I like that BrightEdge has many features. I don't even know all of the features yet, but it's a very knowledgeable tool and good for me as a content producer to use. It's helpful for inspiration and tracking content. The features I use the most are page reporting, keyword reports, and DataCube X for researching keywords. Review collected by and hosted on G2.com.

The loading time is quite slow, so sometimes you have to be patient when using it. It sometimes chooses kinda weird dates and, like, how many days back and forth it shows the stats work, and you don't have that much control over all the data. I don't really understand the AI prompts features yet. I think that's a little bit confusing. Review collected by and hosted on G2.com.

BrightEdge has been a very useful tool for our SEO efforts. It is easy to use to research target keywords, competitors and our AI brand presence. I appreciate that it makes recommendations to improve our organic traffic and has an autopilot AI feature to make it quicker and easier to implement changes. Review collected by and hosted on G2.com.

One suggested improvement would be to make it a bit more intuitive. Sometimes it's unclear which of the areas in the platform are best suited to gather the information I'm looking for or to answer the question I have. Review collected by and hosted on G2.com.

I like being able to see how my clients are performing in both traditional and AI search. There are a lot of helpful insights, and I also love having access to HyperCube so I can get a clearer idea of AI visibility for the brands I’m working on. Review collected by and hosted on G2.com.

The platform is a little confusing and I lose track of where to find certain features and reporting tools. I usually have to click around and try different areas to find what I’m looking for. Review collected by and hosted on G2.com.

What I like best about BrightEdge is its enterprise-level insights and how it connects SEO performance directly to business outcomes like revenue and ROI. Review collected by and hosted on G2.com.

What I dislike about BrightEdge is that it can be expensive and less flexible compared to other tools, with a steeper learning curve for some features, that will make the tool difficult for people to really take full advantage of it Review collected by and hosted on G2.com.

Not even sure where to start…Brightedge has made our SEO and AEO performance so much easier to improve, it’s helped us create a content strategy that performs and it helps our campaigns perform better than they ever have prior to using the platform Review collected by and hosted on G2.com.

Nothing about the platform itself, more that it gives me so many things to look at doing better and we don’t have enough people on our team to make the most of it Review collected by and hosted on G2.com.

BrightEdge is such a great partner for us. Our CSM is fantastic and very knowledgeable. The tailored support is so refreshing. Review collected by and hosted on G2.com.

There really isn’t anything I dislike. I’d say something we’ve shared feedback on is about editing prompts. It feels a little tedious having to go back and forth. It makes cleaning up your prompt list a little tricky. Review collected by and hosted on G2.com.

Like that you get personalized help via zoom with account manager Review collected by and hosted on G2.com.

Nothing, the product is great!! It can be pricey, but it’s like adding an additional staff member Review collected by and hosted on G2.com.

BrightEdge provides market context, allows us to analyze keyword behavior in more depth, gives alerts for 404 errors or missing metadata, and helps us better understand visibility and share within LLMs. Review collected by and hosted on G2.com.

The fact that keyword data and the pages we want to track need to be added manually, that the platform doesn’t automatically generate basic dashboards, or that it doesn’t allow us to duplicate a dashboard created for one specific brand across others within the same account. Review collected by and hosted on G2.com.

The amount of data I have access to. It really completes the picture of how our websites are performing. Review collected by and hosted on G2.com.

I wish Data Cube X updated weekly rather than monthly. Review collected by and hosted on G2.com.

I like BrightEdge for its robust information and the AI visibility report feature, which is useful for managing a mass number of sites and links. The initial setup was very easy. Review collected by and hosted on G2.com.

I find the cost of BrightEdge high, and I often get lost in the abundance of data. Review collected by and hosted on G2.com.