Mason G.
MG
Mason G.
IT Support Specialist
Small-Business (50 or fewer emp.)
"Responsive Team and Organized Keywords, but AI Dashboard Building Is Missing"
3.5/5
What do you like best about BrightEdge?

I like the responsiveness from the team and how all my keywords are organized. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I wish I could buildout those dashboards using AI. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
AL
Verified User in Logistics and Supply Chain
Enterprise (> 1000 emp.)
"Easy Multi-Domain Monitoring with Dashboards That Power SEO Reporting"
5/5
What do you like best about BrightEdge?

I like how easy it is to use and that I can monitor multiple domains on the same platform. The dashboards are critical for my SEO reporting and make it much easier to pull together the information I need. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

It can take a while to set up, especially if you have multiple domains, but it’s worth every minute it takes. Review collected by and hosted on G2.com.

Chiara G.
CG
Chiara G.
Global Digital Marketing Coordinator - Digital Project manager
Mid-Market (51-1000 emp.)
"Powerful SEO Tool with a Steep Learning Curve"
3/5
What do you like best about BrightEdge?

I like that BrightEdge has tons of tools, which can serve any of my purposes. It helps me make anything I want and search for anything I need. It's an all-in-one tool for SEO. I appreciate being able to search by language, which is helpful for my multilingual site, and I like that I can track and save keywords. It also helps me with AI overview, showing if AI tools are using information from my website. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I don't really like that there are so many tools available, and it's really hard to look for them whenever you need something. You have to look for several minutes, and that's something that does not make it very user-friendly. Moreover, the user interface, it's not very friendly. It takes ages to find something. There are multiple ways to arrive at certain features, so it gets confusing. Review collected by and hosted on G2.com.

katharine m.
KM
katharine m.
Sports Photographer
Small-Business (50 or fewer emp.)
"Powerful Platform with a Steep Learning Curve"
5/5
What do you like best about BrightEdge?

I use the “conversational keywords” search the most! Additionally, I love our customer success manager. We meet with her bi-weekly and she helps us solve any issues as well as keeping us updated with all the new BrightEdge updates. Plus I just like her personally. She’s a great asset to BrightEdge and represents our connection to BrightEdge in the best way. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Very robust platform that has a pretty significant learning curve to get the most out of. I feel like there’s not enough time in the day to get the most out of the tool! But that’s a personal problem - not a flaw of bright edge. Review collected by and hosted on G2.com.

LM
Liam M.
D
Mid-Market (51-1000 emp.)
"BrightEdge Makes Organic and LLM Performance Clear with AI Prompts and Data Cube X"
4.5/5
What do you like best about BrightEdge?

The most helpful thing about BrightEdge is the ability to show us where our companies are currently performing organically as well as across LLM platforms. The features I have found most useful so far are the AI prompt generation tool and Data Cube X. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

There aren't anythings I dislike about using BrightEdge. Review collected by and hosted on G2.com.

Bonnie T.
BT
Bonnie T.
Content Marketer
Small-Business (50 or fewer emp.)
"Powerful Metrics and Keyword Optimization Tools"
4.5/5
What do you like best about BrightEdge?

I like all of the metrics it provides and the amount of tools to optimize keywords Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Sometimes it doesn’t produce the content I want through create content and hard to navigate Review collected by and hosted on G2.com.

AM
Ashley M.
eCommerce merchandising coordinator
Mid-Market (51-1000 emp.)
"Kind, Helpful Team and AI Recommendations That Simplify Meta Descriptions"
5/5
What do you like best about BrightEdge?

For one, the employees are incredibly kind and personable and always willing to help. I enjoy using AI recommendations for generating keywords and meta descriptions. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Sometimes, there is a lapse between assigning URLs and keywords and them showing up in the system to write meta descriptions. Review collected by and hosted on G2.com.

James B.
JB
James B.
Marketing Manager
Small-Business (50 or fewer emp.)
"Helpful SEO Insights, but Expensive and Hard to Use"
2.5/5
What do you like best about BrightEdge?

It's useful as far as SEO tools go, providing some helpful insights into search marketing. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

- Expensive

- Harder to use than competitor tools

- UX is messy

- Steep learning curve compared to competitors Review collected by and hosted on G2.com.

Will S.
WS
Will S.
Analytics
Mid-Market (51-1000 emp.)
"Easy-to-Use Dashboard Reporting for Spotting Behavior Trends"
4/5
What do you like best about BrightEdge?

easy to use dashboard reporting to identify behavior trends Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

would like to receive custom insights sent as a weekly summary Review collected by and hosted on G2.com.

Jordan R.
JR
Jordan R.
Global SEO Manager
Small-Business (50 or fewer emp.)
"Powerful Data Cube Backed by Professional Consulting"
4/5
What do you like best about BrightEdge?

Data cube and professional consulting services. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Inability to update charts in dashboards. You have to go to the report, make the change and then add it to the dashboard Review collected by and hosted on G2.com.