Lofty Reviews & Product Details

Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. Review collected by and hosted on G2.com.

Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. Review collected by and hosted on G2.com.

I think Lofty is a great real estate CRM, with its ease of use standing out as a major strength. It has a lot of functions, and most of them work great, rating them a nine out of ten. I love the automations, which save me a lot of time by keeping me in front of customers without me having to do anything. It automatically sends emails and text messages, so I don't have to manually send them. The initial setup was very easy. Review collected by and hosted on G2.com.

I sometimes have issues with support. You don’t really get to talk to support directly; you talk to somebody who connects to support and then they give you the answer. It feels like a long process and there's potential for misunderstandings, making it longer than it should be. Another issue is that their AI isn’t as strong as it could be. It often sends messages that aren’t relevant and sounds too robotic. The messages aren't timely and sometimes it sends too many or too few messages, not sounding human at all. Review collected by and hosted on G2.com.

First it is a great CRM to keep track of your clients and prospects but the implementation of all the AI features make follow up great and also helps out my team to know what to do with each client to stay in touch. Some of my agents are new to the industry and really makes a difference in their production. Review collected by and hosted on G2.com.

I really don't have a dislike but would like it to be a bit easier to find and nearer duplicates when you have thousands of leads it would be nice to have AI be able to create a list to address this issue. Currently you have to just come upon them and do it at that time Review collected by and hosted on G2.com.

I like that Lofty is easy to use and it has a lot of built-in features that make my organization easier. I appreciate the ad campaigns that it can run for me and how it integrates data from other sites, filtering it directly into the software for use as leads. Review collected by and hosted on G2.com.

Sending out emails from multiple email addresses seems to be a little issue. I know they're working on it, but it can probably result in spam for different users because they don't recognize the email address. What could help is if the emails directly to the end users could come from one email address that the individual owner of the account wants Lofty to use. Currently, it sends emails out from multiple system-generated emails that are probably going into my customer's spam folders. I'm still learning it. You just have to play around with it. Review collected by and hosted on G2.com.

I like that the Lofty log in is very user-friendly, allowing me to easily use the system. Their customer service is amazing, which is another aspect I appreciate. The onboarding was very helpful; they walked me through how to set things up, and there are many classes and courses available. The email drip campaigns Lofty handles are very helpful, ensuring that all my past and new clients receive their messages. Review collected by and hosted on G2.com.

There's a learning curve with Lofty. There are a lot of small features within the system that I don't know how to use, and sometimes I see them and I'd like to learn about them, but I don't necessarily know what they're for. I would love to learn about the other options available. Review collected by and hosted on G2.com.

1. Strong Real Estate Feature Set

Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps.

2. Lead Generation Powerhouse

Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus.

3. User Experience & Customization

The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps.

4. AI Tools & Automation

Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. Review collected by and hosted on G2.com.

1. Learning Curve Can Be Real

Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training.

2. Mixed Support Experiences

Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. Review collected by and hosted on G2.com.

I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. Review collected by and hosted on G2.com.

It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. Review collected by and hosted on G2.com.

I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. Review collected by and hosted on G2.com.

I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. Review collected by and hosted on G2.com.

I love that my calls can be recorded and an AI summary is provided. Review collected by and hosted on G2.com.

The things that could be most improved are customer service as well as additional features being added that we always have to pay for. Review collected by and hosted on G2.com.

I appreciate Lofty's options and easy-to-use templates, which feel natural and intuitive. These features streamline my workflow because they alleviate the challenge of creating content or words, which is crucial when communicating with over 200 different people. The capability to mark dates and send tailored alerts to each person based on our specific relationship helps me stay engaged with both my team and clients efficiently. This personalized approach in managing client communications and relationships provides significant value. Additionally, while the initial setup was intimidating due to the plethora of features, once I got past the initial apprehension, I found it surprisingly manageable, which added to the overall positive experience with Lofty. Review collected by and hosted on G2.com.

The text feature in Lofty is still not as helpful as I would like it to be. Review collected by and hosted on G2.com.