# Buried Wins Reviews **Vendor:** Buried Wins **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 5.0/5.0 **Total Reviews:** 7 ## About Buried Wins Buried Wins is a win/loss analysis agency specializing in buyer interview research and competitive intelligence for B2B software companies. The agency helps sales and marketing leaders understand why they win deals, why they lose deals, and why some of their best-fit buyers choose competitors without ever entering their sales pipeline. Buried Wins conducts one-on-one buyer interviews from three sources: Won and lost deals from a client's existing sales pipeline Lookalike buyers who match the client's ideal customer profile but chose a competitor before the client was shortlisted Former sellers from competing organizations This multi-source methodology gives clients visibility into competitive dynamics that internal tools cannot capture. Every engagement begins with internal interviews of the client team to align research objectives with business goals. Findings are delivered as weekly video clips of buyer interviews and an aggregated report designed to produce specific, actionable GTM recommendations. Clients also have ongoing access to their categorized interview data through Buried Insights, the agency's proprietary research platform. The deals a company never sees are often the most strategically important interviews to capture. Buried Wins interviews buyers who evaluated competitors without ever considering the client, surfacing how competitors earn trust earlier in the buying process and what it would take to get on the shortlist next time. Unlike venture-backed software such as Clozd and Klue, Buried Wins is an independent agency with direct founder involvement in every engagement. The agency offers flexible research inputs, quarter-to-quarter program adjustments, and pilot engagements for teams evaluating win/loss analysis for the first time. ## Buried Wins Reviews ### 1. Bespoke Insights That Drive Sales Success **Rating:** 5.0/5.0 stars **Reviewed by:** Michael L. | Enterprise Account Executive, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Buried Wins?** I used Buried Wins when I was the VP of global sales at Testlio and they helped us conduct deep competitive analysis and develop a deeper understanding of our sales cycles and customer segmentation. I appreciate that Buried Wins crallowed us to approach them with the goal of achieving higher close rates and shorter deal cycles. Their services include real conversations and human analysis, which align with how I want to be represented and how I want my brand to be represented. Their hands-on bespoke approach, thoughtful insight analysis, the ability to adapt their offering to our needs, and their professionalism are aspects I encourage to continue and expand in our partnership. **What do you dislike about Buried Wins?** Nothing comes to mind **What problems is Buried Wins solving and how is that benefiting you?** I use Buried Wins for better insights into our sales cycles, customer segmentation, and strategies to improve close rates and shorten deal cycles. ### 2. High-Touch Partnership with Nimble, Actionable Win/Loss Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Senior Manager, CX Operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Buried Wins?** The thing I appreciated most about Buried Wins was that it felt like a true partnership, not a vendor engagement. As a small boutique agency, we got direct access to Drew and the team, there was no junior account manager filtering communication, no rigid playbook being applied to us. Every conversation was substantive and tailored to where we actually were in our B2B journey. That hands-on approach really paid off during our pilot. Win/loss work isn't always linear, sometimes you start interviews and realize you need to adjust the target list, sharpen the questions, or lean harder into a specific segment that's surfacing interesting signals. Buried Wins was nimble enough to pivot in real time, whereas a larger firm would have stuck rigidly to the original scope of work. They treated our success like it was their own. I'd also call out the quality of the synthesis. They didn't just hand us a transcript dump, they distilled the interviews into clear themes and recommendations we could actually act on. For an early-stage B2B motion that was still figuring itself out, that combination of attentiveness, flexibility, and sharp analysis was exactly what we needed. **What do you dislike about Buried Wins?** Two things. First, as a boutique agency, scaling can be a constraint, bandwidth gets tight if you're trying to run multiple programs in parallel or move at a faster pace. Second, there's no self-serve portal for on-demand access to interview data, transcripts, or themes between scheduled deliverables. Having a dashboard to pull insights as the engagement progresses would be a great addition. Both feel like natural growing pains for a small, high-touch firm rather than dealbreakers. **Recommendations to others considering Buried Wins:** Drew has a great background in marketing and understand sales very well. **What problems is Buried Wins solving and how is that benefiting you?** During my time at Canva, our B2B motion was just getting off the ground after a successful B2C run, and we were looking for real insight into our closed-won and closed-lost deals. We wanted to get better and smarter as a sales org to understand what was working, what wasn't, and where we needed to improve. Internally, you can only learn so much from CRM data and your own pipeline notes. Prospects and customers will tell a neutral third party things they'd never share with the vendor directly, I'd seen that pattern work really well at other companies, which is exactly why we brought in Buried Wins. Drew was a former colleague and the first person I thought of for the engagement. He ran win/loss interviews with our prospects and customers, synthesized the findings into a clear written analysis, and delivered concrete recommendations to our sales leadership team. The insights were genuinely actionable - one of the biggest unlocks was realizing we shouldn't be selling into IT. We needed to broaden the buyer profile and expand the use cases we led with. That single shift changed how the team pitched, qualified, and handled objections going forward. For any B2B sales org trying to mature its motion, the unvarnished feedback Buried Wins delivers is hard to replicate any other way. ### 3. World-Class Expertise in Win/Loss Programs **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff M. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Buried Wins?** I've used Buried Wins for their exceptional collaboration model, which sets them apart from other vendors and marketing agencies I've worked with. From initial engagement to project discovery, stakeholder management, and delivery, they provide exceptional service. I appreciate how specialized they are in Win/Loss programs, focusing solely on what they excel at. Their ongoing support across multiple regions and the Voice of Customer reports are also valuable. Buried Wins played a crucial role in helping us test core GTM assumptions as we aimed to scale our revenue, which was critical for segmentation strategies across different market segments. Additionally, their direct engagement with stakeholders and assistance in understanding trade-offs to get a representative sample for the Win/Loss program was very helpful. **What do you dislike about Buried Wins?** The biggest challenge during implementation is working with internal stakeholders on the approved account list / customer list. **What problems is Buried Wins solving and how is that benefiting you?** I use Buried Wins for Win/Loss insights, getting detailed interview summaries and Voice of Customer reports, which helped improve account health and segment strategies as we scaled. They excel in providing specialized Win/Loss program support and stakeholder engagement. ### 4. 25% increase in win rate in 180 Days! Improved Sales Process with Buried Wins' Detailed Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Joe G. | Founder & Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Buried Wins?** I use Buried Wins for win-loss interviews to understand why we win or lose deals. They helped us improve our GTM and sales process by uncovering roadblocks we hadn't noticed. Their feedback allowed us to address issues within 60 days, leading to a noticeable uptick in our win ratio the following quarter. I'm utterly impressed with their end-to-end process, reports, and buttoned-up delivery. The white glove service they provided to both us and the interviewees was exceptional. They approached everything with a genuine curiosity that far exceeded our expectations. Their win-loss interviews and reporting are second to none, detailed in information gathering, streamlined in delivering insights, and they communicated with us every step of the way. They were clear and accurate in setting expectations for the timeline. **What do you dislike about Buried Wins?** N/A **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins helps us understand why we won or lost deals, improving our sales process and go-to-market strategy. They identified roadblocks, allowing us to address them and increase our win ratio. Their insights were detailed and communication was exceptional, far exceeding expectations. ### 5. Clear, Structured Insights That Refined Our Sales Approach **Rating:** 5.0/5.0 stars **Reviewed by:** Paige H. | Advisor, Investor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Buried Wins?** A clear system and structure for collecting, organizing, and interpreting insights and feedback. **What do you dislike about Buried Wins?** Not being able to use them to get insight on more deals is one challenge - hearing the ins and outs and candid feedback helped us refine our sales approach and ultimately has driven better conversion. **Recommendations to others considering Buried Wins:** 1. Use more companies for research than you think - the response rate varies 2. Be ready and willing to hear uncomfortable feedback - it's how we get better. **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins helped to uncover customer's product feedback and retention insights that our dedicated team was unable to unearth or access. After running win/loss analysis informally internally, working a formal, pragmatic approach helped to identify challenges to leadership and identify tangible next steps to better support active clients and build systems for prospects. ### 6. Tailored Insights Unlocked Our Marketing Potential **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Buried Wins?** I find Buried Wins really valuable because they tailor their approach to fit the unique needs of each business. This personalized approach is what sets them apart. They embed themselves with your team, aligning their methods with your specific business objectives and recruitment needs. I also appreciate how they tailor their outreach methods, focusing more on phone conversations since our audience responds better that way rather than through email. Buried Wins has helped us uncover channel level gaps through conversations with our customers and prospects. This has allowed us to incorporate new channels into our marketing strategy to better reach and influence our buyers. I think they are the perfect fit for any team needing an extension of their product marketing function. They have a unique way of understanding what works and what needs improvement, and that's invaluable. **What do you dislike about Buried Wins?** NA **What problems is Buried Wins solving and how is that benefiting you?** Buried Wins helped us uncover channel gaps by engaging with customers and prospects, allowing us to improve our marketing strategy. ### 7. Incredibly Responsive Team and AI Tools That Help Us Find What We Need **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Buried Wins?** Amazing account team, incredibly responsive, really cool AI-powered tools that help us find what we need when we need it **What do you dislike about Buried Wins?** Nothing really. Finding and interviewing target audiences can take time, but it's well worth it. **Recommendations to others considering Buried Wins:** If you want to work with a good, smart group of people who have perfected the art of gathering real information that matters to your business, look no further! **What problems is Buried Wins solving and how is that benefiting you?** It's difficult to get real feedback from mid-market and enterprise customers and prospects who have been through your buying journey. Buried Wins helps us get to the heart of why we won, and more importantly why we didn't - [View Buried Wins pricing details and edition comparison](https://www.g2.com/products/buried-wins/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+02%3A04%3A40+-0500&secure%5Bsession_id%5D=c45bebff-bf42-4b0e-94c5-5f3ce787553b&secure%5Btoken%5D=65d73b57e34b64f4120aa324d883db0ae18e415572bb450c63b3e7330d7cfa5f&format=llm_user) ## Buried Wins Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Buried Wins Alternatives - [Clozd](https://www.g2.com/products/clozd-clozd/reviews) - 4.8/5.0 (291 reviews) - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)