It's easy to run a webinar through BrightTalk. FIles with contact details for follow-up are detailed. Customer service is also helpful. Review collected by and hosted on G2.com.
It's all pretty good. One request would be to have 1 combined master file with the leads. Some clients don't quite know what to do with the 3-5 different files. Review collected by and hosted on G2.com.
96 out of 97 Total Reviews for BrightTALK (Informa TechTarget)
Overall Review Sentiment for BrightTALK (Informa TechTarget)
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The platform works incredibly well, is very easy to use - both for marketing professionals and speakers/presenters - and the support is fantastic. It integrates well with both our sure and our CRM, and allows for quick and easy useage. The implementation and automation within the platform takes a significant amount of additional work and strain off of our operations and web teams. Review collected by and hosted on G2.com.
There are some limitations to the platform, like advanced editing and formatting of webinar descriptions - so that they appear on-brand and well-formatted on our site as well as the BrightTalk site - and additional advanced permissions for users would also be really helpful for enterprise organizations with a lot of teams.
Also, when your team gets too large, there tends to be some issues with communication on the account side. Review collected by and hosted on G2.com.
BrightTALK has enabled our prganization to broaden our reach with its comprehensive webinar platform. Opti9 posts a variety of content including webinars, new product demos and partner spotlight videos. Review collected by and hosted on G2.com.
There's not much to dislike about BrightTALK. The only downside to the tool is that there are many features that are available, and for someone who isn't super tech savy, it can be confusing. That being said, our dedicated support team is only an email away, and they've helped us every time we've needed them. Review collected by and hosted on G2.com.
Our partnership with BrightTALK has been instrumental in expanding our B2B marketing efforts by enabling us to reach high-intent customers effectively. Their platform connects us with prospects already showing interest in our products, boosting our lead generation efficiency. BrightTALK’s targeted tools allow us to segment audiences by region and persona, enhancing our account-based marketing (ABM) campaigns and engagement with priority accounts. Moreover, BrightTALK’s role as a strategic partner, providing tailored insights and collaboration, has been crucial in aligning our content with business goals and driving impactful results. They have become a core part of our strategy for content-driven lead generation and targeted outreach. Review collected by and hosted on G2.com.
While BrightTALK works well to reach prospects showing 3rd party intent, they do not allow for contact exclusion lists making it more challenging to drive net new contacts into known accounts. Ideally, we’d be able to provide a TAL with an exclusion list of contacts we’re already engaging with to further improve our ROI using the platform. Review collected by and hosted on G2.com.
The client support team is very attentive and friendly to work with. They always respond quickly. They are nice and smart people.
BT facilitates broadcast of prerecorded webinbar events smoothly.
The embed code to post webinars on other sites help boost visbility of webinars.
Engagement analytics are insightful. Review collected by and hosted on G2.com.
The lack of two way interation, especially not being able to see if/who attends your webinars while in session is awkward. Most platforms provide visibility into who is in the audience but on BT you don't know if you're talking to 1000 people no one.
Managing events on the back end is challanging and unintuitive. I have probably been in there 100 times and still play a lot of trial and error when I'm trying to find and manage our channel. Review collected by and hosted on G2.com.
It’s an easy to use platform. We have grown our subscriber base very quickly. Review collected by and hosted on G2.com.
Sometimes it gets a bit glitchy and requires a lot of bandwidth. Review collected by and hosted on G2.com.
I like the simplicity of the platform and the option to run sponsored programs through BrightTALK. I also love the support I've gotten over the last few years. The price is also a factor for us! All in all a great webinar and demand gen tool for my team. Review collected by and hosted on G2.com.
Nothing really - BrightTALK is a good tool for the price. Sometimes we had issues with some fields not pulling in correctly to our Pardot Salesforce instance, but the technical support team are always super quick to address any issues. Review collected by and hosted on G2.com.
I like how helpful the vendors are at BrightTalk. The user experience on the site is positive. It's intuitive and easy to use. Also, the content analytics are unique in the sense that you can see the viewing duration and how many times your subscribers have viewed webinars. Review collected by and hosted on G2.com.
My biggest issue with BrightTalk is that when you're running a live webinar, you're unable to see how many attendees are on and watching. Review collected by and hosted on G2.com.
We use BrightTALK for all of our webinars and it has been a good experience. Easy to have guest speakers on and for them to quick learn the tool. BrightTALK integrates well with our reporting tools as well. Review collected by and hosted on G2.com.
Not as ADA friendly as it could be. We had a presenter that needed vision assistance and there were no controls to help her with this. She needed to get someone to help her with this.
In addition, it would be great to see exactly who is on as a presenter when the webinar is happening. Other webinar platforms do this and I wish BrightTALK did this. Review collected by and hosted on G2.com.
BrightTalk is very easy to use. It provides you with a webinar platform (so you don't need a dedicated solution for that), plus it has a very large subscriber base. Our company channel has over 20,000 subscribers!
The team at BT is extremely customer-focused. They are always working with you to make sure you are successful in your goals. And they are very responsive - jumping on calls whenever needed. Review collected by and hosted on G2.com.
The webinar platform is a little bit limited in functionality. It would be great to see some more features for better audience engagement. Review collected by and hosted on G2.com.
The platform is very intuitive and easy to use. It's simple to upload videos, or create them using the platform. Promoting the videos is simple, and has been a great way for us to connect with both our current customers, and potential prospects. We are also integrating BrightTALK into our CRM system so leads flow seamlessly to our sales team. Review collected by and hosted on G2.com.
So far the only downside I have seen is the lack of flexibility in recording templates. I would like more options to be able to resize the camera and slide show boxes to fit our needs better. Review collected by and hosted on G2.com.
