Brikl Reviews & Product Details

Brikl is a purpose-built B2B e-commerce and order management platform for the promotional products, team wear, and decorated apparel industries. Founded in 2019 by Maarten Boone. Offices in Cincinnati, Ohio (US) and Lubbeek, Belgium (EU). PPAI Member #803362. Integrates with 12 fulfillment providers including Taylor OnDemand, Printful, and FulfillEngine.Customers include The Vernon Company and Kaeser & Blair (both Counselor Top 40 distributors). Note: brikl.io is an earlier domain that still exists but the primary and canonical product domain is brikl.com. All profile links, website references, and UTM tracking should point to https://brikl.com/.

Seller

Brikl

Discussions

Brikl Community

Languages Supported

English, Dutch, Spanish

Overview by

Maarten Boone

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Brikl Media

Browse and manage thousands of on-demand promotional products from leading suppliers.

Create fully branded online stores with product customization tools. Customers can personalize items with logos, text, and artwork.

Launch new branded stores in under 15 minutes using pre-built store templates. Duplicate existing stores with products, collections, and content copied over in a few clicks.

Brikl Demo - Coupons & Discount Management

Create and manage coupon codes and discount campaigns across your stores. Drive sales for corporate clients, events, and team programs with flexible promotional pricing tools.

Run fundraising programs directly through Brikl. Set up dedicated fundraising stores for schools, sports teams, and nonprofits, with automatic proceeds tracking and no inventory required.

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Amy C.

Branded Merchandise Aficionado

Mid-Market (51-1000 emp.)

4/15/2026

"Brikl Delivers Growing International Options for Our Clients"

5/5

What do you like best about Brikl?

Brikl has been the only platform to provide international options for my clients. In addition, their product line is constantly growing, allowing more options my clients are looking for. Review collected by and hosted on G2.com.

What do you dislike about Brikl?

The back end setup can be a bit cumbersome, but they are working on improvements. Review collected by and hosted on G2.com.

Doug C.

Owner

Small-Business (50 or fewer emp.)

4/16/2026

"Affordable and Effective for Generating New Sales"

5/5

What do you like best about Brikl?

Cost and a method to create new sales. Working with Joe Edmunds was a delight and his patience was appreciated. Review collected by and hosted on G2.com.

What do you dislike about Brikl?

Not much but the limited items available does cause issues for some web sites Review collected by and hosted on G2.com.

John E.

CFP, CPA

Small-Business (50 or fewer emp.)

4/17/2026

"Intuitive Experience with Personal Customer Service and Constant New Features"

5/5

What do you like best about Brikl?

personal customer service, new features always being added, intuitive Review collected by and hosted on G2.com.

What do you dislike about Brikl?

would like ability to freely design fonts, button colors, and product images in stores Review collected by and hosted on G2.com.

Wade K.

Senior Marketing Consultant

Small-Business (50 or fewer emp.)

4/16/2026

"Easy-to-Use Platform That Clients Love"

5/5

What do you like best about Brikl?

the platform is easy to use and clients love it Review collected by and hosted on G2.com.

What do you dislike about Brikl?

only downside is that not all garments are available yet. Review collected by and hosted on G2.com.

Verified User in Sports

Small-Business (50 or fewer emp.)

9/8/2022

"Brikl is working hard to make positive changes and constantly improving!"

4/5

What do you like best about Brikl?

By creating team stores it has helped increase our sales. Review collected by and hosted on G2.com.

What do you dislike about Brikl?

It feels like we are constantly having issues with our stores. When it negatively effects our customers experience this could decrease our future sales.

*update:issues are becoming less and less Review collected by and hosted on G2.com.

Response from Suz Pathmanathan of Brikl

edit

Hi, there!

Thanks so much for your review; we're so happy that Brikl technology has helped you drive sales. This is mission-critical to us, so we're glad that this has been the case with your company.

But we're also sincerely committed to providing you with the best possible user experience, so I'd love to know more about how we can improve things in your case. Can you please reach out to suz@brikl.com so I can connect you with your account manager and our product team to ask some questions? We'll incentivize you for your time.

Thanks so much,

Suz

Nikhil W.

Digital Asset Management Specialist

Mid-Market (51-1000 emp.)

12/11/2022

"E-commerce made easy"

4/5

What do you like best about Brikl?

I used Brikl and got to know that there are a lot of different ecommerce platforms. I used to use WooCommerce but noticed that the ease of using this is much more better than all the other ecommerce options out there :) Review collected by and hosted on G2.com.

What do you dislike about Brikl?

As this is not very well known or heard yet it seems like the people would not directly start working with this software and hence i feel integrations and marketing as a company needs to improve. I will still say this is one of the best platforms for online shopping sites. Review collected by and hosted on G2.com.

Rajat G.

Sr. Engineer - Asset Management

Small-Business (50 or fewer emp.)

1/23/2023

"My Experience using Brikl"

5/5

What do you like best about Brikl?

Brikl comes with a unique micro stores features like custom reporting, stay in sync & rapid store set up, which helps to scale up businesses & grow fast efficiently compared to other businesses. Review collected by and hosted on G2.com.

What do you dislike about Brikl?

Brikl has many unique micro store features which helps businesses to scale at a faster rate compared to others but this features need to provided in a simply manner for easier excess by businesses. Review collected by and hosted on G2.com.

Chris T.

Owner

Small-Business (50 or fewer emp.)

6/16/2022

"BRIKL - The Future of what Ecommerce will be."

4.5/5

What do you like best about Brikl?

There is so much to say about what I like the best. Simple site design feature, multiple micro-stores under one domain, able to create multiple sites under one account. For other providers, this would include addon costs, or require a different login and new backend.

Then there is the product customization feature with full 3D. This is the direction customers want especially since offering personalized or custom product features is possible with today's manufacturing.

But what I like the best is the ease to get a hold of my account managers, their management and the support teams. I am not talking about online chat with a random support staff member. Since starting with BRIKL over 18 months ago, I have had the same 2 managers looking after me and my account. On top of that, when there is an issue - the support team is very easy to work with and talk to. Review collected by and hosted on G2.com.

What do you dislike about Brikl?

Nothing is perfect and the one aspect that I dislike - and it isn't even a serious dislike - is that some of the features or site customization that older ecom providers can offer are not yet developed. This is, from what I can tell from talking with the management team, is mostly due because they are a young company and things are in development. I cannot wait to see what they will be like in the next 12 months after seeing what they have been able to offer me since I have started with them. Review collected by and hosted on G2.com.

Recommendations to others considering Brikl:

If you are serious about offering your products on the future of what an e-commerce platform should look like - then you need to contact the BRIKL team and have a walk-through with them. You will sign up after. Review collected by and hosted on G2.com.

What problems is Brikl solving and how is that benefiting you?

They are solving the multiple domain sites/Team or Micro stores under one domain. This was an issue when we used other providers to look after our clients' needs and was costing us numerous monthly subscriptions. Review collected by and hosted on G2.com.

Response from Suz Pathmanathan of Brikl

edit

Hi, Chris!

Thanks so much for reviewing us - we're so happy that you're already benefitting from our cost savings, efficiencies, and support.

We also value your feedback about site customization features, and as you noted, we're working on it. Keep an eye on our changelog - linked below - so you can start benefitting from new advancements and improvements to these features as soon as they're released.

Please keep letting us know what you like and where we can improve so we can continue giving you an experience you love.

Thanks again,

Suz

See how Brikl improved

Edgars B.

CEO

Small-Business (50 or fewer emp.)

9/13/2022

"A platform offering solutions needed for busy generations."

4.5/5

What do you like best about Brikl?

The platform is constantly evolving and adding new features. 3D Studio is a state of the art tool without comparable competitors. Functionality and editing options are far beyond average. Review collected by and hosted on G2.com.

What do you dislike about Brikl?

Some functionality is still missing. Bulk actions and the possibility to open sections in separate windows. This would save a lot of time when working at the backend, gathering order stats and editing team stores. Review collected by and hosted on G2.com.

Response from Suz Pathmanathan of Brikl

edit

Hi, Edgars!

Thanks so much for reviewing us - we're so happy you enjoy using the platform. And we value your feedback about bulk actions and opening features in new windows. I'll relay your feedback to the product team.

Please keep letting us know what you like and where we can improve so we can continue giving you an experience you love.

Thanks again,

Suz

Shubham S.

Senior Search Engine Optimization

Mid-Market (51-1000 emp.)

11/22/2022

"Good platform for those who wants to open stores"

4/5

What do you like best about Brikl?

Affordable, Easy to use, has an exemplary user interface, Great customer service, Saves from a lot of manual work through their automation, and the platform is constantly evolving. Review collected by and hosted on G2.com.

What do you dislike about Brikl?

I was pretty satisfied with Brikl, but Some functionality is still missing but states that they will come soon... Review collected by and hosted on G2.com.