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Centiment Reviews & Product Details

Centiment Overview

What is Centiment?

Centiment is an online survey platform that connects market researchers with survey respondents. The company has built advanced software for profiling and managing respondents, enabling researchers to quickly target nearly any consumer or B2B audience.

Centiment Details
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Product Description

Survey nearly any consumer or B2B audience. Centiment provides everything you need for a successful study: survey tools, engaged respondents, and humans to help you along the way.


Seller Details
Seller
Centiment
Year Founded
2015
HQ Location
Denver, CO
Twitter
@CentimentCo
17 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
Description

Centiment enables market researchers and everyday businesses to survey their target audience. We recruit individuals to answer surveys to generate rewards for themselves or to pledge their earnings to a nonprofit of their choice. We profile our respondents extensively, allowing you to zoom in on your target audience, be that B
B or consumers. Our clients include BMW, Lyft, Wal-Mart, Yale, Georgetown, as well as several strategic marketing firms and small businesses. Our data collection is fast, but more importantly, high quality. We've engineered complex systems to manage our respondents and ensure they are providing thoughtful responses. We assign an account rep to manage every project and guarantee data quality on all information collected. If you're collecting responses from our Audience Panel, our Survey Tool can be used free of charge. We're also fully compatible with the tools of all major survey companies including Qualtrics, SurveyMonkey, and Alchemer.


Kurt W.
KW
Overview Provided by:

Recent Centiment Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Fast, intuitive, and reasonably priced surveys"
Responsive and friendly customer support. The process of completing my survey was fast as easy.
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Rapid and responsive service. Professional. Pleasure to work with."
The quality of service and responsiveness
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Fantastic Experience"
The overall experience was excellent. Eric helped us to set up our survey and tweak it for optimal results. When the survey was complete, they ran...
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Centiment Media

Centiment Demo - Create a survey and we'll distributed it for your target audience.
We provide a free survey tool. We're also compatible with Qualtrics, SurveyMonkey, and all other major surveys tools.
Answer a few questions to help the Centiment community
Have you used Centiment before?
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122 Centiment Reviews

4.9 out of 5
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122 Centiment Reviews
4.9 out of 5
122 Centiment Reviews
4.9 out of 5

Centiment Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CentimentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MK
Research Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centiment?

I like the contact with Centiment's staff-they've been very helpful and quick to respond with accurate quotes. They've filled every panel to our specifications and I've found the results of my subsequent analyses high quality and replicable. I rarely have to exclude cases that have passed their quality checks. Their survey tool functions well. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

I would prefer greater depth to panels-they can reflect the most likely people to belong to a survey panel, which isn't always the makeup my clients need. However, Centiment does a great job in working within their panel to find the survey participants I need. Their tool has a learning curve but was easy to use once I'd learned all the question types and I had human contacts to answer any of my questions during the learning process. I'd prefer a bit more flexibility in question type and ability to add elements (like an audio narration option for the questions for certain segments) but the tool is comprable to any other basic survey tool on the market. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

I'm able to utilize Centiment panels for my client surveys and capture both national and hyper local data utilizing their tools. I'm receiving high quality data from using their survey tools and panel. Review collected by and hosted on G2.com.

David E.
DE
VP of Product
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centiment?

Being able to target a specific buyer in a brand new product space in B2B SaaS is invaluable. We got the exact insights we needed to validate a specific product and go-to-market decision. And we got them in a matter of days. I was very impressed with the efficacy, speed and level of support provided. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

The only thing that wasn't perfect was that the rep was pushing me towards structuring the survey in a specific way that wouldn't have given us the best results, largely because of a specific limitation of the survey tool: we couldn't programmatically validate one answer in reference to the value entered in another. In the end Centiment did manual clean up to invalidate responses so we got the insight we needed. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

Validating product and go-to-market decisions for a new opportunity. Review collected by and hosted on G2.com.

Samantha S.
SS
Digital Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centiment?

I like that the dashboard is super straightforward and easy to use. It was simple in a way that supports your ability to put the survey together. There are enough options to make it custom and on brand but not too many options that you're left wondering how the heck to input all the information you want to collect.

I loved working with our Project Manager, Hannah. She guided us through the whole process and was extremely responsive. We were working with an audience that required a disqualification question, which she helped setup for us. She ensured all respondents were good quality and filtered out any random outliers. I trusted that she would help get our survey across the finish line.

We fully intend to use Centiment again in the near future. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

No negative feedback. We were completely happy with our experience. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

We were looking to gather proof for our product. We are a software company that sells online fundraising software. We wanted to prove that our modern forms are preferred when compared to a competitor. Centiment allowed us to build a survey which we show to respondents who have donated to nonprofits online in the last three years. We were also looking at gaining insight into their motivations behind donating AND the preferences based on age groups. All of these were made possible with Centiment. Review collected by and hosted on G2.com.

RA
Customer Support Technician
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Centiment?

With Centiment’s platform, a user is sure to difficulties faced when identifying qualified respondents. Its profiling and targeting capabilities help me get to undisturbed niches and the users from particular industries with great effectiveness. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

When it comes to designing a more advanced survey, it looks like Centiment has few options available. The branching of the tree and the addressing of advanced features like skip logic, matrices, etc., as well as data analysis tools, are relatively limited. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

Centiment minimizes the hardship of carrying out internet based surveys by enabling the researchers to access a large pool of qualified subject respondents. Their analyses and targeting afford me the satisfaction of identifying the precise demographics necessary to my research undertakings. Review collected by and hosted on G2.com.

Verified User in Research
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Centiment?

The overall experience was excellent. Eric helped us to set up our survey and tweak it for optimal results. When the survey was complete, they ran a soft-launch collecting 20% of the contracted results. After the completion of the soft launch we had the opportunity to rewrite aa question in the survey that was not communicating correctly, before the full launch. Then the survey was launched and Centiment collected the full number of responses on top of the responses from the soft launch. I would use them again! Review collected by and hosted on G2.com.

What do you dislike about Centiment?

I would like to have known how the survey was presented to the surveyees (I.e. what was the title that they see?), but I forgot to ask. I'm sure Eric would have been happy to explain it. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

Market Research Review collected by and hosted on G2.com.

Patrick S.
PS
VP of Research and Corporate Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centiment?

1. Excellent customer service and support throughout the entire survey process

2. Survey platform accommodated nearly all of our different requirements

3. Findings were delivered within the platform as well as a .CSV file that we could manipulate and analyze

4. Transparency from the start in terms of what the platform can and cannot do (reach, etc.) Review collected by and hosted on G2.com.

What do you dislike about Centiment?

1. Centiment needs to build its audience in certain countries, industries, and job titles/responsibilities. We had to "punt" on including several EMEA countries in our survey because they don't have large enough pool of job titles and industries in those countries. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

We have used another survey platform for past surveys and had to go back multiple times to get them to correct errors and recheck suspicious data findings. The survey findings are used for an annual thought leadership report used for lead generation and brand awareness. We need a survey platform that is easy to use, delivers the level of complexity some of our Q&A requires, and comes with great customer support. Centiment met all of these requirements. We also did not want to break the bank (very cost effective solution). Review collected by and hosted on G2.com.

Verified User in Research
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centiment?

-Prices are very reasonable. Quotes are firm, so no surprise fees. Demographic questions are included for free.

-The reps work with you to reach your target audience and will continue fielding if subgroup sampling targets fall short. Reps also screen data quality to ensure thay are giving you quality responses

-Can easily schedule time to talk with a rep.

-We can use our existing survey tools to build projects. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

-Sometimes fielding takes more than the estimated 4-6 business days. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

Can field national and international surveys to target groups for a reasonable price & offload some of the administrative burden Review collected by and hosted on G2.com.

Dave K.
DK
CEO, Global Director of Strategy
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Centiment?

Easy to work with and great partners that understand what kind of data we are looking for curate for our clients! Review collected by and hosted on G2.com.

What do you dislike about Centiment?

I wish I had more clients to send their way, no dislikes whatsoever. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

We are always looking at understanding audience sentiment toward trends, products, branding, creative, you name it. Centiment helps us make more informed decisions! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Centiment?

Responsive and friendly customer support. The process of completing my survey was fast as easy. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

If anything, it could have been slightly clearer how to set demographic parameters for my survey Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

Allowing for much faster response collection than otherwise possible Review collected by and hosted on G2.com.

Brent H.
BH
Freelance Market Research
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Centiment?

I've worked with a couple of project managers at Centiment and both have acted with good knowledge and expertise. They are timely and communicative and have made delivery of my projects flow smoothly. Review collected by and hosted on G2.com.

What do you dislike about Centiment?

There is really little to complain about. Review collected by and hosted on G2.com.

What problems is Centiment solving and how is that benefiting you?

The provide access to respondents I need for my research surveys I run through the Alchemer platform. They provide support not just at targeting respondents but also helping by setting term logic and quotas to ensure the right respondents fill out my surveys. Review collected by and hosted on G2.com.