I've been using CallTracking Metrics (CTM) for a while now and like how I can have multiple numbers for each account depending on how many locations my clients have and what needs we have to support for their digital marketing. I also like being able to integrate and sync analytics, adwords, etc. to CTM making reporting easier.

I still learn things in CTM, so I guess not knowing everything and how it works would be my only dislike. That's more on me learning stuff I may not know is even available to me.

Being able to show our clients how many calls they receive through our website and digital marketing efforts is huge. It proves the worth of what we are doing for them and allows our clients to listen to all the calls and track leads/sales on their own.

The software itself is very easy to use. It tracks where calls come from, the time in which they came, and helps you better understand customer needs. The filters you can use allow you to easily collect and interpret data, and then synthesize that data into useful information and action steps for other businesses.

The quality of the recorded call is always incredibly crisp and clear, making it easy to understand the conversations you listen to.

I do not dislike anything, to be honest!

I will say, sometimes setting up new customers can be a bit confusing, but this gets better as you work more with Call Tracking in general. I truly cannot complain about this process though, as CallTrackingMetrics holds wonderful seminars and video calls often that explain everything you need to know to use their platform successfully. Whether you're a beginner or an advanced user, the web calls are beneficial to participate in.

Attend the webinars that they hold! They have hands-on activities that you can participate in during the call that really help you understand how to use their software.

CallTrackingMetrics helps bridge the gap of knowledge between myself and my clients' customers. This platform provides an incredibly important piece of the marketing puzzle: consumer knowledge. By identifying where calls come from, the time in which they take place, and analyzing the conversation that occurs between my clients and their customers, I am able to continuously understand my client and their company goals better. With this, I am also able to bring helpful ideas to the table on how to better communicate with their customers in order to reach the goals they set.

Features can work independently so Client A can use the full Call Center suite while Client B can only count inbound calls.

Sometimes, when a tracking number description is changed, the overwrite feature does not get applied to the entire history.

Better Attribution. We now have a higher degree of accuracy when estimating a channel's contribution to our lead funnel.

One of my favorite things about Call Tracking Metrics is the simple integrations it has with ad platforms. I run ads for a number of businesses and one of the last things I want to worry about is if the tracking is set up correctly or if my client's calls are being tracked correctly. I have full confidence in Call Tracking Metrics that the integrations are secure.

It does have a bit of a learning curve when first getting used to the platform. There are a lot of features so it can be a little overwhelming in the beginning knowing what edits are needed vs. what is best left on default. After a few interactions with the platform, this becomes a lot easier.

Look no further, this is the call tracking platform you need to use!

I have a lot of clients that want to accurately track how many calls their paid ads are driving and also what the quality of those calls is. Call Tracking Metrics definitely fulfills both of those wants. The fact that I can easily listen to call recordings is extremely impactful because I can then relay to my clients the quality of the paid ad calls we are driving. I also love how Call Tracking Metrics works well with all the major CRMs and with a simple Google Sheet. This is important because I work with large clients who have top-of-the-line CRMs and I work with smaller businesses who simply track their leads and calls through a Google Sheet.

The depth of data, customer service, support and ease of use

Honestly we have either used or evaluated ever call tracking service out there over and Calltracking metrics is the best...nothing to dislike

You can save yourself a lot of time I simply just using call tracking metrics and not going through the tedious is a valuations of other software that we went through

We are able to show our clients effectiveness of our digital marketing services. The benefit is that we are able to retain clients long-term due to the ability of proving results.

We love having the ability to track granular source data for our clients, and we love having the ability to integrate the API with our in-house integrations and call scripts software to create a truly unique, all-in-one closed loop experience for our clients. The phone system has also been a game changer for us as a company and for our clients with it's ease of use and ability to monitor call activity, call recordings, and more.

There's a lot more we'd like to see on the reporting front for true call center reporting. We'd also love to see a redesigned mobile app!

We started out using CTM primarily for tracking purposes, which helps us improve our marketing campaign performance and validate our efforts with our clients. Once we started utilizing the CTM Phone System as well, it gave us the opportunity to help our clients from the sales & customer service perspective in addition to integrating into our closed loop platform.