--- title: CTM Reviews meta_title: 'CTM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 761 reviews by the users' company size, role or industry to find out how CTM works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 761 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CTM Reviews **Vendor:** CTM **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 761 ## About CTM CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. ## CTM Pros & Cons **What users like:** - Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. (49 reviews) - Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. (48 reviews) - Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. (43 reviews) - Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. (31 reviews) - Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. (28 reviews) - Users highlight the **seamless integration capabilities** of CTM, enhancing productivity and simplifying reporting processes. (25 reviews) - Users value the **attribution accuracy** of CallTrackingMetrics, enabling effective optimization of marketing campaign strategies. (24 reviews) - Easy Integrations (24 reviews) - Users value the **call recording feature** of CallTrackingMetrics for insights into campaign performance and marketing optimization. (22 reviews) - Easy Setup (22 reviews) **What users dislike:** - Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. (23 reviews) - Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. (15 reviews) - Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. (15 reviews) - Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. (15 reviews) - Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (9 reviews) - Users find the **missing features** frustrating, such as limited templates and bugs impacting functionality on devices. (9 reviews) - Navigation Difficulty (9 reviews) - Not Intuitive (9 reviews) ## CTM Reviews ### 1. CTM Review - Advance Online **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** The ability to easily purchase numbers at a cheap rate **What do you dislike about CTM?** I only dislike certain features that are unavailable in my country such as the number swapping for zip codes etc **What problems is CTM solving and how is that benefiting you?** We are solving the issue of tracking our clients calls, this means we can identify which channels the calls are coming from and increase our clients confidence in our work ### 2. Excellent software that enables scaleability and growth. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CTM?** Call Tracking Metrics is a fantastic bit of software. We've been suing it for over 5 years now, and it's enabled us to switch from an old, antiquated telecoms tracking system. This in turn has enabled us to give much better service for our customers. **What do you dislike about CTM?** The only things we would love to see are GMT based support - being based in the UK, we have to wait for America to wake up before we get full support. Refresh of the interface - it's been roughly the same since we started using it, and its starting to look a little dated. **What problems is CTM solving and how is that benefiting you?** CTM allows us to get a step by step attribution model of our clients website visitors. It also enables further development of our offering, enabling us to build upon our already top notch website and marketing services. **Official Response from Arielle Kimmer:** > We're thrilled to hear that CallTrackingMetrics has been such a valuable tool for your business over the past 5 years. We appreciate your feedback. ### 3. Great system for measuring lead source attribution for phone calls, forms, etc. **Rating:** 5.0/5.0 stars **Reviewed by:** stephen b. | Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2023 **What do you like best about CTM?** The setup and connections between systems are straight forward and work. Debugging issues is made easier with the various logging and functionality. **What do you dislike about CTM?** On page javascript for the phone number swapping takes a little bit of a hit in the core web vitals. **What problems is CTM solving and how is that benefiting you?** Multi-touch attribution is difficult to manage between multiple advertising channels and is facilitated by the CTM system. This helps us to spend ad dollars in the best channels. **Official Response from Arielle Kimmer:** > Thanks so much for letting us know how we're doing. It's great to hear that our multi-touch attribution system is helping you manage advertising channels more effectively. We're committed to providing valuable solutions for optimizing ad spend. ### 4. Call Tracking Metrics has been instrumental in the success of our company. **Rating:** 5.0/5.0 stars **Reviewed by:** Gary M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about CTM?** Being able to get real-time data on the productivity of our reps with the Real-Time Agents report. We're able to manage office efficiency the same as we do our field Team members' efficiencies. **What do you dislike about CTM?** There is a lot of data, and creating a report for specific data sets can be challenging. Getting a CTM rep to assist is the best way to get what you need. **What problems is CTM solving and how is that benefiting you?** Coaching reps on conversations to improve customer experience and sales presentations. ### 5. It works reliably, consistently and exactly as described. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** CTM allows our agency clients to get real-time insight into the results of their paid advertising campaigns on an added real-world level. We're really impressed with how robust and flexible it has been as a marketing tool. **What do you dislike about CTM?** We're actually very pleased with CallTrackingMetrics and have no complaints - even after using it on several dozen client accounts. **What problems is CTM solving and how is that benefiting you?** We're a marketing agency that delivers paid marketing campaigns for a niche industry that relies heavily on phone consultations. CTM allows us to add many more layers of conversion intelligence and analytics tracking to our conversion goals. ### 6. Excellent Call Tracking Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Alex B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** Very simple interface for listening to calls and tracking call quality. Easily integrated with Google, Bing, LinkedIn, etc. and lots of features that help provide call intelligence. The reporting options are very robust and provide great optimization opportunities. **What do you dislike about CTM?** The filtering options and interface need an update to make it simpler/easier to sort for specific calls. Consolidating and renaming some of the options would help. **What problems is CTM solving and how is that benefiting you?** CTM is essential for our ability to assess lead quality and optimize for the best calls, providing excellent value for our customers and showing them the value of campaigns. ### 7. Call Tracking Metrics Has Been Great **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about CTM?** Call Tracking Metrics has a relatively easy-to-navigate interface and great customer support. It make it very easy to track, rate, and score calls coming in from our Google ads. **What do you dislike about CTM?** I haven't experienced a downside yet. Everything has been great so far. **What problems is CTM solving and how is that benefiting you?** Call Tracking Metrics not only allows us to track calls from our Google ads, but it also has really good customer insights and easily displays UTM parameters so I can attribute the call to the right Google campagns. They helps us track which campaigns and keywords are the most useful. ### 8. CTM is GREAT!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** We love Call Tracking Metrics. They have very fair and competitive pricing. Anytime I need help navigating the site or a client has issues with their call tracking, their customer service dept is super responsive and always knows how to fix the problem...which is usually not their problem; it is generally user error. We are glad we switched from our previous CT carrier to Call Tracking Metrics. **What do you dislike about CTM?** Nothing so far. We have been very pleased with CTM. **What problems is CTM solving and how is that benefiting you?** Our clients are able to better measure ROI by using call tracking numbers. ### 9. Overall Positive. Great asset! **Rating:** 4.5/5.0 stars **Reviewed by:** Brian M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** Easy to purchase phone numbers and get started on attribution campaigns. We use CTM for numerous industries and campaign types but being able to measure is amazing. **What do you dislike about CTM?** It's potentially user error but some of the reporting metrics are lackluster. It's hard to decipher between clients, numbers, etc. on certain reports but not at all a deal breaker. **What problems is CTM solving and how is that benefiting you?** Correctly attributing calls coming in from our ad campaigns across Google, Facebook, print, etc. It's a great tool to have solid data on the best working media types. ### 10. Best Phone System **Rating:** 5.0/5.0 stars **Reviewed by:** Haley G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** We love CTM! It is user-friendly and easy to use. It is so simple to train a new agent on the phones. It is so nice to be able to make notes for different people or adjust the caller ID so we know who is calling us. It's also simple to switch between calls and texts and is nice to have both function avaliable. **What do you dislike about CTM?** No major dislikes! It's our favorite phone system we've used. **What problems is CTM solving and how is that benefiting you?** We receive loads of calls each day, so the system helps us keep track of all the calls. It's also nice that if we happen to miss a call, there is an auto text that goes out so the customer knows we will call back soon. ### 11. Calltracking Metrics is a marketer's best friend - easy to use and integrates with everything **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** Awesome and responsive support Product team that actually listens to what features customers want Seamless integrations with Salesforce, Google ads/analytics, and more Pricing model doesn't make you pay per user/license Super user-friendly automation capabilities **What do you dislike about CTM?** The native reporting in Calltracking Metrics isn't the most intuitive **What problems is CTM solving and how is that benefiting you?** Calltracking Metrics gives us clear visibility into where our calls are coming from down to the keyword level. We can easily see which marketing channels and campaigns are generating traffic, qualified leads, and actual revenue. ### 12. Great, Straightforward Call Tracking Software **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about CTM?** I love the simplicity of the platform and how easy it is to set up on the various platforms we run for our clients. **What do you dislike about CTM?** The integrations have evolved over the years, which is a good thing, and that has caused some extra work getting things switched over. **What problems is CTM solving and how is that benefiting you?** We use it often for tracking paid acquisition and website phone calls that would have normally just been pooled into a single bucket. It helps with attribution ### 13. Excellent and reliable call tracking tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** CallTrackingMetrics support is unmatched. They always respond the same day, many times within minutes. I enjoy working with their team. The tool works consistently well. **What do you dislike about CTM?** Integrating tools like GA4 has been complicated for everyone in the industry, including CTM. They have been available to troubleshoot, but more step-by-step guides and use cases will be helpful going forward as the tool changes and adapts. **What problems is CTM solving and how is that benefiting you?** We are able to track our campaigns effectively across multiple digital channels. The tool is easy to use and the DNI functionality works great. I enjoy the "Notifications" feature as well. ### 14. User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Justin W. | Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** It's very user friendly. Easy to track statistics **What do you dislike about CTM?** Can sometimes lag a little bit. I have also had issues where I put mine on do-not-disturb and it will automatically turn off and start ringing again. **What problems is CTM solving and how is that benefiting you?** CTM is helping us watch users and how they are operating as a representative of our company. ### 15. Great Support and Services **Rating:** 4.5/5.0 stars **Reviewed by:** Glen P. | PPC Account Strategist Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about CTM?** Lots of functionality and great reporting. When you need help with technical things, they are the best support out there. **What do you dislike about CTM?** Visual aspects could be a little prettier **Recommendations to others considering CTM:** Make sure the platform integrates with the systems you use **What problems is CTM solving and how is that benefiting you?** We can attribute calls much better and have further visibility in all the marketing efforts. ### 16. Not a bad platform but expensive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about CTM?** The dashboard and reports are very helpful. Being able to listen to calls within the platform is great. **What do you dislike about CTM?** It's very expensive and you don't get much assistance for what you pay for. We are paying about $12k a month and we would have to pay an extra $1k a month to get on the phone with someone to assist us with changes and integrations. **What problems is CTM solving and how is that benefiting you?** Understanding the volume of calls coming in and where they are coming from. Understanding the return of our marketing efforts. ### 17. Easy to Use and Super Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica E. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about CTM?** Very easy to use and super helpful reflecting on your work. **What do you dislike about CTM?** That the calls take awhile to be available for review. **What problems is CTM solving and how is that benefiting you?** To make my calls more proactive and see how I sound to the caller rather than what I think I sound like. ### 18. The best of the best **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron S. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2023 **What do you like best about CTM?** What I like most about CallTrackingMetrics is all of the in-depth sorting and filtering options that make it extremely easy to monitor calls and sort through important information. **What do you dislike about CTM?** I don't have any complaints about the software, and I find it extremely useful. The only dislike I have is how you have to log back in after a certain period of inactivity. **What problems is CTM solving and how is that benefiting you?** CallTrackingMetrics is solving the issues of being able to listen to calls from multiple clients and sort them in the exact way we need them for monthly reporting. ### 19. Looking for accurate call tracking and an easy to navigate dashboard??? Look no further! **Rating:** 5.0/5.0 stars **Reviewed by:** Brad D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about CTM?** Simplicity, ease of use and functionality. CTM allows us to determine campaign performance accurately and use the outcomes as a training tool for improvement. **What do you dislike about CTM?** There are no issues currently or features I dislike. **What problems is CTM solving and how is that benefiting you?** Accurate marketing activity and conversions ### 20. CallTrackingmetrics has helped us for years. **Rating:** 3.5/5.0 stars **Reviewed by:** Ross P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about CTM?** The most helpful part of CTM has been the ease of incorporating it into so many of our campaign mediums. **What do you dislike about CTM?** I would like to see more data on the backend of the site. We have noticed bots and duplicate submissions and if that could be removed or reported for us it would save us time. **What problems is CTM solving and how is that benefiting you?** It's nice to have all of our campaigns across various business types in one place to analyze and compare. **Official Response from Arielle Kimmer:** > We're pleased to hear that CallTrackingMetrics has made it easier for you to analyze and compare your campaigns. We'll take your feedback into account to continue providing a valuable solution for your business. ### 21. Powering lead gen **Rating:** 4.5/5.0 stars **Reviewed by:** Chris B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about CTM?** The ability to sort calls by source and listen back to them. **What do you dislike about CTM?** The UI can take some time to learn and navigate. **What problems is CTM solving and how is that benefiting you?** I can easily tell the quality of a lead based on the call recording. ### 22. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Michael Gerlan H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** The option of contacting the applicant is so smooth. **What do you dislike about CTM?** Sometimes there's a delay in calling and sending text messages **What problems is CTM solving and how is that benefiting you?** helping me to make a follow up and notification to the customers / applicant ### 23. CTM IS AMAZING !!!! THE BEST ONLINE CALLING TOOL!!!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Ramon A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** Call Recordings, Call Live Listening, the feedback you can obtain with it for training purposes. **What do you dislike about CTM?** When it drops out all of a sudden , sometimes not all times **What problems is CTM solving and how is that benefiting you?** less call drop etc ### 24. A Swiss army knife of call tracking, call monitoring, and quality grading **Rating:** 5.0/5.0 stars **Reviewed by:** James R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about CTM?** Calltrackingmetrics has been an easy to use, but incredibly robust tool to monitor our digital marketing efforts. It has allowed me to better partner with clients over the years to provide increased insight and better quality leads. **What do you dislike about CTM?** There are times where the pace of development in the industry does get ahead of their efforts. **What problems is CTM solving and how is that benefiting you?** It provides call tracking, monitoring and attribution for our marketing channels ### 25. Manager of Operations team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about CTM?** Ease of use, resources, regular updates, and seminars + tutorials. responsiveness of the support team **What do you dislike about CTM?** Sporadically random issues may come up with call connectivity and resolve themselves by the time we reach out and get a response from the support team, not the end of the world but can slow us down **What problems is CTM solving and how is that benefiting you?** Helping record and rate inbound calls for customers doing Google and Bing Ads ### 26. I love ctm it helps so much **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2023 **What do you like best about CTM?** Auto dialer and it is so easy to use as far as making calls **What do you dislike about CTM?** nothing it is such a good system to use. **What problems is CTM solving and how is that benefiting you?** being able to make calls easily **Official Response from Arielle Kimmer:** > We're thrilled to hear that you love using our auto dialer feature and find our system easy to use for making calls. Thank you for your positive feedback! ### 27. Utilizing CallTracking Metrics to review calls **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2023 **What do you like best about CTM?** Being able to listen to the calls at any time and the ability to score them so when looking at an overview it's easy to determine the quality of the calls **What do you dislike about CTM?** Nothing, everything that I have used it for is working well **What problems is CTM solving and how is that benefiting you?** It's help prove the quality of calls to the business ### 28. CTM has been great for us to connect data sources that track our marketing return on ad spent. **Rating:** 5.0/5.0 stars **Reviewed by:** stephen 'berto' b. | Director of Data Enablement, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about CTM?** Very reliable service with almost no downtime. **What do you dislike about CTM?** Some of the call center manager tools are not the best for reporting on the agent's problems. **What problems is CTM solving and how is that benefiting you?** Connecting advertising data sources to our tracking methods for phone/form/chat so that we can pass the data to our CRM and track the ad spend all the way through the sales process. ### 29. Great tool for measuring customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Michael F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about CTM?** Being able to listen back and collect missed information and using recording to attribute ROI. **What do you dislike about CTM?** Having to reset login very frequently. Would be better to have it saved in the password tool more often. **What problems is CTM solving and how is that benefiting you?** Being able to attribute ROI Listening back from missed information listening back for training purposes ### 30. Solid and it works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about CTM?** It works and is priced properly. The ability and setup up campaigns is super simple. **What do you dislike about CTM?** The platform is pretty ugly - antiquated look and weird icons/lack of consistency in visual design. **What problems is CTM solving and how is that benefiting you?** Helps track digital traffic via phone calls and playback for calls to capture key information is super helpful ### 31. experience went well but I had to reply heavily on help from someone with prior experience **Rating:** 4.0/5.0 stars **Reviewed by:** Derek K. | client services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about CTM?** Overall the UI is easy to navigate. There could be a little more room for trainings, help and faq **What do you dislike about CTM?** It was hard to understand how to set everything up without prior help. Relied heavily on someone with past experience **What problems is CTM solving and how is that benefiting you?** understanding how many of our calls are converting. ### 32. Great tool for anyone with a phone center. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about CTM?** Able to listen to calls and coach my team to success. **What do you dislike about CTM?** Some reporting metrics could be clearer. **What problems is CTM solving and how is that benefiting you?** Getting a pulse on the true customer exerience when calling into the phone center. **Official Response from Arielle Kimmer:** > Thank you for sharing your feedback! We're delighted to hear that CallTrackingMetrics has been instrumental in helping you coach your team to achieve positive results. We appreciate your feedback regarding reporting metrics, and we're continuously working to make it even more insightful for our users. It's fantastic to know that CallTrackingMetrics is helping you get a pulse on the true customer experience customers call. Understanding and improving customer interactions is crucial for business success, and we're glad to be a part of that journey with you. ### 33. Great platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Zak M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about CTM?** my ability to lsiten to calls and send them to clients. **What do you dislike about CTM?** has so much to offer but can be complex. I find it hard to utilize everything. **What problems is CTM solving and how is that benefiting you?** it allows me to understand the type of calls my advertising is generating for my clients. ### 34. Comprehensive solution for tracking your marketing efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Packaging and Containers | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2023 **What do you like best about CTM?** The salesforce integration gives us accurate revenue data for offline conversions from our inbound marketing efforts. **What do you dislike about CTM?** The service is so comprehensive that the interface can be a bit daunting. We only use the service to monitor our inbound marketing, therefore much of the interface slows me down in accessing the features and reports I need. **What problems is CTM solving and how is that benefiting you?** We spend a significant amount on inbound marketing. Being able to log phone calls and attribute them to individual marketing campaigns gives us such a boost in knowing what is working and what needs more attention. ### 35. CTM is the best in the business **Rating:** 5.0/5.0 stars **Reviewed by:** Geoff H. | Director of Admissions, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2022 **What do you like best about CTM?** Customer service is excellent on all levels. Rather it's for the reps or our PPC company or upper management. The system is easy to set up for call flow and real-time changes. We cannot find enough good reps so we've had to depend on controlling calls to go places quickly CTM allows this to happen fast so we can get what with a smaller team with better closing %. Also, I will never take a job as a director unless we use CTM I have been doing this for 30 years, I have tried others several times and would need 2other call tracking systems to get the data you get with just CTM. Plus the ease of excel reporting. **What do you dislike about CTM?** alerts- need more choices chat is not hippa compliant so we have to use an additional chat service **What problems is CTM solving and how is that benefiting you?** We bought another call center and met with CTM about the merge. After the meeting, they called us back a day later with a plan, executed the plan and we never missed a beat or had to pause calls. A lot of day-to-day stuff/tips as well the CTM reps know the product spend the time on the phone explaining why things will work or won't, best part the stay on the phone with me to make sure I understand everything. ### 36. Helpful Support Staff **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** Their chat and call support staff are very helpful. That is of highest importance to me. **What do you dislike about CTM?** The call setup is not intuitive, and the platform can be hard to navigate. **What problems is CTM solving and how is that benefiting you?** CTM lets us see exactly which source is driving the most call leads. ### 37. CTM Gives Me Marketing Power! **Rating:** 5.0/5.0 stars **Reviewed by:** Marissa Katrin R. | Digital Media Services, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2015 **What do you like best about CTM?** I work in the behavioral healthcare industry as a sales and marketing consultant. I operate an agency and have set up numerous clients on Call Tracking Metrics to monitor that incoming calls are being handled and what marketing campaigns are giving my clients the best ROI. I always recommend CTM to any clients who want control over their marketing spend with the ability to set up sales queues, schedules, and all within a very clean dashboard. I am able to toggle through my multiple clients through the agency drop down which allows for ease and control. **What do you dislike about CTM?** I have used CTM over the years and I have seen nothing but improvements and progress to meet the needs of sales and marketing teams. I can't complain at the moment. **Recommendations to others considering CTM:** CTM is an excellent tool for sales and marketing management and tracking. It is important to do a complete demo and have the CTM team help you or your tech department learn how to set up and implement and utilize all of the features. Once it is set up, it allows for a very user friendly interface and dashboard for your team members/agents to use and for management to monitor the agents. **What problems is CTM solving and how is that benefiting you?** As a sales and marketing consultant I audit my clients and provide them with the tools to manage their marketing spend and ROI. CTM has been a very powerful tool that I have integrated with organic, ppc, adverts, and all other marketing channels to determine what campaigns work best for each client. ### 38. Sales Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about CTM?** The simplicity of the dashboard, scoring calls. **What do you dislike about CTM?** It can be a little tricky navigating between accounts. **What problems is CTM solving and how is that benefiting you?** Provides a better understanding of what quality of leads we generate. ### 39. Most Innovative Call Tracking Solutions on the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about CTM?** I love the integrations as well as the ability to use ChatGPT and tag our calls. **What do you dislike about CTM?** The documentation is not always detailed in clear. **What problems is CTM solving and how is that benefiting you?** Showing ROI to our cleints. ### 40. Robust multi-featured money-saving phone/text/email communications software. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about CTM?** Ability to text images while on a phone call. Ability to track how much money was received over the phone. Ability to review older phone calls to confirm what was promised. **What do you dislike about CTM?** I don't like being charged in whole minute increments. Lots of calls continue after I hang up which we are being charged for. **What problems is CTM solving and how is that benefiting you?** Tracking sales via phone. Texting customers quickly and efficiently. Listening to previous conversations. ### 41. Excellent Customer Support and Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about CTM?** Excellent customer support and platform capabilities. **What do you dislike about CTM?** should expand native integrations across multiple verticles. **What problems is CTM solving and how is that benefiting you?** attribution across various channels ### 42. Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about CTM?** Love that it helps me validate Google Ads performance for clients to show the quality of their leads **What do you dislike about CTM?** Sometimes there is a lag connecting to cell phones **What problems is CTM solving and how is that benefiting you?** Showing customers what they're getting out of online advertising! ### 43. Great call tracking software! **Rating:** 5.0/5.0 stars **Reviewed by:** Benita K. | account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2021 **What do you like best about CTM?** The ability to track calls to measure marketing efforts, and the ability to set up multiple business accounts. **What do you dislike about CTM?** The setup is a little tedious but not that bad at all. I just copy previous processes from other accounts that are set up and paste the tracking sources in. **Recommendations to others considering CTM:** Highly recommend. never have any glitches, and is always reliable. customer service is only available during business hours ET and sometimes away for meetings. other than that, they have a great self-help directory with articles for all types of troubleshooting or setup help. **What problems is CTM solving and how is that benefiting you?** One problem I had was one of the employees accidentally ported in our clients main phone line. Which was a huge disaster but customer service was helpful as much as they could be. We set up a call forwarding number until it was reversed 2 -3 days. ### 44. Amazing experience from the start **Rating:** 5.0/5.0 stars **Reviewed by:** Duke R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2022 **What do you like best about CTM?** The entire software has been absolutely amazing to work with. It's easy enough on the front-end for our reps and employees and the customer support on the backend has been nothing short of phenomenal. Anytime we have an issue or an idea the CTM team is always there to help and listen to us. **What do you dislike about CTM?** I really don't have anything bad to say about CTM. Even when things go wrong or there's an outage they are there every step of the way to help us and provide us with updates. **What problems is CTM solving and how is that benefiting you?** CTM has become one of the most important pieces of software we use. We are able to track where customers are coming from, track sales rep performance and activities, and it has integrated flawlessly with other softwares we use like HubSpot. ### 45. CallTrackingMetrics makes recording and reporting easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about CTM?** Lots of data is captured and compiled for easy and informative reporting. We're able to track all of our calls from multiple sources, and directly attribute revenue to each source. **What do you dislike about CTM?** The platform can be slightly difficult to navigate because there are so many options available. After spending some time learning the system, it gets easier and easier! **Recommendations to others considering CTM:** Compared to CallRail, CallTrackingMetrics is above and beyond! The reporting features are very helpful, and it performs as well or better as CallRail ever did. The best difference, is the support the CallTrackingMetrics team provides, should you ever need assistance. They are always able to provide answers and educational information for anything you ask, and are happy and willing to help you overcome issues quickly. CallRail would take days to respond without every truly answering any of our questions. **What problems is CTM solving and how is that benefiting you?** We are able to tie costs and revenue to different sources to help influence our marketing strategy and decisions. This makes decisions much easier to make and increases our confidence. **Official Response from Jeremy Wingate:** > Hello, hope all is well, Thanks for the review...glad you were able to work with our awesome team in support! They really are rock stars! We also appreciate the feedback on the feature set as we want to continue to find ways to make it even easier for new users. Would appreciate the time to discuss some of the specific areas you found difficult to navigate...just let me know if you'd be open to a call. Thanks again and have a great weekend. Jeremy Wingate Director, Customer Success ### 46. Very Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica D. | Executive Secretary, Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2022 **What do you like best about CTM?** Very easy to use. Reliable, And easy to access and understand without much explanation. It keeps tracking employees simple and easy. Keeps info in order and easy to keep track of. **What do you dislike about CTM?** The downside to call tracking metrics would be that sometimes it does not connect calls all the time even when you are online and available and it kicks you offline whenever you send a text message. **Recommendations to others considering CTM:** Make sure you look around the site for all it has to offer, And always double-check you are online. **What problems is CTM solving and how is that benefiting you?** We are solving the problem of theft with our clients by tracking who takes what calls, and able to listen to the call. Also, we are able to keep track of who is working and how long they have worked for and know exactly what they are doing since they work from home. ### 47. Detailed Call Tracking Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Samantha H. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2022 **What do you like best about CTM?** Our company and its clients have been greatly benefited from call tracking metrics and the insights that we are able to gain from the tracked calls. Helps us to know if our current marketing tactics are working for our client and how to improve if needed. **What do you dislike about CTM?** Sometimes we find it to be difficult to get call tracking metrics configured with google analytics. We would also be benefited from a more detailed keyword search tool with calls. **What problems is CTM solving and how is that benefiting you?** We are able to help each client know if their operators and phone trees are effective and help them address new and existing customers in a way that will help them land a sale or keep them coming back. An important insight! **Official Response from Rebecca Weingartner:** > Thank you so much for the positive review, Samantha! Glad to hear you are finding valuable insights for your clients with CallTrackingMetrics. We are always working to improve our product, so your feedback on the keyword search tool is very valuable. Thank you! I hope this knowledge base article can help you with configuring your CallTrackingMetrics and Google Analytics account. If you still have questions our Help Desk has you covered! You can reach out any time by phone at 888-770-3332 or email at info@calltrackingmetrics.com. ### 48. it's wonderful **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael M. | Workforce Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about CTM?** I like the app because it's helpful and reliable. We never have any issues with it I've never seen such an useful tool before **What do you dislike about CTM?** honestly, I'm in love with CTM. There's literally nothing that makes me dislike the app. **Recommendations to others considering CTM:** Give it a try fellas, trust me you won't regret it **What problems is CTM solving and how is that benefiting you?** we have been able to grow our call center by using CTM ### 49. A simple phone interface for a powerful call center **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas P. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about CTM?** Call Tracking Metrics has a simple and intuitive interface with many powerful options for any call center setup you might need. All of the staff is very knowledgeable about detailed features can walk you through when there are too many new options. **What do you dislike about CTM?** The only drawbacks I have seen are when it comes to SIP routing, the setup for SIP phones is complex for any call center. Still, we only had to resort to SIP because of wifi issues at our location and because our office sits at the base of a telephone tower and messes with our local internet (noting to do with CTM). **Recommendations to others considering CTM:** If you are looking for quality call center software that can handle you as your business scales, I recommend Call Tracking Metrics over the rest because of how much you can see and control. **What problems is CTM solving and how is that benefiting you?** Our owner ran a national call center off of CTM before he shifted gears into the business we are today. CTM is a powerful system that tracks everything from our marketing call rates to sticky agents were the same person you were talking to first answers the phone even if there are 100 people in the call center. CTM does alot for us in tracking and reporting as well as being able to handle live call volume or setting up a sound call system. ### 50. Great product, exceptional support! **Rating:** 5.0/5.0 stars **Reviewed by:** Andy P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about CTM?** We are a Google ads management firm and have been using call tracking metrics for a few years now. Majority of our clients have different needs and call tracking metrics is robust enough to deliver. In addition to that, customer support is fantastic. They are extremely knowledgeable and patient. **What do you dislike about CTM?** Because this space is so intricate and the system is so robust, it can get confusing. Most business owners have a business to run and don't have the resources to focus on call tracking metrics training. A simpler, easier to use, click and drag backend system would be nice. **Recommendations to others considering CTM:** Call tracking metrics is a great tool to stay organized. They have great support. It takes a little while in the beginning to learn the ins and outs and everything, but once you do, it's a great tool. **What problems is CTM solving and how is that benefiting you?** Majority of our clients are in the home services space. If a client misses a call or doesn't respond to a form submission quickly, they are very likely to lose that lead. Using call tracking metrics, we have created an automated system with auto responders, form reactors, and dial agents. ## CTM Discussions - [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) - 1 comment, 1 upvote - [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) - 2 comments, 1 upvote - [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) - 1 comment, 1 upvote - [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) - 1 comment, 1 upvote - [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) - 1 comment, 1 upvote - [View CTM pricing details and edition comparison](https://www.g2.com/products/ctm-ctm/reviews?open_modal_url=%2Fproducts%2Fctm-ctm%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fctm-ctm%252Freviews%26source%3Dsticky_header_pin&page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+03%3A02%3A08+-0500&secure%5Bsession_id%5D=fca8b761-eec8-49ab-aa4c-bd7925f9d376&secure%5Btoken%5D=a00a8dc450c8eb00af50aff8c4e454657751affda96087e001f7df95ad237d8f&format=llm_user) ## CTM Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Azure Functions](https://www.g2.com/products/azure-functions/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Contact Center Compliance](https://www.g2.com/products/contact-center-compliance/reviews) - [ElevenLabs](https://www.g2.com/products/elevenlabsio/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Kipu EMR](https://www.g2.com/products/kipu-emr/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [Ritten EHR](https://www.g2.com/products/ritten-ehr/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SSM 2.0](https://www.g2.com/products/ssm-2-0/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) - [Yalla](https://www.g2.com/products/yalla/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) ## CTM Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Offline Attribution **Generative AI** - AI Text-to-Speech **Generative AI** - AI Text Summarization **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Coaching** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - UCaaS Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Training** - Knowledge Base - Coaching Materials - Playbook Creation - Video Record **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Extensions** - Tenancy Flexibility - Native VoIP - CCaaS Option **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Feedback** - Review - Scorecard - Coaching Card - Leaderboard - Real-Time Updates - Notifications **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Contacts** - Personalization - Information Locater - Record Prospect Data **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Generative AI** - AI Text Summarization **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Sorts Prospects - Automated Note Taking **Generative AI** - AI Text Summarization **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Features** - Voicemail to Email - Voicemail to SMS - File Sharing - Voice Conferencing - Conference Transcripts ## Top CTM Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,715 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (569 reviews)