Brightspot Reviews & Product Details

I use Brightspot as a Content Management System to manage our business brands, and it allows my team to easily create, edit, and publish digital content. I appreciate Brightspot for offering an impressive balance between out-of-the-box functionality and flexible content modeling capabilities. The native workflow engine aligns well with our editorial processes, and the platform is designed for ease of use and efficiency. It's intuitive and easy to use, making it accessible for my team without extensive technical knowledge. Additionally, I like that Brightspot provides enterprise-grade security and compliance. Review collected by and hosted on G2.com.

Even though Brightspot provided an excellent hands-on support experience from one of their product managers, our site rollouts for migrations have been rather lackluster. Brightspot claimed that our WordPress sites could easily be migrated to their API-first architecture, but it seemed that the planned headless implementation project took longer than expected. After working on 8 weeks of the migration of one of our sites, we still haven't finished the projected plan. The project management team needs better communication, cooperation and coordination between clients and suppliers so that the expected timeline can be met. Promising a timeline and then having to face continuous delays is not an ok interaction. Review collected by and hosted on G2.com.

What I like best about Brightspot is its flexibility and efficiency. It allows me to manage, organize, and deliver high-quality content across the channel smoothly. The ability to customize workflows and templates makes our production faster and ensures everything meets our editorial standards. Review collected by and hosted on G2.com.

One thing I find challenging about Brightspot is that some of the more advanced features come with a learning curve, especially when you’re customizing workflows or templates. That said, once you get used to it, the platform becomes very powerful and efficient. On the downside, our website has gone down twice in the last four months. Review collected by and hosted on G2.com.

I really like how Brightspot is responsive and works well for users. As an administrator, I appreciate the self-service nature of most of the customization tools. I can edit workflows, user types, document UI elements, and dashboards without needing any developer inputs, which allows us to evolve our working practices easily without time or cost constraints. It's particularly valuable that we can adjust these things on the fly. The ability to review and change document fields is really valuable for driving continuous improvement and efficiency for users. I find it super easy to introduce new user types, like when we needed a new persona to both author and review content. The initial setup was excellent, and I've found Brightspot to be among the best and most engaged external development organizations I've worked with. Review collected by and hosted on G2.com.

I have a few frustrations with Brightspot, mostly due to our unique setup. Our external DAM integration isn't as smooth as it could be, but that's partly because we chose an outside tool instead of Brightspot's DAM. Users often accidentally click the edit button for collections, causing collapses or corruption of folders, which stops work until an admin fixes it. This happens about once a week and affects everyone until resolved. The revisions tool can be unreliable, with mixed-up or abandoned revisions occurring frequently. There are also some quirks with our custom Maps and Topics that get frustrating, but I think that's down to our specific configuration. Review collected by and hosted on G2.com.

I like how intuitive Brightspot is to use, along with its flexibility and customization options. The WYSIWYG editor is a great feature, especially since our editors are not tech-savvy. With Brightspot, they can publish independently without it taking a long time or needing tech support. Review collected by and hosted on G2.com.

It doesn’t support ads very well and we’ve had trouble with implementation. Granted, we have lots of ad customization but it has been a big pain point. And the initial setup of Brightspot was honestly very blundered. A lot went wrong in the migration and we lost a lot of traffic as a result. Took a long time to recover and I’m not sure if we ever fully did. Review collected by and hosted on G2.com.

I like Brightspot’s unique ability to handle content across multiple websites. As a local publication serving 30+ cities across the United States, it’s important for our users to collaborate and share content across our various sites. Brightspot makes standardization, content sharing, and third party integrations a breeze. Review collected by and hosted on G2.com.

If a feature that you’re looking for is not “out-of-the box”, Brightspot can get quite costly as a platform. I recommend hiring in-house front end and backend developers if you plan to move forward with the Brightspot CMS platform. Review collected by and hosted on G2.com.

I like how Brightspot organizes content creation and publishing in one platform. I use it for managing articles, media, and workflows, which keeps everything organized. The number of features around scheduling and content approval is what I value most because it helps avoid mistakes. It also integrates well with our editorial processes, allowing us to assign tasks and track progress easily. Review collected by and hosted on G2.com.

I find it can be limiting when managing unique or non standard content layouts. Some processes require additional steps to achieve the right design. These limitations can slow progress and sometimes add stress during project deadlines. Standard workflows are fine, but special cases take extra attention and effort from the team. Review collected by and hosted on G2.com.

I think the platform worked well for us. It's important for us to be able to administer the various sites, and the permissions are pretty good. The extensibility is great, as within their framework, you can do almost anything. Review collected by and hosted on G2.com.

The system has been put together over many years, supporting lots of different clients, leading to some aspects feeling like an afterthought or outdated from current patterns. The development team is responsive in improving these areas, though maybe not as quickly as we'd like. Also, as just one client among many, our priorities aren't always aligned with the platform's priorities. Review collected by and hosted on G2.com.

I really appreciate the ease of usage with Brightspot, especially because it means I don't have to submit a ticket to our internal IT for every change. The intuitive search functionality for assets, pages, and more is a big plus since I can easily find images, pages, and content with just a few keywords, and it's fast, which is great. The initial setup was seamless, and transitioning our assets and blogs was made easy by the developers at Brightspot. Overall, these features make managing content much simpler and efficient for me. Review collected by and hosted on G2.com.

I do think communication can be better. Email responses are slow, but at least Jira tickets are somewhat fast. I'd like to have a middle ground form of communication. Review collected by and hosted on G2.com.

I value the capabilities of Brightspot, especially the various ways it allows users to manage their websites easily once they understand the system. It's great for curating lists of articles and creating impactful pages. I like the ability to use shared modules (and recent-ish ability to transition an existing module to shared and vice versa) and use tagged pages/sections coupled with 'current tags' on article lists, it's a time saver that helps quickly producing lots of pages with relevant items. Review collected by and hosted on G2.com.

We have some BSP-built items that have been in some stage unfinished or broken since we migrated in 2020, and they were never really fixed by BSP. We replaced a few of these items with simple embeds and hired our own internal development team to address some of the issues but it took years to rebuild what we thought we were getting from BSP upon migration. Review collected by and hosted on G2.com.

The best part of Brightspot is the editorial organization of the team responsibilities in my opinion. I collaborate with writers, product managers and marketing specialists and the platform enables all to know what content they are to deal with. The task assignments and approval phases are extremely useful in terms of campaign preparation. It also tracks the person that edited what, as this prevents misunderstandings. Review collected by and hosted on G2.com.

A problem that I have encountered with Brightspot is that certain tasks involve multiple steps to be carried out in publishing, and they can be tiresome when one faces a hectic day. The marketing team needs to switch screens to complete one product update at times when making various product announcements. It does not prevent us to work, but it decreases the pace of content preparation. Review collected by and hosted on G2.com.