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BrightTALK (Informa TechTarget) Reviews & Product Details - Page 2

BrightTALK (Informa TechTarget) Overview

What is BrightTALK (Informa TechTarget)?

Informa TechTarget's BrightTALK® is an all-in-one solution for marketers, helping you create quality content and drive demand. Unlike other webinar platforms, BrightTALK has a built-in audience of active B2B buyers, enabling you to easily engage with new and existing prospects to build community, demand and revenue.

BrightTALK (Informa TechTarget) Details
Product Website
Languages Supported
German, English, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)
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Product Description

Informa TechTarget's BrightTALK® is an all-in-one solution for marketers, helping you create quality content and drive demand. Unlike other webinar platforms, BrightTALK has a built-in audience of active B2B buyers, enabling you to easily engage with new and existing prospects to build community, demand and revenue.


Seller Details
Company Website
Year Founded
1999
HQ Location
Newton, MA
Twitter
@TechTarget
20 Twitter followers
LinkedIn® Page
www.linkedin.com
1,443 employees on LinkedIn®
Ownership
NASDAQ:TTGT
Total Revenue (USD mm)
$148
Description

TechTarget is a leading online technology media company that provides specialized content and resources for IT professionals and decision-makers. Through its network of technology-specific websites, TechTarget delivers in-depth articles, white papers, and research, helping users make informed purchasing decisions. The company also offers marketing solutions for technology vendors to reach their target audiences effectively.


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Overview Provided by:
Product Marketing Manager

BrightTALK (Informa TechTarget) Integrations

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Verified by BrightTALK (Informa TechTarget)

Recent BrightTALK (Informa TechTarget) Reviews

PB
Pamela B.Mid-Market (51-1000 emp.)
4.5 out of 5
"We use BrightTalk to run two monthly webinars."
It’s an easy to use platform. We have grown our subscriber base very quickly.
VR
Vasanth R.Enterprise (> 1000 emp.)
4.5 out of 5
"Solid Platform with Great Support"
The platform works incredibly well, is very easy to use - both for marketing professionals and speakers/presenters - and the support is fantastic. ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
1.5 out of 5
"Fine but needs updates"
Series functionality and interface for webinars

BrightTALK (Informa TechTarget) Media

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97 BrightTALK (Informa TechTarget) Reviews

4.0 out of 5
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97 BrightTALK (Informa TechTarget) Reviews
4.0 out of 5
97 BrightTALK (Informa TechTarget) Reviews
4.0 out of 5

BrightTALK (Informa TechTarget) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BrightTALK (Informa TechTarget)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about BrightTALK (Informa TechTarget)?

Series functionality and interface for webinars Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Little compliance regulations, too many emails Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

Webinars-- gets us leads Review collected by and hosted on G2.com.

Response from Paige Bidgood Azevedo of BrightTALK (Informa TechTarget)

Thank you for your feedback. We take compliance very seriously and are proud to be both GDPR compliant and ISO 27001 accredited. If you have any specific concerns, we'd be happy to address them in detail. Please feel free to contact your Customer Success Manager, and we can walk you through our compliance and security practices.

LV
Program Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

The platform offers a lot of great features that make hosting webinar smooth and engaging for both presenters and attendees. I especially like the poll feature and the fact that we can add links and related collaterals to the talk. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The amount of email reminders sent is sometimes a bit overwhelming. Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

Lead generation, networking and a space to help spread business messaging. Review collected by and hosted on G2.com.

Response from Paige Bidgood Azevedo of BrightTALK (Informa TechTarget)

Thank you so much for this great feedback! We're thrilled to hear that you find the platform's features helpful for creating a smooth and engaging experience for both presenters and attendees. We're glad you're enjoying the poll feature and the ability to add links and related collateral to your talks. If you ever have more feedback or need further assistance, feel free to reach out!

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK is very helpful for hosting webinars. We can easily get everything set up, invite clients, view who attended, and share recordings. BrightTALK makes webinar hosting easy. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

BrightTALK is pretty easy to use. Might be better if more webinar reminder emails were sent out to registered attendees. Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

Easily host external facing webinars, get registration lists, generate awareness Review collected by and hosted on G2.com.

MF
Digital Engagement &amp; IT Manager
Non-Profit Organization Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK excels in providing a seamless and interactive webinar experience. The platform's user-friendly interface, robust analytics, and versatile content options make engaging with a diverse audience easy. Integrating live and on-demand content enhances flexibility, while detailed analytics empower us to understand our audience better. I also like the fact that the system allows the issuance of webinar participation certificates to all attendees. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

While BrightTALK offers a comprehensive webinar solution, occasional glitches during live sessions and limited customization options for branding could be improved. Additionally, some advanced features may require a steeper learning curve, affecting ease of use for beginners. Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

BrightTALK addresses our need for a dynamic and reliable platform to host webinars, solving challenges related to audience engagement and content delivery. The platform's analytics provide valuable insights, helping us tailor content to our audience's preferences. The flexibility of scheduling live and on-demand sessions has significantly improved our reach and overall impact. Review collected by and hosted on G2.com.

GG
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

I like the fact that you build up a subscriber base. Webinar functionality is decent and you get great on demand viewership. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I don't like that when people register for a BrightTALK webinar they have to sign up for the BrightTALK platform, it is an extra click that causes drop off.

It is also expensive Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

consistency in webinar, upping webinar views Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

BrightTalk is very easy to use and the account manager/customer support team is great. I find the performance reviews very helpful and being able to ask for insights on our audience is a plus. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

What can be improved is lead quality. We've found that even when we specify which titles we want to target, we'd still get low-quality leads coming through. However, the team has been great at replacing those leads. Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

BrightTalk is helping us build a community of users who engage with our content and in turn, build awareness and interest for our solution. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

I like how we can create campaigns targeting specific audience segments, and then choose which webinars to "sponsor" into the campaign for lead generation. The platform is very easy to manage. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

While I appreciate the one-click registration and one-click access to view a webinar when a user is logged in, it can skew results, so we make sure to prioritize viewers with a certain number of minutes viewed. Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

BrightTALK helps us reach the right audience in IT. We get additional reach into contacts who might not already know about is. Review collected by and hosted on G2.com.

CN
Marketing Lead Development
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK is a valuable resource for professionals seeking knowledge, networking, and thought leadership. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

too many emails, I wish they dont send all the ads Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

BrightTALK encourages interaction. During live webinars, you can ask questions, engage with speakers, and connect with other attendees. It’s a fantastic platform for building professional relationships. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

Real time tracking of metrics and the team overall, ease of implementation and use Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The algorythym could use some improvement Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

Streamlining production of webinars Review collected by and hosted on G2.com.

Response from Paige Bidgood Azevedo of BrightTALK (Informa TechTarget)

Thank you for your kind feedback! We're glad to hear you’re enjoying the real-time tracking of metrics and the overall ease of use. We're always open to product feedback and have built a process to ensure it’s heard. Feel free to share any suggestions with your Customer Success Manager, and they’ll be happy to pass it along to our product team!

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BrightTALK (Informa TechTarget)?

The platform is easy to access and the content covered is often on point. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

As a Partner of BrightTALK they are often not very god at delivering valuable participants outside of who we invite to the sessions. Review collected by and hosted on G2.com.

What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?

They are a platform that is easy to use from registration to presenting Review collected by and hosted on G2.com.