# Canto Reviews **Vendor:** Canto **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,767 ## About Canto Canto is a comprehensive digital asset management (DAM) platform that helps organizations centrally manage, organize, and distribute digital content from creation through final delivery. It serves as a single source of truth for marketing, creative, brand, and product teams that need fast, reliable access to approved, channel-ready assets. Designed for scale, Canto supports 4,000+ global brands across industries including retail, manufacturing, technology, healthcare, education, and professional services. Teams use Canto to manage images, videos, documents, and product-related assets in one intuitive system—reducing content sprawl, eliminating version confusion, and improving cross-team collaboration. At its foundation, Canto is a unified DAM platform with optional DAM for Products functionality, enabling organizations to manage both brand assets and product-specific content in a single environment. This ensures that every team—across regions and channels—works from accurate, up-to-date content. Key capabilities include: Centralized Asset Library - Store, organize, and manage all digital assets in one searchable platform with permissions and governance controls. AI-Powered Search & Metadata - Quickly find assets using AI-driven visual search, auto-tagging, and metadata enrichment, including visually similar matches. Single Source of Truth for Brand & Product Content - Maintain consistent, approved assets across campaigns, channels, and markets with confidence. Brand Studio - Enable non-designers to create on-brand content using customizable templates—without design software or bottlenecks. Approval Hub - Streamline review and approval workflows, reduce feedback cycles, and accelerate content sign-off across stakeholders. Media Publisher - Publish images and videos directly to key channels, simplifying distribution and reducing manual steps. Canto is ideal for organizations that: - Manage large volumes of digital or product content - Need strong brand consistency across teams and regions - Want faster content creation, approval, and distribution - Require AI-driven search and automation to improve efficiency By combining asset management, AI automation, collaboration tools, and brand governance, Canto helps teams move content faster—without sacrificing accuracy or brand integrity. ## Canto Pros & Cons **What users like:** - Users value the **ease of use** of Canto, appreciating its efficient organization and smart search features. (154 reviews) - Users find that Canto greatly enhances **digital asset management and collaboration** across departments with its intuitive design. (123 reviews) - Users appreciate the **easy sharing features** of Canto, facilitating smooth collaboration and asset management across platforms. (79 reviews) - Users value the **sharing ease** of Canto, enabling seamless collaboration and efficient asset management for their organizations. (77 reviews) - Users highly value the **efficient search functionality** of Canto, enabling quick access to organized digital assets. (73 reviews) - Users love Canto's **easy search functionality** , making finding images quick and efficient with intuitive navigation. (67 reviews) - Easy Organization (58 reviews) - Content Management (57 reviews) - Intuitive (57 reviews) - Ease of Finding (52 reviews) **What users dislike:** - Users face **search difficulties** with Canto, often needing to restart searches and encountering inconsistent results. (29 reviews) - Users find Canto's **search functionality lacking** , citing inefficiencies and limitations in retrieving desired results consistently. (28 reviews) - Users find Canto lacking in **essential features** , such as resizing options and desired integrations, impacting overall efficiency. (27 reviews) - Users report issues with **slow and clunky features** , especially regarding link sharing and file management functionalities. (25 reviews) - Limited Flexibility (25 reviews) - Users report **slow performance** with Canto, including lagging uploads and issues with AI recognition and syncing. (25 reviews) - Users find **folder management challenging** , citing issues with organization and the difficulty of downloading multiple files. (23 reviews) - Users find a **steep learning curve** with Canto's complex features, but training helps improve familiarity over time. (23 reviews) - Search Issues (23 reviews) - Users find the **poor interface design** of Canto frustrating, leading to complications in usability and accessibility. (22 reviews) ## Canto Reviews ### 1. Canto is a helpful tool but often duplicated **Rating:** 3.5/5.0 stars **Reviewed by:** Nia R. | Digital Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Canto?** Canto has some useful attributes, such as the photo sharelink and photo tags **What do you dislike about Canto?** I don't love the aesthetic, and it's easy to duplicate work with Google Photos Drive. **What problems is Canto solving and how is that benefiting you?** A helpful database to store our photos ### 2. Good Canto **Rating:** 4.5/5.0 stars **Reviewed by:** Martin W. | Analista de control y gestión, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** The way to organice data and also the factibility to find assets quicly **What do you dislike about Canto?** more integrations and also to have an API more likely Jira **What problems is Canto solving and how is that benefiting you?** Organice our assets and look them more quicly ### 3. Most Scalable DAM I've Experienced **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** The customization to support many different brands. I was pitched by many DAMs that wouldn't allow me to make different portals with different branding... claiming those would additional 'DAMs'. Not with Canto. I can make a portal to support as many brands as I want without having add-ons! It's super easy to share files across different platforms, and their resizing/cropping/compression functions are super helpful. **What do you dislike about Canto?** Their latest "AI Search" functionality is lackluster. It doesn't feel like the big upgrade, as I expecting the ability to search by meta data AND asset content. However, I'll run a search for a product from a specific brand (which is identified via a custom field), and still get assets from other brands. This is something I expect to improve, but not impressed with it's current state. **What problems is Canto solving and how is that benefiting you?** Allowing me to manage version control easily. It's helpful to have a north star asset with a URL that lives in different places-- website, emails, customer portals. Being able to update it in one place and impact across the board is a huge time saver! ### 4. Canto Has Been a Game-Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Canto?** Canto has been a game-changer for managing our digital assets. The platform is incredibly intuitive, making it easy to organize, tag, and retrieve files efficiently. The tagging system is straightforward, and the filtering options are robust - our end users can quickly find exactly what they need without any confusion. One of our most used features is the ability to share assets through dynamic links. It's a huge timesaver knowing that if a file is updated, the share link automatically reflects the latest version. This ensures consistency and eliminates the need to resend updated files manually. Another feature we appreciate is the option to restrict access to files that aren't ready for public viewing. It gives us more control over our content and allows us to manage release timing with confidence. Overall, Canto has streamlined our workflow and made digital asset management significantly more efficient and user-friendly. **What do you dislike about Canto?** We have not come across any drawbacks in our multiple years of using Canto. **What problems is Canto solving and how is that benefiting you?** Prior to using Canto, our organization relied soley on network drives that were difficult to keep organized and even more difficult to search. Canto's search functionality is leaps and bounds more efficient and useful than our previous solution. Because of this, our end-users are able to be more self-sufficient, leading to more efficient workflows. **Official Response from Reagan Cola:** > We are deeply grateful for your thorough review. It is fantastic to hear how features like dynamic links, robust filtering, and access controls are making a difference in your daily workflows – this is exactly the kind of impact we strive for. If you ever have feedback, feel free to reach out to your account manager or contact us at customerfeedback@canto.com. Cheers to your success! - Reagan ### 5. Outstanding Educational Experience, No Complaints **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2025 **What do you like best about Canto?** The education videos and the fact the we can print for class. **What do you dislike about Canto?** Nothing really the website has everything I needed **What problems is Canto solving and how is that benefiting you?** It help me by having videos that I can use to educate students ### 6. Effortless Organization and Ease of Use—Works Perfectly for Our Needs **Rating:** 4.0/5.0 stars **Reviewed by:** josh m. | Project Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Canto?** It’s easy to use and keeps all our files organized in one place. **What do you dislike about Canto?** Nothing major so far, it works well for what we need. **What problems is Canto solving and how is that benefiting you?** Digital Asset Management ### 7. Canto is amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniella C. | Digital Asset Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Canto?** Canto is so user-friendly and easy to navigate. It arranges all digital content into an easy-to-use platform that can be shared internally and externally with ease. The search feature in Canto is excellent! **What do you dislike about Canto?** The one thing we have struggled with Canto is that multiple people cannot contribute to a collection. This feature was possible in Merlin and we lost that during the migration to Canto. We have teams that curate/add pictures to a folder in SharePoint and Canto not being able to allow this feature makes us have to contineu to use SharePoint. **What problems is Canto solving and how is that benefiting you?** Canto is able to be our one-stop-shop for video, photography, and branding resources. This is excellent and so easy to manage! ### 8. AD /inhouse creative **Rating:** 3.0/5.0 stars **Reviewed by:** Bobby L. | Art Director/Creative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** I like how through canto we are able to reach our customers with portals and oodles of product information, promos, and product images, as well as working within our systems and coordination with the B2B part of our business. **What do you dislike about Canto?** I dont think I can speak to the limitations, I'm not that technical. I'd say loading information can sometimes be a challenge. **What problems is Canto solving and how is that benefiting you?** coordinating image library with b2b and customer access to product info ### 9. Canto: Our main repository for digital assets three years on. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** Canto has a robust feature set which is easy to access for most people. A little hand holding is sometimes neccessary for new users, but for the most part I feel that it's fairly intuitive. **What do you dislike about Canto?** To acheive the fullest potential, one must carefully plan out ones implenentaiton. I feel as though we missed that mark early on, leaving us the play clean up later. Our use case is still evolving and I find myself wondering if we could be more efficient in terms of how we leverage the platform. **What problems is Canto solving and how is that benefiting you?** The biggest probnlem we needed it to solve is sharing assets with other team members. It does this admirably. **Official Response from Reagan Cola:** > Glad to hear Canto’s features have been easy to use and helpful for your team! We appreciate your note on implementation, and if you’re looking to re-adopt or optimize, your account manager is a great resource, or feel free to reach out to customerfeedback@canto.com for an introduction. Thank you for sharing your experience with us! – Reagan ### 10. Canto solved our digital management issues **Rating:** 4.0/5.0 stars **Reviewed by:** Antoinette M. | TV and Publishing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Canto?** We were looking for a platform that would be able to house our sermon videos (.mp4 & .mov), audio files (.mp3), lesson outlines (PDF & Microsoft Word), and graphics (PSD, JPG, PNG). We had our files in abou 20 locations (emails, Dropbox, OneDrive, individual computers, servers) and they were not organized. We were looking for a solution that would house everything & allow team members to search for the files & be user-friendly for them. Canto provided this. We created a standard operating procedure for how to enter the data (i.e., file naming procedures, listing of keywords, etc.). It has worked well. **What do you dislike about Canto?** One of the reasons I selected Canto was because they provided direct URLs and cloud links. However, I'm not able to use these direct URLs on our mobile app or other applications. I still have to download the video & upload them to those apps. So, they are not useful when trying to use them in other applications. They seem to only work well when sending them to others to open the file. **What problems is Canto solving and how is that benefiting you?** Digital asset management. We're able to have our series in albums & folders & find all the assets associated with the one project. ### 11. New Canto User in an Education Setting! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Canto?** Although we are fairly new to Canto, so far we have enjoyed our experience in moving assets over from the old system. It has been easy to move our assets over when switching from our old platform. The training sessions we have been through have been informative and our team we are working with has helped to answer any questions we may have about Canto. As a content creator on campus, I will frequently be uploading assets to Canto in the future! We are still building out our portals, but once those are complete it will be simple for staff all over the college to find the assets they may need for their division specificaly. **What do you dislike about Canto?** We are still very new to Canto so working on lots of new ways to utalize the system into our work flow. The one issue we are still working through is making sure Alternative Text carries with our photos when they are in use on social media or our website (and how to write these for all our assets), but these are processes we are looking into as well with the new accessibility/compliance rules in education. **What problems is Canto solving and how is that benefiting you?** Canto is helping us better organize all of our assets in an easy to follow folder format, and allowing us to sort and maintain assets for the over 250+ college programs on our campuses. ### 12. Great marketing project with excellent overall layout and easy searching **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Canto?** The best thing about Canto is the robust search features. I like that I can search across industries, file types, or asset tags. **What do you dislike about Canto?** The file names show up as long and ugly. I'd rather be able to have a file title that I specify or AI selects based on content. **What problems is Canto solving and how is that benefiting you?** We have dozens of lines of business and it is difficult to find the right information related to the LOB. Canto helps solve this issue by being a one-stop shop with sorted searching. ### 13. Digital Content Management with a touch of AI **Rating:** 4.5/5.0 stars **Reviewed by:** Sean S. | Web and Digital Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Canto?** Canto simplifies digital asset management with an intuitive interface, smart search, and powerful organization tools. It’s perfect for teams needing streamlined collaboration and easy access to brand-approved content. **What do you dislike about Canto?** Can be a bit pricey depending on your needs. **What problems is Canto solving and how is that benefiting you?** Canto solves digital asset management challenges by centralizing files, improving searchability, and ensuring brand consistency. This saves time, reduces duplication, and streamlines team collaboration across marketing and creative projects. ### 14. Canto for all of your assets **Rating:** 5.0/5.0 stars **Reviewed by:** Steph B. | Marketing Services Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** Using Canto is very user friendly, and searching makes finding assets a breeze. The design and layout is pleasing too. The portals make it organized, and we absolutely love that we can set up a style guide for our brand right within the system! **What do you dislike about Canto?** It does not work with our SSO because we don't support the same plugin. **What problems is Canto solving and how is that benefiting you?** Better viewing and finding of assets than what we had with Merlin. ### 15. A game changer for our organization **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline V. | Digital asset Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Canto?** Canto DAM has truly been a game changer for our organization. From the moment we implemented this digital asset management system, we noticed a significant improvement in how we handle our digital assets. The AI tools are particularly impressive, streamlining our search processes and enabling us to quickly find the assets we need, The custom portals have enhanced collaboration across teams, allowing for tailored access to specific assets based on individual project needs. We also love the upload links feature, making it effortless to gather and manage incoming files from various sources. Additionally, the ability to easily assign files to folders and albums has transformed our organizational workflow. This functionality not only keeps our assets organized, but also fosters a more efficient and productive environment. I highly recommend this DAM system to any organization looking to optimize their digital assets. **What do you dislike about Canto?** While we have greatly benefited from Canto DAM. One aspect we find lacking is the inability to batch edit file names. A dedicated rename function for multiple files does not currently exist, and having this feature would significantly enhance our efficiency, especially when managing large volumes of assets. **What problems is Canto solving and how is that benefiting you?** Canto enhances our workflow by providing a streamlined process for accessing and sharing digital assets. Users can easily manage and organize their files, which helps maintain order and accessibility across the board. **Official Response from Julie Neumeister:** > Hi Madeline — thanks for your thoughtful review! We’re thrilled to hear how much Canto has improved your workflow, from custom portals to upload links. It’s great to know these features are making collaboration and asset management easier for your team. We appreciate your feedback on batch renaming and understand how valuable that would be for efficiency. We’ll share this with our team as we continue improving the platform. Let us know if there’s anything else we can do to support you! ### 16. Okay DAM,but too much upselling, too little added value **Rating:** 3.0/5.0 stars **Reviewed by:** Tulio B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Canto?** The software is fairly functional. We used the link feature that allowed many people to upload easily to a "holding file" before we approved photos and added permanently **What do you dislike about Canto?** Several features are accessed in non-intuitive ways. The more we used it the less intuitive it felt so we had a hard time getting everyone onboard. Paying this much for any software I expected more in terms of added value, but instead all the communications were upselling us on additional features at greater cost. **What problems is Canto solving and how is that benefiting you?** We wanted all our photos easily searchable. It was somewhat beneficial. The ranking system that Adobe uses (one to five stars) is not meta data so we had a lot of work to do on our end - This is not Canto's fault but reduced our benefit ### 17. Cool AI Feature Within Canto **Rating:** 4.5/5.0 stars **Reviewed by:** JAMES L. | Head of Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** I think Canto's metadata management is strong. We can tag files with keywords, use AI-driven image recognition, and create custom fields, making it easy to quickly find exactly what we need. **What do you dislike about Canto?** I think the price is on the higher side. **What problems is Canto solving and how is that benefiting you?** Canto makes it simple to create branded portals for external users (like media, partners, or clients). Sharing is secure and trackable, and we can control permissions precisely. **Official Response from Reagan Cola:** > Hi James! Thanks for highlighting the power of Canto’s metadata tools and AI-driven features. It’s great to hear they’re helping your team work more efficiently and find assets faster. We understand that pricing is an important consideration, and your feedback is appreciated. If you’d like to explore ways to maximize value based on your specific use case, your account manager would be happy to connect. Thanks for being part of the Canto community! ### 18. A DAM That Actually Works! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Canto?** Canto makes organizing and finding digital assets incredibly efficient. Its simple interface, smart tagging, and visual search—enhanced by AI—save a lot of time. I especially like the automatic metadata tagging and facial recognition, which help streamline content management without manual effort. Sharing assets with custom portals and permission control is also seamless. **What do you dislike about Canto?** While Canto is powerful, the initial setup can feel a bit overwhelming, especially for teams new to DAM systems. **What problems is Canto solving and how is that benefiting you?** Canto solves the problem of scattered and disorganized digital assets. Before, files were spread across drives, emails, and cloud folders, making it hard to find the right version quickly. Now, everything is centralized, searchable, and easy to manage. Features like AI-powered tagging, version control, and shareable portals have streamlined our workflows, saved time, and improved collaboration across teams—especially in marketing and creative. ### 19. We just started using Canto at work, and I am loving it so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** The comprehensive search and filter features are probably my favorite thing about Canto. It is so easy to find exactly what I'm looking for, and I haven't found this in any other asset management software so far. **What do you dislike about Canto?** There is nothing I dislike about Canto so far, but I have only been using it for a few short months. I am hopeful this will still be the case once I've used it for longer! The only thing I would say is that the person who trained our team to use Canto didn't seem extremely well informed on all the features Canto had to offer. She did not have answers to a lot of our questions and just said that she would get back to us later. **What problems is Canto solving and how is that benefiting you?** We did not previously have a good system for storing and organizing photos which made searching for them that much more difficult. Canto makes it so much easier to not only keep everything in one place, but also find photos in a snap. Another issue Canto is solving for us is allowing us to have more control over which photos can be distributed for use by individuals outside of the MarCom office. **Official Response from Julie Neumeister:** > Thanks for your review! We’re thrilled to hear you’re loving Canto and that the search and filter features make finding assets easier. We appreciate your feedback on training and will share it with our team.If you still have any unanswered questions, please don't hesitate to reach out to your account manager or email customerfeedback@canto.com for an intro. ### 20. Canto is where it's at! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2018 **What do you like best about Canto?** The best things about it are the storage, navigation, as well as the organization of the items you need stashed away and easy access for. I have certain assets or documents that I have to separate from one another and then I share those links to certain vendors or clients. I am a huge fan of the collections option. Collections allows me to store certin files in one area and share them (repeatedly) to many of our vendors to constantly keep asking for files or images. I really like to use the links for the collections so that I can send them to clients. **What do you dislike about Canto?** For now, I have not found something that I dislike. I really enjoy this platform! If I were to be picky, I would say that sometimes it is slow while loading all of our imagery. However, we do have a combination of TIF, JPG, PNG files that are pretty large. This could be the reason for the delay? **Recommendations to others considering Canto:** Maybe I would like to see a compression option included in the area where you can resize, crop, and then download images. **What problems is Canto solving and how is that benefiting you?** Canto allows me to create links to assets/policies, or anything I have stored and shared them to group or individuals very easily. Lastly, Canto is where I store my guidelines and brand assets for our teams to easily access and share. ### 21. Easy to Use Platform for Basic Photo Assets **Rating:** 3.5/5.0 stars **Reviewed by:** Stephanie T. | Trade Show and Social Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Canto?** Ease of uploading and searching for assets. **What do you dislike about Canto?** No AI learning aside from facial recognition. **What problems is Canto solving and how is that benefiting you?** Canto makes photo assets available for multiple teams and their specific needs. **Official Response from Reagan Cola:** > Hi Stephanie! It’s great to hear that Canto’s upload and search features are making asset management easier for your team. We appreciate your feedback regarding AI learning. While our current AI tools don’t adapt based on user behavior just yet, we do have features on our roadmap that will introduce this kind of learning in the future. If you have additional ideas or questions, feel free to submit via our Resource Center, available in the upper-right of your Canto instance. Thanks again for being part of the Canto community! Cheers, Reagan ### 22. Great searchability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Canto?** Great for teams that have multiple teams uploading things -- I can search for anything I need and its AI visual search will find it for me. Makes it so I don't have to ask who the right owner is and get led through complex folder structures. **What do you dislike about Canto?** It would be great if it were easier to upload all of our assets for the initial migration. It's easy enough - just a download then upload - but it would be great if the functionality to link to our existing asset storage was working. **What problems is Canto solving and how is that benefiting you?** We had a fragmented selection of assets, so it was difficult for different functions to find the right image. Now we can easily search (filter through metadata or AI visual search) to find the right asset. It's also enabling us to share with external parties (like retailers) easier with portals. ### 23. Has transform the way we store our assets. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Canto?** We have all of our assets stored in one place, and with all the right team members being able to gain access, as well as having a clear understanding of which assets they have access to. **What do you dislike about Canto?** Nothing discovered at this stage, but we are still working our way through embedding across all areas of our company. **What problems is Canto solving and how is that benefiting you?** Consent compliance for asset use. Ease of accessing and searching for assets. ### 24. Corporate Organization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Canto?** I like the customizability of the software, alongside an understandable system structure. **What do you dislike about Canto?** Whenever I open up an image and scroll to the bottom of the information on the right-hand side of the screen, it always automatically pops open the full screen information view which is a pain to have to close every time. **What problems is Canto solving and how is that benefiting you?** Searching and organizing specific projects and client materials. ### 25. Best onboarding experience **Rating:** 4.0/5.0 stars **Reviewed by:** Darren R. | Director of Marketing and Promotions, Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2025 **What do you like best about Canto?** The Canto onboarding process is extensive, thorough and personal. All software onboarding adventures should come with this much individual support. Our Canto expert took the time to research our university and get to know our needs. She listened and provided excellent solutions. Fantastic customer support made implementation as easy as possible. **What do you dislike about Canto?** The software is powerful, and while it is relatively intuitive, Canto has many features. Mastering the service takes practice and, yes, homework. **What problems is Canto solving and how is that benefiting you?** Before Canto, our digital asset management was a mess of folders on a localized harddrive. Search features were basically non-existent. ### 26. Best program to keep digital assets organized **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** I really like the ease of being able to keep all of our digital assess in one place. Prior to this we were using other programs and it was very difficult to keep organized. We are a nonprofit with a very large number members. Being able to tag pictures and have the face recognition has been super helpful when recognizing our members. **What do you dislike about Canto?** I don’t dislike anything, but there could always be improvement with the UX. Creating a public link or upload link can be very tedious. **What problems is Canto solving and how is that benefiting you?** Keeping assists in one place and making it easy to organize. ### 27. Great DAM Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Daniela C. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** It's a great DAM tool wiht alot of features that can save an organization the headache of misplacing digital assets. **What do you dislike about Canto?** Because it has so many features it can be overwhelming and time consuming to enact proper DAM protocols. It is not the most user friendly or intuitive platform and a lot of folks in my organization prefer to ask me to to upload or organize assets instead of trying to learn it. **What problems is Canto solving and how is that benefiting you?** It's one place where we keep all our digital assets. Wokring in conservation you deal with a lot of contracts, images and videos, and Canto offers a place to keep track of everything and organize it. **Official Response from Julie Neumeister:** > Hi Daniela — Thanks for sharing your experience! We’re glad to hear that Canto helps your organization keep track of all your digital assets and avoid the headache of misplaced files. We understand that with a powerful tool comes a learning curve, and we appreciate your feedback on usability. If there’s anything we can do to make onboarding smoother or workflows easier for your team, we’d love to help. Contact your account manager or reach out to customerfeedback@canto.com to be linked up. Thanks again for your review and for the important work you do in conservation! ### 28. Very impressed so far **Rating:** 4.0/5.0 stars **Reviewed by:** Kate . | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** The thoroughness of onboarding is amazing. I feel very confident that my team is being fully briefed on everything Canto has to offer and that support will be there whenever we need it. **What do you dislike about Canto?** Our sales rep was a little difficult to get ahold of. **What problems is Canto solving and how is that benefiting you?** We are an agency that handles 15 internal brands and we just so many business assets **Official Response from Reagan Cola:** > Thank you for the kind words about our onboarding process—we’re so glad to hear your team feels supported and confident using Canto! As you continue your journey with us, we’re always here to assist with any questions or feedback you may have. Cheers to your success with Canto, Reagan. ### 29. Canto makes it extremely easy to share assets amongst our team of many different companies! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Canto?** Canto is amazing for utilizing and organizing many different assets. We utilize Canto to upload, organize, and share digital media and assets across our brand for social media, print projects, collateral, and more. **What do you dislike about Canto?** I don't have any complaints about using Canto. **What problems is Canto solving and how is that benefiting you?** Having all of our brand assets in one place that are organized and easy to access whenever we need them! ### 30. Good Experience, But There's a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Ian H. | Manager of Creative Production, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Canto?** I like the overall interface and the customer service has been pretty good as well. I also appreciate that they are constantly innovating and adding new functionality to the tool. **What do you dislike about Canto?** It can be very technical at times. We have a pretty small team without much bandwidth and are working on trying to digitize, consolidate, and create go-forward criteria/standards for all our assets. While Canto has been helpful, we've hit a lot of technical snags during onboarding and it's been a disproportionate amount of workload on our internal team driving the process vs. our Canto account reps on the other side helping guide us with this being our very first DAM implementation. **What problems is Canto solving and how is that benefiting you?** Our intention is to consolidate all of our creative/brand assets into the tool, make it more easily accessible/searchable internally (and with external agency partners), and create a more secure, redundant library by going cloud-based vs. on-premise servers. ### 31. Great tool to manage our thousands of digital assets in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Canto?** Fast uploading and stability of the site. I can't recall it ever failed me with connection. The new Ai feature seem promising and love to adapt the technology to our group. **What do you dislike about Canto?** Some of the dislikes were lack of my knowledges on the platform. It's working out greatly after I consulted with the account manager. **What problems is Canto solving and how is that benefiting you?** We built WP-base brand center using Canto hosting for our branded materials. We are hosting thousands of digital assets in one place for all employees no matter where are they stationed in. It's working out great. ### 32. Canto Review **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin C. | Specialist, Digital Asset Management, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Canto?** Intuitive Clear and Concise Easy to train new users Dynamic Share/Download Links **What do you dislike about Canto?** It can be difficult to use efficiently when working with a lot of assets Reporting is lacking Can't remove assets from Download/Share Links Cannot clear out previous searches in the Search Bar Difficult to find, and eliminate duplicate assets even with the Duplicates album A couple of processes open up a new window (versions, duplicates on uploads, etc.) I wish I could filter by any field in the Metadata I wish I could mass edit Metadata via excel sheet download Canto infrastructure seems a tad too small for a business of Petsmart size **What problems is Canto solving and how is that benefiting you?** It is an excellently organized DAM that makes it easy for us to create and maintain catalogs that are clear to our users. It is our source of truth when it comes to assets, imagery, campaign toolkits, etc. and we are able to effectively and efficiently maintain it. ### 33. Wonderful Resource for our Creative Team **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay R. | Creative Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Canto?** Canto has brought organization to our huge library of images and files. I love being able to search an item number and see all the assets we have at a glance. It is also amazing how it works within indesign and I use it everyday. Creating shareable links for customers has also been a huge timesaving feature. When we first signed up Canto provided lengthy training and support it was easy to get started using the program and features. **What do you dislike about Canto?** The plug in to indesign can be slow, and it doesn't always replace images properly if using the same layout box. Otherwise the only drawback is the images are not accessible while working offline. **What problems is Canto solving and how is that benefiting you?** Customers often need long lists of product images. Canto has been a huge time saver and allows us to send download links within minutes. The organization aspect is also amazing and has made reference photos from years ago super quick and easy. ### 34. Canto has enabled us to quickly and securely share the materials needed to promote our products **Rating:** 4.5/5.0 stars **Reviewed by:** Cristobal C. | Assistant Finance Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Canto?** The access for the distributors / clients with personalized access for each of them that is secure and never expires. **What do you dislike about Canto?** The only downside is the limited customization of portals — more flexibility would help make them feel unique to each company. **What problems is Canto solving and how is that benefiting you?** Avoid duplication of assets and how to share them with distributors/clients **Official Response from Reagan Cola:** > Hi Cristobal! We're glad to hear that secure, personalized access has been a win for your distributors and clients. We understand how important Portal customization is, and Canto offers a variety of options — from branding elements like logos and color schemes to layout, thumbnail sizes, and custom metadata fields. Your account manager is available to walk you through these features anytime! Thanks for being part of the Canto community! - Reagan ### 35. Efficient, User Friendly, Great Team **Rating:** 4.5/5.0 stars **Reviewed by:** Paul L. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Canto?** I like how easy the platform is to use if you set it up the right way. **What do you dislike about Canto?** I’ve had some glitches when two admins are on at the same time. **What problems is Canto solving and how is that benefiting you?** Canto allows our business partners to quickly find digital assets that they need. It is a very efficient process. ### 36. Works well without a lot of setup fatigue **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Canto?** This is a great way to manage your digital assets. The integrated AI helps you find what you are looking for quickly. This solution is great for collaboration, especially for teams dispersed throughout different geographical areas. **What do you dislike about Canto?** We haven't discovered much we don't lie about it. **What problems is Canto solving and how is that benefiting you?** Collaboration is key for our company. This tool allows our marketing teams to share new assets quickly and easily. All markets have access to the assets and AI assists them with locating items they are looking for. ### 37. Great resource for our customers! **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel M. | Creative Design Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Canto?** Direct URL's are awesome for keeping documents on our website up to date. **What do you dislike about Canto?** I would like to see more admin control for setting up the Canto App differently from the website version. **What problems is Canto solving and how is that benefiting you?** Canto is a great place for our customer's to access the Digital Assets they need in an organized way. ### 38. Beat product we introduced into our workflow! **Rating:** 4.5/5.0 stars **Reviewed by:** Michael M. | Designer/Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** Remote access for all team members. Fantastic ability to share large files with partners and clients. Great customer support. **What do you dislike about Canto?** Some navigation within folder/album structures could be better. **What problems is Canto solving and how is that benefiting you?** Remote team sharing was made so much more streamlined. Client link sharing is one of our most used features. **Official Response from Reagan Cola:** > Hi Michael, it’s great to hear Canto has made such a positive impact on your team’s workflow, especially when it comes to remote access and effective file sharing. If you have any questions or want to explore navigation tips further, don’t hesitate to reach out to your account manager. Thanks again for sharing your experience—we’re glad to have you as part of the Canto community! Best, Reagan. ### 39. First Year with Canto **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** The ease of searchability has been a game changer when it comes to finding content. We are easily able to look through tagged content, and the smart tagging has helped us as well. The increased organization has been a huge help for our team as well, as we're using the platform daily. This has saved a lot of time spent in the platform. **What do you dislike about Canto?** There are a number of times that imported photos don't keep the "approved" status and will change back to "pending." This makes it frustrating when sending links to clients that do not have approval to see pending photos & our team has to spend more time going back through and doing the work again. **What problems is Canto solving and how is that benefiting you?** Organization and searchability ### 40. Canto is a user friendly marketing tool that makes creating content more efficient. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Canto?** I like how clean Canto is and being able to search tags is super convenient **What do you dislike about Canto?** Sometimes I feel the interface could be more engaging. I would also like a dedicated section to review past share links **What problems is Canto solving and how is that benefiting you?** We have thousands of photos of our students and residence halls and having them all in a google drive was far too overwhelming, so having them all in a dedicated data base is so much easier. Its also extremenly helpul to use tags to search for photos. ### 41. Great product very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly O. | manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** the simple drag and drop. also the easy way o create share links **What do you dislike about Canto?** i can't seem to figure how to add images to the files. Like a logo **What problems is Canto solving and how is that benefiting you?** it is keeping all my assets in one place and i can share with my group **Official Response from Reagan Cola:** > This is great feedback, and we are happy to hear that Canto’s drag-and-drop functionality and simple sharing tools are helping you stay organized and collaborate with ease. We appreciate your note about adding images like logos to your account. Your account manager would be happy to assist you by guiding you through that process, so please don't hesitate to reach out to them or email customerfeedback.com for an introduction. Cheers, Reagan. ### 42. Exceed Expectations **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff B. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Canto?** Their onboarding team has been amazing. Canto's ease of use was exactly what we've needed. We haven't fully implemented yet - but that's on us. **What do you dislike about Canto?** Some things, such as integration and creating portals, are not the easiest to graspo. **What problems is Canto solving and how is that benefiting you?** Organizing marketing assets. ### 43. Canto is exceeding our expectations **Rating:** 5.0/5.0 stars **Reviewed by:** K W. | Director of Global Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** We got Canto to organize all our digital assets for our Marketing department. It has exceeded our expectations, and we especially like the ability to quickly find the assets and share them with others outside of our organization through custom portals. **What do you dislike about Canto?** No downsides have been discovered yet we have been using it for several months now. **What problems is Canto solving and how is that benefiting you?** Sharepoint was our existing file management system but is too limited. Canto is empowering users to create assets such as social media posts using approved templates. This saves the time of our graphic designer. ### 44. An effective solution for accessing image assets in a remote workplace **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Canto?** AI-powered tagging, ability to share assets **What do you dislike about Canto?** slow interface, limited power-user seats **What problems is Canto solving and how is that benefiting you?** It lets us access our large library of event photos while working remotely. This allows our team to work hybrid or remote without relying on a local server for asset storage. ### 45. All In One Spot **Rating:** 4.5/5.0 stars **Reviewed by:** Karie G. | Digital Marketing Coordinator , Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Canto?** I truly enjoy being able to segment creative, from brand, product, and anything else! **What do you dislike about Canto?** Faster loading which may not really be a canto issue. **What problems is Canto solving and how is that benefiting you?** Effectively storing creative for multiple brands in an easy to locate manner. ### 46. Incredible Platform and the Showcase of our Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Canto?** This portal has been a Godsend to our company and really makes it easy to navigate and see everything our company has to offer our partners. **What do you dislike about Canto?** The search bar function could really use some additions and personalization options. The tags and keywords is a good start, but the ability to customize HOW the search looks through folders and files would really make this go up another level. **What problems is Canto solving and how is that benefiting you?** It easily gives our partners and customers an open library experience. **Official Response from Reagan Cola:** > We’re so glad to hear Canto has made it easier for your partners to explore your content. Portals are one of our favorite features too. Your feedback on the search functionality is much appreciated and will be sure to share your suggestions with our product team as we work to improve the user experience. Cheers, Reagan! ### 47. Canto is the solution we've been looking for! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** The platform is intuitive and easy to use. The functionality is exactly what it needs to be...simple and not overly complicated. Canto has been the ideal solution for our firm. **What do you dislike about Canto?** The functionality of the folder versus the album took some getting used to. **What problems is Canto solving and how is that benefiting you?** Canto is a central location for all of our digital and brand assets. It allows team members who are not designers to access and easily find the collateral our marketing team creates. ### 48. A Visual Driven Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** Canto has helped bring order to what was once a chaotic collection of digital assets. The platform’s organizational capabilities are excellent, allowing me to easily sort, manage, and access files in a way that streamlines my workflow. I particularly appreciate how it enables me to review and compare assets visually, which is essential for my work. The collaboration features make it simple to share assets with team members and leave detailed notes for feedback or updates. Overall, Canto has improved our asset management process and I would recommend it to anyone looking for a visual-driven DAM tool. **What do you dislike about Canto?** Sometimes it takes a few days for assets to show up in albums, particularly when dealing with bulk uploads. **What problems is Canto solving and how is that benefiting you?** Organization ### 49. Almost great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Canto?** Good features. Cloud. Tagging. Good amount of storage/ Good integration for Adobe products **What do you dislike about Canto?** Would be helpful to implement as a subdomain or sub folder on client website **What problems is Canto solving and how is that benefiting you?** Data , asset management ### 50. Canto makes sharing assets very easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** It is very easy to create standard libraries to share assets with others and not have to constantly create Dropbox or OneDrive folders to share things. **What do you dislike about Canto?** Moving assets from one folder to another is difficult. It wants to simply assign them to the second folder and I wanted to eliminate the first folder and restructure. I found that difficult. **What problems is Canto solving and how is that benefiting you?** Provides an easy way to share assets. ## Canto Discussions - [What types of companies does Image Relay work with?](https://www.g2.com/discussions/customers-b89808fe-6a8a-4688-8e51-7098db0ba388) - 1 comment, 2 upvotes - [What is Canto used for?](https://www.g2.com/discussions/what-is-canto-used-for) - 1 comment, 1 upvote - [Can you add a feature to compose a presentation in deck format or even a reel?](https://www.g2.com/discussions/33708-can-you-add-a-feature-to-compose-a-presentation-in-deck-format-or-even-a-reel) - 1 comment, 1 upvote - [What is the best file structure and tagging structure?](https://www.g2.com/discussions/what-is-the-best-file-structure-and-tagging-structure) - 1 comment, 1 upvote - [Will canto provide an option to connect social media](https://www.g2.com/discussions/will-canto-provide-an-option-to-connect-social-media) - 1 comment, 1 upvote - [View Canto pricing details and edition comparison](https://www.g2.com/products/canto/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-06-04+01%3A59%3A16+-0500&secure%5Bsession_id%5D=ea7fbf44-7444-4868-9c43-e7ff28d49659&secure%5Btoken%5D=e86179a6d7df04c7eb8b1411e44e0185e16f722c97018eba71590ac0bc7bf950&format=llm_user) ## Canto Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews) - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google Drive to OneDrive Migration Tool](https://www.g2.com/products/google-drive-to-onedrive-migration-tool/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Marq](https://www.g2.com/products/charles-thayne-capital-marq/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews) - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) ## Canto Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Data Management** - Collection - Cleansing - Classification - Access Rights - Versioning - Publication - Digital Assets **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Optimization** - Data Quality - Workflows - Localization **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Analytics** - Compliance - KPIs - Performance **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Canto Alternatives - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (616 reviews) - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) - 4.4/5.0 (1,371 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,111 reviews)