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Buffer Reviews & Product Details - Page 26

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,458 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
SM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

I like that you can schedule content to be sent out and even if you don't have time- you can still plan out and make your life easier Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike that you can't tag anyone in posts and have it post automatically. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

A great product to use for companies who have lots of posts to push out multiple times a day but don't have the ability to manually do it or the time. This helps you schedule out posts in advance so that you can spend your time in other ways and doing other jobs. A great tool and a must-have for marketing purposes! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Solving lots of scheduling issues and being able to save time scheduling out posts months in advance. Review collected by and hosted on G2.com.

PG
Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer dashboard is neat and clean. You will only see a queue of social media posts which you've queued to review or more appropriately which are scheduled to be reviewed. The dashboard is really attractive and organized. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There are limitations. Buffer is picky about what video files it takes. We have a lot of posts where we want to use Facebook tools (handshake tool, check-in tool, feelings tool) which you can't do with Buffer. You also can't tag other pages which is a huge drawback for us. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

If you're looking for a reliable posting tool and can do without some of the bells and whistles, this is the one for you. It has done an excellent job letting us schedule posts and it has been extremely reliable with few outages or bugs. Generally if there is a slight issue, they address it quickly and communicate during the process. Review collected by and hosted on G2.com.

Gina Marie K.
GK
Freelance Resume Writer
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The ability to schedule out - ahead, in advance - image-heavy social media updates made my life at work 100% easier for my 4-year long tenure at a professional services firm. Campaigns became themed by week or holiday, contained quotes, images, calls to action - included multiple posts in a single day - and involved twitter, Facebook, and LinkedIn. At some point, an API configuration changed and I was no longer able to post to our company's LinkedIn profile through the platform; which was a bummer. That one social site became the only manual update I made. ON the flip side, I reviewed and replied to comments and monitored the likes we received, but it was sooooo hard to do all at one time (create, post, engage). Buffer closed the gap and made my social marketing worthwhile. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It was easy to forget to go back onto the pages themselves to check how the audiences were reacting; I'm embarrassed to say it was about a week before I noticed the likes and potential comments I'd still need to tend to... luckily, no harm done. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Always make sure you are checking your actual social media sites to respond to and engage with comments - could be a huge opportunity for customers or to improve a brand image. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Being a one-woman marketing department of a small but busy company became easier - my social sphere of influence was larger - thanks to Buffer. Benefits included more reach on campaigns where I used social media channels as a traffic driver back to the company website. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I appreciate the simplicity of the interface - it makes it easy to quickly draft and schedule posts across multiple channels at once, and to get a holistic view of what you have scheduled so you can fill in gaps accordingly. I also like the custom shortening/tagging of URLs. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

While Buffer is very reliable for Facebook and Twitter, it can be less so for Instagram and LinkedIn. It can be difficult to schedule video posts for Instagram (sometimes an issue, sometimes not) and I've regularly lost the connection to LinkedIn and had to re-authenticate. Some of this may fall on the platforms themselves, but it's still frustrating. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I'd make sure that the toolset meets your needs in terms of reporting. Other tools offer more robust reporting, but that isn't always necessary. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is saving my team (and other teams in my department) time with bulk scheduling of social media content, as well as serving as an easy calendar tool for drafting and collaborating on posts. it's definitely made it easier to quickly understand what's going out where, and also how it's performing. Review collected by and hosted on G2.com.

ES
senior designer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is a tool for social network management, very easy and simple to use, in one hour you can have everything configured and ready to use, you can connect all your social networks and schedule up to 10 daily publications in its free version, which I think great because sometimes you can forget to publish with Buffer prevent this from happening, plus you can publish the same content on several networks at the same time which makes the job much easier and even allows you to take several customers because you can organize the work better. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There is really nothing that I dislike about Buffer, it is a very powerful tool or software and easy to use, it allows you to manage all social networks from a single tool which makes it my favorite when it comes to work allowing me to go further in the digital world. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I recommend Buffer if you are working in the world of social networks, because with this tool you can manage several social networks at the same time and schedule publications allowing you to work in a more orderly and organized way, it can help you to better manage social networks and achieve growth in the digital world. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

At the moment in the company we are using Buffer for the handling of social networks, thanks to this tool we have grown in the social networks due to that now we publish constantly, thanks to that we program the publications allowing us to have everything ordered. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

Once it is set up, it's pretty easy to use. You can select dates in advance which I like. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes by SM accounts "disconnect" with no warning or reason, and I have to resubmit them -- this seems to be an issue only with Instagram right now, but I wish they would fix it Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I can plan all of my SM posts for the week or month in one sitting. This saves me time each day but not having to log in and post manually 0 and it helps me develop a consistent strategy across all platforms Review collected by and hosted on G2.com.

NS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

Buffer has really been helpful in scheduling posts and contents on customers Social Media platform, it has drastically helped us increase engagement and drive more leads . Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer does not allow scheduling for story posts this makes it slightly difficult for us to completely automate our services. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer would really help automate and make work faster, it would also make working with other companies easier Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Scheduling and posting of contents on social media platforms. This has helped reduce the workload and made us work with multiple companies. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like that I can customize the time slots or leave it to their experts if I'd like. It's nice to pre-schedule different social media posts on all platforms ahead of time so I can knock it off my to-do list and not worry about trying to remember to post on social media every single day. It also helps my plan an overall direction of social media posting. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes it will disconnect the social media accounts and you'll have to reconnect them, but if that's the worst thing then we're all good. I use the free version so I can only connect a certain amount of accounts, but it's fine because my company only has a few. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Saved me so much time and has made much of my social media posting stress-free! Especially with Twitter because Twitter doesn't have a scheduling function within the platform like Facebook does. Review collected by and hosted on G2.com.

Verified User in Government Administration
UG
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Buffer?

This software is easy to use for beginners. Provides customization options, making it easier for you to get used to the application. If you have an Instagram account, it allows you to send mail directly to Instagram and has an emoji keyboard and geotagging. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

He doesn't do everything I want him to do, but unfortunately I don't have another social media management tool to do. If you are unfamiliar with the software, you may accidentally submit it. You can send all channels from a single location, but you cannot edit or remove them. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer saved me from time, money and stress for my pessimistic social days by allowing him to plan ahead and go. Buffer learning is more successful than alternatives thanks to its suggestion capabilities. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I spend an hour or two for Buffer to set up social media for the week. I save a lot of time because it is easy to use. It works automatically for me the rest of the time. I love that you can easily copy and paste between social media accounts. Review collected by and hosted on G2.com.

Shavonne P.
SP
CEO & Digital Media Marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is a simple, beautiful, and easy to use social media management software. It's great for those with a smaller budget and just starting out or those who don't like working with technology. I love how Buffer integrations with so many different platforms and the Chrome extension are beyond easy to use and make it simple and quick to collect content for your queue. Overall, you should be able to get it up and running in an hour or less with little effort and you will love the setup and ease of everything. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The pricing structure is a bit all over the place and I hate how they have broken up the different platforms that you really need as an all in one option. For instance, in order to respond to your audience, you would need to use a separate software called Buffer Analyze and it has its own fee in addition to what you for Buffer. Buffer has a free option but you can only connect 3 accounts and you can only schedule 10 posts per account. That can get to be time-consuming and eventually with growth you'll need to upgrade, but the good news is that they have a $15 plan that is great for the next step up. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This is another great one for those just starting out in their business and desires something simple and quick to use to manage their social media. When you start to grow you will need to consider other options due to cost due to everything being broken up into different platforms. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Scheduling for a Client their social media posts and being able to quickly curate content from just about any source using the Buffer Chrome extension. Review collected by and hosted on G2.com.