# BreadcrumbsIO Reviews **Vendor:** BreadcrumbsIO **Category:** [Lead Scoring Software](https://www.g2.com/categories/lead-scoring) **Average Rating:** 4.3/5.0 **Total Reviews:** 23 ## About BreadcrumbsIO Breadcrumbs is a Revenue Acceleration platform with lead scoring at the core that allows you to uncover hidden revenue opportunities at the right time by turning up the volume on intent signals you already have in your database. Breadcrumbs aggregates a multitude of contact data (like demographics and activity) and pinpoints the exact moment when contacts are ready to buy, upsell, or churn - allowing you to target the right people for the right offer at the right time. ## BreadcrumbsIO Reviews ### 1. Breadcrumbs Integration is no more complicated **Rating:** 4.5/5.0 stars **Reviewed by:** Justin C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about BreadcrumbsIO?** I absolutely enjoy how simple BreadcrumbsIO is to use. It integrates seamlessly with my current systems (Pendo and HubSpot), and I can get the data I need to qualify prospects easily. My possibilities for long-term planning have increased as a result of the platforms ongoing addition of new features. **What do you dislike about BreadcrumbsIO?** BreadcrumbsIO is incredibly superb in my opinion. I asked for additional customised integrations, they said they were working on them and it easily interacts with my current applications like Pendo and HubSpot. We have more opportunity to design our long-term strategy now that the platform is constantly adding new capabilities. **What problems is BreadcrumbsIO solving and how is that benefiting you?** The development of our business has benefited greatly from.BreadcrumbsIO. It has assisted us in determining which activity categories to prioritise while focusing on potential qualified leads. Because of the platforms lead scoring capabilities, we now have a better grasp of what important to our users, which has helped us target them more successfully and increase conversion rates. BreadcrumbsIO has streamlined our lead scoring and targeting procedure, allowing us to save time and money while still achieving better results. ### 2. All the data you need, in one place **Rating:** 4.0/5.0 stars **Reviewed by:** Annette P. | Marketing Programs Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about BreadcrumbsIO?** What I like the most is the ease of use of the platform: I'm not a data analyst, but I can easily integrate my tools (Pendo and HubSpot) and get the data I need. **What do you dislike about BreadcrumbsIO?** Nothing, I asked for some customized integration but they told me they are working on them. Having always new features and new opportunities allows us to plan long-term strategies. **What problems is BreadcrumbsIO solving and how is that benefiting you?** From my side (Marketing and Growth point of view) Breadcrumbs is helping me in identifying the best Activity Categories to work on the PQLs. Thanks to the lead scoring, I can understand what really matters for the users of my company. ### 3. Simplify sales pipeline generation and creating gold from garbage data. **Rating:** 4.5/5.0 stars **Reviewed by:** Mykyta P. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2022 **What do you like best about BreadcrumbsIO?** I like how well it integrates with Hubspot and it's relatively quick to setup and start building lead scoring models. **What do you dislike about BreadcrumbsIO?** You have to make sure your data is succinct and formatted correctly or the model may give you bad results. **What problems is BreadcrumbsIO solving and how is that benefiting you?** It's telling me which leads are worth persuing and which are a waste of time as well as which are probably not going to close. ### 4. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about BreadcrumbsIO?** Ease of Use When Using Makes this a great tool. **What do you dislike about BreadcrumbsIO?** The output could be a bit more clear to understand **What problems is BreadcrumbsIO solving and how is that benefiting you?** Help with narrowing down target list ### 5. My experience **Rating:** 3.5/5.0 stars **Reviewed by:** Alejandro V. | Co-creador, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** the proposed functionality; is a huge pain point in our industry **What do you dislike about BreadcrumbsIO?** There is something personal with the brand, but we have the result. **What problems is BreadcrumbsIO solving and how is that benefiting you?** Being able to detect the efficiency of channels and campaigns is essential in digital products like ours ### 6. Qualifying your leads in more accurate way **Rating:** 3.0/5.0 stars **Reviewed by:** Younes B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** the co-dynamic approach in creating lead scoring models on the platform. **What do you dislike about BreadcrumbsIO?** The very limited options of data sources. there are just three now, one of them even in "coming soon" state and isn't available yet. **What problems is BreadcrumbsIO solving and how is that benefiting you?** In the world of data mining that we live within, capturing leads is not enough. you can really via content, ads and CRMs capture as many as you want of leads. But scoring and validating them is another story. BreadcrumbsIO has the potential to creat a sophisticated models that do for you the hard work that rather take weeks to accomplish that's the power of the triple dimensions approach (Fit, Activity, Time) of scoring leads that this tool provide. ### 7. BreadcrumbsIO - Best In Class **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2021 **What do you like best about BreadcrumbsIO?** We really love how user-friendly it is. The super simplified layout makes it really easy to navigate your way around the site and various tools, and the validation results in particular are very detailed and extremely useful to us. It's by far one of the best validation tools we''ve used - and we've used maaany over the years. It's the only tool we use for our client campaigns, and the only tool we recommend to industry peers. We love that you can validate a single email at the click of a button, as well as the speedy delivery of results - and it's free! Plus, there's no limit to how many emails you can validate. The blog resources are very insightful and useful. The branding is pretty fun too! **What do you dislike about BreadcrumbsIO?** We haven't found anything to dislike yet! It's very easy to navigate your way around the site and various tools, and the validation results in particular are very detailed and extremely useful to us. We've stopped using our other go-to validation tools and we now exclusively use Breadcrumbs. There is absolutely nothing to dislike. Nada. Niks. :) **Recommendations to others considering BreadcrumbsIO:** If you're looking for a great data validation tool, look no further! You found it! :) **What problems is BreadcrumbsIO solving and how is that benefiting you?** It's our absolute favourite tool for data validation. We really love the detailed results - no other tool (that we're aware of) provides this much insight into validation. It forms a huge part of our lead generation strategy. We don't launch a campaign without it! We love that you can validate a single email at the click of a button, as well as the speedy delivery of results - and it's free! Plus, there's no limit to how many emails you can validate. It is truly best in class. ### 8. BreadcrumbsIO helped us totally transform data points into actionable insights **Rating:** 5.0/5.0 stars **Reviewed by:** Zach R. | VP Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** Breadcrumbs made it easy to identify key contact actions that drove upgrades in our platform. We can now leverage these insights in our workflows, sales cadence, and upgrade sequences. **What do you dislike about BreadcrumbsIO?** So far we have been very happy. Onboarding has taken a bit longer than expected because we needed to accumulate more data on our contact records. **What problems is BreadcrumbsIO solving and how is that benefiting you?** We needed to score over 10,000 contact records to focus our sales and marketing efforts towards the right contacts and contact actions. Our team now has a very targeted list of contacts and or our marketing department knows exactly what actions prospects need to take to be a high valued SQL. ### 9. A ML enabled platform addressing a real world problem **Rating:** 5.0/5.0 stars **Reviewed by:** Kirk F. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about BreadcrumbsIO?** For years, marketing, sales and other stakeholders have wrangled over how best to score leads. Enter breadcrumbs to mediate and adjudicate. **What do you dislike about BreadcrumbsIO?** This isn't a dislike, just a feature request. Would love to see the platform "show its math" on the lead scoring model **What problems is BreadcrumbsIO solving and how is that benefiting you?** I'm early on with the platform but the initial goal is to make informed and unbiased decisions on lead scoring on real time inputs rather than historical data. ### 10. Lead scoring is hard to get right--Breadcrumbs makes it easy. **Rating:** 4.5/5.0 stars **Reviewed by:** Zack L. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about BreadcrumbsIO?** Ease of setup is what makes it shine compared to everything else on the market. **What do you dislike about BreadcrumbsIO?** Still in its early stages, so it doesn't integrate broadly yet **Recommendations to others considering BreadcrumbsIO:** If you need lead scoring quickly, the team is awesome and will help you get started ASAP. **What problems is BreadcrumbsIO solving and how is that benefiting you?** Breadcrumbs gets lead scoring done quickly and effectively, leading to better prioritization of leads for our business when we tested it. ### 11. An amazing team who's solved a huge problem, that's every marketer's kryptonite! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2021 **What do you like best about BreadcrumbsIO?** Breadcrumbs has given my team visibility and the actionable information that I've been wrestling with for years. My team is empowered and able to focus on the leads that matter, rather than being overrun by a sea of unqualified data. The product is intuitive, easy to set up and immediately adds value. **What do you dislike about BreadcrumbsIO?** I only wish I would have had this years ago!!!! **What problems is BreadcrumbsIO solving and how is that benefiting you?** My team can now focus on the highest priority leads. This is invaluable and has totally changed the game for the way we engage with prospects. ### 12. Interesting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Matheus M. | GROWTH MARKETING LEAD LATAM, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2021 **What do you like best about BreadcrumbsIO?** The possibility to create a scoring model to predict the best leads to pursue in the sales funnel. **What do you dislike about BreadcrumbsIO?** The tool is a little bit complex when you don't know much about statistics and decay models. So it was nice to have an onboarding tour to explain difficult concepts. **What problems is BreadcrumbsIO solving and how is that benefiting you?** Problems that could solve are related to spent my time with leads that are valuable instead of bad leads that just waste my time. It's a good way to prevent bad activities in my routine. ### 13. Great software, not mobile friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Jared S. | Business Development Consultant (Venture Scout), Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** The software has got a lovely design and powerful integration capacity to hubspot **What do you dislike about BreadcrumbsIO?** When i came in contact with the software, i was actively looking for something similar, except my preference was for it to be mobike friendly. However, Bredcrumbs does not display well on mobile. **What problems is BreadcrumbsIO solving and how is that benefiting you?** Since I and most of my team members work remotely, our sales and marketing endeavors are increasingly on the move, and being able to get this done via mobile is critical to our success, time and convenience. ### 14. Very useful and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Chiara I. | Marketing and Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about BreadcrumbsIO?** After the configuration, the dashboards on the homepage are very useful. **What do you dislike about BreadcrumbsIO?** I didn't find anything that I dislike... **What problems is BreadcrumbsIO solving and how is that benefiting you?** Breadcrumbs.io is helpful to score all the leads that we collect during our marketing campaigns. ### 15. Not matching for me but definetely for some in my network **Rating:** 4.5/5.0 stars **Reviewed by:** Mahmood M. | Business Process Manager & Co - Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about BreadcrumbsIO?** That it can filter through my leads and contacts and define the best to contact **What do you dislike about BreadcrumbsIO?** It is not for startups with smaller amounts of leads or contacts **Recommendations to others considering BreadcrumbsIO:** have a big enough userbase or amount of leads and contacts ready before using it **What problems is BreadcrumbsIO solving and how is that benefiting you?** Nothing really it wasnt a fit for my firm as i am in the beginning of lead generation ### 16. Lead Scoring made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** Easy lead scoring + good customer service (hands-on support)! Excited that they integrate well with HubSpot which is the CRM we use for both Marketing and Sales efforts. **What do you dislike about BreadcrumbsIO?** Not really an issue with Breadcrumbs itself but generally lead scoring is only as good as the data coming in. You still need a good data vendor or operations in order to help with this. **What problems is BreadcrumbsIO solving and how is that benefiting you?** Fast and efficient lead scoring. The majority of this could be done with some extensive work on our end but BreadcrumbsIO basically does the heavy lifting for us. ### 17. It sound a great tool but not so easy to setup **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2021 **What do you like best about BreadcrumbsIO?** The concept of creating a framework to evaluate your lead. **What do you dislike about BreadcrumbsIO?** It's difficult to set up the tool. I stopped using it because I was in lack of time. **What problems is BreadcrumbsIO solving and how is that benefiting you?** At the moment, I stop using BreadcrumbsIO but I think it's a tool that I can consider for the future ### 18. The perfect software for sales pros **Rating:** 5.0/5.0 stars **Reviewed by:** Luis P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** Ease of use and how actionable it is, easy to visualize **What do you dislike about BreadcrumbsIO?** I'd love to have it in an app format that I can access from the phone **What problems is BreadcrumbsIO solving and how is that benefiting you?** Being able to know which leads to focus on ### 19. Revenue Acceleration - Lead Scoring - Experimentation Layer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2021 **What do you like best about BreadcrumbsIO?** I like the ability to target unique scores for different business goals. This has been useful for how I think about building out SaaS companies' operational flows. **What do you dislike about BreadcrumbsIO?** There are some integrations that would be nice to have or an OPEN API **Recommendations to others considering BreadcrumbsIO:** Don't be afraid of lack of data or bad data. The tool is extremely flexible. **What problems is BreadcrumbsIO solving and how is that benefiting you?** I'm solving operationalizing specific flows in organizations using unique models for the business objective. ### 20. Wonderful Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** Their blog is full of great content. They helped me a lot to grow **What do you dislike about BreadcrumbsIO?** The contents of the blog could be multilingual. Some video content **What problems is BreadcrumbsIO solving and how is that benefiting you?** Breadcrumbs help us accelerate our revenue ### 21. Breadcrumbs was a highly valuable tool when running marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about BreadcrumbsIO?** Being able to verify your list of emails helps with targeting the right group of users for ads, deliverability rates, etc. **What do you dislike about BreadcrumbsIO?** Not 100% accurate, so not always confident that an email address is invalid **Recommendations to others considering BreadcrumbsIO:** Definitely would recommend when working with email lists for re-targeting ads **What problems is BreadcrumbsIO solving and how is that benefiting you?** Ensuring that emails are accurate and valid ### 22. Lead Scoring in AutoPilot **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** Friendly design of the website, attractive free tools and plan to start **What do you dislike about BreadcrumbsIO?** A little bit difficult to set up categories at the beginning, I would recommend offering some templates to start **What problems is BreadcrumbsIO solving and how is that benefiting you?** It helps identify invalid emails or low-value leads ### 23. Good service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2021 **What do you like best about BreadcrumbsIO?** The scoring system - smart and easy to use. **What do you dislike about BreadcrumbsIO?** Nothing from my concern, so far. It does what it promises. **What problems is BreadcrumbsIO solving and how is that benefiting you?** Better lead qualification in Hubspot. ## BreadcrumbsIO Discussions - [What are breadcrumbs in UX design?](https://www.g2.com/discussions/what-are-breadcrumbs-in-ux-design) - [Are breadcrumbs good for accessibility?](https://www.g2.com/discussions/are-breadcrumbs-good-for-accessibility) - [What are software breadcrumbs?](https://www.g2.com/discussions/what-are-software-breadcrumbs) - [What is the purpose of the breadcrumb feature?](https://www.g2.com/discussions/what-is-the-purpose-of-the-breadcrumb-feature) - [what is the best way to get that greater amount of leads when starting up](https://www.g2.com/discussions/what-is-the-best-way-to-get-that-greater-amount-of-leads-when-starting-up) - 1 upvote - [View BreadcrumbsIO pricing details and edition comparison](https://www.g2.com/products/breadcrumbsio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+18%3A43%3A45+-0500&secure%5Bsession_id%5D=b7c6e6cb-6777-4558-8b64-baca202231ff&secure%5Btoken%5D=8f5c70913218f0b7099bb85b101db3488c3b7a630f44843ff01e0e52b1dafb43&format=llm_user) ## BreadcrumbsIO Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Management** - Conversion Viability - Workflow **Platform** - Data Synchronization - Analysis ## Top BreadcrumbsIO Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,412 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - 4.5/5.0 (1,196 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) - 4.0/5.0 (941 reviews)