Celtra Pros and Cons

Being someone who leads projects and teams, I think Celtra is very useful. It's especially helpful when it comes to how mobile rich media works well on phones and tablets. The user interface (UI) is easy to use, which makes working with creative stuff much easier. I really like the customer service they offer; their help and teaching have been very important in making special sets that truly get noticed. Review collected by and hosted on G2.com.

Adding third-party trackers and tags during the build stage can sometimes be harder than needed. The process of making rules and measures for checking creative work usually seems more difficult than it needs to be. Review collected by and hosted on G2.com.

The layout and design options are great. Review collected by and hosted on G2.com.

I wish there were an easier way to animate. I understand that the current way gives you the most flexibility to do what you want but I wish there were a template animation that could be used first and then adjusted to your liking. Review collected by and hosted on G2.com.

I like the fact that Celtra is easy to use, even for those with no design experience. Its effectiveness in delivering campaigns exactly as designed also adds to its undeniable appeal! The platform allows teams of people from different departments and external contributors to all have access to their own creative, making collaboration a breeze. It allows us to create dynamic, engaging ads with interscroller units while keeping our clients entertained - delivering successful results every time. Review collected by and hosted on G2.com.

I dislike the lack of a rapid response team for incidents in Celtra. In addition, the price point is too high and unnecessarily restrictive, leading practitioners to develop their own solutions rather than buy in. This resistance has been exacerbated as vendors like In-Housing have also gained traction in the digital marketing space. Review collected by and hosted on G2.com.

Working with Celtra feels like there is always something innovative for businesses in terms of looking to increase the speed and quality of creative production for display marketing. It gives us freedom to create unique solutions for clients which are tailored to brand specific needs, ensuring that the highest standards of quality and creativity are met. The platform also fills the gap for clients who do not have in-house creatives for handling display marketing. Beyond this, platform also offers extensive creative analytics, allowing users to track and analyze their creatives in order to ensure that they are achieving the desired results. Overall, Celtra Platform is a great solution for businesses looking to increase the speed and quality of creative production. It provides freedom to create unique creative solutions. Highly recommended. Review collected by and hosted on G2.com.

Not all formats are RTB compatible, creatives are not exportable, sometimes the creative in builder doesn’t look exact like in live enviroment, likely due to differences in screen ratio and address bar which is not present in the preview. Review collected by and hosted on G2.com.

Cross-collaboration across multiple teams. This is particularly helpful when you are working with multiple teams in multiple markets. The access to one creative set to build off of is tremendously helpful. Review collected by and hosted on G2.com.

Sometimes the creative weights in Celtra aren't very apparent and you only find out about it when trying to traffic. Making the creative weight easier to access when building out assets would be great. Review collected by and hosted on G2.com.

I appreciate Celtra Ad Creator the most for its remarkable usability, speed, intuitiveness, and power. The component-based drag-and-drop platform is known to create a "templated" design; however, this has been proved wrong as it provides comprehensive features that let you make captivating ads with HTML5 mobile technology swiftly. Compared to bulky Flash banners, which take a reasonable amount of time in quality assurance tests, code-free creation via Celtra removes such issues while still producing reliable results ideal for professionals in the visual arts industry. Review collected by and hosted on G2.com.

I wouldn't say I like the complexity of Celtra's report-making tool. It can be challenging to generate customized reports due to their obscurity and lack of intuitive design. Additionally, it is not straightforward when replacing creative assets within a campaign folder; often, elements are removed instead of improved upon, necessitating us to develop unique solutions for maintaining functionality. Review collected by and hosted on G2.com.

It's an easy platform to use, and is very user friendly. Review collected by and hosted on G2.com.

Often opens too many tabs as I work around the platform. My company thinks it's too expensive. Review collected by and hosted on G2.com.

I´ve been testing several ad builders, a lot; Celtra wins in every parameter, easy to use, scalable, fast, solid, friendly environment, metrics, reports, etc Review collected by and hosted on G2.com.

I work from Latin America and will be very usefull to have a support documentation in Spanish. Review collected by and hosted on G2.com.

Lots of functionalities such as localization of the assets via feeds, and changing template sizes semi-automatically. It's not bad for static simple images. Especially if you use more banners rather than photography in your ads. DPA functionality is probably the best product of Celtra. Their account structure is good if your company is producing assets at a global level and mostly campaign-based creatives (seasonal, changing with new shooting and campaign images). Review collected by and hosted on G2.com.

Buggy tool, it would crash and give random errors, user experience is not great (example: You would click the back button instead of going to the previous page it goes to the account. Meaning you then have to click again on your project, etc). I felt like I'm using a tool still being beta tested with the customers as only this would explain this many bugs and errors.

Very bad customer support & knowledge base. They don't have chat support and when you contact customer support they reply to you via email. If you report multiple issues at the same time good luck identifying which email is for which question.

The most important learning for me is that when a company claims they do all they probably don't do it well. Celtra would claim that you can do all creative automation (DPA, video production, size changes, feed-based automation, gifs, asset distribution to platforms, naming conventions, taxonomy), and yes technically you can do all that but at a cost of your time. In the end, because the tool is buggy, you don't get proper support and since it will crash, throws errors a lot and you will probably spend the same time manually creating your assets. Review collected by and hosted on G2.com.