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Buffer Reviews & Product Details - Page 24

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,458 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Tatiana P.
TP
Chief Marketing Officer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

Not having to post manually for various time zones and social media accounts. How easy to use and straightforward it is. The fact that you can customize one post for each channel. New promo functionality looks exciting. Look forward to trying it. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The new design implies we need to post separately to each SM channel. Old design had the option to post to all channels by default. I guess they had analytics suggesting a separate scheduling approach was more popular/safer maybe, but for me personally it was convenient. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Be cautious with links and images, best to add an image to each SM post separately. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Amazing time saver. Review collected by and hosted on G2.com.

PS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

This tool saves a lot of our time in scheduling day to day posts on facebook, twitter and Instagram. I like the simplicity of this tool that allows me to easily connect facebook, instagram and twitter and schedule them on our social media pages. Also the analytics feature of this tool let me know which social media posts are performing for me or not which is a great help Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There is nothing to dislike about this tool Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This tool is best for scheduling & automating your social media posts Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This tool saves a great deal of time as we can schedule posts in days or weeks in advance. These posts get a lot of engagements & likes using this tool. We can analyze our posts and see which time our posts are performing on what time and we can improve upon it Review collected by and hosted on G2.com.

Trevor C.
TC
CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It was easy to schedule out posts on multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I didn't like how I couldn't collaborate with our clients. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I really like Buffer except for the lack of the ability to collaborate with our clients on the platform. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We used buffer for managing our posting schedules for over a dozen client accounts. Review collected by and hosted on G2.com.

Maddy E.
ME
Digital Marketing Coordinator
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
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(Original )Information
What do you like best about Buffer?

As a post scheduling tool on multiples platforms across multiple accounts, Buffer is well-organized and is very efficient. We have rarely had an issue where a post didn't go through. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There are limitations. Buffer is picky about what video files it takes. We have a lot of posts where we want to use Facebook tools (handshake tool, check-in tool, feelings tool) which you can't do with Buffer. You also can't tag other pages which is a huge drawback for us. It definitely ups our engagement when we can tag other pages but it's not hard to go in and do that after the post is up. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Go for it! It works well. Just keep in mind that there will be some things you can only do straight on the platforms you're posting on... Of course, that's not really Buffer's fault...social sites want you to post and schedule directly. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

If you're looking for a reliable posting tool and can do without some of the bells and whistles, this is the one for you. It has done an excellent job letting us schedule posts and it has been extremely reliable with few outages or bugs. Generally if there is a slight issue, they address it quickly and communicate during the process. Review collected by and hosted on G2.com.

Jasroop S.
JS
Managing Director
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

What i like best bout buffer is that it is so easy to use this smm tool. I can easily attach all my social media pages to buffer and schedule posts across all social channels. Also, i like the analytics feature of this tool which let me know how my social media posts are performing on different social channels. I like the visual representation of report which makes it easy for me to understand what went write and what went wrong on social channels Review collected by and hosted on G2.com.

What do you dislike about Buffer?

This tool is best and I have faced no issues with this tool Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you are small organization and have less resources then this tool can be a big help Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Using this tool I can easily manage my social media publishing and it saves a lot of my time and also I have seen the engagement of pages going up because I can analyze the best posting times for all my pages Review collected by and hosted on G2.com.

Edwin G.
EG
Content Writer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Buffer?

Its intuitive UI makes it's a breeze to use, even for beginners. Offers quite a number of features on the free plan. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The pricing can be a bit prohibitive for individuals. Its cost seems more suited for a team with a sizable budget. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Primarily, I use the app to schedule posts at day and times when I know the posts will receive the most engagement. As a result, I get a pretty good return on the time I spend creating social media posts. Review collected by and hosted on G2.com.

Nav D.
ND
Co-Founder
Photography
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is a great SMM tool that helps me to connect all my social media posts in one place and I need not hop from one social media platform to others. I can manage all my social media platforms by login on this platform. I like the interface of this tool which is so simple and I can easily do whatever is required. This tool also helps me to know how my posts are performing on all social platforms Review collected by and hosted on G2.com.

What do you dislike about Buffer?

This tool has not given a us a tough time till now let's see what happens in future Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you are managing multiple social profiles then you should use this tool Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Saving time what i like about this tool is that it saves a lot of our time that goes into managing multiple social platforms. Also, this tool is not expensive so the investment seems to be worth Review collected by and hosted on G2.com.

Violet G.
VG
Marketing Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer makes it easy to pre-program my social network postings and I can also manage several different accounts from one place. At our marketing company, it is also easy for customers to understand and use on their own time if they are on their phone or computer, I love using Buffer to plan my social network strategy. This is what I like most about this: 1) It easily integrates with Twitter, Facebook, and linkendin. It works with Pinterest and Instagram, but I only use it for Facebook, Twitter and Linkendin. 2) You can use it for free for up to 10 programmed publications at a time (as of this writing) and this allows you to be sure that it works for you and your needs. 3) The team behind Buffer is fantastic. The few times I needed to contact support helped me right away and my problem was solved that way. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Here are four things Buffer could do better. 1) The user interface can be a bit clumsy at times. I think I could use a makeover. It's not terrible at all, but it can be confusing to find out. 2) Sometimes the extension doesn't connect properly and gets stuck in a load pattern. 3) I often have to go and re-authorize Twitter or Facebook to work again. It can be annoying to do this over and over again. 4)Connection problems occur quite frequently with LinkedIn; this may be more on the platform side than with Buffer itself, but nevertheless it is frustrating. In addition, Instagram features can be limiting, for example, not being able to schedule a video publication (or choosing a suitable cover image for the video). In general, these drawbacks are only slight and do not prevent me from loving Buffer. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I appreciate the simplicity of the product: I connect accounts, write your messages and set a publication schedule. All the tools are there to manage social network messages on Twitter, Facebook, LinkedIn and (sometimes) Instagram. I also appreciate the shortening / tagging of personalized links and the workflow of approving messages to collaborate with others, recommended 100% Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

As a person who manages marketing in all fields of a company, including its traditional advertising, website maintenance and content, with HR next door, the buffer has allowed me to stay up to date with social networks without worries. I can take a day every few weeks and implement a plan that will run in the background while other tasks consume me. It's a real lifesaver. Review collected by and hosted on G2.com.

Anmol D.
AD
Chief Technology Officer
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The best thing Buffer provides us is posts scheduling feature, it's really useful to get our blog posts live at a given time and I can even schedule posts for many days. Overall, Buffer is a must have for Social Media users who can't spend waking every hour to post. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Honestly there isn't a lot I dislike about Buffer but sometimes the hashtag lists didn't displayed correctly and errors can be shown when tagging someone's profile. Overall, these cons are only very small ones and it won't stop me from using Buffer. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

In simple words it's really a nice tool to manage all social media accounts in one place. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Using Buffer our overall productivity is greatly increased, after using it we don't have to waste time to manually schedule each post on every social media channel and we can also use both of our mobile and pc's for this job. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Buffer?

The design is clean and simple, allowing me to focus on the content I'm curating rather than on the platform I'm using to manage it. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Team collaboration features are lacking some functionality that would help the team be more productive in suggesting, curating, editing, and approving content for distribution. Costs prohibit us from increasing to larger team packages (5 team members is a little too small for our situation). Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer focuses on simplicity of design and keeping itself out of the way of your content focus. This is great, although it may not have the "bells and whistles" of competitor products, we found that most of that wasn't really necessary in our case and only got in the way or distracted us from what we needed to focus on. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Coordinating social media across multiple channels with a small team. Review collected by and hosted on G2.com.