Jacquie W.
JW
Jacquie W.
Product Manager
Mid-Market (51-1000 emp.)
"User-friendliness, customizability and continuous innovation"
4.5/5
What do you like best about Celtra?

There are several things that I like about Celtra. First, it is a very user-friendly platform that is easy to use and navigate. Second, Celtra offers a lot of features and options that allow me to customize my experience and tailor it to my needs. Finally, I appreciate the fact that Celtra is constantly innovating and adding new features and functionality to its platform. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

It would be great to have a search function on the Dashboard, so you can easily find campaigns or creatives by name. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great system"
4/5
What do you like best about Celtra?

ability to see multiple files in a friendly and acessible manner. The preview features are great. and there's a lot of functions/bells/whistles that make it easy to use Review collected by and hosted on G2.com.

What do you dislike about Celtra?

not a whole lot. there's not many features that im unhappy with Review collected by and hosted on G2.com.

Response from Evan Wilson of Celtra

We appreciate your feedback!

We're always looking to improve, so if you have any questions, concerns, or any product feedback we'd be happy to assist.

Please reach out to us at support@celtra.com

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Enterprise (> 1000 emp.)
"Very helpful, everything in one place"
4.5/5
What do you like best about Celtra?

The collection of assets, easy to navigate, everything in one place Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Maybe not recieving updates about new assets added Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Verified User in Media Production
Enterprise (> 1000 emp.)
"Director, Media Strategy"
4/5
What do you like best about Celtra?

Preview links are really easy to review and I feel comfortable sending to clients. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

There are almost TOO many metrics to pull in reporting, it's overwhelming! A lot of metrics sound very similar. Review collected by and hosted on G2.com.

Response from Evan Wilson of Celtra

We appreciate your feedback!

We do have a analytics glossary that can give you brief descriptions of what each of our analytics calculates.

https://support.celtra.com/trafficking-and-analytics/analytics/analytics-glossary

If you have any questions on pulling analytics or what they mean, were always happy to help.

Please reach out to us at support@celtra.com

See how Celtra improved
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great expectations"
3.5/5
What do you like best about Celtra?

it makes our job much easier and faster by just accessing the platform and changing text, although we cannot change the labels in the products Review collected by and hosted on G2.com.

What do you dislike about Celtra?

We cannot change the products in the creatives for the ones in our language. All of them are in .jpg or .mp4 and non editable. We do have to download each creative and change it in an editing program. Review collected by and hosted on G2.com.

Response from Daylin Hull of Celtra

Hi! Thanks for this helpful review, it's really beneficial for us to see issues like this so we can work on improving our platform to accommodate for these type of feature requests. I also wanted to share that while the platform currently isn't as editable as you might like, we do have a photoshop plugin so you can edit there and then directly import assets into the builder. You can find more information about that here: https://support.celtra.com/creative/builder/photoshop-export-plugin. Should you need any further assistance or like any more information, please don't hesitate to reach out to our Support team!

See how Celtra improved
Meagan M.
MM
Meagan M.
Campaign manager
Mid-Market (51-1000 emp.)
"Celtra is extremely helpful with my digital media campaigns"
5/5
What do you like best about Celtra?

The ability to traffic, track and monitor custom creative! Super helpful!!! Review collected by and hosted on G2.com.

What do you dislike about Celtra?

There's still a lot I haven't been able to figure out. Review collected by and hosted on G2.com.

Vidal Nikko L.
VL
Vidal Nikko L.
Freelance Graphic Designer
Mid-Market (51-1000 emp.)
"It could be better."
3.5/5
What do you like best about Celtra?

I'm liking the weather components and the store locator feature. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

It's very limiting because we have to keep using png files. Review collected by and hosted on G2.com.

Response from Daylin Hull of Celtra

Hi! Thanks for this helpful review, we're so happy to hear you're enjoying the use of our components and store locator/feeds. We like them, too and think they're pretty easy to use once you get the quick hang of them. We'd love more information on the png issues you're facing. We can accept several types of images in general so please don't hesitate to reach out to our Support team should you want some extra eyes on what you're working on!

See how Celtra improved
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Good tool but needs some training and practice"
2.5/5
What do you like best about Celtra?

The resize function, the possibility to change the copy on banners Review collected by and hosted on G2.com.

What do you dislike about Celtra?

The extensive amount of functions that I don't need for basic works (I'm not a designer). Maybe there could be an account more basic? Review collected by and hosted on G2.com.

Response from Evan Wilson of Celtra

We appreciate your feedback. Please let us know if you'd like to have any specific trainings on our product, we'd be happy to assist.

Please reach out to us at support@celtra.com

We also have a support site to help in the interim.

https://support.celtra.com/

See how Celtra improved
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"One stop solution for scaling, automation, trafficking for the digital ads production."
4/5
What do you like best about Celtra?

Celtra is a user-friendly and reliable software, be it Scaling of creatives in different sizes or be it creative automation of the same creative with a different copy or visual or color, its all possible to do quickly with celtra. all you have to do is set up a template design and start adapting them. It allows you to build digital banners, mp4 video assets, static or animated display/video assets without coding them. and adapting them is even simpler using data feeds. Also, it allows the trafficking of the creative as well. easy to learn if you have basic design sense and digital ad industry knowledge. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Every product has its cons. Celtra is expensive and not affordable to use for small brands. Each exports of the creative are chargeable. Celtra has limitations in animations, it supports only basic and preset animations.

Using multiple fonts in the same headline, using bullet points etc text stylings are also not possible to do in celtra. If mp4 assets are larger than 10 seconds or asset dimensions are larger than 3000x3000Px it is difficult to load them in celtra or usually not preferable to build in celtra. Review collected by and hosted on G2.com.

LS
Lou S.
Director of Ad Operations
Small-Business (50 or fewer emp.)
"Celtra - A case study in a solid mature platform"
4.5/5
What do you like best about Celtra?

The reliability, ease of use and full reporting suite. I also like the ability to duplicate and easily search for line items and creatives within the system. The UI is also user friendly. I also like the color palette, it's easy on the eyes. I like the speed in which celtra is able to query the servers and pull reporting. I also like the support that celtra offers...have never had an issue with contacting reporting. They're speedy and respond clearly and effectively to help troubleshoot issues. I also like their newsletters and the way they communicate out new updates to the platform and roadmap for upcoming features. I like the ability to save and email reports and the campaign graphs and charts that show delivery and best performing creatives...really slick presentations. I also like the way that the platform does not have a lot of down time. I also love the templates that you can download to build out campaigns....it's done really well and has all the right drop downs and features to allow you to quickly build out the order on a spread sheet and upload it back into the system with the trackers. I like the login screen as well, it's simple and clean and does the job. Review collected by and hosted on G2.com.

What do you dislike about Celtra?

Nothing really, i'm a big fan of celtra. If anything i'd say its that some of the reporting fields are not compatible with each other so you can not pull them all into one report. I also don't like how the url's come through in domain reporting with the child domains...probably has to do more with the macros passing the value but it'd be nice to just see the parent domains.

Also, sometimes when you append trackers and then swap in and out they disappear so you have to reapply all of them. I don't like how there's a limit to the amount or trackers you can input on the order templates...sometimes i have more trackers than are allowed so can't fully use the template to traffic my campaign. Review collected by and hosted on G2.com.