# BuzzSumo Reviews **Vendor:** Cision **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 107 ## About BuzzSumo Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. ## BuzzSumo Pros & Cons **What users like:** - Users appreciate BuzzSumo’s **efficient content management** , saving time with powerful tools for research and performance analysis. (3 reviews) - Users love the **ease of use and comprehensive content marketing tools** offered by BuzzSumo for successful content strategy. (2 reviews) - Users value BuzzSumo's **powerful content research** , enabling them to save time by discovering high-performing articles effortlessly. (2 reviews) - Users appreciate the **ease of use** of BuzzSumo, benefiting from a multitude of content marketing tools in one platform. (1 reviews) - Users love the **ease of discovering high-performing content** with BuzzSumo, streamlining their content planning and research. (1 reviews) - Research Tools (1 reviews) - Users value BuzzSumo for its **time-saving capabilities** , enabling efficient content research and performance analysis. (1 reviews) - Trend Analysis (1 reviews) **What users dislike:** - Users find BuzzSumo's higher-tier plans to be **expensive** , impacting accessibility for small teams and individuals. (1 reviews) - Users often find the **interface overwhelming** due to the abundance of data points presented by BuzzSumo. (1 reviews) - Users find the **initial difficulty** due to the overwhelming interface and numerous data points to navigate. (1 reviews) - The **overwhelming interface** of BuzzSumo can make it challenging for users to navigate and utilize effectively. (1 reviews) - Users find the **learning curve steep** due to BuzzSumo's overwhelming interface and numerous data points. (1 reviews) - Users find the **limited mobile support** of BuzzSumo makes accessing features cumbersome, especially on the go. (1 reviews) - Not Intuitive (1 reviews) - Users find BuzzSumo's interface to be **not user-friendly** , as navigation can feel unintuitive and cumbersome at times. (1 reviews) - Slow Performance (1 reviews) ## BuzzSumo Reviews ### 1. Great for Monitoring Online Conversations, but Feed Setup Is Time-Consuming **Rating:** 3.5/5.0 stars **Reviewed by:** Jose C. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about BuzzSumo?** BuzzSumo helps me monitor different conversations happening on online media sites **What do you dislike about BuzzSumo?** When creating new feeds, you can't copy and paste the keywords. You have to manually introduce them one by one and it makes me lose a lot of time **What problems is BuzzSumo solving and how is that benefiting you?** When I want to track a specific theme on the news is my go to app to do so ### 2. Outstanding Experience with This Software **Rating:** 4.5/5.0 stars **Reviewed by:** Anurag G. | Growth Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about BuzzSumo?** I like BuzzSumo’s powerful content research, seeing what performs best saves me a lot of time. **What do you dislike about BuzzSumo?** The interface can be overwhelming at first because of the many data points **What problems is BuzzSumo solving and how is that benefiting you?** It solves the problem of guessing what works by showing real engagement data, helping me plan stronger content strategies. ### 3. A Must-Have Tool for Content Marketers and Strategist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about BuzzSumo?** BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry. I love how I can instantly see which articles are getting the most engagement across social platforms like Facebook, LinkedIn, and X (Twitter). The Content Analyzer and Trending Feeds are my favorite features — they save me hours of research and help me plan content that’s more likely to succeed. It also helps identify top influencers and competitors’ best-performing content, which is a huge bonus. **What do you dislike about BuzzSumo?** While BuzzSumo is a powerful tool, some of its best features — like full historical data, backlink analysis, and advanced filters — are only available on higher-tier plans, which can be expensive for small teams or individual users. Also, the UI, while clean, could be a bit more intuitive in terms of navigation between reports. Lastly, data for some newer or niche topics can be limited. **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo helps me eliminate the guesswork in content creation. It solves the problem of not knowing what topics or formats resonate with my target audience by showing what’s already working across the web and social platforms. I can easily track trending topics, monitor competitors, and discover content gaps — all in one place. As a result, I’m able to plan content that drives more engagement, improve SEO performance, and stay ahead of trends without spending hours on manual research. It has made my content strategy smarter and more data-driven. ### 4. One of the best all in one Marketing solution software i ever used. **Rating:** 5.0/5.0 stars **Reviewed by:** Pawan K. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about BuzzSumo?** The best thing i like about this software is it is easy to use and most the content marketing tools are available under a single software like keyword research, content research build your funnel how to to content marketing and more. **What do you dislike about BuzzSumo?** The major thing i dislike their support system, they must have to improve it via AI integration to their customer support system. **What problems is BuzzSumo solving and how is that benefiting you?** I have solved the Social media marketing research, keyword research, and content research type issue via this tool. This helps me a lot by working on a single place to get all the answer to your required questions. ### 5. Good Content Research Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Sahana B. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about BuzzSumo?** Updating blogs, and newsletters is a crucial part of marketing work. Developing good content needs a huge amount of research & time-consuming. Buzzsumo can help by providing valuable content ideas. Additionally, I will get the engagement metrics as well (engagement, likes, and shares). It has advanced features like customizing the feed. I can analyze content, and see performance reports & backlinks also. Overall, Buzzsumo is a helpful tool for content research & marketing. **What do you dislike about BuzzSumo?** Only pricing is a challenge for small industries. Otherwise, it has lots of things to explore. **What problems is BuzzSumo solving and how is that benefiting you?** For searching trending topics BuzzSumo is very helpful. I am using it to know better the most popular search terms, and phrases and develop optimized content. It isn't easy to keep track of all upcoming news for my industry, but this tool gives alerts for any latest news in the market. Also, I used to check the engagement for a particular search term/keyword. ### 6. Surely the best Content & SEO analysis tool out there **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam A. | Content Manager at AiSensy, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2023 **What do you like best about BuzzSumo?** Buzzsumo has so many awesome features. But here are some which I like the most: 1. Content ideas generator - Gave me so many creative blog titles 2. Backlink analysis - Helped me track competitor backlinks & gain opportunities. 3. Content Analyzer - Allowed me to get hands-on experience of top content for a particular keyword. 4. Backlink Analyzer **What do you dislike about BuzzSumo?** There's not much to dislike. Though I feel they can upgrade the app by integrating Chat GPT into it. This will certainly help users like me to not just get analysis of the content but also create awesome content. **What problems is BuzzSumo solving and how is that benefiting you?** I majorly use Buzzsumo for handling content & SEO for the company I work at. The tool helps me get accurate analysis for keywords, backlinks and also allows me to know what my competitors are up to by monitoring their backlinks and high ranking pages. ### 7. Best Content Marketing tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Prem K. | Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about BuzzSumo?** BuzzSumi is one the best content marketing tool. I can quickly generate content ideas, view trending feeds, and research keyword tools. I can also analyze content, Facebook pages, and youtube. **What do you dislike about BuzzSumo?** There are no downsides to using it. It is a simple and straightforward tool. **What problems is BuzzSumo solving and how is that benefiting you?** It allows us to monitor the brands, competitors, content, keyword, and backlinks which helps in business. I can use influence marketing to promote my content through social media. It also allows us to create projects where we can manage the work with other teammates. ### 8. Monitoring Web Mentions With BuzzSumo **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas F. | CEO, Sports, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2023 **What do you like best about BuzzSumo?** BuzzSumo monitoring brand alerts and keyword alerts have been two great and useful features, enabling us to monitor our online presence and mention by third parties.The Content Analyzer and Facebook Page Analyzer are also two great features, enabling us to optimize our social media presence. **What do you dislike about BuzzSumo?** One word: pricing.At $249 per month, this is a tool that will not be affordable for small businesses. **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo helped us tracked and monitor our brand mentions in a simple way, though a centralized dashboard. It definitely took our web and social media monitoring to the next level. ### 9. good research tool **Rating:** 4.5/5.0 stars **Reviewed by:** Laura Amairani M. | Head of data, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about BuzzSumo?** buzzsumo has ton of tools and dashbords to find any kind of information about specific topics or to explore trends **What do you dislike about BuzzSumo?** It is most guided by English language so most of the trends are EEUU or other English languages countries **What problems is BuzzSumo solving and how is that benefiting you?** Whenever we want to discover specific topics, we use Buzzsumo to learn about trends and find other related topics. It is more valuable than using Google or any search engine tool. ### 10. Good for monitoring! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about BuzzSumo?** We use BuzzSumo primarily for monitoring, tracking mentions and trends. I love that I can receive an email daily with brand mentions. There are other functions in BuzzSumo that we personally don't use, but also seem useful. **What do you dislike about BuzzSumo?** Their user interface could be improved, but we are generally happy with the reporting. It is. functional and does what it needs to do! **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo helps us track backlinks and understand how people on the internet are talking about our company and products. The reporting gives visibility to our team to better understand customers. ### 11. Opportunity to grow with new ideas every day **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2023 **What do you like best about BuzzSumo?** BuzzSumo really helps in the production of great content. It in every step let's its user know what modifications would bring more engagement and how can one achieve that goal. **What do you dislike about BuzzSumo?** Nothing as such. The website may use a little more work rest everything else is great. **What problems is BuzzSumo solving and how is that benefiting you?** What content is going to strike with the audience and how the curated content may influence my content follower. Who should I target and why should I target is pretty good. ### 12. I do content research for my company through BuzzSumo **Rating:** 4.5/5.0 stars **Reviewed by:** Surakshya A. | Social Media Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about BuzzSumo?** I find their Content Analyzer feature quite useful, as it allows me to conduct in-depth keyword-based research on various topics, brands, or websites by simply entering their URLs. **What do you dislike about BuzzSumo?** BuzzSumo has so many features that optimal platform usage can be complex, particularly in aspects that don't apply to my work. Also, their user interface needs to be updated and can be made more engaging and attractive. **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo has become my number one choice for analyzing several types of content, which helps us create better content marketing strategies for my company in the most structured and guided manner. Furthermore, I'm also able to analyze how other similar social media pages are doing so that we could also improve ours. ### 13. Best way to stay in trend with current content **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2023 **What do you like best about BuzzSumo?** Buzzsumo is an absolute amazing help! It has helped so much in getting the best kind of engaging content and enables to stay in trend. **What do you dislike about BuzzSumo?** Nothing as such at the moment. Would likes to use to more to tell **What problems is BuzzSumo solving and how is that benefiting you?** Buzzsumo helps me with what content would driver my social media marketing to another level! The keywords suggestion is the biggest help in today's market! ### 14. Useful tool for analyzing & improving digital presence **Rating:** 4.5/5.0 stars **Reviewed by:** Divya K. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2021 **What do you like best about BuzzSumo?** Buzzsumo has various stunning tools, such as a content analyzer that assists us in identifying top-performing content throughout the web and a content ideas generator that helps us produce fantastic content ideas for our websites. Also, this software is quite helpful in building backlinks of the web application for a better digital presence that contributes to the overall search engine optimization. **What do you dislike about BuzzSumo?** One of the dislike parts of Buzzsumo is its topic explorer feature which is not entirely helpful and accurate as it displays all the words into a single display, highlighting only a few of them. Also, the pricing plan is quite expensive as compared to other analysis tools available in the market. **What problems is BuzzSumo solving and how is that benefiting you?** With the use of Buzzsumo's analytical tool, we can better understand the competitive digital presence practices. It assists us in producing an overview of how other comparable solutions are functioning, generating practical content ideas, and optimizing the application's digital presence starting at the beginning of the development process. ### 15. Analytics For Best Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Jason W. | Fixed Operations, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2022 **What do you like best about BuzzSumo?** Analysising potential markets through prediction of helpful trading and links. **What do you dislike about BuzzSumo?** It has been a supportive pillar in our operations, we are very grateful. **What problems is BuzzSumo solving and how is that benefiting you?** Team mobilisation and new markets zones marking. For demand guidance and field strategy layout. ### 16. Expensive, but with rich features. **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen F. | B2B Email Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about BuzzSumo?** The content suggestion tools make it very easy to find topics with maximum potential reach for one's posting and alliances. It's very useful to be able to know what else is going on. **What do you dislike about BuzzSumo?** Honestly, it's mostly just a matter of price. it's extremely pricey for the features. You've got to have a serious budget to justify it. Fine if you're established but painful when you're just getting revenue streams in. **What problems is BuzzSumo solving and how is that benefiting you?** We've been using BuzzSumo to identify interesting content gaps in our competition's strategy and this has allowed us to see large gains in our social media efforts. ### 17. Intuitive content insights platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **What do you like best about BuzzSumo?** I love how easy Buzzsumo is to navigate. You're not bombarded with a ton of features that aren't relevant to you—if you want to stick to just generating content ideas, there's one place for that, if you want to find trending topics, there's another. I also like the alert system where you can receive notifications right in your inbox. **What do you dislike about BuzzSumo?** The mentions and alerts mentioned above can sometimes not be as relevant or specific, I wish you could filter to the top 10 most relevant based on other factors instead of just how they are appearing in Google. **Recommendations to others considering BuzzSumo:** Buzzsumo is a great tool to have for content teams looking to expand their reach and come up with more out of the box content ideas in order to compete with competitors and SEO rankings. Very easy to set up and use! **What problems is BuzzSumo solving and how is that benefiting you?** We're using Buzzsumo to help generate content ideas. We often have an idea that we need help transforming into an actual blog post or story so being able to see the questions people are asking around a topic and other suggestions is huge. ### 18. Work Life made easier **Rating:** 4.5/5.0 stars **Reviewed by:** Reynold D. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2021 **What do you like best about BuzzSumo?** The platform is very user-friendly and gathering analytical information, tracking required content is really very easy. Our workload is a lot less stressed with Buzzsumo.Thanks for that. **What do you dislike about BuzzSumo?** There is this deep longing for more and more features, the more information you provide the more ways of features are desired. There is a lot already and when there is more added to it more room for insights. **What problems is BuzzSumo solving and how is that benefiting you?** Tracking sports-related particulars have made our lives easier. Sports content tracking on social platforms has helped me a lot. It's easy and just a search away. ### 19. Excellent Tool To Track Pouplarity **Rating:** 4.0/5.0 stars **Reviewed by:** Hareem S. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2022 **What do you like best about BuzzSumo?** I use BuzzSumo to discover trending topics on the internet at any given time. And after finding the topics, I create blog posts about them with target keywords of trending topics to increase the traffic I get. **What do you dislike about BuzzSumo?** It is expensive and it doesn't collect data from some social media sites like Linkedin. **What problems is BuzzSumo solving and how is that benefiting you?** I use it for finding topics for my blogs. ### 20. Pretty unique tool for content/social media ideas **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about BuzzSumo?** The ability to capture snapshots of the top content, top influencers, top media outlets, top social accounts that are relatable to your industry **What do you dislike about BuzzSumo?** Not having contact info readily available **What problems is BuzzSumo solving and how is that benefiting you?** content production and making connections ### 21. Do a complete backlink analysis,find content ideas and many more with BuzzSumo **Rating:** 5.0/5.0 stars **Reviewed by:** Zahabiya K. | Content writer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2022 **What do you like best about BuzzSumo?** The best part is analysing backlinks using keywords. It really helps us know the competition and create strategies accordingly. Also, it has many other useful features which I think are better than other sites like Nielpatel. **What do you dislike about BuzzSumo?** Each and every feature that I have used has been very useful to me. **What problems is BuzzSumo solving and how is that benefiting you?** Firstly, being an SEO content writer, it really helps me getting content ideas and also helps me research about competitors. ### 22. the interconnection offered by this software is very good. **Rating:** 4.5/5.0 stars **Reviewed by:** Levi B. | Information Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2021 **What do you like best about BuzzSumo?** I really like this platform because thanks to it I can keep up to date with social networks. When you work with social networks and information it is very useful to have a tool like BuzzSumo. One of the tools that makes it easier to navigate within the site is the search filter and favorites because it gives me a trend perspective according to my daily preferences. Another great advantage of BuzzSumo is that you can download all the attractive content you find on the platform and I must say that it is a lot, you can also share content in an unlimited way, this way you find the trends of the moment in all kinds of news. And if you are dedicated to marketing strategies as is my case, you can't even imagine what you can achieve with BuzzSumo, because through it you can keep a close eye on your competition, because let's face it, almost everyone has a BuzzSumo account. Lately they have been adding new tools to the platform that are amazing and make my job a little easier, especially their metrics tools. **What do you dislike about BuzzSumo?** Honestly BuzzSumo is an excellent platform of superior quality, however its cost is very high, I can't deny that it's worth it, but you do need to have a fairly comfortable budget to hire the services. **Recommendations to others considering BuzzSumo:** buzzsumo's connection with the most popular social networks is very intricate and professional, you can do a lot of things through this platform. **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo has helped me a lot, especially when I was a newbie, it helped me understand what content worked and what was better to ignore, it also helped me understand why certain content was trending. It also helped me to understand my competition and to be able to grow both personally and professionally, yes its price was a big blow to my small business at the beginning but I can say that it was worth every penny I spent on this platform because it didn't take long for me to consider it all an investment. ### 23. Great for Social Media Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Gavin M. | Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2016 **What do you like best about BuzzSumo?** BuzzSumo is a great way to find industry news. **What do you dislike about BuzzSumo?** The set up isn't the cleanest so it can be confusing sometimes. **What problems is BuzzSumo solving and how is that benefiting you?** Using BuzzSumo allows me to find great content which I can then post to our social media accounts. ### 24. Best Platform For All Social Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2021 **What do you like best about BuzzSumo?** I like different types of insights available on this single platform **What do you dislike about BuzzSumo?** The UI can be more good, and also saw many outdated data for many social accounts. **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo helps us share the audience engagement and demographic and many other insights with our client. ### 25. Amazing Platform for Content Recommendation & Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Prashant L. | Sr. Digital Strategist - CRM | App Retention & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about BuzzSumo?** It's the capability to provide insights around the content recommendation and the discover feature on what topics around a content piece can be explored. **What do you dislike about BuzzSumo?** There isn't anything that I dislike. They have been adding features and have improved a lot since the time I had started using the platform. **Recommendations to others considering BuzzSumo:** Go ahead if you want to understand what content works and how others have utilized a particular topic for your blog. **What problems is BuzzSumo solving and how is that benefiting you?** Understanding whether the content piece that my brand is working upon makes sense or not. Figuring out a number of topics that other in the same industry are working upon and see what can be utilized. ### 26. Best social insight platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2021 **What do you like best about BuzzSumo?** I like the social media engagement data and other insights available. **What do you dislike about BuzzSumo?** UI seems a bit off, and pricing is a bit expensive. **What problems is BuzzSumo solving and how is that benefiting you?** We can track the audience engagement, influencer's insight, etc. ### 27. Best tool for media coverage analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Vikash S. | Deputy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2021 **What do you like best about BuzzSumo?** The capability of media coverage analysis is extensive. **What do you dislike about BuzzSumo?** Some timing is missing in regional language news **What problems is BuzzSumo solving and how is that benefiting you?** Press releases coverage analysis ### 28. One of the most important tools in my arsenal! **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag P. | Senior Marketing Manager - Special Projects, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2021 **What do you like best about BuzzSumo?** Helps in understanding the popularity of a page. Helps me in easily designing by back-link strategy. **What do you dislike about BuzzSumo?** The chrome extension increases the overall load time of the page. **What problems is BuzzSumo solving and how is that benefiting you?** The biggest problem I solve is with off-site SEO. I can easily identify popular pages with high DA and request backlinks. I also have the opportunity to provide high-quality outbound links which eventually results in a higher PA. ### 29. Great platform to search for content and follow social networks through analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Mary B. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about BuzzSumo?** With this platform it is easy to stay on top of trending topics and it is also a tool for understanding social media sites and sharing their content, it is also a great tool for finding influencers on various social media platforms, I also love the possibility to see and download everything that has been shared on my site, it is a great resource to keep track of the competition, it is also a useful tool for research, I also really like the trends section, it is very useful today, too They allow you to filter the results on various factors. **What do you dislike about BuzzSumo?** The only negative aspect that I see in this software is its high cost, I consider it a bit high for small companies, it is the only negative aspect that I find with this tool. **Recommendations to others considering BuzzSumo:** It is the ideal tool to be able to keep up with everything that is trending on social networks, BuzzSumo offers a great product, I recommend it, it is an excellent research tool. **What problems is BuzzSumo solving and how is that benefiting you?** This tool helps me find the best topics for content writing, allows my organization to track word patterns and dots, also allows us to find out which words are most frequently checked for our products and services, it is the best solution to measure how much An article has been shared on the web, this software makes it easy for us to see what is being said online through articles and forums. ### 30. Best Tool To Get Content Insights And Prepare Content Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Lovely T. | Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2020 **What do you like best about BuzzSumo?** Finding influencers and researching the topics that will help in preparing the content strategy. It provides too many data points that sharpen our strategies to overrank the current best content for the specific topic. It also helps in discovering high-performance content to increase our likes, shares and backlinks. Finding influencers for our niche is easy and helps in increasing brand awareness and building backlinks also. Social Media Monitoring and Analytics: Buzzsumo also helps in monitoring and tracking comments and trends so that we can respond as soon as possible and capture the opportunities. Buzzsumo also allows us to filter the results on various factors, which gives the proper and correct direction to our research. Also, if you want to keep a track on your competitors and their content, then this is the best tool for you. My team also uses BuzzSumo for content curation purpose. **What do you dislike about BuzzSumo?** I don't dislike anything about this tool, the only thing I want to suggest is reducing the costing. **Recommendations to others considering BuzzSumo:** This tool is a must for all the content writers and SEO's to outrank your competitors in all possible ways. **What problems is BuzzSumo solving and how is that benefiting you?** We are building our brands, reaching out to influencers for spreading our valuable content and getting high authority backlinks. Along with this, we use this tool to research the topics and contents so as to make our content most effective for the users. The best content marketing strategy is solving the queries of your target market and this tool helps us in researching for all these types of queries via content research and discovery. This tool also helped us in improving our ranking for main keywords via influencer marketing, as they spread our content, and we get more likes and shares and readers for our content ### 31. Powerful content analytics tool for marketers and advertising agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Kapril A. | Growth Hacker, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2020 **What do you like best about BuzzSumo?** really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well. gathering insights on publication volumes and social engagement of content. **What do you dislike about BuzzSumo?** Maybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time. Sometimes keyword research tool data can't be real, that's my personal openion they need but of upgradation. **Recommendations to others considering BuzzSumo:** If you monitor social media a lot and you have presence on almost all the platforms then you should consider this tool but one drawback linkedin is not included as Insights into LinkedIn engagement would be particularly helpful from a B2B perspective. but rest it's totally worth it **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list. ### 32. Better Content Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2020 **What do you like best about BuzzSumo?** Buzzsumo is a great tool to use to optimize website content. You can use different features to help inform your website keyword strategy and see what is trending upward, pus it offers competitor insights. **What do you dislike about BuzzSumo?** After the 30 day trial, there is a cost associated with the higher tier account options. The free version is a good option if you are just starting out with keyword research for your company. **Recommendations to others considering BuzzSumo:** Check out the 30 day free trial to see if the premium features are right for you. **What problems is BuzzSumo solving and how is that benefiting you?** Benefits include strengthening website copy and developing insights into what's new and what's trending. ### 33. Really good tool for online marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Md Imdad U. | Search Engine Optimization Specialist and Web Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2021 **What do you like best about BuzzSumo?** Content strategy development is the sweetest one of the Buzzsumo **What do you dislike about BuzzSumo?** It is a bit pricy compare to other tools **What problems is BuzzSumo solving and how is that benefiting you?** Content research, find influencers, and more ### 34. Great tool for measuring social trends **Rating:** 4.5/5.0 stars **Reviewed by:** Midhat B. | Marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about BuzzSumo?** It has very simple and easy to use interface and shows accurate top trends for social media. It tracks web mentions, competitors analysis in real-time and what is popular in the market relevant to your product. **What do you dislike about BuzzSumo?** Price is too high to afford for small companies, lowest monthly package is $99. It is not too intelligent to show results based in previous searches and doesn’t allow negative keyword entry. **What problems is BuzzSumo solving and how is that benefiting you?** I can track current industry trends, popular keywords and hashtags and know what competitors are doing in the social space to keep on top of the game. ### 35. Best research and monitoring tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Sujata S. | Digital Marketing Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2020 **What do you like best about BuzzSumo?** BuzzSumo helped me lot to find the content which most shared on social media channels. Using this we can find influencer related to particular topic. By entering we can find what is shared socially. **What do you dislike about BuzzSumo?** I don't see any dislike, it's best research and monitoring tool **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo helped me lot to find the content which most shared on social media channels. Using this I found influencer related particular topic ### 36. Digital marketing validation **Rating:** 4.5/5.0 stars **Reviewed by:** Paul K. | Marketing Assistant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about BuzzSumo?** BuzzSumo is an excellent tool to understand social networking sites and to share your content, as well as to compose your own version and add more detail. Backlinks per connection are shown and the amount of shares on each social network has increased for us. It always helps us to stay on the trend in the industry, to ensure that we do not miss major events, subjects or ideas. **What do you dislike about BuzzSumo?** Some of the team members have had trouble using it. Mainly on the resource for brand names that include near ties to the title of our business. Maybe it's because Buzzsumo is lacking good data for some domains, which makes it inadequate for new sites. **Recommendations to others considering BuzzSumo:** Buzzsumo would be a powerful tool for any Marketing team. However, you must consider it has come complications when you intend to deliver the content at a video or a personal event, which may make marketing hard for small businesses. **What problems is BuzzSumo solving and how is that benefiting you?** We use BuzzSumo for our social networking sites and digital marketing validation. It is really of great value as it allows us to study subjects, discover material for posting or find new product ideas. We also use it to link to our customers' websites and rivals and for analysis with influencers. This tool allows my content team to measure the impact of their job and entries. I am also using it to discover bloggers to get more views and links to my material. ### 37. buzzsumo is the best tool for research **Rating:** 3.5/5.0 stars **Reviewed by:** Leonor S. | Gerente superior de recursos humanos, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about BuzzSumo?** I believe that BuzzSumo is the best solution to measure how much an article has been shared on the web BuzzSumo's alert and media monitoring are excellent. Collect a considerable amount of media that other services lose. The tool is also intuitive and easily adjusted to meet the changing needs of the client. The ability to assess the social impact of published media is also extremely useful. **What do you dislike about BuzzSumo?** the only drawback we have found is its high price for a small company it would be very difficult to justify its price instead for a large company as we are a tool that necessary **What problems is BuzzSumo solving and how is that benefiting you?** Buzzsumo helped a lot with customer reports, and I often train employees on how to analyze the impact of a particular article published ### 38. Improve your digital strategies with BuzzSumo **Rating:** 4.0/5.0 stars **Reviewed by:** Walid M. | Marketing Positions, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about BuzzSumo?** BuzzSumo helps us to identify the most efficient publication times for material. It also allows us to find out which words are most commonly checked for our products and services. BuzzSumo also lets you label your own vocabulary and the vocabulary of your rivals. **What do you dislike about BuzzSumo?** The theme subjects proposed by BuzzSumo are all good, but they are used by everyone. I wish it could recommend more original subjects. Also, the marketer tabs are a bit messy as they are focused on Twitter identities and I have seen bot accounts often mixing in the tests. **Recommendations to others considering BuzzSumo:** Buzzsumo is very appropriate for businesses that want to reach social media impacts to try to improve their digital marketing scheme's shareholding. It is also excellent to study competition and to check at the social media account of a rival, what kind of material they create and in which they thrive. Also, it is ideal for digital marketers that find difficult to figure out what the target is and for finding bloggers on a specific subject or in a market. **What problems is BuzzSumo solving and how is that benefiting you?** We are using Buzzsumo in the Marketing department to assist us in our digital strategies. The index offers information to help our business to assess the more open and sensitive channels of social media for certain subjects or types of content. It also allows us to see what names and terms were common in order to layout our own user site titles. ### 39. Content marketing for social media based on strong yet simple analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Román E. | Digital Marketing & Communication Consultant , Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2019 **What do you like best about BuzzSumo?** Buzzsumo brings together in a single platform a whole series of content marketing insights oriented especifically to social networks. The platform has added functionalities, and now it includes a whole range of useful functions such as monitoring, content insights, content marketing based on website backlinks, influencer marketing, etc. **What do you dislike about BuzzSumo?** The interface looks a bit 2000's. It has recently been updated, though. **Recommendations to others considering BuzzSumo:** Strongly recommended tool for people working in media, social media management and analytics, market research, trends research, influencer marketings, online reputation management. **What problems is BuzzSumo solving and how is that benefiting you?** Fundamentally, it is an excellent content library, with ideas for creating new content and for making comparisons between traditional media clipping impact measurement and reach on social networks. It is a fundamental tool when it comes to obtaining multi-channel data on how our contents are working. ### 40. Good tool to find content but not for Influencer marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about BuzzSumo?** I like the ability to search for top content across the web, in addition you can also search for content topics or questions if you are limited in this area. I like the filters available, for example you can search by content type, word count, publisher size, etc. The monitoring tool is also good for setting up alerts. If you are monitoring an influencer campaign (blogging only) you can add the links to a project for monitoring engagement, this is useful if you are not using another tool. **What do you dislike about BuzzSumo?** Even though you are using an easy keyword for your search, there are no many results as you would expect. And even worst, the filters will narrow down more the results. The monitoring tool is good to have, but you can't rely your monitoring and social strategy on Buzzsumo. The influencer tool is limited, I would say this not a tool for that! It only works with Facebook and Twitter. Nowadays most of the influencers are on Instagram and YouTube. **Recommendations to others considering BuzzSumo:** Great for finding content, but you can't rely upon your influencer campaign. **What problems is BuzzSumo solving and how is that benefiting you?** Finding top-performing content. You can always find content with any search engine, but with Buzzsumo you can know which topics and content are actually performing good. You can set up alerts or use them to discover topics if you don't use another tool. ### 41. Tool for every content marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Mayur J. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2020 **What do you like best about BuzzSumo?** We like the following things about Buzzsumo. 1. Brand Monitoring 2. Research Content 3. Find Most Shared 4. Find What Is Trending Now 5. Content Analysis 6. Backlinks Monitoring 7. Question Analyzer 8. Facebook Analyzer 9. Find Influencers (Best Thing) 10. Find Top Authors **What do you dislike about BuzzSumo?** The only thing which holds us back while buying Buzzsumo is their pricing. **Recommendations to others considering BuzzSumo:** The best tool for content strategy. **What problems is BuzzSumo solving and how is that benefiting you?** We use this app for our content strategy. ### 42. Great for content research **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie B. | Senior Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2019 **What do you like best about BuzzSumo?** Really good tool to dive deep into the data to gain actionable insights with analysis reports. **What do you dislike about BuzzSumo?** Some content can be spammy and it does not get filtered out properly in search results. **Recommendations to others considering BuzzSumo:** Play around with URLs and key tools on it to see what you can do! Good for showing evergreen content too. **What problems is BuzzSumo solving and how is that benefiting you?** I can check content ideas - find similar content and see what publications are publishing in my sector. ### 43. Great Tool for Content Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Joy C. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about BuzzSumo?** It can be very easy to slip into the mode of writing what YOU think people want to read. BuzzSumo makes it easier to produce content that THEY (your audience) want to read. With BuzzSumo, it is easy to keep on top of trending topics, determine what you should be writing for your audience, and see how content in your industry is performing. **What do you dislike about BuzzSumo?** I dislike the fact that the influencer tool is mostly focused on Twitter. Easier insights into Instagram would also be great. **What problems is BuzzSumo solving and how is that benefiting you?** I'm better understanding the questions that my target audience are asking and how to answer them. ### 44. Buzzsumo is great for staying up to date on popular topics **Rating:** 3.5/5.0 stars **Reviewed by:** Victor D. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2019 **What do you like best about BuzzSumo?** I adore that BuzzSumo enables my organization to track word and point patterns Using this apparatus, I can discover significant subjects and create content around it I have as of late begun utilizing the Buzzsumo and I am truly dazzled with this instrument as it encourages me to discover best performing themes in my specialty Accurate Has loads of separating alternatives Features all the real informal organizations **What do you dislike about BuzzSumo?** I don't think its excessively exact o I wish I could see better why certain things appear in buzzsumo or not I don't disdain anything yet It gives an absolutely one of a kind administration at a truly sensible cost. Once in a while in the event that you don't channel appropriately it glitches and raises unimportant articles **Recommendations to others considering BuzzSumo:** in case you're burning through cash on substance showcasing and online life, this is an absolute necessity have item for the cash. Exploit the onboarding call and periodic online classes - it truly serves to rapidly become familiar with the device Not certain yet on the grounds that I am still new to it. On the off chance that you are searching for substance research and influencer discovering device, at that point utilize this instrument **What problems is BuzzSumo solving and how is that benefiting you?** What level of pages realizing how to expression duplicate with things that are inclining on social I use Buzzsumo when I make new articles that I need to rank high in the TOP 10 of Google SEPR It has helped track certain catchphrases to comprehend what individuals are discussing, and who the primary influencers are ### 45. Good for keyword research **Rating:** 3.0/5.0 stars **Reviewed by:** Ivy D. | Content Journalist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about BuzzSumo?** Buzzsumo's keyword research tool has been helpful for me both for generating blog topic content ideas as well as finding trending content in our target industries to share on social media. **What do you dislike about BuzzSumo?** Buzzsumo doesn't have many filtering options for the content it populates. I also see a lot of repetitious content for similar keywords. **What problems is BuzzSumo solving and how is that benefiting you?** Buzzsumo helps us fill out content calendar and find inspiration for original blog compositions. ### 46. Content collation tool to pick trending topics **Rating:** 3.5/5.0 stars **Reviewed by:** Nicc L. | CEO & Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2019 **What do you like best about BuzzSumo?** The ability to set custom searches, save and share with internal and external team members for my company and my clients **What do you dislike about BuzzSumo?** Draws too wide sometimes including heavy skewing from Asia by sheer numbers if you do not set some filters for language **Recommendations to others considering BuzzSumo:** If you are in Content Marketing or Influencer Marketing this is one of the best tools around **What problems is BuzzSumo solving and how is that benefiting you?** Finding interesting content that people want to read ### 47. Great tool for Content Marketing and Social Research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about BuzzSumo?** Buzzsumo is a great tool for Content Marketing and Social Media Research. We can use Buzzsumo to identify the trending topics and keywords in Social media so we can plan to write content related to that topic which gives high reach for our content. Buzzsumo helps to increase the social presence of the business. Identifying the influencer with the help of Buzzsumo. Reporting and Alerts in real-time features added more value. **What do you dislike about BuzzSumo?** I can't think of any issue with Buzzsome because of its unique service. **What problems is BuzzSumo solving and how is that benefiting you?** It greatly helped in our content strategy and influencer marketing. ### 48. Article writing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Artem B. | Search Engnine Optimizer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about BuzzSumo?** - The ability to quickly identify what content is working well in an industry - Easy to use interface - There is a trial version - There are notifications about publications - Advanced filtering - Data export - Open application programming interface - Personalized Dashboard - Ability to filter results by domain zone - Ability to filter results by language. The ability to quickly identify what content is working well in an region **What do you dislike about BuzzSumo?** - Expensive price - No data from the social network Linkedin - No data from the social network OK.ru - No data from the social network VK **Recommendations to others considering BuzzSumo:** I can recommend using this tool for research content. You can search for keywords and quickly identify content that's performing well in a niche or with an audience. **What problems is BuzzSumo solving and how is that benefiting you?** BuzzSumo is a great tool for brainstorming content ideas. The main business problems for which I am using Buzzsumo is research content. I use Buzzsumo when I create new articles that I want to rank high in the TOP 10 of Google SEPR. For this, I need to write really useful content. This means that I need to conduct a research topic. Using Buzzsumo I search for the most popular articles. Next, I read these articles and comments. So I research the topic. Using Buzzsumo, I create user-friendly content and increase the number of content reposts, if I update the content on the site, which affects the loyalty to the site. ### 49. Buzzsumo is great content marketing tool & find influencer in your niche **Rating:** 4.5/5.0 stars **Reviewed by:** Maxwell I. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2019 **What do you like best about BuzzSumo?** I have been using this tool for sometime and I am really impressed with this tool. This tool helps me to find out the best topics for content writing and also find the influencer in my niche. Using this tool, we have started ranking for important topics and also build relationship with influencrs **What do you dislike about BuzzSumo?** I am satisfied with this tool performance and have no issue with this tool **Recommendations to others considering BuzzSumo:** If you are looking for content research and influencer finding tool then use this tool **What problems is BuzzSumo solving and how is that benefiting you?** This tool is helping us to find popular content topics to write blogs and also build relationship with influencers. This helps us to build backlinks and content collaboration with influencers ### 50. Save Yourself the Guesswork **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2019 **What do you like best about BuzzSumo?** I like that Buzzsumo helps save time and effort trying to figure out what topics are going to go over well with my audience. **What do you dislike about BuzzSumo?** Very strict limits for blogger accounts. **What problems is BuzzSumo solving and how is that benefiting you?** The ability to find new angles and latest news on topics that are hot right now. ## BuzzSumo Discussions - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) - [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content) - [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost) - [What is BuzzSumo used for?](https://www.g2.com/discussions/what-is-buzzsumo-used-for) - [View BuzzSumo pricing details and edition comparison](https://www.g2.com/products/buzzsumo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+17%3A02%3A49+-0500&secure%5Bsession_id%5D=6f7709d9-c786-4c7a-a93a-34dc0589ab9e&secure%5Btoken%5D=826f1cd05987558dd2385f57cd34202153e32df6f306297394d176ab3ee00ab5&format=llm_user) ## BuzzSumo Features **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Content Discovery** - Query Builder - Content Sources - Content Suggestions - Multimedia Support **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Exporting - White Label **Database** - Media Database - Newsroom **Content Curation** - Collaboration - Content Management - Analytics and Reporting **Data Management & Analysis** - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Outreach** - Media Distribution - PR Planner - Social Media Services **Content Distribution** - Social Media - Integrations - SEO **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting** - Monitoring **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Curation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top BuzzSumo Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,613 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,154 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,369 reviews)