I like Braze's ability to send easy-to-design emails across segments. The UI is very modern and user-friendly, which makes it easy to use, especially since I have to work across different teams to send emails without needing someone technical to create the visuals. Additionally, I find the feature for monitoring metrics across sends quite valuable. Review collected by and hosted on G2.com.

Terrible integrations. There is no native integration with Salesforce. If you are a B2B company as well, this platform will not work for your business. Awful initial setup took 4 months. Review collected by and hosted on G2.com.

Yeah, the canvases in Braze are pretty good. I just make pretty complex canvases at the back of it that are triggered based on the data in there. Review collected by and hosted on G2.com.

Yeah. Two core things on that is one, you can't search for data. You have to know the exact email address or unique identifier. It's user ID, whereas you should be able to just look at the data rather than export it. And second thing, the date is, like, singular layered. So you can't have nested data, which would be very, very valuable. Review collected by and hosted on G2.com.

I like the personalization options, the connected content, and the content cards in Braze. The fact that it operates in real time is a huge plus. These features provide a unique experience and add more touchpoints to customer interaction that other CRMs don't offer. It's also personal and feels very close, creating a natural interaction with customers. Review collected by and hosted on G2.com.

I would say that drag and drop templates should be improved. They should be easier for marketers to do this job, but we, CRM and marketing operations people, usually need to help, especially when creating more complicated campaigns. So I think the drag and drop should definitely improve. Review collected by and hosted on G2.com.

I like how easy Braze is to use! The drag and drop feature is super easy to use and lets me customize my emails how I want. I am on braze on every day and build and launch emails often! Was super easy to learn how to use and it is much better than an old email platform I used to use. Review collected by and hosted on G2.com.

I would love it if there was a way to easily convert HTML templates to drag and drop. In trying to switch my emails from html to drag and drop, and cannot get exact specifications to be the same and it is quite frustrating. Review collected by and hosted on G2.com.

Braze is a good platform for sending communications, and the user profile data is intuitive to use, making customers feel real. It makes using and executing complex customer journeys easier for our team and speeds up execution timelines. I think the canvas step features are really useful, and the intelligent tools are very useful. We use context to personalize and transform data points. Review collected by and hosted on G2.com.

I think sometimes the data visibility could be improved: things like being able to see all possible values for attributes within nested objects. Review collected by and hosted on G2.com.

I love how well we can collaborate remotely but also in person. About every other year or so, we do a Braze Hackathon with members from the NBC organization and Braze to tackle important ideas for the next year. It's always fun to brainstorm ideas and work with a team who can turn visions into reality, which is really exciting. I also really like the email builder tool and the new AI decision tools. The AI tools are great because they help us make decisions by using real-time data, allowing us to quickly translate numbers into tangible next steps. This is particularly helpful for our audiences team. Review collected by and hosted on G2.com.

I think it would be really nice to have a basic, super basic level 101-esque course on how Braze works — before we even get into how the team uses it. I wonder how much of the new team members' understanding is true understanding and how much is trial by error or a 'monkey see, monkey do' situation. I haven’t found tutorials on our side to be especially helpful Review collected by and hosted on G2.com.

I like that Braze can be used by users with many different skill levels for various marketing and in-app messaging tasks. The Campaigns & Canvases feature is particularly valuable as it allows us to send personalized content to nudge customers effectively. Review collected by and hosted on G2.com.

A fair bit of dev support required. We require a lot from our in-house tech teams re integration. This can make new things slow to be delivered by us. It was rushed which is why we have gaps in our integration. Review collected by and hosted on G2.com.

I like Braze's easy-to-use UI and its integrated features that allow us to solve complex issues easily. I also appreciate the integrations within our tech stack that enable seamless data transfer. These features power our marketing efforts by allowing us to deliver personalized campaigns at scale. Review collected by and hosted on G2.com.

While the UI is clear to use for front-end tasks, the Analytics features could be more rigorous and display elements such as statistical significance. Review collected by and hosted on G2.com.

I like the intuitive platform of Braze, especially when building reports. I use these reports to make further decisions on the timing, recipients, and content of the communications I send. While I haven't had much time to explore them, the AI features in Braze look interesting to me. Review collected by and hosted on G2.com.

Navigation between canvases and messaging is sometimes difficult. Additionally, advanced filtering is not automatically filtering to active campaigns, and the search page could be clearer and less busy. Review collected by and hosted on G2.com.

Great UI, platform that responds quickly to complex engagement workflow, strong support and amazing AI integration Review collected by and hosted on G2.com.

Campaign Data expires; email previews exhausts promo codes. Review collected by and hosted on G2.com.