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Cision PR Newswire Reviews & Product Details - Page 22

Cision PR Newswire Overview

What is Cision PR Newswire?

PR Newswire is the worldwide leader for targeted content distribution, connecting brands with the right journalists, influencers and outlets across multiple media platforms, geographies and vertical industries. Our award-winning solutions streamline the communication workflow, empowering brands to identify the right influencers, craft and distribute meaningful campaigns and measure their business impact. Powered by cultivated media relationships, exclusive partnerships and innovative AI technology with PR best practices built-in, PR Newswire will help you reach and engage your target audiences on the channels they trust. We’ve earned the reputation for over 70 years as the industry’s most reliable distribution network with the broadest reach. Our credibility, digital authority, technology innovation and white-glove service can help you maximize media coverage and engagement from the audiences you target globally.

Cision PR Newswire Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Portuguese, Slovak, Spanish, Swedish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Cision PR Newswire helps communication teams gain earned media and prove business impact by delivering press releases and other content via the industry's largest, most trusted content amplification network.

How do you position yourself against your competitors?

For over 70 years, PR Newswire has connected your stories with the right audiences in the right chanels to provide maximum results. With 75K+ media outlets and websites and direct access to 400K+ journalists and influencers across 170+ countries and in 40+ different languages, our distribution network provides unmatched global reach.

As the most trusted source globally, media and journalists source PR Newswire content more than its competitors. With 2X the website traffic of any other wire service—more people will see your news when you distribute with PR Newswire. Access powerful insights with PR-specific AI technology built-in that’s based on extensive performance data and industry best practices. Easily incorporate recommendations reflected in your brand voice and desired tone for your news. And further amplify your news with paid options offering guaranteed visibility.


Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
50,047 Twitter followers
LinkedIn® Page
www.linkedin.com
3,852 employees on LinkedIn®
Description

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.


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Overview Provided by:

Recent Cision PR Newswire Reviews

TP
Tony P.Small-Business (50 or fewer emp.)
1.0 out of 5
"We were migrated from CISION/PRweb"
Support was quick to respond whenever we needed assistance.
Erika M.
EM
Erika M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most Comprehensive Wire Service"
The many distribution options - local, regional and national and lots of features to choose from.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"Cision is very reliable"
The newswire support team is always on top of it
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Cision PR Newswire Media

Cision PR Newswire Demo - PR Newswire Online Member Center
From creation to amplification, manage your entire press release campaign effortlessly in one intuitive platform. Safely upload your press releases to our platform, equipped with multi-factor authentication to ensure your account's security. Your news is then thoroughly proofread by our editorial...
Cision PR Newswire Demo - PR Newswire AI
From AI-powered press release writing and editing tools to data-driven insights, our AI features empower you to create and distribute compelling brand stories with unparalleled efficiency. Accessible through our customer platform, leverage AI to generate ideas and enhance productivity, so you can...
Cision PR Newswire Demo - PR Newswire Visibility Reports
Every release receives a complimentary Visibility Report to provide insights on overall success. See online pickup, traffic, audience data, engagement metrics and industry benchmarks as well as viewers and engagement for specific lists. Additional metrics are available for amplification solutions...
Reimagine Press Release Creation with PR Newswire's AI
Play Cision PR Newswire Video
Reimagine Press Release Creation with PR Newswire's AI

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Video Reviews

748 Cision PR Newswire Reviews

3.9 out of 5
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748 Cision PR Newswire Reviews
3.9 out of 5
748 Cision PR Newswire Reviews
3.9 out of 5

Cision PR Newswire Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Cision PR NewswireQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Retail
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

PR Newswire is the best for content distribution. They make the entire process so easy! Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Was difficult to learn at first, however very user-friendly once you get the hang of it. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Definitely look into using this software! The amount of amplified media coverage a company can receive is unparalleled Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

There has been a dramatic increase in customer optimization since using this product. Review collected by and hosted on G2.com.

CP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

Constant updating of media contacts in the database to ensure I’m not reaching out to people no longer at an outlet or publication Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Media monitoring seems to leave some things out Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Able to build better media lists and qualify media coverage Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

An extensive network of up to date contact information for leading national and local journalists. I left my agency role for a role at a governmental branch that doesn't have the budget for software like cision. It is HARD to do media lists without it. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

It's honestly cost prohibitive to a lot of people, but I understand that it's a huge benefit so it should be expensive. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Get it! You will save so much time and money by using Cision to target media and influencers. We were able to start pursuing blogger relationships across the country because of Cision. Once we were able to build up a rapport with local media (thanks to cision, this was way easier and less time consuming), we could devote our time to getting into the niche mediasphere. Our clients were ecstatic that we could start pairing them with influencers across the country. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

The hours we previously spent creating our media lists were instead spent proactively pursuing media placements for our clients. Save so much time and energy, and it means that the work we do is more effective in pursuing our goal of customer satisfaction. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

I've used several distribution services, and PRNewswire is one of the easiest to use and offers some of the best customer service with quick responses and reliable support. Someone new might always be helping you, but their accessibility to previous discussions and releases is so simple and accurate, that I am always confident I am getting reliable information. I like that phone calls to review releases and confirm distribution are a standard part of the process to make sure all is taken care of, and I love how easy it is to access different clients for release scheduling on one platform. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

I haven't experienced many issues with PR Newswire. If I were to request an additional feature, I'd ask for an easy-to-access updated count of types of releases left in existing accounts. (i.e. a photo release, an MNR, etc.) Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Highly recommended- great product! Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

PR Newswire is used as the single distribution channel for news announcements for all of my clients. All releases I work on, for all of my clients, is handled in one location, making the preparation process simple. Review collected by and hosted on G2.com.

Verified User in Museums and Institutions
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

The best part by far, is the incredible reach that press releases get through PR Newswire, seconded by the analytics provided in an info graphic of which outlets picked up the press release.

The customer service is also always top notch, and they reach out throughout the year to make sure you are taking advantage of what they have, not just to up-sell you.

They are starting to add integration in with other cision platforms. I also like that they are growing, and new features are being added. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Despite the fact that they are owned and powered by Cision, the integration doesn't really exist. There are separate account managers, invoices, and they do not share analytics. Renewing is a confusing, not streamlined process, in which you will be contacted by multiple people, all telling you different things about your account. Always call your account manager if you are confused. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

I recommend PR Newswire for announcements to trade publications. There are many targeted national and international lists that you can choose from. They also offer translation services which can be incredibly useful for pitching internationally. For business trades, I think PR Newswire would be the most effective. If you are looking to organically pitch media, PR Newswire is not the right tool. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

For large announcements, when it is important that outlets pick up your press release, this is an incredibly useful tool. In terms of sheer metrics, this is the most effective way to put your press release in front of a lot of people. Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

Cision's media database is the best in this space. It's the most robust, allowing for easier list building. The support staff is super responsive and helpful each time I reach out with questions. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

This is currently no hierarchy to add media members to lists (ex: travel editor, then managing editor, then editor, then staff writer), but that may be due to the fact that publication staffs are much smaller now. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

Cision is the best in the business. No media database is perfect, but Cision is the market leader! Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We use Cision for many PR efforts, but mainly to maintain and update our media database and send press releases. The media database is unmatched with other companies we have demoed, and Cision does a great job of regularly updating contacts and outlets. Review collected by and hosted on G2.com.

Natalie B.
NB
Senior Account Executive, Public Relations
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

The integration with PRNewswire has streamlined our process for researching media targets and distributing a news release. It's nice to have it all in one place. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The media list isn't always totally updated. It's understandable since reporters and producers move around so much but it always seems like it takes a while before it's updated. I am only able to catch mistakes with markets I'm super familiar with but always wonder if I'm hitting the right inboxes in ones I don't know as well. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Efficiency - having everything in one place is a huge timesaver, which is a huge money maker in the agency business. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

I like that Cision has an extensive, highly accurate database of contacts in all forms of media from magazines and newspapers to blogs and radio. I also like that if they are missing a contact - I can add the contact and that contact is automatically added to the database. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

The user interface is a little outdated and looks a little old. The design and layout of the website could be updated to something sleeker and easier to use - it takes a bit to learn how to get around it. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

I would highly recommend it - even though it's a bit harder to learn, it has the best contact database and I hear that it is improving its social media monitoring and distribution elements. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

Finding contacts to be able to pitch them is easy with Cision. I hardly ever need to research to find a media outlet or employee's contact information. From this, I am assured that my pitches and press releases are going to the correct contacts and receive fewer bounce back emails. Review collected by and hosted on G2.com.

Jake D.
JD
Publicist
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Cision PR Newswire?

I enjoy being able to filter through results easily. I can get very specific, very quickly. When working with multiple clients and press releases, this is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

When creating a distribution list in Vocus, I wish the numerical amount would adjust according to the amount of people currently selected. To be more specific, if "automobiles (45)" is truly listing 45 people, then that number makes sense. But if the number is actually 25, the number next to automobiles should be adjusted. It would save me time. Review collected by and hosted on G2.com.

Recommendations to others considering Cision PR Newswire:

There are definitely minor details that can be worked out, but i'm confident that the Cison team will continue to improve the service. My interaction with customer service has resolved issues. The platform is easy to navigate after some initial practice time spent. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

We're able to easily create a list of potential publicity opportunities and share helpful data with clients. This adds empirical evidence to an otherwise vague type of work. Clients enjoy seeing the graphs. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cision PR Newswire?

I like how courteous and helpful the staff are - from answering emails, support calls, questions to walking me through each upload. One of the best features that sets them apart is their post-release reports. Review collected by and hosted on G2.com.

What do you dislike about Cision PR Newswire?

Its expensive for international releases, but that is to be expected. Review collected by and hosted on G2.com.

What problems is Cision PR Newswire solving and how is that benefiting you?

I use them for our paid press releases. I love how easy it is to share post release updates and stats with my boss and office, and track where its been picked up, how many times the videos have been played, etc. Review collected by and hosted on G2.com.