I really appreciate Brevo Marketing Platform's native, enforced U.S. TCPA/CAN-SPAM compliance, which means I don't have to deal with any manual workarounds. It's great that our small marketing and operations team, which doesn't have a legal background, can rely on this feature to turn compliance from a stressful, manual task into a set-it-and-forget-it process. I don't worry about accidentally re-messaging unsubscribed contacts or non-compliant SMS opt-ins because Brevo locks these rules into the tool, making human error impossible. This peace of mind is priceless for our regulated industrial and A&D business. Also, the initial setup of Brevo was surprisingly fast and low-effort for our lean team. Review collected by and hosted on G2.com.

No key account alerting: We can’t set up real-time alerts for high-priority B2B contact actions (e.g., a defense contractor engineer downloading a whitepaper on CUI-compliant IoT hardware)—we have to manually check Brevo’s analytics daily to identify key engagement, missing critical follow-up opportunities. Review collected by and hosted on G2.com.

Editing content in emails sending campaigns to prospects is very efficient and it’s great being able to segment our audience and create personalized journeys that are effective in driving engagement and conversions. Review collected by and hosted on G2.com.

It has been a great experience without any issues to highlight and their functionality of lead capture and email marketing is superb. Review collected by and hosted on G2.com.

I find the Brevo Marketing Platform really easy to use, and the list upload via CSV is quite straightforward, especially compared to other tools that require a lot of manual mapping. The deliverability has been higher since we started using the platform, which we're happy with. Having an easy upload saves us a ton of time on menial tasks because sometimes we have hundreds of individual lists. The initial setup was quite easy, and having an account manager to help made it even smoother. Review collected by and hosted on G2.com.

Personalization and follow-ups are clunky. I understand it's not a tool usually used for B2B where follow-ups are more frequent, but for us, it's important. Personalization would allow for us to really target our hottest leads, but at current, it's almost not an option in the tool, meaning we exclude those people from our list sends and reach out to them manually. Review collected by and hosted on G2.com.

Good, understandable API and documentation that allows you to quickly integrate Brevo into any product Review collected by and hosted on G2.com.

I don't have any comments about the platform yet. Review collected by and hosted on G2.com.

I really like how Brevo Marketing Platform is an all-in-one solution, making it easier to manage campaigns and communications with its email, SMS, and CRM capabilities. The automation and segmentation features really stand out, allowing me to create personalized and behavior-based journeys, which lead to better engagement and stronger results. I also appreciate the real-time reporting and clear analytics, as they're easy to track and help identify what's working. The Email Campaign Builder is valuable, as it lets me design, schedule, and send targeted email campaigns. The Segmentation and Contact Management feature is also quite useful, helping me group audiences based on criteria like engagement level or purchase history, which personalizes messaging for better results. Review collected by and hosted on G2.com.

Some of the more powerful tools, like complex automation workflows or advanced segmentation, aren't immediately intuitive. Helping to build templates or provide additional resources for getting these set up would be greatly appreciated. In addition, the SMS functionality is good, but features like scheduled, multimedia messaging, or richer personalization options could be expanded to provide me with a better experience. Review collected by and hosted on G2.com.

I particularly appreciate the recent developments of the platform, especially the improvement of automation workflows, which are clearer and simpler to configure. The deeper integration of the CRM with marketing campaigns is a real advantage for having a more comprehensive view of contacts. The sending performance and deliverability also remain very satisfactory, as does the daily stability of the platform. Review collected by and hosted on G2.com.

Brevo could still make progress on advanced personalization of templates (emails and landing pages) as well as on the precision of segmentation options. More detailed filters and greater flexibility in layout would allow for even more truly customized campaigns. Review collected by and hosted on G2.com.

New feature regarding email sending: it is much faster and easier to use. As for SMS sending, there is no change. A major advantage is the automatic domain linking, which is the only service offering this among all those I have tested (50 services of the same type). Review collected by and hosted on G2.com.

Be able to add a list during the creation of the campaign and be able to test the service without creating an account (1 test email) to prevent fraud. Review collected by and hosted on G2.com.

I find it easy to navigate and use overall, valuable insights/analytics, and overall it works well. I like that you can have customers in various lists, rather than linked to one list only. I use the automation with pabbly to get customers into the lists. Review collected by and hosted on G2.com.

I find that the naming of automations/templates/campaigns could be more obvious, but now that I know where to look, it is easy to find and use. Review collected by and hosted on G2.com.

Campaigns and their management, appointment scheduling tool Review collected by and hosted on G2.com.

That I cannot differentiate Unsubscribe by campaigns. Review collected by and hosted on G2.com.

The ease of integration with other applications is one of the aspects I value the most. Review collected by and hosted on G2.com.

Brevo does not accept duplicate contacts, whether by email or duplicate phone number. In my opinion, this function should be configurable or editable by the user. Review collected by and hosted on G2.com.