Call tracking metrics is an awesome platform with integrations for almost any platform, and custom API for any other integration you might need. The web tracking is some of the best I've seen. I'm able to integrate CTM into my clients CRM with ease. Support is always a quick chat away and they always seen to find the answer I need.

CTM is not the most UX friendly or beautiful looking platform. Some of the functionality can be hard to find / take a while to learn.

I use call tracking metrics as an integral tool in attributing the majority of my Leads. I'm able to create very precise tracking sources that I can run in digial and print media.

I love the simplicity of the platform and how easy it is to set up on the various platforms we run for our clients.

The integrations have evolved over the years, which is a good thing, and that has caused some extra work getting things switched over.

We use it often for tracking paid acquisition and website phone calls that would have normally just been pooled into a single bucket. It helps with attribution

CTM allows our agency clients to get real-time insight into the results of their paid advertising campaigns on an added real-world level. We're really impressed with how robust and flexible it has been as a marketing tool.

We're actually very pleased with CallTrackingMetrics and have no complaints - even after using it on several dozen client accounts.

We're a marketing agency that delivers paid marketing campaigns for a niche industry that relies heavily on phone consultations. CTM allows us to add many more layers of conversion intelligence and analytics tracking to our conversion goals.

Awesome and responsive support

Product team that actually listens to what features customers want

Seamless integrations with Salesforce, Google ads/analytics, and more

Pricing model doesn't make you pay per user/license

Super user-friendly automation capabilities

The native reporting in Calltracking Metrics isn't the most intuitive

Calltracking Metrics gives us clear visibility into where our calls are coming from down to the keyword level. We can easily see which marketing channels and campaigns are generating traffic, qualified leads, and actual revenue.

We love Call Tracking Metrics. They have very fair and competitive pricing. Anytime I need help navigating the site or a client has issues with their call tracking, their customer service dept is super responsive and always knows how to fix the problem...which is usually not their problem; it is generally user error. We are glad we switched from our previous CT carrier to Call Tracking Metrics.

Nothing so far. We have been very pleased with CTM.

Our clients are able to better measure ROI by using call tracking numbers.

As an SEO strategist who relies heavily on accurate data to optimise various marketing channels, CallTrackingMetrics has proven invaluable in my day-to-day operations. The ability to track and manage inbound phone calls from all our advertising sources, such as Google Business Place, clients' websites, direct traffic, and others, provides crucial insights to make informed decisions and improve our overall strategy.

One standout feature is the user-friendly dashboard that presents real-time data in an organised and easily digestible format. This has significantly streamlined my workflow, allowing me to identify trends, monitor performance, and allocate resources more effectively. Additionally, the platform's seamless integration with our existing CRM and marketing automation systems has dramatically simplified data analysis and reporting.

Another aspect that deserves praise is the exceptional level of support the CallTrackingMetrics team provides. They have consistently shown a willingness to help and offer guidance whenever necessary, ensuring that we are always equipped to make the most of their platform.

While CallTrackingMetrics has largely benefited my work, there is always room for improvement. In particular, I find the initial setup process somewhat time-consuming and complex, especially for those with limited technical knowledge. This may cause initial hesitation for new users or businesses with smaller teams.

Despite this minor drawback, CallTrackingMetrics remains an essential tool since I'm constantly optimising my marketing efforts and better understanding my client's audience.

CallTrackingMetrics is addressing several key challenges faced by my team, including the ability to accurately attribute and analyse inbound calls from various marketing channels. By offering comprehensive call tracking and management capabilities, we can better understand our campaigns' effectiveness and allocate resources accordingly.

Some specific benefits I have experienced using CallTrackingMetrics include the following:

-Enhanced Attribution: The platform enables us to pinpoint the exact sources of our inbound calls, whether they originate from Google Business Place, our website, or direct traffic. This precise attribution allows us to identify the most successful channels and optimise our marketing strategy for maximum ROI.

Improved Campaign Optimization: With access to real-time data and advanced reporting features, we can monitor the performance of individual campaigns and make data-driven decisions. This helps us improve our marketing efforts' effectiveness and reduces unnecessary spending on underperforming channels.

Streamlined Workflows: The integration of CallTrackingMetrics with our existing CRM and marketing automation systems has simplified data analysis and reporting. This has saved us considerable time and effort, allowing our team to focus on other critical tasks and boosting overall productivity.

Better Customer Insights: By tracking and analysing the calls we receive, we can gain valuable insights into our target audience's preferences, pain points, and behaviour. This information is crucial for refining our marketing messages and tailoring our offerings to better meet our customers' needs.

Overall, CallTrackingMetrics has become an indispensable tool in our arsenal, empowering us to make smarter decisions, optimise our marketing strategies, and ultimately drive better results for our business.

I work in the behavioral healthcare industry as a sales and marketing consultant. I operate an agency and have set up numerous clients on Call Tracking Metrics to monitor that incoming calls are being handled and what marketing campaigns are giving my clients the best ROI. I always recommend CTM to any clients who want control over their marketing spend with the ability to set up sales queues, schedules, and all within a very clean dashboard. I am able to toggle through my multiple clients through the agency drop down which allows for ease and control.

I have used CTM over the years and I have seen nothing but improvements and progress to meet the needs of sales and marketing teams. I can't complain at the moment.

CTM is an excellent tool for sales and marketing management and tracking. It is important to do a complete demo and have the CTM team help you or your tech department learn how to set up and implement and utilize all of the features. Once it is set up, it allows for a very user friendly interface and dashboard for your team members/agents to use and for management to monitor the agents.

As a sales and marketing consultant I audit my clients and provide them with the tools to manage their marketing spend and ROI. CTM has been a very powerful tool that I have integrated with organic, ppc, adverts, and all other marketing channels to determine what campaigns work best for each client.

I've been using CallTracking Metrics (CTM) for a while now and like how I can have multiple numbers for each account depending on how many locations my clients have and what needs we have to support for their digital marketing. I also like being able to integrate and sync analytics, adwords, etc. to CTM making reporting easier.

I still learn things in CTM, so I guess not knowing everything and how it works would be my only dislike. That's more on me learning stuff I may not know is even available to me.

Being able to show our clients how many calls they receive through our website and digital marketing efforts is huge. It proves the worth of what we are doing for them and allows our clients to listen to all the calls and track leads/sales on their own.

The software itself is very easy to use. It tracks where calls come from, the time in which they came, and helps you better understand customer needs. The filters you can use allow you to easily collect and interpret data, and then synthesize that data into useful information and action steps for other businesses.

The quality of the recorded call is always incredibly crisp and clear, making it easy to understand the conversations you listen to.

I do not dislike anything, to be honest!

I will say, sometimes setting up new customers can be a bit confusing, but this gets better as you work more with Call Tracking in general. I truly cannot complain about this process though, as CallTrackingMetrics holds wonderful seminars and video calls often that explain everything you need to know to use their platform successfully. Whether you're a beginner or an advanced user, the web calls are beneficial to participate in.

Attend the webinars that they hold! They have hands-on activities that you can participate in during the call that really help you understand how to use their software.

CallTrackingMetrics helps bridge the gap of knowledge between myself and my clients' customers. This platform provides an incredibly important piece of the marketing puzzle: consumer knowledge. By identifying where calls come from, the time in which they take place, and analyzing the conversation that occurs between my clients and their customers, I am able to continuously understand my client and their company goals better. With this, I am also able to bring helpful ideas to the table on how to better communicate with their customers in order to reach the goals they set.

Features can work independently so Client A can use the full Call Center suite while Client B can only count inbound calls.

Sometimes, when a tracking number description is changed, the overwrite feature does not get applied to the entire history.

Better Attribution. We now have a higher degree of accuracy when estimating a channel's contribution to our lead funnel.