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CARTO Reviews & Product Details - Page 2

CARTO Overview

What is CARTO?

From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading cloud-native Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more. CARTO is trusted by top leaders like Coca-Cola, Vodafone, JLL, Deliveroo, and more. Data Scientists, Developers, and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.

CARTO Details
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CARTO Community
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English
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Product Description

The CARTO platform empowers everyone, from business analysts to data scientists, to turn location data into business outcomes.

How do you position yourself against your competitors?

- CARTO is a simpler, faster, and easier to learn platform than existing GIS platforms.

- No GIS Expertise Required: Built for the Modern Web Developer/Business User.

- Faster Time to Value.

- No Proprietary Lock-In: Flexible front, backend and advice.

- Market-leading Spatial Data Catalog, more data to save you time in collection and evaluation.

- Superior connectivity to databases and BI solutions, as well as Google Maps and related Google services.

- More transparent pricing model.

- All-in-one vs. Complex and Confusing Architecture.


Seller Details
Seller
CartoDB
Year Founded
2012
HQ Location
New York, NY
Twitter
@CARTO
31,574 Twitter followers
LinkedIn® Page
www.linkedin.com
271 employees on LinkedIn®

Daria K.
DK
Overview Provided by:

Recent CARTO Reviews

Jenny J.
JJ
Jenny J.Small-Business (50 or fewer emp.)
5.0 out of 5
"One Stop GeoSpatial Shop"
Carto is intuitive, well programmed and constantly improved. Before I realize the need for a feature of functionality, there is an upgrade that evo...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Sports & Entertainment - Stadium Indoor Mapping"
- Visually enriched information through the raw data. - Good service provided by the Carto team.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Carto is my favorite web-based geospatial platform."
The additional libraries (Python, JS) that are available to augment the UI processing power. The data library is also very handy.
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CARTO Media

CARTO Demo - CARTO Builder
Create rich animated map visualizations seamlessly from data hosted in your cloud data warehouse. A wide range of industries use Builder to provide geospatial insights that help grow their businesses and reduce costs.
CARTO Demo - CARTO Workflows
Automate data preparation & analysis pipelines with a no-code workflow design tool. Quickly build efficient and scalable cloud-native analysis steps in a simple-to-use, visual language environment.
CARTO Demo - Data Observatory
Access thousands of public and premium spatial datasets from vetted sources. The Data Observatory enables Data Scientists, Analysts, and Developers to save time on gathering & cleaning data.
CARTO Demo - CARTO Workspace
Configure connections to the leading cloud Data Warehouses and easily preview your spatial data.
CARTO Demo - Custom Solutions
With more location data being generated than ever before, every single industry is investing in spatial analysis resources. Fast-track strategic geospatial projects, no matter the scope of your challenge, using CARTO’s stack for advanced Spatial Data Science projects or even developing customized...
Answer a few questions to help the CARTO community
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Video Reviews

75 CARTO Reviews

4.5 out of 5
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75 CARTO Reviews
4.5 out of 5
75 CARTO Reviews
4.5 out of 5

CARTO Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CARTOQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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EH
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Organic
Kelman C.
KC
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about CARTO?

I like the ability to connect to multiple data sources, from cloud databases, to local csv files. Getting data from different domains into a single map, such as demographic and internal datasets, to reveal geospatial insights that were not previously obvious to the team before. Carto can be used outside of the UI as well, such as in jupyter notebooks. I like how Carto allows non technical users to build, create and share their maps for viewing. I like how the data connections and maps can be configured to allow for auto-updating, this is a very helpful feature that reduces a lot of manual map updating, and is now automated. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Data can't be auto-detected, e.g. geo columns need to be titled explicitly. Load times can get a little slow and laggy at times, connecting to bigquery can be buggy too. It might be better if there was an option to load a sample of the data when working with big datasets, showing a preview for the sample when building the map out.

The map color spectrum can be smarter, it does not detect non numerical ordinal data (e.g. alphabetical), causing manual color selection from the palette. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

Why wait? I don't see any other online web/cloud mapping platform that is as comprehensive and complete as Carto. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Multilayered geospatial problems. Being able to share map and geospatial analytics easily with a wide range of audiences that vary in terms of technical/domain expertise. We are solving a wide array of problems in the fields of logistics challenges, marketing reach, market share, competitor analysis, demographic targeting. Review collected by and hosted on G2.com.

Tapan P.
TP
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CARTO?

CARTO is an easy to use powerful tool, that helps us create maps in a matter of minutes without any custom code, it's all declarative. It has advanced analytical capabilities to help you facilitate different analysis within maps. You can also use SQL for more complex calculations. You can also easily share your maps with other internal/external users in a matter of seconds. Their account executive and technical support teams are incredibly agile and extremely resourceful and accommodating. We will be using it's advanced API geocoding features in the future beyond our current use cases. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

There is a bit of learning curve involved; however, this is typically the case with many different applications. If I could change one thing, it would be it's maximum layer limit per dataset. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

We use CARTO to plot our data on different maps for planning, forecasting, and collaborating with other stakeholders. Review collected by and hosted on G2.com.

Verified User in Management Consulting
UM
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Organic
What do you like best about CARTO?

Within Builder, I like how Carto makes it easy to query data with its PostgreSQL backend, and it's very easy to visualize and style the results, making it very easy to create nice looking maps. I also use the SQL and Maps APIs and JavaScript libraries, which I find to work well and intuitively, with good documentation. The feature to create a unique API key that grants access to different datasets is very useful to me. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

I find that the query limits are somewhat prohibitive. Particularly for larger datasets, I've run into issues not being able to vacuum a table that is too large. For some larger polygon datasets, I am not able to use jenks classification without a timeout. While I can get around some query limits by batch processing, but still can take more time than needed. Additionally, I find the pricing jump from a non-commercial to commercial license to be very steep, and it has been hard to get a real estimate for this in pricing discussions that I've had. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

My company uses Carto to host, maintain, and visualize our geospatial telecommunications and other infrastructure databases. Carto's features have streamlined our processes to develop and maintain these database. We combine this data with demand indicators such as population density, night light imagery, schools, hospitals, and other points of interest to assess where infrastructure is needed most, or where a business opportunity may be latent for our clients. Carto makes it easy to store, manage, and visualize this data to reveal patterns and insights. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CARTO?

How easy it is to incorporate new layers of information from different file sources (csv, shp, xml, and others). Also, you can create maps that support the story telling of a project or a report really fast. The ability to create specialized analysis when needed helps with the usability and flexibility of the platform. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The integration of data and scheduled refresh needs to be more user friendly. At work we use different databases and files that need to be updated on daily or weekly basis. We have solved the automatic import making developmentes on our side and sending the informations via the APIs available. It is not a big issue since the type of developer/user that interacts with Carto know how to solve this but some developers have poor experience with geo databases and the fields required. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

Use it, it has great benefits. Try to implement geo analysis in as much reports or presentations as possible, the audience love it. Also, try to define before the developoment of a new map the update periodicity, the indicators you want to show and at wich moment of the presentation you will show the map. If the timing and integration with the story telling is right, it will make a huge statement. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

The problem with static reports and non interactive visualizations when displaying results with clients. I have realized that it has a lot of benefits to show nice visualizations and interative results, the most important is that it helps with the credibility of the information. People trust more when data is nicely presented. Review collected by and hosted on G2.com.

Dan C.
DC
Co-Founder
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Organic
What do you like best about CARTO?

Amazing reliability and performance with super friendly support.

It is continually evolving and expanding its capabilities and I've learnt so much since working with Carto in 2014.

I particularly like the ability to link to data, explore it and share it so easily via URL and really appreciate the browser/cloud based approach. I can't remember the last time I needed to boot-up a desktop GIS and hunt for various files on my PC. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

There is very little to dislike to be honest. Carto hits the sweet spot for vast majority of my spatial analysis requirements. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

As a housing market analyst I need to work with a great variety of different datasets at various scales to make sense of what is happening. Carto lets me explore these complex spatial datasets in the cloud and and then share my discoveries with ease with non technical users who appreciate ease of use. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CARTO?

I like that CARTO Builder is a comprehensive and easy to use interface to do quick high-level exploration of the data.

And that CARTO API and CartoJS then further supports complex use of the data for analytics. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

CARTO on-premise at the moment is still not on containers. So setting up high-availability and recovery is not as straight-forward. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

We use CARTO to crunch and visualize our data related to real estate investments. We have leverage CARTO's APIs to build our own customized visualization to best support our internal investment team's research. Review collected by and hosted on G2.com.

JH
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about CARTO?

The main advantages that CARTO gave us, IMO are:

1. The tool is powerful, but at the same time is very easy to use even for people with no data analytics background or expertise.

2. The visualization of your data makes easier taking some business decisions, especially those related to physical localization.

3. CARTO team are available for consulting them, especially at the beginning of our relationship. That point is very important, because without their help it would be quite complicated for us to use CARTO tool at 100%.

4. Due to COVID, we have to change a little our project scope, and talked with CARTO team and they gave us all the comprehension and facilities to change with no problem. We really appreciate that. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The least hepful about CARTO, maybe are these:

1. The learning curve at the beginning is a little bit complicated, especially for people with no data analytics expertise. If you want to use your company insights you have to make an upload of your data. At the beginning is a little bit complicated, but once you get in touch with CARTO team, you are able to do it in an easy way.

2. As we are talking about physical and geo items, the results are not as immediate as digital environment is. But this is not a CARTO topic but sector topic. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

You should have a clear goal at the beginning of your collaboration, and know what variables are you willing to use -anyway CARTO team may help you with that-. Once you get that, you will need one or two FTEs -not 100% focused- to implement CARTO and start working with your data. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Localization for physical items: branches, ATMs.

The main benefits for us is gaining efficiency in our investments. Review collected by and hosted on G2.com.

Response from Florence Broderick of CARTO

Thanks Jorge for your feedback! We really appreciate it. We're working hard on your point number 1 on the learning curve, spending plenty of time trying to improve the help and developer center experiences to provide special trainings. We'll keep you posted on this.

See how CARTO improved
Ricardo S.
RS
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about CARTO?

The API and the out-of-the-box data solution. It's very easy to upload information and stream it into a custom solution. The solutions support team is also fantastic. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The rendering library. It is still subpar to Mapbox GL. And the workaround with DeckGL is quite cumbersome.

Also, it's been years since a redesign to the Dashboard... Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Data storage vs. GeoServer. It's nice having our clients able to access their data through the CARTO dashboard (as opposed to having our team create some sort of custom solution when using GeoServer). Another benefit is not having to worry about our backend infrastructure. Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about CARTO?

The perfect combination between how easy it is to create maps (Drag and drop its the way to go) and the flexibility of manipulating the code to customize the visualizations. Also the flexibility SQL tools give to the maps help a lot. The built in geographical functions provide helpful tools to create new ways to show insights. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The flexibility of the calculation of the widgets should allow percentages or custom calculations since we have seen that those contribute significantly to the story telling. Besides that the simplicity in the process of map building has most of the functions needed for map building. And, if something else in needed the sql flexibility allows to build it. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

Start every project thinking of making the map updates automatic since the story telling and traceability will be richer. Also think about how the different built in tools like APIs to services, geographical functions, database connectors and other services will help you automate and deliver the storytelling and maps. Most of the viewers and interested partners in the map will love the maps and the story telling when it is told correctly. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Showing big amounts of data in a simple way. We have realized that the more beautiful the more reliable and believable the map is. A lot of the telco data is better presented in a geographical form and also helps the decision making process to be way faster and intuitive than with the current methodologies and reporting. Review collected by and hosted on G2.com.