# Top 10 CTM Alternatives & Competitors
**Average Rating:** 4.5/5
**Total Number of Reviews:** 758
Explore the best alternatives to CTM for users who need new software features or want to try different solutions. Inbound Call Tracking Software is a widely used technology, and many people are seeking time saving, secure software solutions with session routing, session queuing, and session summary notes. Other important factors to consider when researching alternatives to CTM include reporting and phone calls. The best overall CTM alternative is CallRail. Other similar apps like CTM are Invoca, Revenue.io, WhatConverts, and Talkdesk. CTM alternatives can be found in [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) but may also be in [Contact Center Software](https://www.g2.com/categories/contact-center) or [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking).


## Best Paid & Free Alternatives to CTM
  - [CallRail](https://www.g2.com/products/callrail/reviews)
  - [Invoca](https://www.g2.com/products/invoca/reviews)
  - [Revenue.io](https://www.g2.com/products/revenue-io/reviews)
  - [WhatConverts](https://www.g2.com/products/whatconverts/reviews)
  - [Talkdesk](https://www.g2.com/products/talkdesk/reviews)
  - [Salesloft](https://www.g2.com/products/salesloft/reviews)
  - [Aircall](https://www.g2.com/products/aircall/reviews)
  - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews)
  - [RingEX](https://www.g2.com/products/ringex/reviews)
  - [Marchex](https://www.g2.com/products/marchex/reviews)

## Top 10 Alternatives to CTM Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how CTM stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Hospital & Health Care, and Information Technology and Services, and find the best product for your business.


  ### 1. [CallRail](https://www.g2.com/products/callrail/reviews)
By CallRail
**Average Rating:** 4.5/5
**Total Reviews:** 1,716
CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.


Reviewers say compared to CTM, CallRail is:
- Slower to reach roi
- Easier to set up
- More usable
Categories in common with CTM: [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Attribution](https://www.g2.com/categories/attribution)

**Compare:** [CTM vs CallRail](https://www.g2.com/compare/ctm-ctm-vs-callrail)
**Compare CallRail with other alternatives:**
- [CallRail vs Invoca](https://www.g2.com/compare/callrail-vs-invoca)
- [CallRail vs Revenue.io](https://www.g2.com/compare/callrail-vs-revenue-io)
- [CallRail vs WhatConverts](https://www.g2.com/compare/callrail-vs-whatconverts)
- [CallRail vs Talkdesk](https://www.g2.com/compare/callrail-vs-talkdesk)
- [CallRail vs Salesloft](https://www.g2.com/compare/callrail-vs-salesloft)
- [CallRail vs Aircall](https://www.g2.com/compare/aircall-vs-callrail)
- [CallRail vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/callrail-vs-five9-intelligent-cloud-contact-center-platform)
- [CallRail vs RingEX](https://www.g2.com/compare/callrail-vs-ringex)
- [CallRail vs Marchex](https://www.g2.com/compare/callrail-vs-marchex)

  ### 2. [Invoca](https://www.g2.com/products/invoca/reviews)
By Invoca
**Average Rating:** 4.5/5
**Total Reviews:** 967
Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies


Reviewers say compared to CTM, Invoca is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with CTM: [Speech Analytics](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Attribution](https://www.g2.com/categories/attribution)

**Compare:** [CTM vs Invoca](https://www.g2.com/compare/ctm-ctm-vs-invoca)
**Compare Invoca with other alternatives:**
- [Invoca vs CallRail](https://www.g2.com/compare/callrail-vs-invoca)
- [Invoca vs Revenue.io](https://www.g2.com/compare/invoca-vs-revenue-io)
- [Invoca vs WhatConverts](https://www.g2.com/compare/invoca-vs-whatconverts)
- [Invoca vs Talkdesk](https://www.g2.com/compare/invoca-vs-talkdesk)
- [Invoca vs Salesloft](https://www.g2.com/compare/invoca-vs-salesloft)
- [Invoca vs Aircall](https://www.g2.com/compare/aircall-vs-invoca)
- [Invoca vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-invoca)
- [Invoca vs RingEX](https://www.g2.com/compare/invoca-vs-ringex)
- [Invoca vs Marchex](https://www.g2.com/compare/invoca-vs-marchex)

  ### 3. [Revenue.io](https://www.g2.com/products/revenue-io/reviews)
By Revenue.io
**Average Rating:** 4.7/5
**Total Reviews:** 575
Revenue.io is the complete AI-powered RevOps platform that delivers real-time guidance in the moments that matter.


Reviewers say compared to CTM, Revenue.io is:
- Slower to reach roi
- More usable
- Easier to set up
Categories in common with CTM: [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching](https://www.g2.com/categories/sales-coaching), [Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

**Compare:** [CTM vs Revenue.io](https://www.g2.com/compare/ctm-ctm-vs-revenue-io)
**Compare Revenue.io with other alternatives:**
- [Revenue.io vs CallRail](https://www.g2.com/compare/callrail-vs-revenue-io)
- [Revenue.io vs Invoca](https://www.g2.com/compare/invoca-vs-revenue-io)
- [Revenue.io vs WhatConverts](https://www.g2.com/compare/revenue-io-vs-whatconverts)
- [Revenue.io vs Talkdesk](https://www.g2.com/compare/revenue-io-vs-talkdesk)
- [Revenue.io vs Salesloft](https://www.g2.com/compare/revenue-io-vs-salesloft)
- [Revenue.io vs Aircall](https://www.g2.com/compare/aircall-vs-revenue-io)
- [Revenue.io vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-revenue-io)
- [Revenue.io vs RingEX](https://www.g2.com/compare/revenue-io-vs-ringex)
- [Revenue.io vs Marchex](https://www.g2.com/compare/marchex-vs-revenue-io)

  ### 4. [WhatConverts](https://www.g2.com/products/whatconverts/reviews)
By WhatConverts
**Average Rating:** 4.9/5
**Total Reviews:** 308
Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions


Reviewers say compared to CTM, WhatConverts is:
- Better at support
- Easier to admin
- Easier to set up
Categories in common with CTM: [Speech Analytics](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Attribution](https://www.g2.com/categories/attribution)

**Compare:** [CTM vs WhatConverts](https://www.g2.com/compare/ctm-ctm-vs-whatconverts)
**Compare WhatConverts with other alternatives:**
- [WhatConverts vs CallRail](https://www.g2.com/compare/callrail-vs-whatconverts)
- [WhatConverts vs Invoca](https://www.g2.com/compare/invoca-vs-whatconverts)
- [WhatConverts vs Revenue.io](https://www.g2.com/compare/revenue-io-vs-whatconverts)
- [WhatConverts vs Talkdesk](https://www.g2.com/compare/talkdesk-vs-whatconverts)
- [WhatConverts vs Salesloft](https://www.g2.com/compare/salesloft-vs-whatconverts)
- [WhatConverts vs Aircall](https://www.g2.com/compare/aircall-vs-whatconverts)
- [WhatConverts vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-whatconverts)
- [WhatConverts vs RingEX](https://www.g2.com/compare/ringex-vs-whatconverts)
- [WhatConverts vs Marchex](https://www.g2.com/compare/marchex-vs-whatconverts)

  ### 5. [Talkdesk](https://www.g2.com/products/talkdesk/reviews)
By Talkdesk
**Average Rating:** 4.4/5
**Total Reviews:** 2,505
Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Talkdesk believes that better customer experiences start with AI. With automation-first customer experience solutions, Talkdesk customers can optimize their most critical customer service processes. Talkdesk's speed of innovation, deep vertical expertise, and global footprint reflect its commitment to ensuring that businesses everywhere can deliver better customer experiences across any industry and through any channel, resulting in higher customer satisfaction and accelerated business outcomes. Over 1,300 innovative companies worldwide, including BankUnited, Canon, Evara Health, IBM, Michaels, Novobanco, On Running, and Teka, partner with Talkdesk to deliver a better way to excellent customer experience.


Reviewers say compared to CTM, Talkdesk is:
- Slower to reach roi
- More expensive
- More usable
Categories in common with CTM: [Speech Analytics](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Contact Center](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)

**Compare:** [CTM vs Talkdesk](https://www.g2.com/compare/ctm-ctm-vs-talkdesk)
**Compare Talkdesk with other alternatives:**
- [Talkdesk vs CallRail](https://www.g2.com/compare/callrail-vs-talkdesk)
- [Talkdesk vs Invoca](https://www.g2.com/compare/invoca-vs-talkdesk)
- [Talkdesk vs Revenue.io](https://www.g2.com/compare/revenue-io-vs-talkdesk)
- [Talkdesk vs WhatConverts](https://www.g2.com/compare/talkdesk-vs-whatconverts)
- [Talkdesk vs Salesloft](https://www.g2.com/compare/salesloft-vs-talkdesk)
- [Talkdesk vs Aircall](https://www.g2.com/compare/aircall-vs-talkdesk)
- [Talkdesk vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-talkdesk)
- [Talkdesk vs RingEX](https://www.g2.com/compare/ringex-vs-talkdesk)
- [Talkdesk vs Marchex](https://www.g2.com/compare/marchex-vs-talkdesk)

  ### 6. [Salesloft](https://www.g2.com/products/salesloft/reviews)
By Salesloft
**Average Rating:** 4.5/5
**Total Reviews:** 4,287
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency.


Reviewers say compared to CTM, Salesloft is:
- Slower to reach roi
- More expensive
- More usable
Categories in common with CTM: [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching](https://www.g2.com/categories/sales-coaching), [Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)

**Compare:** [CTM vs Salesloft](https://www.g2.com/compare/ctm-ctm-vs-salesloft)
**Compare Salesloft with other alternatives:**
- [Salesloft vs CallRail](https://www.g2.com/compare/callrail-vs-salesloft)
- [Salesloft vs Invoca](https://www.g2.com/compare/invoca-vs-salesloft)
- [Salesloft vs Revenue.io](https://www.g2.com/compare/revenue-io-vs-salesloft)
- [Salesloft vs WhatConverts](https://www.g2.com/compare/salesloft-vs-whatconverts)
- [Salesloft vs Talkdesk](https://www.g2.com/compare/salesloft-vs-talkdesk)
- [Salesloft vs Aircall](https://www.g2.com/compare/aircall-vs-salesloft)
- [Salesloft vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-salesloft)
- [Salesloft vs RingEX](https://www.g2.com/compare/ringex-vs-salesloft)
- [Salesloft vs Marchex](https://www.g2.com/compare/marchex-vs-salesloft)

  ### 7. [Aircall](https://www.g2.com/products/aircall/reviews)
By Aircall
**Average Rating:** 4.4/5
**Total Reviews:** 1,598
Aircall is the phone system for modern business that can be used on any device. Since Aircall has no hardware requirement, customers can get set up and dialing in as few as 3 minutes. Packed with powerful integrations and a growing app ecosystem of 50+ CRM, Helpdesk, eCommerce, and other business software, Aircall is ideal for modern companies that want to stay connected. Dynamic call center features enable sales and support teams to manage their calls and be as productive as possible. Features include: Power Dialer, Analytics Dashboard, Live Activity Feed, Call Coaching, CTI, IVR, and much more.


Reviewers say compared to CTM, Aircall is:
- Slower to reach roi
- More expensive
- More usable
Categories in common with CTM: [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking), [Contact Center](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)

**Compare:** [CTM vs Aircall](https://www.g2.com/compare/aircall-vs-ctm-ctm)
**Compare Aircall with other alternatives:**
- [Aircall vs CallRail](https://www.g2.com/compare/aircall-vs-callrail)
- [Aircall vs Invoca](https://www.g2.com/compare/aircall-vs-invoca)
- [Aircall vs Revenue.io](https://www.g2.com/compare/aircall-vs-revenue-io)
- [Aircall vs WhatConverts](https://www.g2.com/compare/aircall-vs-whatconverts)
- [Aircall vs Talkdesk](https://www.g2.com/compare/aircall-vs-talkdesk)
- [Aircall vs Salesloft](https://www.g2.com/compare/aircall-vs-salesloft)
- [Aircall vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/aircall-vs-five9-intelligent-cloud-contact-center-platform)
- [Aircall vs RingEX](https://www.g2.com/compare/aircall-vs-ringex)
- [Aircall vs Marchex](https://www.g2.com/compare/aircall-vs-marchex)

  ### 8. [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews)
By Five9
**Average Rating:** 4.1/5
**Total Reviews:** 611
Five9 is the leading global provider of on-demand call center software for telesales, telemarketing, customer service, help desks and order processing.


Reviewers say compared to CTM, Five9 Intelligent Cloud Contact Center Platform is:
- Slower to reach roi
- More expensive
Categories in common with CTM: [Speech Analytics](https://www.g2.com/categories/speech-analytics), [Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking), [Contact Center](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Compare:** [CTM vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/ctm-ctm-vs-five9-intelligent-cloud-contact-center-platform)
**Compare Five9 Intelligent Cloud Contact Center Platform with other alternatives:**
- [Five9 Intelligent Cloud Contact Center Platform vs CallRail](https://www.g2.com/compare/callrail-vs-five9-intelligent-cloud-contact-center-platform)
- [Five9 Intelligent Cloud Contact Center Platform vs Invoca](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-invoca)
- [Five9 Intelligent Cloud Contact Center Platform vs Revenue.io](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-revenue-io)
- [Five9 Intelligent Cloud Contact Center Platform vs WhatConverts](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-whatconverts)
- [Five9 Intelligent Cloud Contact Center Platform vs Talkdesk](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-talkdesk)
- [Five9 Intelligent Cloud Contact Center Platform vs Salesloft](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-salesloft)
- [Five9 Intelligent Cloud Contact Center Platform vs Aircall](https://www.g2.com/compare/aircall-vs-five9-intelligent-cloud-contact-center-platform)
- [Five9 Intelligent Cloud Contact Center Platform vs RingEX](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-ringex)
- [Five9 Intelligent Cloud Contact Center Platform vs Marchex](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-marchex)

  ### 9. [RingEX](https://www.g2.com/products/ringex/reviews)
By RingCentral
**Average Rating:** 4.2/5
**Total Reviews:** 1,372
AI-powered communications that redefines customer engagement for modern teams.


Reviewers say compared to CTM, RingEX is:
- Slower to reach roi
- More expensive
Categories in common with CTM: [Speech Analytics](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching](https://www.g2.com/categories/sales-coaching), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Compare:** [CTM vs RingEX](https://www.g2.com/compare/ctm-ctm-vs-ringex)
**Compare RingEX with other alternatives:**
- [RingEX vs CallRail](https://www.g2.com/compare/callrail-vs-ringex)
- [RingEX vs Invoca](https://www.g2.com/compare/invoca-vs-ringex)
- [RingEX vs Revenue.io](https://www.g2.com/compare/revenue-io-vs-ringex)
- [RingEX vs WhatConverts](https://www.g2.com/compare/ringex-vs-whatconverts)
- [RingEX vs Talkdesk](https://www.g2.com/compare/ringex-vs-talkdesk)
- [RingEX vs Salesloft](https://www.g2.com/compare/ringex-vs-salesloft)
- [RingEX vs Aircall](https://www.g2.com/compare/aircall-vs-ringex)
- [RingEX vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-ringex)
- [RingEX vs Marchex](https://www.g2.com/compare/marchex-vs-ringex)

  ### 10. [Marchex](https://www.g2.com/products/marchex/reviews)
By Marchex
**Average Rating:** 4.1/5
**Total Reviews:** 184
Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers to help brands maximize their marketing investments and acquire the best customers.


Reviewers say compared to CTM, Marchex is:
- More expensive
Categories in common with CTM: [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence), [Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

**Compare:** [CTM vs Marchex](https://www.g2.com/compare/ctm-ctm-vs-marchex)
**Compare Marchex with other alternatives:**
- [Marchex vs CallRail](https://www.g2.com/compare/callrail-vs-marchex)
- [Marchex vs Invoca](https://www.g2.com/compare/invoca-vs-marchex)
- [Marchex vs Revenue.io](https://www.g2.com/compare/marchex-vs-revenue-io)
- [Marchex vs WhatConverts](https://www.g2.com/compare/marchex-vs-whatconverts)
- [Marchex vs Talkdesk](https://www.g2.com/compare/marchex-vs-talkdesk)
- [Marchex vs Salesloft](https://www.g2.com/compare/marchex-vs-salesloft)
- [Marchex vs Aircall](https://www.g2.com/compare/aircall-vs-marchex)
- [Marchex vs Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/compare/five9-intelligent-cloud-contact-center-platform-vs-marchex)
- [Marchex vs RingEX](https://www.g2.com/compare/marchex-vs-ringex)


---
## CTM Alternatives FAQs

### What are the best alternatives to CTM (formerly...?

The best alternatives to CTM include [CallRail](https://www.g2.com/products/callrail/reviews) (4.5/5 stars, 1715 reviews), [Invoca](https://www.g2.com/products/invoca/reviews) (4.5/5 stars, 967 reviews), [Revenue.io](https://www.g2.com/products/revenue-io/reviews) (4.7/5 stars, 575 reviews), and [WhatConverts](https://www.g2.com/products/whatconverts/reviews) (4.9/5 stars, 306 reviews). These alternatives are highly rated for ease of administration, usability, setup, and customer support compared to CTM.



### What features do alternatives offer that CTM (formerly... does not?

Alternatives to CTM (formerly CallTrackingMetrics) offer features not available in CTM such as algorithmic attribution and custom attribution (available natively in CallRail, Invoca, and WhatConverts), automated emails (offered by Revenue.io, Salesloft, Aircall, and Genesys Cloud CX), video conferencing (Genesys Cloud CX), and competition tracking (Salesloft).



### Which Inbound Call Tracking tools do reviewers recommend instead of CTM (formerly...?

Reviewers recommend [CallRail](https://www.g2.com/products/callrail/reviews) for its ease of use, quick setup, and AI-powered conversation intelligence. [Invoca](https://www.g2.com/products/invoca/reviews) is praised for its AI-driven call insights, robust integrations, and exceptional customer support. [Revenue.io](https://www.g2.com/products/revenue-io/reviews) is favored for its seamless Salesforce integration, real-time guidance, and AI-enabled sales acceleration. [WhatConverts](https://www.g2.com/products/whatconverts/reviews) stands out for comprehensive lead tracking across calls, forms, and chats, with excellent customer service. These tools are recommended for inbound call tracking needs where advanced attribution, AI insights, and integration capabilities are priorities.



### How does CTM (formerly... compare to CallRail?

According to G2 data, both [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) and [CallRail](https://www.g2.com/products/callrail/reviews) hold an equal average rating of 4.5 stars, with CTM having 758 reviews and CallRail 1,715 reviews. CallRail leads in usability with a score of 9.0 versus CTM's 8.6, and is also easier to set up (9.0 vs 8.4) and administer (9.1 vs 8.7), reflecting a 0.4 to 0.5-point advantage in these dimensions. CTM, however, scores higher in better meeting requirements (9.1 vs 9.0) and better support (9.0 vs 8.8), indicating stronger alignment with user needs and customer service. Both products share the same score for ease of doing business (9.2). Feature-wise, CTM offers advanced capabilities not found in CallRail, including AI Text Summarization, Agent Scheduling and Assignment, Auto Dialer, Brand Optimization, and Predictive Analytics. Conversely, CallRail provides Algorithmic Attribution and Custom Attribution Features absent in CTM. User sentiment highlights CTM's strengths in customer support (49 mentions), ease of use (47), and attribution accuracy (23), while CallRail is praised for ease of use (109 mentions), features (102), and call tracking (90). Both platforms have noted learning curves and complexity as cons, with CTM users citing navigation difficulties and CallRail users mentioning integration limitations. Overall, [CTM](https://www.g2.com/products/ctm-ctm/reviews) excels in advanced feature set and support quality, while [CallRail](https://www.g2.com/products/callrail/reviews) leads in usability, setup ease, and administration, making it more accessible for users seeking straightforward deployment and management.



### Why do users choose CallRail over CTM (formerly...?

Users choose [CallRail](https://www.g2.com/products/callrail/reviews) over CTM primarily for its superior ease of use and faster setup, as reflected in its higher scores for usability (9.0 vs 8.6), ease of setup (9.0 vs 8.4), and ease of administration (9.1 vs 8.7). With 109 mentions of ease of use and 50 mentions of easy setup, CallRail is favored for its intuitive interface and straightforward onboarding process. Additionally, CallRail's extensive integrations and reliable call tracking capabilities, praised in 47 and 90 reviews respectively, make it a preferred choice for users seeking seamless campaign attribution and management. CallRail's AI-powered features, such as call transcription and keyword tracking, enhance lead qualification and campaign optimization, contributing to its appeal. Users also appreciate its responsive customer support and fair pricing model, despite some mentions of pricing complexity and occasional integration challenges. The platform's ability to handle multiple accounts efficiently and provide clear ROI insights further drives preference among agencies and businesses. In summary, users opt for CallRail due to its user-friendly design, ease of implementation, robust integrations, and effective call tracking and attribution, which collectively support efficient marketing operations and decision-making.




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