user portal times out without autosaving, so it needs to be done all at once or manually saved. There are a lot of extra options for additional fees that are distracting when adding a release. The metrics are confusing and can be misleading, even for someone who understands what is being tracked and recorded. Submitting a release is not instant and can take 30 minutes or more before it is distributed across the wire.

**What problems is PR Newswire solving and how is that benefiting you?**

Using Cision PR Newswire saves time when targeted media pitches aren't necessary. It's most useful for me when I need to share news with a general audience in a large demographic area such as a state-wide, regional, or national. For news that needs to reach a specific and targeted audience, it's better to pitch directly to those outlets instead of relying on a newswire.

Press releases coming from PR Newswire also carries a higher level of credibility since it's a leading brand for newswire distribution.

  ### 41. Good pickup, high cost.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2020

**What do you like best about PR Newswire?**

I've had a lot of good luck getting press releases picked up using this service. Hitting the wire is an invaluable tool, and it's led to additional contacts from places I'd never plan to contact otherwise.

The only problem really is the cost. It gets really expensive for longer, data-driven releases.

**What do you dislike about PR Newswire?**

It's a very expensive tool. At times, it gets nearly cost-prohibitive. Also, the word count is insane - I understand that if it were a traditional wire, there would be a need to cut the word count down for transmission, but as an E-service, there is absolutely no need for a word count other than to balloon the price.

**Recommendations to others considering PR Newswire:**

Expect a good press pickup rate of the release, but also be prepared to pay a big bill.

**What problems is PR Newswire solving and how is that benefiting you?**

I've had a lot of good luck getting press releases picked up using this service. Hitting the wire is an invaluable tool, and it's led to additional contacts from places I'd never plan to contact otherwise.

  ### 42. Offers little conversion into legitimate press coverage

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2021

**What do you like best about PR Newswire?**

I write press releases for a media agency that distributes the press releases on PR Newswire. Press releases posted to PR Newswire do a fine job of showing up in Google search results. The in-house moderation team at PR Newswire does a good job enforcing style standards.

**What do you dislike about PR Newswire?**

Content posted to PR Newswire has little chance of being picked up by legitimate news media. PR Newswire is fine for hosting press releases, but it's ineffective at distributing them and getting them in front of journalists to cover. The cost isn't worth the amount of exposure my clients' press releases get.

**What problems is PR Newswire solving and how is that benefiting you?**

PR Newswire makes it simple to organize the press releases I've written for different clients in a repository. The website's design is professional.

  ### 43. Cision is in rough shape these days

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 27, 2017

**What do you like best about PR Newswire?**

Ease of use; interface; solid lists; few bouncebacks

**What do you dislike about PR Newswire?**

The interface is sometimes clunky, but rarely as improvements are being made often. Lack of coverage coming in, lack of customer support.

**What problems is PR Newswire solving and how is that benefiting you?**

Fine tuning and building entire lists that don't bounceback so we can send press releases easily and w/o worry of missing someone important.

  ### 44. Powerful reach

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrew Y. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2021

**What do you like best about PR Newswire?**

The interface is easy to use and you can quickly send out a press release.

**What do you dislike about PR Newswire?**

It is an expensive service, so you need to be selective about what you are issuing press releases on.

**What problems is PR Newswire solving and how is that benefiting you?**

As a somewhat niche business, PR Newswire really helps us gain wider exposure for our products that might otherwise fly under the radar.

  ### 45. Good service, good support, not super intuitive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2021

**What do you like best about PR Newswire?**

The Cision support team are very helpful in showing you how to maximize their website. They have a massive database and tons of information and contacts available.

**What do you dislike about PR Newswire?**

The website isn't entirely intuitive and it isn't clear how much you can do with it without reaching out for tutorials or getting assistance to maximize potential.

**What problems is PR Newswire solving and how is that benefiting you?**

I am usually able to find contacts, stories, tweets, emails, and press releases with ease because of the massive database.

  ### 46. Love it

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** October 15, 2021

**What do you like best about PR Newswire?**

We love the media monitoring and distribution. It's easy to see how things get picked up and it's simple to upload to the wire.

**What do you dislike about PR Newswire?**

There are parts of the tech that take a while to get updated. There could be simpler and easier to use search functionalities.

**What problems is PR Newswire solving and how is that benefiting you?**

Research media 
Collaboration on lists

  ### 47. Simple daily email for coverage alerts

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.)

**Reviewed Date:** October 21, 2021

**What do you like best about PR Newswire?**

Very simple format to daily coverage email, global coverage translated to english for easy reading

**What do you dislike about PR Newswire?**

Emal alert only able to be edited by one account and not shared ownership

**Recommendations to others considering PR Newswire:**

Check the usability of publications searches globally

**What problems is PR Newswire solving and how is that benefiting you?**

Being able to track good results to share globally

  ### 48. Cision PR Newswire thumbs up

**Rating:** 5.0/5.0 stars

**Reviewed by:** Leslie G. | Head of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2021

**What do you like best about PR Newswire?**

It is effortless to get set up with Cision PR Newswire. The technology is straightforward, and you also get to speak with people.

**What do you dislike about PR Newswire?**

The only downside is that there is no competition for PRNewswire that makes any sense to try so it's hard to compare.

**What problems is PR Newswire solving and how is that benefiting you?**

We look to have a one-stop shop for getting our press release out to the media as quickly and efficiently as possible. It also gives me analytics that I would not be able to do myself.

  ### 49. Trustworthy, efficient distribution service!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about PR Newswire?**

Since distribution is such a huge piece of what Cision & Newswire does, their employees were able to help me walk through each step and question along the way. We chose this option specifically due to the high level of domain authority!

**What do you dislike about PR Newswire?**

Since we wanted to send our release with a quick turnaround I did have to call their support number after each step to ensure that it was moving along at the speed they told it would be able to. Everyone was pleasant that I spoke to though!

**What problems is PR Newswire solving and how is that benefiting you?**

We achieved backlinks and greater exposure through our distribution on PR Newswire! That was the goal for us and has been a benefit ever since!

  ### 50. Great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about PR Newswire?**

PR Newsire has always been a go-to for my clients for brand announcements. The distribution is top-notch, reaching all of the major publications and help to generate additional press coverage. I also appreciate the 24/7 customer service available to its users. They are quick to reach and always helpful in moving things along and finding solutions to any issues. Just recently, there was a typo in a release. PR Newswire worked with us to quickly adjust the typo and redistribute the release.

**What do you dislike about PR Newswire?**

There is not much I dislike about PR Newsire. They are efficient, accessible, and effective.

**What problems is PR Newswire solving and how is that benefiting you?**

No Issues. Benefits of reaching readers and priority outlets.


## PR Newswire Discussions
  - [What is Cision PR Newswire used for?](https://www.g2.com/discussions/what-is-cision-pr-newswire-used-for) - 1 comment

- [View PR Newswire pricing details and edition comparison](https://www.g2.com/products/pr-newswire/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-07+10%3A22%3A48+-0500&secure%5Bsession_id%5D=343632d0-a333-46e6-b16e-df4bd99ad60c&secure%5Btoken%5D=45ba0874f835fc6d520add36341087ba112ef306e736b02871a2ea1ca8757ffe&format=llm_user)

## PR Newswire Features
**Content Creation**
- Press Release Creation
- Multimedia
- Newsrooms
- SEO

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Press Release Distribution**
- Natural Language Interaction
- Proactive Assistance

**Content Distribution**
- Distribution
- Contact List
- Social Sharing
- Analytics

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