Reduced costs, higher ROI. Campaign setup and launch were quick. Review collected by and hosted on G2.com.

We're still confused about how it works and seems like there is a lack of control. Review collected by and hosted on G2.com.

With the fragmentation of the ads industry, there didn't exist an excellent solution for omni-channel marketing in the way that native digital marketers are used to. I believe it was John Wanamaker who said 'Half the money I spend on advertising is wasted; the trouble is I don't know which half'

Practically speaking, much of the buying power in the non-Google ad exchanges is consolidated by bigger firms who would package these exact advertising solutions up and sell them alongside traditional media planning, much of which the client didn't need. Choozle shows us where all the money is spent with in-depth reporting, and provides unique solutions to our client's requests. Beyond the platform, I can tell this team understands the challenges of the digital marketing stack and is laser focused on building a better product to serve all the channels out there. Review collected by and hosted on G2.com.

No dislikes, only incremental improvements that I feel confident this team is making. They are doing a great job considering the nature of this industry. Review collected by and hosted on G2.com.

Easy to set up and configure campaigns for quick launches. Review collected by and hosted on G2.com.

Geo-targeting for non-US campaigns is not as accurate. Review collected by and hosted on G2.com.

The campaign set-up interface is very easy to learn and use. Duplicating campaigns and ad groups, adding creatives, setting budgets and targets are all very easy so that those who are new to launching programmatic campaigns can both learn and have a sophisticated experience. Review collected by and hosted on G2.com.

The reporting aspects of the platform are not very robust/user-friendly. It would be great to see breakdowns of creative performance over time right on the report dashboard. Review collected by and hosted on G2.com.

The autonomy of being able to control the audience selection and then the campaign deployment configuration being managed in-house compared to needing an external partner make this an easy-to-use tool. Review collected by and hosted on G2.com.

There is a learning curve, as with all software, to understand how the tool interface works and which switches and levers will change which outputs. Review collected by and hosted on G2.com.

This is by far the best put together most affordable DSP I've learned about. They seem to offer a lot of what the bigger ones offer at a cheaper cost. You can get detailed targeting pretty affordable which is great.

They have really detailed targeting lists, but they do come at a cost. The platform is easy to use and quite intuitive. The support team is really amazing and helpful. Review collected by and hosted on G2.com.

It's difficult to see how effective a campaign is. You bid for impressions, and usually you pay more CPC than Google Display. It's hard to see whether its more effective than Google Display which is way more affordable and much lower cost per click, but doesn't offer as refined targeting.

There isn't a lot of transparency at where your ads are being listed or which ads are performing well. I guess you could track with URL parameters. I'm a little concerned that our ads are being targeted to the people we want, but they aren't on the platforms we want because we have yet to see a conversion.

I'm almost not sure if I should just consider switching back to Google for my ads because I know the CPC will be cheaper which increases the likelihood of a conversion. Review collected by and hosted on G2.com.

The easy to use interface and instant feedback. If I ever have a question or issue someone from Choozle will get back to me within daily business hours. I have also set up review meetings with Choozle to assess how well my campaigns performed and how to make them better in the future. Review collected by and hosted on G2.com.

The difficulty of building the correct audiences. Sometimes when we need a very specific audience it hard to have Choozle create a custom audience that so super specific to the kind of people I need to reach. They have gotten these custom audiences to me in a few days as well as others over a whole month. So it's not very consistent as to how fast these custom audiences can be built. Also, one thing I wish Choozle would provide in their analytics is how many people have been reached. Review collected by and hosted on G2.com.

I like what they say the platform will do. Review collected by and hosted on G2.com.

I would not recommend this company. The platform is very dated, the industry terminology is not standard, you'll find typos all over the system which makes me realize how sloppy the company is, the company denies working with certain agencies based on arbitrary reasons, anything other than programmatic has to be manually linked by their team and takes several days, as creatives get stuck in pending mode, and more. Review collected by and hosted on G2.com.

Choozle's customer support is the best, bar none. Review collected by and hosted on G2.com.

Wish I could sort my campaigns more easily ... but I think they are working on that! Review collected by and hosted on G2.com.

The simplicity of the platform makes this program exciting and extremely useful. Review collected by and hosted on G2.com.

I have not encountered a dislike, honestly! Review collected by and hosted on G2.com.