Canto Reviews & Product Details

I use Canto as our digital asset management system, and it has been a huge upgrade for how we organize, manage, and share marketing and sales assets — both internally and with external partners. Compared to our previous platform (Brandfolder), Canto has been significantly better in terms of cost, functionality, and overall customer experience. The initial setup process was thorough, well-guided, and easy to follow, which made onboarding smooth. I’ve already recommended Canto to outside partners and would absolutely continue to do so! Review collected by and hosted on G2.com.

There's quite a few tools I don't use, perhaps explaining how they can benefit my work would improve how often I use them. Review collected by and hosted on G2.com.

How intuitive the platform is once it’s set up. While implementation does take some time, the interface itself is easy to navigate and makes managing and finding assets straightforward. What really stands out is the customer service—they’re responsive, knowledgeable, and very helpful throughout the setup process and beyond. Having a supportive team makes a big difference, especially during onboarding. Review collected by and hosted on G2.com.

It relies heavily on having strong metadata set up. If metadata isn’t planned and maintained well, it can impact how easy assets are to find and manage. This means extra upfront effort and ongoing discipline to get the most value out of the platform. Review collected by and hosted on G2.com.

Canto has been a wonderful way for us to organize our photos and share them easily with our community, so they can help themselves when sourcing images from specific events or for broader themes. Review collected by and hosted on G2.com.

Canto has been a really solid product for our needs. It does take a fair amount of staff time to enter and maintain metadata, but that would be the case with any DAM software. Review collected by and hosted on G2.com.

Canto has been great for organizing and backing up my growing library of video content. Being able to search for, preview, and download my clips from anywhere has been extremely helpful when creating content on the go. The setup process was pretty simple, and I was uploading content within a matter of hours. Review collected by and hosted on G2.com.

There are a number of features that I have not delved into yet because they just don't fit my organization's needs in our current state. Review collected by and hosted on G2.com.

I use Canto everyday all day - I am a Digital Asset Manager - and love the separate Workspaces, Portals, Style guides and of course all the Metadata and how customizable it is.

It's very easy to use and while I do train new folks on how to navigate the DAM, it's really intuitive and doesn't take too much hand-holding.

The Customer Support is also exceptional. Review collected by and hosted on G2.com.

We have been having some glitches where updated versions are not pulling through to our site, and we still see the old imagery.

There is also some degradation on the Video preview. But the downloaded video is still fine. Review collected by and hosted on G2.com.

The way Canto organizes files is very user-friendly. Its management system is powerful and supports automatic asset management, which really impressed me. On top of that, content can be shared securely with other users while still maintaining copyright and brand integrity. Review collected by and hosted on G2.com.

What I’m not entirely convinced about is the pricing, since it feels quite high for such basic functions. I’ve also seen many users comment that the advanced search isn’t always efficient or consistent, which has sometimes led them to search for files manually instead. Review collected by and hosted on G2.com.

I appreciate how Canto helps with organization and access across departments, making it easier to locate and share files. The AI search is incredibly useful, saving us time that we used to spend searching for photos across various platforms like our server and Google Drive. Since using Canto, finding what we need has become significantly easier. Setting up Canto was very easy, and the onboarding training they provided was helpful. I also like that whenever we need assistance, they are quick to help. Review collected by and hosted on G2.com.

The integrations. Box.com integration is not working properly. Google Drive is better - however, it does take time for Canto to discover my folder structure. The previous version, around 2022-2023 all you had to do was provide the sharing link to the Google Drive folder, which didn't take as long. Review collected by and hosted on G2.com.

I like how you can set up albums for different means and usages, and update assets to the same link. I also like how i can look up an item and it provides all materials based on their AI capabilities. Review collected by and hosted on G2.com.

I don't think I use it as much as I'd like to pinpoint what I don't like about Canto, but one note is when I add an asset to multiple folders, say I have 3 different brands but each have the same folder name, I can't tell which one is for which brand when I search it. Review collected by and hosted on G2.com.

I love the ability to create custom filters so we can organize all our documentation and find everything in the least amount of clicks possible. Review collected by and hosted on G2.com.

I think the emphasis on visual search features makes companies like ours feel like an after thought sometimes. We have mostly excel type files we share and we cannot search them as thoroughly and they are not live editable. Review collected by and hosted on G2.com.

Canto site is easy to get in, and navigation is intuitive. it is a one stop shop for product images and information I need to do my work. Review collected by and hosted on G2.com.

I dislike the large headers on each screen which require me to manually navigate down on my desktop to see all menu items. Review collected by and hosted on G2.com.