It's been two months since this profile received a new review

BuzzSumo Reviews & Product Details

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

Seller

Cision

Discussions

BuzzSumo Community

Languages Supported

English

Overview by

Susan Moeller (BuzzSumo)

Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

BuzzSumo Media

Looks for keywords, topics, URLs and more using our Content Analyzer. See engagements from Facebook, Twitter, Reddit, and Pinterest, as well as backlinks across multiple channels.

See trends in results, what worked, where it worked and why. View engagement over time, average engagement by network, average engagement by day published, top domains, Facebook reactions, and more.

See what's trending where you are, whether geographically or in business! See where stories are being shared and how quickly they're getting attention. View our pre-defined curated feeds, or build your own custom feed to follow the stories that matter to you.

What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.

Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.

BuzzSumo Demo - Media Mention Monitoring

BuzzSumo monitors your competitors, brand mentions, backlinks, and industry updates. Alerts ensure you catch important events, and discover media opportunities.

G2 reviews are authentic and verified.

Here's how.

Verified User in Information Services

Mid-Market (51-1000 emp.)

7/9/2019

"Priceless insights into content trends"

4.5/5

What do you like best about BuzzSumo?

Helps me get an insight into what content is being shared and is resonating with different audiences. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Search is sometimes reliant too much on exact match keywords, so you end up with irrelevant stories that happen to be very popular, because they use a single keyword. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/20/2019

"Great Content Marketing tool"

4.5/5

What do you like best about BuzzSumo?

The interface makes it easy to uncover social and search metrics tied to a topic or a specific piece of content in a way that enables quick but useful insights to inform content strategy. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I've found that the "Questions" feature to pull lots of outdated information, but it could just be a byproduct of the searches I've done and not a flaw of the tool itself. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/3/2019

"Best content analyzer on the market"

5/5

What do you like best about BuzzSumo?

Super easy to use

Find great content for your specific industry

Works great for social media

Helps me write better articles as I can see what is already out there in one spot. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I haven't been able to find anything that I dislike about the software. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Highly recommend this software Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

Finding content topics that relate to our specific industry has been very helpful. It helps me create better content that my readers want to see. Also helps see what competitors are writing about. Review collected by and hosted on G2.com.

Ryan J.

SEO Program Manager

Information Technology and Services

Small-Business (50 or fewer emp.)

4/24/2018

"Great for evaluating your own site and for finding experts/influencers"

5/5

What do you like best about BuzzSumo?

BuzzSumo is amazing. I love the "influencer" feature that allows me to find leading voices on any topic. I love the ability to see and download everything that has been shared on my (or any) site in the last year. This helps clients understand how their content marketing programs are or are not working. I also love the site comparison feature, showing you shat types and lengths of content on sites get shared the most. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

There is really nothing I don't like about BuzzSumo. It provides a totally unique service at a very reasonable price. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

I can't recommend BuzzSumo highly enough. if you're spending money on content marketing and social media, this is a must have product for the money. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

I use BuzzSumo in two ways:

1) I use it to evaluate the health of content marketing programs for my clients and competitors. How much of our content is being shared on social media? What percentage of pages? What topics and content types are shared the most? BuzzSumo tells e all of this.

It also allows me to do research: has this topic been written about a thousand times already? What are the most popular articles about this topic?

2) I also use BuzzSumo for finding influencers . This product has been invaluable to me in finding people to interview for articles. People who have a following and can help improve the likelihood of my content being shared and discovered. Review collected by and hosted on G2.com.

Amanda T.

Co-Founder

Small-Business (50 or fewer emp.)

7/26/2018

"LOVE Buzzsumo"

4.5/5

What do you like best about BuzzSumo?

It let's me see what my competitors are doing and helps me create content that's most relevant in my niche Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Can only do a couple searches at a time before you reach the max Review collected by and hosted on G2.com.

Emily H.

Small-Business (50 or fewer emp.)

3/20/2018

"Best way to find influencers in your niche"

4/5

What do you like best about BuzzSumo?

The ease of search in the "Find Influencers" section, and the breadth of results you get each time you search. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

That the search results are limited to searching in Twitter bios. Also, wish I could easily de-dupe searches (I know this is probably impossible). Finally, would love to be able to sort by country, and not just city location. Review collected by and hosted on G2.com.

Kevin B.

Small-Business (50 or fewer emp.)

2/14/2018

"Buzzsumo is great for staying up to date on popular topics"

4.5/5

What do you like best about BuzzSumo?

I love being able to use filtering tools and search queries to quickly find trending articles, then being able to find who exactly is sharing these articles to compile an outreach list for client marketing. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

A lot to be desired from the backlink intelligence data. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Give it a try! The data you can pull out of Buzzsumo in 5 minutes is amazing. Saves my agency a lot of time when researching subject matter for future posts and finding influential users. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

Content creation, curation and outreach list building. Review collected by and hosted on G2.com.

James P.

Paid Media Coordinator

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/27/2017

"Fantastic Content Marketing Tool"

4/5

What do you like best about BuzzSumo?

The ability to search for relevant and trending content and topics which can act as a pivotal part of your marketing research for creating content online - you can also see what content is being shared the most via channel which is also helpful and what content type, allowing you to further refine your content strategy and online marketing efforts. Allows you to also search for influencers based on keywords and industries and see their social following - allowing you to amplify your content and start forming relationships, the list tool on Buzzsumo is really helpful in segmenting your influencers. In addition influencers and finding relevant content, you can use the insight to improve your website performance, especially with your blog and attracting links from the influencers you have identified. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The cost is very expensive, especially for freelancers like me! Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

If you want a more holistic tool to content marketing and improving your influencer strategy - then Buzzsumo is one of the best tools out there. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

I have been able to find what content is relevant to my product/service, industry or niche and finding the relevant influencers to amplify my efforts. I have been able to increase my organic reach on all social platforms as well, as well as increasing my SERPs through high-quality backlinking - although this requires a long-term approach. Review collected by and hosted on G2.com.

Jessica A.

Communications Intern

Hospital & Health Care

Small-Business (50 or fewer emp.)

1/4/2018

"BuzzSumo helps social media marketers"

4/5

What do you like best about BuzzSumo?

I love that BuzzSumo gives my company the ability to track word and topic trends. This software makes it easy for us to see what is being said online through articles and forums. It helps us figure out what areas to focus on and gives us a good analysis to dive deeper into our research. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Sometimes if you don't filter properly it glitches and brings up irrelevant articles. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

4/4/2018

"Social media analytics that works!"

4/5

What do you like best about BuzzSumo?

It lets marketers analyze the best performing content in any industry cause it identifies the most shared content for a specific topic, author or domain. Absolutely, a great resource to keep track of competitors and discover key influencers in your business field. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I would prefer to filter out news sites and focus on contents that are commonly shared between less important influencers. Review collected by and hosted on G2.com.