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Buffer Reviews & Product Details - Page 27

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,458 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Mattia P.
MP
Kibelis Design Co-founder & Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The most helpful thing about Buffer is that it allows you to work from everywhere in the world. You can plan, schedule and prepare your posts wherever an internet connection is available, which makes it a very useful tool especially for entrepreneurs. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The least helpful thing is that you can't post directly from Buffer, so you need to plan and prepare your posts first, and then to move to the social media apps to actually publish them. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I don't have any special recommendation, except to take your time to learn how to use it properly in order to exploit the best of the software. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer helps me to work when I'm on some business trip, or even during my free time and vacations in case of need. It also reminds you when you scheduled your posts, so it's very useful to prevent yourself from forgetting the stuff you need to do. Review collected by and hosted on G2.com.

Kevin L.
KL
Digital Merchandising Manager
Information Technology and Services
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is extremely easy to use, it allows me to connect an RSS feed from my website so I can get links and photos for Twitter and Facebook posts. Thanks to this, I can never forget to publish a story and I don't have to spend much time to execute a social media strategy. It is also an app in the cloud and online with which I can work from any device and anywhere without needing to be transporting or saving changes. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

One feature I don't like is that the free version is very limited. It only allows 10 publications, it does not allow to export statistics and it does not allow to modify the schedule. I also think that they should make an improvement in the Web version, since from the mobile it is not optimized and does not look complete, so some options cannot be accessed. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If your organization needs a tool that helps you have an active presence in social networks without having to be attached to them all day I recommend using Buffer. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer helps us manage and program our social media accounts on Facebook, Twitter, Instagram and LinkedIn. We schedule 2 to 4 publications per week. I receive a notification when I finish the queue, in this way I can always organize and create new publications. Also, I don't have to manage a list of links, headlines, photos and social media platforms by myself. Review collected by and hosted on G2.com.

Zackary J.
ZJ
Social Media Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

With my Buffer account, i'm able to schedule dozens and dozens of posts for clients, making me able to do most of my job in just 1 or 2 days of the week. Buffer is also relatively inexpensive. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

When scheduling posts, there is occasionally a problem with hashtags showing up and working correctly. Some people say you need to do them manually for them to really work; however, that isn't proven. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I think the amount of time you will save is worth the investment; however, if you don't have much money to spare, it might be better spent elsewhere. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I'm able to schedule posts for my clients working with OneIMS, which lets me spend most of my days doing other things. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

It is a user-friendly and extremely simple software for social media. Beginners or anyone can use this without any hassle. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The updated layout of Buffer has caused me some inconvenience. Earlier there was an option to select the calendar which only shows posts that are scheduled, it was very easy to spot if I had missed anything. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It is extremely simple for users, regardless of your experience of using social media software. If you are new they have pointers that give information and that you can dismiss upon knowing them. Plus this software gives notifications when the calendar is clear or if any post has not gone through. That is really important. It is really a great and simple software. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This software has made scheduling and analytics so much simpler for me. Esp, scheduling on Instagram with the first comment; wherein we can add the hashtags. I don't have to do it manually!

Also, it announces when the posts are over, this is a good reminder to schedule the other posts. Review collected by and hosted on G2.com.

Emmanuel E.
EE
Social media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

Buffer helps me manage all my company's social media handles from a place. I connected my Twitter, LinkedIn and Facebook pages so whenever I have an information to pass, I just lo-gin to my buffer dashboard.

I also schedule posts and good a thing, the free plan allows up to 10 scheduled posts per day which is pretty good for me. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

In scheduling posts, if they can change the time to West African time it'll be great.

Also, I always have to reauthorize my Twitter account which is not so annoying, I which thy can do something about that too. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer app is great, I use the free plan which allow up to 10 schedules per day and it's okay for me. If you need more than that, you can as well upgrade to the premium. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It has helped me manage my company's social media handles without having to log-in to the accounts. Review collected by and hosted on G2.com.

Maximillian H.
MH
Digital Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

- Easy to use

- Great resources

- Chrome extension makes sharing articles easy

- Ability to give client's an account which can approve scheduled content Review collected by and hosted on G2.com.

What do you dislike about Buffer?

- No analytics unless you pay extra, though it is easy to use other specialised reporting tools Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If all you need is social media scheduling then go for Buffer but be prepared to use other tools to fill the gaps. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer does what it says it makes scheduling social posts easy Review collected by and hosted on G2.com.

Penelope H.
PH
Director of Community Engagement
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Ease of use. I appreciate that I can add photos or change the link photo as well. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I can’t tag other businesses in Facebook or LinkedIn for example when I’m cross promoting events. Unless I haven’t realized how, I wish I could set different time zones up for each page I’m posting to since we have clients in various states that we create content for. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Saving time and scheduling which frees me up. Able to serve other clients by adding their accounts on Buffer and post to them. Review collected by and hosted on G2.com.

Rosmery U.
RU
Community manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

Managing social network accounts efficiently is one of the main objectives of my trade, it is currently very demanded by organizations or companies to have a community manager, and I particularly think that having a correct software portfolio makes the difference, is why buffer is part of this portfolio, the ease of publishing content on multiple platforms effectively and integration as a complement to Chrome makes it worthy to be my favorite ally. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

They must improve two aspects and is in favor of this platform is perfect, the first is the flaws that are commonly presented with istagram and the second and last in my case is to improve the functionality of labeling. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Although it facilitates the work and saves you effort if you make a correct programming I do not recommend leaving it alone, do weekly monitoring or as often as you decide to work on insurance. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Manage the social networks of my clients, program the contents and publish them automatically. Increase in the visibility of the accounts I manage. Review collected by and hosted on G2.com.

Verified User in Building Materials
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

The most remarkable feature I love about buffer is its organized layout that makes it relatively easy to keep social media accounts updated. It has an automated feature for timing social media posts. Its user interface has a sophisticated appearance with options available for adding social media networks such as,Twitter, Facebook, and LinkedIn. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The only lapse that I have seen in this software is the lack of integration of Instagram in it. Instagram being a big platform needs to be integrated with this software too. Moreover, there are no tools to monitor integral social media things such as hashtags, and number of searches per day or per week etc. There should be an addition of these monitoring tools so that we might be able to have a check and balance upon the social media marketing strategies and social campaigns that we run across Twitter to enhance out marketing. The incorporation of these tools might play a key role in making us eligible to evaluate the lapses that remained in our campaigns and strategies. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is a highly recommended software solution for social media marketing. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Our company has solved multiple problems using buffer. We were facing a lack of correlation of out social media platforms due to which there was always a confusion regarding content, number of posts, blog posts and posts per week. Using buffer we have solved all these problems as it is a single platform through which all the social media platforms are handles and integrated. Moreover, we used to face problem regarding statistical analysis of our social media strategies. By using buffer we were able to analyze the results of our campaigns and formulate new effective strategies to market out company more effectively on different social media platforms. This software is highly recommended as it provides the best experience for the use of a single platform to manage several different tasks. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Translated Using AI
What do you like best about Buffer?

Very easy to use and with a very intuitive interface. It also has a dedicated app for Android and iOS systems, allowing you to use it from anywhere. With the function of scheduling your posts, you will save a lot of time and increase your popularity.

It has an indefinite free plan, ideal for starting to use this tool, and once you are familiar, you can switch to a paid plan with many more features and utilities.

Buffer supports all the popular networks that exist today, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+.

Buffer has great technical support as they respond to any question you have in any language.

Finally, with the team management feature, it allows multiple people to post, ideal for large marketing teams. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Very affordable prices except for the Small Business which is too expensive. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is the best tool for managing your social networks. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

With Buffer, I keep the management of my social networks up to date, thanks to its massive scheduling I am always active on them, something my clients appreciate. Review collected by and hosted on G2.com.