--- title: Choozle Reviews meta_title: 'Choozle Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 211 reviews by the users' company size, role or industry to find out how Choozle works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 211 scale: '5' date_modified: '2026-07-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Choozle Reviews **Vendor:** Choozle, Inc. **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.2/5.0 **Total Reviews:** 211 ## About Choozle Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support. ## Choozle Pros & Cons **What users like:** - Users value the **brilliant audience targeting** capabilities of Choozle, enhancing campaign performance through precise analytics. (2 reviews) - Users value the **supportive and collaborative campaign management** from Choozle's team, enhancing their overall experience. (2 reviews) - Users commend the **supportive team and seamless campaign setup** , enhancing collaboration and efficiency in ad management. (2 reviews) - Users find Choozle's **easy-to-use interface** enhances their digital marketing experience and campaign performance tracking. (2 reviews) - Users find Choozle to be **affordable** , enjoying its cost-effective solutions alongside powerful ad technology. (1 reviews) - Users value the **brilliant targeting and behavioral analytics** of Choozle, optimizing campaign performance effectively. (1 reviews) - Users value the **brilliant targeting and behavioral analytics** provided by Choozle, enhancing their campaign performance. (1 reviews) - Users value the **effective audience analysis** and support from Choozle, enhancing campaign management and strategy. (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) **What users dislike:** - Users feel that **insufficient training** hampers their ability to effectively use Choozle, especially beginners seeking quality performance. (2 reviews) - Users report **account management issues** , noting that attention to detail is often lacking due to a heavy workload. (1 reviews) - Users note that **account management issues** arise due to the team's struggle with handling multiple accounts effectively. (1 reviews) - Users experienced **campaign errors** that delayed progress and wished for clearer requirements upfront to streamline the process. (1 reviews) - Users express concerns about **data inaccuracy** , citing limited reporting and insufficient data analysis in Choozle. (1 reviews) - Data Incompleteness (1 reviews) - Data Management (1 reviews) - Data Overload (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) ## Choozle Reviews ### 1. Our experiences with Choozle have been super positive, and fast to help us when we need it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Choozle?** The quick response time by Choozle...... **What do you dislike about Choozle?** The downside is the website is confusing **Recommendations to others considering Choozle:** Take advantage of everything they offer **What problems is Choozle solving and how is that benefiting you?** Biggest benefit is all the tracking details we are provided ### 2. Great platform with tons of targeting capabilities. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Choozle?** We really like the fact that we can add another marketing tool to our rotation and especially like the precise geofencing and geoframing options. **What do you dislike about Choozle?** The cost per click can be a bit higher than other platforms but the targeting is more precise (its a trade off). **What problems is Choozle solving and how is that benefiting you?** We are really seeing a benefit with the precision targeting of geograming and geofencing. ### 3. Great self-service programmatic display platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about Choozle?** Overall Choozle is a great platform for any company or a small agency that is running display campaigns. The campaign setup is very straightforward and the overall interface is easy to navigate. On top of it being a great platform, the support staff is always there to help you out. **What do you dislike about Choozle?** Reporting is the one thing Choozle lacks. The PDF reports are very basic and not very visually appealing. They work with ClickData as a 3rd party reporting vendor however their packages can be quite pricey for the Choozle integration. **What problems is Choozle solving and how is that benefiting you?** I love the CRM targeting option - it is a great tool for targeting specific opt-in contacts from our database. ### 4. Choozle is very startup-friendly tool to run many kinds of display campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Choozle?** I like Choozle because it can do many things: website retargeting, site visitor insights, upload custom audience, build audience using 3rd party data, and more. It helped me consolidate platforms and be more efficient at running ads. I also like the team a lot - Katie/Jay are wonderful partners to work with. Very knowledgable and very quick to jump on any questions I have. **What do you dislike about Choozle?** For customer audience upload, I can't see the match rate and reach rate. Also for custom audience build, it doesn't have lookalike model or dynamic audience feature - for us building a static audience is not as helpful. If we can run dynamic audience model and target relevant audience based on latest visitors that'll make me use Choozle a lot more,. **What problems is Choozle solving and how is that benefiting you?** Acquisition. Creative lift/echo to offline campaigns. Website retargeting. Testing custom-built audience. I was able to do all. ### 5. Easy Self-Serve Display Ad Platform with Third Party Data Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Choozle?** Choozle is a great display and video advertising platform for agencies that prefer to have full control over their digital media buying. **What do you dislike about Choozle?** There are some key data segments that I would love to see available in Choozle. The retargeting is a little bit confusing and could be a little easier to use. I would love to see better reporting on campaign data, especially about the settings available in campaigns so you can better see what's working and what's not. The basic data is there but more data is always better in my mind. **Recommendations to others considering Choozle:** If you prefer to manage your own digital media buying and have access to data segments and audience that are not available in Google, Choozle is a great option. **What problems is Choozle solving and how is that benefiting you?** Choozle gives you more access to data about your campaign than buying digital media through a partner. Our agency also prefers to setup and manage all of the campaigns we run for clients and you don't get this when purchasing through a display ad partner. ### 6. A DSP that covers all your needs **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** In choosing a DSP, our company review and took proposals from a who's who list of the top DSP's around. After about 3 months of meetings and pitches and sales calls, there was one DSP that stood significantly above the rest and that's Choozle. Their customer service is outstanding. They offer a ramp up plan that allows us to work with their team for the first 3 months to normalize ourselves with the platform and it's features. Over those 90 days, they slowly take the training wheels off and you run the show on your own. You transition from a managed service platform to an entirely self serve platform and it's as seamless and simple as I could have dreamed. They also offer unique training experiences where you get to meet with others using the platform and all the vendors they partner with to expand your knowledge. The UI of the platform is crisp and easy to use. Most of the other DSP's that we test drove were clunky and redundant, where Choozle was fast and very straightforward. **What do you dislike about Choozle?** I've yet to find any specific thing that I dislike about Choozle. Everything has been great! **Recommendations to others considering Choozle:** Get to know the team that is working with you. They have a breadth of knowledge and are extremely helpful. **What problems is Choozle solving and how is that benefiting you?** Choozle has allowed us to take our programmatic to a whole new level. We've added additional campaigns that we didn't know were possible and had a team behind us supporting us every step of the way. ### 7. Awesome Advertising Tool for our Business! **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Choozle?** I love the ability to self-manage your digital ads and swap out creative fairly quickly. Working with sourced platforms in the past where the company manages it has been difficult to swap out our creative and audience. It's great to be able to move things around as we want and on a really short time frame. There is also a great customer support team at Choozle! They want you to succeed and are happy to take a look into your account and offer you advice for best practices. Their educational resources for programmatic ad buying are top-notch courses that any digital marketer should take. **What do you dislike about Choozle?** It's hard to say anything negative about Choozle. If I had to pick, I would say the analytics could probably be more readily available instead of having to upgrade to a higher monthly fee to have access to the analytics. Conversion tracking could also be improved, but I think that more so falls on how our website is set up. **What problems is Choozle solving and how is that benefiting you?** Advertising for our business in ways that extend beyond Facebook and Google. We've seen fantastic traffic and click-through numbers, equal to that of a company to manage our display advertising platform at roughly half of the CPM with Choozle! Moving our display ads to Choozle has been great for us and showed that you don't need to just dump massive buckets of money into a platform that is managed by people who don't know your business. ### 8. Very good performance cross channel platform , with awesome support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2021 **What do you like best about Choozle?** Besides the cross-channel access which is great, their strongest asset is prompt support. Reports with many data are also a great asset. Plus, you can request from the support team to export even more data from the backend. **What do you dislike about Choozle?** Could use some better prices in some geos **What problems is Choozle solving and how is that benefiting you?** Access to networks and ad placements that other DSPs do not provide. Deep pivot reports also. ### 9. Tried Choozle a few times but wasn't impressed **Rating:** 2.0/5.0 stars **Reviewed by:** Wágner d. | President / Account Planner **Reviewed Date:** March 05, 2021 **What do you like best about Choozle?** Customer service and support and depth of features for targeting and advertising. **What do you dislike about Choozle?** I never received any valuable leads for my clients I past tries. **What problems is Choozle solving and how is that benefiting you?** Lead generation to convert into sales. ### 10. A DSP for all. **Rating:** 3.5/5.0 stars **Reviewed by:** Jeremiah G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2020 **What do you like best about Choozle?** Choozle gives everyone the ability to do smart, targeted, programmatic ad buying. **What do you dislike about Choozle?** The interface is not very intuitive and could be easier to use. **Recommendations to others considering Choozle:** Ensure you complete all of the tutorials. **What problems is Choozle solving and how is that benefiting you?** The ability to do ID-Resolved ad-buying. ### 11. Top Buying Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Megan S. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Choozle?** The display traffic we buy from Choozle is high-quality with high customer lifetime values. **What do you dislike about Choozle?** The customer service is a little slow at times. **Recommendations to others considering Choozle:** Make sure you get a good rep at Choozle who knows the platform well and is not just a sales rep **What problems is Choozle solving and how is that benefiting you?** We are buying display traffic for desktop users. As our product does not work on mobile or tablet. The benefit is that we are able to get different types of traffic than we typically buy on Google & Microsoft Ads ### 12. Love Choozle **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2021 **What do you like best about Choozle?** The reps are always helpful in providing insights and giving additional support with calls. **What do you dislike about Choozle?** The interface of the platform could be updated **What problems is Choozle solving and how is that benefiting you?** how to get around the updates from facebook targeting and reach new audiences (can upsell clients) ### 13. Great self-service option. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Choozle?** The account team is very helpful. There are lots of targeting options. **What do you dislike about Choozle?** Analytics reporting could be better, especially on the ad side. Digging through spreadsheets is not fun!. **What problems is Choozle solving and how is that benefiting you?** ABM display advertising ### 14. Fine Platform, Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Choozle?** The support we received after signing up for Choozle has been incredible. Our rep is constantly emailing our team and providing insights. Honestly our contact Jay is the best thing about Choozle. **What do you dislike about Choozle?** I wouldn't say there is much to dislike. There are some clunky aspects to the platform that aren't easy to use or easy to access. But once you find them and figure it out it's just fine. **Recommendations to others considering Choozle:** If you're a small agency that doesn't have large spends to meet account minimums, Choozle is the place to be. The monthly cost is totally affordable. Also, make sure to work with your account manager. They make Choozle invaluable. **What problems is Choozle solving and how is that benefiting you?** We didn't have a programmatic partner in place and Choozle has been an affordable option that has been able to grant us the next tier of media buying for our clients. ### 15. Choozle’s data partners and search retargeting features have helped us increased conversions. **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah H. | Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Choozle?** The data partners and our reps, Jay and Katie offer extraordinary customer service. **What do you dislike about Choozle?** I wish the reporting tool would show creative with the associated metrics. **Recommendations to others considering Choozle:** To any digital marketer is looking for a true knowledgeable and DSP Partner, Choozle is the place. Our account manager has clearly led me thorough every stage of campaign strategy, implementation, monitoring, and analyzing results. Extremely pleased with their level of proficiency helping us navigate a lot of new tools and data. **What problems is Choozle solving and how is that benefiting you?** Brand exposure, access to Cross Pixel and The Trade Desk without outrageous costs, ROAS from display campaigns. ### 16. Using Choozle for Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Choozle?** I like that we have a dedicated account rep who assists us with all our campaigns. We're very new to the digital space, so our rep's guidance and advice are invaluable. **What do you dislike about Choozle?** One thing I dislike is that the process to get a campaign set up can take some time. My company often needs a campaign up and running within a couple hours, so it can be frustrating to wait. Although, I do understand that it takes time to fully build out ads, targeting, etc. **What problems is Choozle solving and how is that benefiting you?** Choozle is allowing my company to try our hand at digital marketing and remarketing. It's helping us reach audiences we may not have gotten in front of in the part. ### 17. Neutral Experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Choozle?** I liked the software and how it helped to automate our marketing process. However, we never went live and were unable to fix it. I can see potential within it and like the general idea of it. **What do you dislike about Choozle?** Customer Service was not very good. They promised features of the product that did not actually work or exist. We never went live due to false promises. It wouldve been helpful if they were more clear on the product before we signed up and set everything up to not end up going live. It was a major let down for all of us. If you guys could hire people that know the product and business better that would be helpful. **What problems is Choozle solving and how is that benefiting you?** Problems are that is it not going to work long term for our business. This was more of a short-term fix even though we were unable to go live. It did not work with our type of business to make it worth the cost. Some benefits wouldve been to automate more of our processes and to have better reporting. ### 18. Great People, Good Product **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin T. | Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Choozle?** My favorite part of working with Choozle is the support from our reps Katie and Jay. They're always there, not at all pushy, and great with strategy. They've even connected us with the data providers when we have in-depth questions. **What do you dislike about Choozle?** For expenses, it would be great to pull invoices in a self-help manner instead of creating a help ticket each time. **What problems is Choozle solving and how is that benefiting you?** Self-help programmatic advertising for a small to mid-size brand. Love that we can do this at a very reasonable cost through Choozle. ### 19. Excellent support, straight-forward answers to my questions **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin B. | Editor, Publisher, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** Selling programmatic to clients is hard - most of them don't get it at all. It took me a few months to learn how it works so I could answer their questions. Choozle's sales staff and support team are excellent about answering my questions in layman's terms quickly. **What do you dislike about Choozle?** I wish the user interface were a little easier to use out of the box. It takes some time to get comfortable with where different features are located and how to best use them. **Recommendations to others considering Choozle:** Other programmatic services I researched didn't give me the control to be able to set up my own campaigns and watch the metrics in real time. The support team at Choozle is the icing on the cake - they were always available to answer my questions and point me in the right direction. **What problems is Choozle solving and how is that benefiting you?** Choozle is excellent for getting a digital advertising campaign set up and optimized quickly. The campaigns get advertisers huge exposure on high traffic sites and the reports provide insight into how the ads are performing. I started my career in print advertising and I'll never go back - the ad metrics are really powerful. ### 20. Easy to Use. Amazing Staff. Programmatic Advertising Made Simple. **Rating:** 4.0/5.0 stars **Reviewed by:** Ben S. | Digital Marketing Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** My favorite part is the platform interface. Very easy to use. Setting up a campaign is extremely easy for anybody. The campaigns tab organizes all the campaigns in a nice way and shows you all they key metrics that you need to see. The staff has been amazing to work with too! You can pretty much target anybody you want. The possibilities and opportunities with using Choozle are endless. **What do you dislike about Choozle?** The auto-optimizations might need to improve a little more. Perhaps we haven't run our campaigns long enough for the AI to kick in, but I feel like it should do a better job optimizing our campaigns automatically. **Recommendations to others considering Choozle:** If you're looking for something easy to use, then this is it! The support they offer is fantastic too. Probably the best "beginner to programmatic" platform that there is. If you're looking for something more advanced, then there are better platforms out there. But if you're managing a lot of projects for your business, then this software is perfect because you don't need to spend much time in the platform. You can work with your strategist to develop a great campaign, have a bi-weekly call with him/her, optimize some things and let it run! **What problems is Choozle solving and how is that benefiting you?** Digital advertising to the right user at the right time! This allows us to target specific type of users based on behaviors, or re-target our own users. ### 21. The Greatest Tool for Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin O. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** The amount of data you can format your audiences to is incredible, but the real key is our account representative, who is hands on and helps us every single day. Our team has tripled in the past 3 months, and having us all be able to work with our representative and learn on a fast curve with her help has been the key to allowing us to succeed at our digital campaigns. **What do you dislike about Choozle?** A lot of the missing elements that were missing earlier on are now included so as of now, nothing! Choozle has evolved a lot over the last year and has been changing for the better with each new platform addition, allowing us to work more efficiently and accurately. **Recommendations to others considering Choozle:** This platform truly let's you build your campaigns exactly how you want them to, ensuring a great result. If things are unsure and you need help, your Choozle representative can truly help you and make the adjustments necessary to let the campaigns run properly. If you want to save time, money and have an incredible result for your digital campaigns, this is the platform to be on, no question. **What problems is Choozle solving and how is that benefiting you?** Tailoring our campaigns to the EXACT consumer and being able to use all the data segments, geolocations and white lists to make sure our campaigns are being served as we designed them to. Most importantly, we are working efficiently, accurately, and with haste, and Choozle's built in tools have made this possible. ### 22. Powerful programmatic with a pricing structure that allows for you to scale. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian J. | Founder and Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** Choozle has a great team that provides proactive customer service. They help you reach optimal usage of the platform so that you can better serve your clients. They have provided a variety of training options throughout the onboarding process. Having interacted with many SaaS businesses, this one really works differently. **What do you dislike about Choozle?** The user interface could stand a little freshening. It doesn't feel as up to date as the actual platform. **Recommendations to others considering Choozle:** If you are looking for a platform that will scale with your business, this is an excellent choice. **What problems is Choozle solving and how is that benefiting you?** It was very easy to sell the services for our agency because the distance between idea and results is closer than on other platforms. We were able to give clients the ability to increase awareness and target using programmatic advertising. It has helped grow client bottom lines in the first few months of usage. ### 23. Solve Marketing Initiatives with Transparency **Rating:** 4.5/5.0 stars **Reviewed by:** Joel R. | Vice President of Sales and Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 ### 24. Easy, straighforward platform for accessing programmatic inventory **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** Simple UI, AWESOME customer service, ease of audience creation, libraries for housing creative & geo-targeting lists **What do you dislike about Choozle?** self-service reporting is very limited. Platform needs better notification system for creative disapprovals and audience size fluctuations **Recommendations to others considering Choozle:** Lean on them to set up automated, scheduled reporting if you need anything other than a summary overview. The team is very responsive and helpful. The libraries for housing creative and geolocations come in handy when you have lots of ads to traffic or copy to other campaigns that may be targeted to different regions. **What problems is Choozle solving and how is that benefiting you?** We were able to onboard some first-party data and get campaigns up & running very quickly with Choozle. Reaching these audiences at scale has been great. Mel is one of the best reps I've ever had at any vendor, and she knows her stuff. ### 25. Great affordable option with all the marketing tactics anyone could need. **Rating:** 4.5/5.0 stars **Reviewed by:** Collin Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Choozle?** It is at a low price point that allows small businesses use Choozle. We looked at a lot of other options over the years and the minimums to use some of the products were outrageous compared to Choozle. **What do you dislike about Choozle?** There is a small learning curve to use this product. **What problems is Choozle solving and how is that benefiting you?** We are now able to use geo-fencing and geo-framing without breaking the bank. ### 26. Great self-serve platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Emily R. | Sr. Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Choozle?** I love the user-friendly platform Choozle has created. Their customer support is fantastic as well. They really do everything they can to help set you up for success. They also have fully managed support as well and are really flexible. **What do you dislike about Choozle?** There really isn't anything I dislike. This is my first experience managing a DSP for my organization and they have really helped shorten the learning curve. **Recommendations to others considering Choozle:** The price for Choozle is extremely reasonable and the support is phenomenal. I would highly recommend starting with this product and expanding what you do with them. **What problems is Choozle solving and how is that benefiting you?** We are filling the top of our marketing funnel in targeted ways and reaching people we otherwise wouldn't be able to market to. We are also seeing conversions. ### 27. Solid DSP. Easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** Ease of us, everything is streamlined well and easy to understand. It is very easy to create campaigns and ads, bulk uploads of assets whether its creative or a zip code list is easy to do. Customer support is very responsive and helpful. Geofencing has also been really helpful. **What do you dislike about Choozle?** Some of the insights are not easily found. For example, it was difficult for me to find where I could see how each individual ad was performing or who it was showing to. **Recommendations to others considering Choozle:** I recommend using choozle as long as the cost works for you and just to make sure you have all your assets, budget and strategy well organized so you can set up your campaigns easier. **What problems is Choozle solving and how is that benefiting you?** Benefits have been being able to understand who our audience is better. Solving problems of targeting and demographics. We are able to get in front of more users without frequency rate or cost being too high. ### 28. An Excellent DSP Provider **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** The amount of the customer service provided. There's always someone willing to help me whenever I need it. I've pulled custom reports and received them in a fraction of the time that was said it would take. I also receive work arounds on common issues that I may have and the team works to fix the issue asap. The implementation of the overlap feature with our custom audiences has allowed us to serve our more niche clients to an audience that feels exclusive to them. **What do you dislike about Choozle?** the custom reports are sometimes a little hard to get right away. Sometimes there is a disconnect on what certain metrics mean. There's also occasionally issues with the credit card and billing on the back end of the system that causes some frustration that has delayed a couple of launches that were pertinent to our company's success. **Recommendations to others considering Choozle:** If you enjoy working with an excellent team who is willing to provide real, real-time support do it! **What problems is Choozle solving and how is that benefiting you?** They provided an all purpose display servicing platform with a variety of targeting options. We have discovered that the use of factual from a tactical stand point is a great solution when implementing a hyper-local targeting effort for some of our dealer based clients. We have also used this in regards to removing overlap for some of our other clients that work outside of Choozle which has added to the success of those clients which is always a great thing!. ### 29. Choozle Has Been A Great Platform For Us To Test Programmatic **Rating:** 5.0/5.0 stars **Reviewed by:** Elise D. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** We love Choozle because it has allowed us to test programmatic without the huge pricetag. Our rep, Michael is super knowledgeable, and all the strategy calls I have had have helped us at Barton become even more successful on your platform. **What do you dislike about Choozle?** The pixel loads a bit slower on our site, which could be an issue with our webdev, or the pixel itself. The load times vary, but we've seen a correlation in decreased conversions on certain pages. Also, all the multiple charges that come through: i.e: the subscription cost, the data fee, etc. would be much more helpful if it was all rolled up within one invoice for reconciliation purposes. **What problems is Choozle solving and how is that benefiting you?** We are able to nurture our database lists in a way that is more cost efficient than any other programmatic vendor we have considered. We are hoping to utilize your data segements in the future as well, which will help us gain further reach within a highly competitive, niche, locum tenens market. We really like the UX experience, its very user-friendly. I have been able to show members of my team how to navigate and launch campaigns as well. ### 30. It's been thorough, quick, and helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Choozle?** I absolutely LOVE the customer service at Choozle. They are quick to respond and always make sure I'm well taken care of. I've had many questions regarding certain processes and they take care of me every time. **What do you dislike about Choozle?** I wish the Geo-Fencing platform was a bit more suited to a self-serve style. The Choozle Team was quick and helpful in getting it launched on the backend, but if I could just upload my creatives in Factual and launch from there it would be a better process in my opinion. **Recommendations to others considering Choozle:** Take advantage of the support team. They are quick and knowledgeable. **What problems is Choozle solving and how is that benefiting you?** Our Yield Targeting in the past was really ineffective. The campaigns we've launched with Choozle have seen better win rates and higher CTRs which makes us feel like our money is being well spent instead of thrown at people to simply gain more impressions. ### 31. Great Platform + Great Support = Great Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Mark R. | Vice President, Digital Marketing, Media & Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Choozle?** The Choozle platform provided our company with everything we needed to bring programmatic media buying and campaign management in-house, provided us with all of the support necessary to create a smooth transition as we learned the platform and continue to support us by partnering on new business opportunities as well as ongoing optimization strategies. **What do you dislike about Choozle?** It would be nice if Choozle worked directly with third party ad servers, allowing the cost of that ad serving to be added into the DSP technology fee. **What problems is Choozle solving and how is that benefiting you?** Better campaign results, quicker turnaround time on reporting and better visibility and insights into the factors that affect campaign performance. ### 32. Overall easy to use and straight forward platform **Rating:** 5.0/5.0 stars **Reviewed by:** Zach G. | Account Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Choozle?** Easy to navigate and intuitive dashboard allows for constant optimization of different campaigns. If any questions arise, the choozle support always provides informative feedback. **What do you dislike about Choozle?** This one is hard, only thing that comes to mind which isn't that big of a downfall, is the time it takes from the CRM upload to when the global reach populates in the system. Having that reach populate right when the CRM lists have completed would be great in an ideal world. **Recommendations to others considering Choozle:** Try it out and you'll see how easy it is to use! Been using it over a year and its great! **What problems is Choozle solving and how is that benefiting you?** Being able to have the reports by creative allows us to be transparent with clients on which creatives perform better on mobile, desktop compared with others. Platform we've used in the past doesn't allow for such in depth reports. ### 33. Varies business to business **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Choozle?** I like that it is unique and helps with display advertising. It helps to automate many accounts at once. **What do you dislike about Choozle?** For a smaller business that is a start up, the price was high for us. We were unable to continue service because of it. **What problems is Choozle solving and how is that benefiting you?** The problem was the price. Benefits were plentiful. We wish we could continue using but will need to grow before we can commit long term. ### 34. Choozle Platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Choozle?** How easy the platform is to work on. The results have been much better than the previous platform we used. Very easy to create new campaigns by duplicating the existing one. Customer service from the technical team. Easy setup. No contracts. I can stop the campaign whenever I want. **What do you dislike about Choozle?** Interaction with Account Manager is good but it could be even better. **Recommendations to others considering Choozle:** Great programmatic platform, easy to use, update, edit. The conversions have all come from view trough and none from click-through which makes it hard to measure actual results. All of our conversions came from our retargeting campaign and none from prospecting. Great technical team! Very expensive to join Choozle on Q4 for CBD clients. **What problems is Choozle solving and how is that benefiting you?** ROAS - getting more conversions and awareness for our clients. ### 35. Easy to use and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Steve R. | Principal Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** The system is easy to use and has been effective for my campaigns. **What do you dislike about Choozle?** That there is a minimum spend for some of the other features. Especially if I have been spending every month. **Recommendations to others considering Choozle:** This is an easy platform to use for Digital Marketing. It is very easy to set up and would recommend the platform for someone needing to build a digital campaign. **What problems is Choozle solving and how is that benefiting you?** I needed a platform for digital marketing. This has been a good platform to meet my needs. I wish there were more options for mobile. ### 36. Powerful Tool, Great Support, Decent UI/UX **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Choozle?** I like all of the bells and whistles it offers and allows you to take more control of your advertising campaigns. The customer support is great and incredibly helpful! **What do you dislike about Choozle?** The UI/UX, it is very clunky, some fields don't make sense example: "Max CPM" isn't really the max CPM because with the use of Bid Adjustments you can surpass the "Max CPM". I'd assume max CPM means this is the highest you are willing to spend no matter what. **What problems is Choozle solving and how is that benefiting you?** We're using the power of Choozle to really dial in on our remarketing. With all of the ways you can control how your ads are served, it makes for a data-driven marketers paradise... Just fix your Ui/Ux, please :) ### 37. Very Manual Reporting **Rating:** 2.5/5.0 stars **Reviewed by:** Patricia K. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2020 **What do you like best about Choozle?** Ease of setting budgets and uploading creative. **What do you dislike about Choozle?** Reporting is very manual and time consuming. You have to request reporting from Choozle to export data to get metrics on the creative level. Time consuming to wait for reporting. Unorganized once ads are set up. Unhappy with the user-friendliness of the platform **Recommendations to others considering Choozle:** This was fine for a first time programmatic user, but would seek something with better UI and easier reporting for next time. **What problems is Choozle solving and how is that benefiting you?** Accessing a wider audience with display advertising. ### 38. Choozle makes it easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Christian B. | AVP Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** Audience catalogue is extensive and provides us with the data to target the right people, at the right time. **What do you dislike about Choozle?** I would like geo-fencing to be easier on the self-service side. I would also like the capability to fire conversion events based on in-page events on the self-service side (you can do this if you submit a support ticket and have Choozle set it up for you). **What problems is Choozle solving and how is that benefiting you?** Choozle makes it easy to play, run, and manage media campaigns. ### 39. Easy to learn experience **Rating:** 3.5/5.0 stars **Reviewed by:** Ravi Sher Indder G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** I like how easy the platform is to use, and the partnership with Factual so we can create GeoFencing Campaigns **What do you dislike about Choozle?** Once you're signed up, you're kind of left in the dark, Would love follow-ups from the company. **Recommendations to others considering Choozle:** Get the team to help you out if you have any questions, they will assist you. Better than hacking at it alone. **What problems is Choozle solving and how is that benefiting you?** Needed to solve a GeoFencing Campaign Advertising problem. Choozle helped us do this. ### 40. Great capabilities as well as great customer service. **Rating:** 4.0/5.0 stars **Reviewed by:** Less Y. | Director Of Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Choozle?** The support that the choozle staff provides. Also, how easy it is to maneuver around the dsp. **What do you dislike about Choozle?** Not much to say negative. However, there was one situation that the support team said that they will do something and never actually acted on it. It cost us some money, however, they credited our account. **What problems is Choozle solving and how is that benefiting you?** We have been able to find a better programmatic partner in Choozle. ### 41. Great platform and support team **Rating:** 5.0/5.0 stars **Reviewed by:** Victor H. | Owner/Founder/Consultant, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2019 **What do you like best about Choozle?** We can cut out third party expenses and bring programmatic in house with little ramp up time. Our account rep is always there to assist us as well as our support team. The ease of use of the platform and the amount of data providers to choose from allows us to easily scale out and test different data providers without a large overhead cost of a DSP. **What do you dislike about Choozle?** We have been using their service for several years now and I can honestly say there's nothing I have wanted that they have not been able to provide. **Recommendations to others considering Choozle:** It's easy to test the platform since the cost to entry is low. Make sure you test different data providers to find your perfect match. **What problems is Choozle solving and how is that benefiting you?** We have eliminated the cost of a DSP and third party programmatic buys and have brought our program in house. This has saved us thousand of dollars that we have been able to invest directly on marketing our company to expand our reach through the Choozle platform. ### 42. Perfect for an In-house Agency/Marketing Team **Rating:** 4.5/5.0 stars **Reviewed by:** Justin J. | Director, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Choozle?** Choozle combines a slick, easy to use (and learn) UX with all the distribution and functionality we need. Our access to third-party data providers via Choozle has allowed us to intelligently increase our digital advertising reach while still making informed audience decisions. What really makes Choozle stand out to my team is the A+ customer support, we rarely need to wait more than a few minutes for an intelligent response, even on more technical questions. **What do you dislike about Choozle?** There is very little to dislike about Choozle's platform, especially from an in-house perspective. While it would be great for the data-enrichment packages to be included in the base cost, I like the optionality that the current pricing structure provides. **What problems is Choozle solving and how is that benefiting you?** Choozle's targeting capabilities have allowed us to significantly decrease our cost per acquisition in our digital marketing funnel. Additionally, the ability to drill down into 'micro-segments' has allowed our marketing team to provide targeted and timely advertising support for our sales team. ' ### 43. Choozle is a user friendly DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Michael H. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** Choozle provides incredible service to its clients and is way more manageable than other big DSPs in the digital advertising space **What do you dislike about Choozle?** There is really not too much to dislike, CPMs can be steep at times. **What problems is Choozle solving and how is that benefiting you?** Choozle has incredible data insights that are beneficial to ad operators but more importantly "wow" clients to show them what their 1st and 3rd party data says about their audience. ### 44. I was digitally blind, but now I see. **Rating:** 5.0/5.0 stars **Reviewed by:** Matty O. | Content Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Choozle?** Beyond the ease of the platform, and the world of possibility it has opened up for our agency, the Choozle team is always looking for what's new - what other channel they can participate in, what service they can offer us all, and how they can make our days more streamlined, more efficient, and more productive. They have always been there to support our MANY questions when getting our campaigns off the ground, and give us a bounty of information when we need it. It's given us the ability to drive forward as an agency that offers remarkably competitive services and pricing for clients.. Also, they sent us cupcakes once. That was a good day in the office. **What do you dislike about Choozle?** Any time I've ever had a pain point (a rare occurrence), it's always been swiftly tackled by the Choozle Team, and always with the intent to understand the root of the problem and how we can avoid it in the future. Again, I cannot emphasize enough that this is an incredibly rare occurrence.! **Recommendations to others considering Choozle:** Quit faffing about and just do it already. **What problems is Choozle solving and how is that benefiting you?** We've been able to bring our digital offerings almost entirely in-house now; increasing revenue and allowing us to put it back into the data platforms that we depend on for having the most accurate channel strategy possible . With 3rd party vendors, the turnaround time on client questions could sit past 48 hours, whereas now we can have same-day, sometimes same-hour, answers to their queries. ### 45. Good option for smaller agencies with limited budgets **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** Ease of campaign setup, no platform minimums **What do you dislike about Choozle?** Limited in scale, frequent turnover in account managers **Recommendations to others considering Choozle:** It's a decent entry-level DSP for small agencies who can't afford some of the bigger players with large contracts and monthly spend minimums. There are challenges with scale though, especially as compared to a Trade Desk or Media Math. **What problems is Choozle solving and how is that benefiting you?** We are driving audiences in real time to live streaming events in banner ads. Choozle has been our backup DSP and we generally use it when we need to be 100% sure we will deliver a specified number of impressions in a limited window of time. ### 46. Great platform with a dedicated support team **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander E. | Technology Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Choozle?** I think what I like best is the support team ready to jump into solving your questions optimizing campaigns and setting up everything. **What do you dislike about Choozle?** I think the platform could use some UI modifications. It was not intuitive to get into all the processes and tracking. The support library helps though. **Recommendations to others considering Choozle:** The platform might be challenging to set up so don't hesitate to contact Choozle support team for help with setting up campaigns, reporting and optimization. **What problems is Choozle solving and how is that benefiting you?** With Choozle we have GEO site retargeting campaigns at a very reasonable cost. And we have brand awareness campaigns as well. ### 47. Easy to use, includes great training and support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Choozle?** The Choozle platform is clean and easy to use. The training sessions are quick and super helpful in getting you started. **What do you dislike about Choozle?** The Choozle platform has been great so far and we have no come across anything let that we dislike. **Recommendations to others considering Choozle:** Choozle is an easy to understand, low-cost platform that anyone can learn to use through their excellent training. **What problems is Choozle solving and how is that benefiting you?** With Choozle we're able to market our own sites and products to an audience wider than our own. We will also be selling impressions on our site along with audience extension packages that we will use Choozle for. ### 48. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** William R. | Digital Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** The program is powerful and does not require a minimum spend. Which is great for a small firm. **What do you dislike about Choozle?** Honestly no complaints at this time. I just need some more clients with the budget to use it. **What problems is Choozle solving and how is that benefiting you?** Helped us sell to clients bigger than our current portfolio as this technology moved us to another level. ### 49. Choozle is great for early stage company like us **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Choozle?** Capability to build audience using variable data sources **What do you dislike about Choozle?** Doesn't connect to powerful platforms such as Facebook/Amazon where people take actions **What problems is Choozle solving and how is that benefiting you?** I was using Choozle to find relevant audience because we as an early stage Fintech are only targeting a pretty niche audience. Choozle provided the data capability to zoom in on the right audience so we don't waste money elsewhere. Also love that Choozle can handle Liveramp audience upload and retargeting. It has the potential to be our central system for programmatic ads ### 50. Sr. Demand Generation Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Choozle?** User-friendly platform and very cool and advanced targeting capabilities. **What do you dislike about Choozle?** We had a lot of limitations with targeting/reach. It seemed like the platform was built for B2C companies and not B2B companies. I really like Choozle, but it was not great for our industry. **Recommendations to others considering Choozle:** Make sure that they have the reach and audience you are looking for. If you are a B2C company, I think Choozle would be a great choice. If you are a B2B software company...it might not be the best. **What problems is Choozle solving and how is that benefiting you?** We had a lack of brand awareness in the market, so we used Choozle to help strengthen our brand message. We had a brand refresh, so using Choozle helped us enter the market with our new look. ## Choozle Discussions - [Choozle - Insights into pricing needed!](https://www.g2.com/discussions/32770-choozle-insights-into-pricing-needed) - 1 comment, 1 upvote - [Interaction details](https://www.g2.com/discussions/7594-interaction-details) - 2 comments, 1 upvote - [What are Choozle Insights CRM Data Packages?](https://www.g2.com/discussions/what-are-choozle-insights-crm-data-packages) - 2 comments, 1 upvote - [Where will my ads be served? What types of ads can I run?](https://www.g2.com/discussions/where-will-my-ads-be-served-what-types-of-ads-can-i-run) - 1 comment, 1 upvote - [What can I track with Choozle?](https://www.g2.com/discussions/what-can-i-track-with-choozle) - 1 comment, 1 upvote - [View Choozle pricing details and edition comparison](https://www.g2.com/products/choozle/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+05%3A01%3A24+-0500&secure%5Bsession_id%5D=66276610-53f2-4a8d-a582-8b558b5ea6f8&secure%5Btoken%5D=74a6e06b9c4a5c7ba6c39ff1644df13a7e841872f658a14aea2d48511db4176e&format=llm_user) ## Choozle Integrations - [CampaignTrackly](https://www.g2.com/products/campaigntrackly/reviews) ## Choozle Features **Channel Functionality** - Display Functionality **Audiences** - Audience Insights - Segmentation **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization - Notifications ## Top Choozle Alternatives - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (864 reviews)