--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1685 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1685 scale: '5' date_modified: '2026-07-16' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,685 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users value the **ease of use** of Braze, highlighting its intuitive design and flexibility for various needs. (385 reviews) - Users find Braze's **intuitive interface** easy to learn, enabling effective customer messaging and scalable CRM campaigns. (189 reviews) - Users praise Braze for its **effective automation** , enabling seamless, personalized campaigns across multiple channels effortlessly. (151 reviews) - Users commend Braze's **responsive customer support** , making implementation and ongoing use a seamless experience. (151 reviews) - Users appreciate the **powerful multichannel capabilities** of Braze, benefiting from its intuitive design and seamless functionality. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve challenging** , needing time and support to grasp Braze's complex interface and tools. (159 reviews) - Users feel the absence of **missing features** hampers engagement and limits email customization in Braze. (149 reviews) - Users find the **heavy complexity** of Braze unsuitable for simple tasks, complicating simple survey use cases. (102 reviews) - Users find Braze's **limited features** hinder their ability to analyze data effectively and gather meaningful feedback. (93 reviews) - Users mention a **steep learning curve** initially, making the onboarding and mastery of features quite challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Effortless Campaign Management with Stellar Visual Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Gaelle M. | Senior CRM Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I love creating visual complex journeys through the easy canvas tool. I can pull audiences really easily and see how each user interacts with the different steps in the journey. I find the ease of setting up complex journeys with multiple steps, A/B tests, and personalized interaction particularly impressive. Also, the initial setup of Braze was very smooth and much faster than running campaigns on our old CRM. **What do you dislike about Braze?** Reporting + data integration **What problems is Braze solving and how is that benefiting you?** Braze helps communicate with customers in a timely, personalized manner across multiple channels. I love creating complex journeys easily with the canvas tool and the ease of setting up A/B tests and personalized interactions. ### 2. User Friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Braze?** Braze continues to be user-friendly and easy to navigate. **What do you dislike about Braze?** My previous response still stands. I'd love to see more attractive templates and make sure they're customizable. I would like to see more data - date is everything, so as precise as we can get with our user journey. (like even what sections of our email do our users linger on) **Recommendations to others considering Braze:** Use the L.A.B. resource. It offers learning materials on how to get the best experience out of using Braze. **What problems is Braze solving and how is that benefiting you?** The ease of having emails automated through Braze is wonderful for our company's reoccurring campaigns. Braze makes my email sends easy and effortless as I am able to upload my content, test and send within 20 minutes! ### 3. Powerful Segmentation with Minor Usability Quirks **Rating:** 4.5/5.0 stars **Reviewed by:** Mo K. **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** I like the way Braze is all set up and I've gotten used to how it works over the years. It's a system that makes sense to me. I like the segmentation feature a lot. Being able to segment across attributes and events, even nested events, allows me to be granular in terms of targeting, which I find very useful. **What do you dislike about Braze?** I guess sometimes the logic of things when I am segmenting, if logic might make sense in my head, it might not necessarily make sense when I'm presenting that in Braze. It can be a bit of a low-level issue. Things that could be improved perhaps are housekeeping, being able to move things around and delete things. I was to move something from staging over to production, I'd like everything to be moved over. I don't have to do everything all over again. So that would be nice, but they're minor things. **What problems is Braze solving and how is that benefiting you?** Ultimately, Braze solves engagement issues and helps in unlocking revenue. ### 4. Powerful CRM with Robust Segmentation, Though Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Kailan . **Reviewed Date:** January 21, 2026 **What do you like best about Braze?** I use Braze to work at speed without losing control, confident that the logic and segmentation behind each campaign remain reliable. Once campaigns are set up and launched, they work exactly as expected. I'm very likely to recommend Braze for CRM due to its beneficial integrated features. **What do you dislike about Braze?** The UI can feel complicated for new users, creating quite a steep learning curve before feeling fully confident in using the platform effectively. The initial setup was difficult from an integration point of view and required a lot of assistance from internal tech teams. It also took a lot of time to understand how things fit together, particularly segmentation logic, customer data, and campaign setup. Clearer onboarding UI would help a lot, using tooltips to explain common actions or settings, and cleaner naming of modules and features would make it easier to use and understand when to use them. Visual cues of how things connect, such as when setting up canvases. I think more AI could be implemented when needing help, especially for things like canvas setups. **What problems is Braze solving and how is that benefiting you?** Braze centralizes segmentation, localization, and customer data, simplifying high-volume campaigns across markets. It ensures reliable campaign launches, maintaining control and trust in segmentation. Initial setup was tough but crucial for understanding data integration and campaign setup. ### 5. Efficient Campaign Management with Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte G. | MarTech Technical Architect, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for campaign orchestration and really like the ease of campaign setup it offers. The user interface stands out for me because of its good integration of AI, which makes it easier to find and set up campaigns. **What do you dislike about Braze?** I'm not happy with the copying between workspaces. It would be better if it allowed copying other areas like audiences to maintain links between copied canvases, and also allowed for mass updating of messages in SMS subscription groups. **What problems is Braze solving and how is that benefiting you?** I use Braze for campaign orchestration and appreciate the ease of campaign setup. The UI, especially the integration of AI and campaign setup, is really useful. ### 6. AI-Driven Excellence with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Ben G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I appreciate the AI tools in Braze and how they integrate well into our existing workflows, making it easy to build on what we're already doing. The setup was good, and it effectively does everything our in-house system did, but better. **What do you dislike about Braze?** The UI is powerful but it's hard to plan things for our marketing team to utilize because we want to do really complex things. We also need better AI agents and cleaner ways to insert Liquid or connected content calls to eliminate typos or human error. **What problems is Braze solving and how is that benefiting you?** Braze does everything our system did but better, with AI tools that integrate into our workflows seamlessly. ### 7. A robust and scalable customer engagement platform with excellent personalization capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Herculis D. | Growth Analyst SSr, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Braze?** Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface. Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data. Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications. The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. **What do you dislike about Braze?** While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly. Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface. Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of scaling personalized communication across multiple channels, ensuring that our messaging is both timely and relevant. By consolidating messaging orchestration into a single platform, it eliminates silos between teams and systems, allowing for more cohesive customer experiences. With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention. Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth. ### 8. Braze Keeps Innovating with an Ever-Improving UX/UI and New Communication Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Braze?** Braze is a software that keeps innovating and constantly improving its UX/UI, its features and adds new channels for communication. **What do you dislike about Braze?** There really isn’t much to dislike about Braze. If I had to pick one thing, it would be the reporting. It’s a pain point that Braze is aware of and has tried to address, but with all the data it collects, you’re better off doing your analytics outside of Braze. **What problems is Braze solving and how is that benefiting you?** It's solving the problem of being able to effectively communicate with our diverse audience. It allows me to really drill down on specific types of users to be able to give them the communications and information that they are looking for. ### 9. Powerful customers engagement platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Linh V. | CRM & Automation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Braze?** Great relationship with CSM. Many workshops, conferences and webinars to get updated with industry's standards and learn more about other brands. **What do you dislike about Braze?** Not all Braze support agents are great. Sometimes it took lengthy discussion and a lot of back and forth to solve the problem especially if it's very technical. **What problems is Braze solving and how is that benefiting you?** Braze helps us increase our users' activities on the platform depending on their stage in the users' life cycle and hence, boost activation and help churn prediction. ### 10. User-Friendly CRM Tool with Minor Flow Limitations **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze for its usability and ease of understanding. It has clear and obvious drop-downs and clear naming conventions for features, making it straightforward to use. The initial setup was very easy, with a clear setup process and no forced instruction walkthroughs. I also appreciate that it allows direct email and push communication to customers, which is crucial for deploying CRM activities. **What do you dislike about Braze?** I don’t like the rigidity of the email flow structures. When you can’t create a central-looking pathway on an email journey, the block always moves to one side. **What problems is Braze solving and how is that benefiting you?** I use Braze to enable direct email and push communication to customers. ### 11. Efficient Messaging Platform with Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Max H. | Partnership director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Braze?** I most liked Braze's user interface and the ease of setting up. It's very straightforward and offers templates for emails, suggestions for messaging, and safety checks. The initial setup was very easy; the team had no difficulties. Additionally, we had better control and more features available, which made it better for us to switch. **What do you dislike about Braze?** we were unable to run a few custom connections **What problems is Braze solving and how is that benefiting you?** Braze helped solve our messaging and communication issues with users and provided extensive scope. It streamlines sending communications and reporting. ### 12. Versatile and Convenient, but Setup Hurdles Exist **Rating:** 4.0/5.0 stars **Reviewed by:** Sonny S. | Event Management Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** I use Braze for my mailers and it allows me to customize communication channels. I like the AI integrations and how convenient it makes my workflow. It also helps me make my canvases and creates delays without manually doing it. I switched from Brevo to Braze because it offers way more possibilities. **What do you dislike about Braze?** I don't like the HTML drop editor in Braze. It would be better if the interface was easier to use. Transferring data during the setup was also a pain. **What problems is Braze solving and how is that benefiting you?** Braze allows me to customize communication channels and AI integrations make my workflow more convenient by creating delays automatically. ### 13. Innovative and User-Friendly, But Client-Side Heavy **Rating:** 5.0/5.0 stars **Reviewed by:** Ilya . | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for all the user communications, audiences, and journeys. I find that it does everything we do already but better. I really appreciate the innovations and ease of use that Braze offers. The AI capabilities and user journeys are particularly impressive, as the journeys help us work with specific user cohorts like newly joined or returning members. **What do you dislike about Braze?** I’d say heavy reliance on client side implementation for our use cases **What problems is Braze solving and how is that benefiting you?** I use Braze for user comms, audiences, and journeys. It does everything we do already but better. Journeys help us work with specific user cohorts like newly joined or returning members. ### 14. Data-Centric Tool with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Laurence H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze for its data-centric nature. The attributes defined within Braze can be used in campaign code, and they are updatable via feed or API, which is really beneficial. **What do you dislike about Braze?** The data points don’t have data types or validation, which affects workflow. It would be better if there were data type definitions and data quality alerts. Also, there are issues with easy SMTP transactional email sending that Acoustic could handle but Braze can't. **What problems is Braze solving and how is that benefiting you?** I use Braze for sending marketing emails and defining campaigns. I like its data-centric nature, attributes in the campaign code, and how it integrates with our backend APIs. ### 15. Intuitive Tool with Time-Saving Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Arman H. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I think Braze is a very intuitive tool and very user-friendly. I love my ability to create multiple segments that I need, as well as being able to work with reusable content. It saves us time because we're able to create reusable content and leverage it going forward. I feel like Braze is always at the top of releasing new features that genuinely help people and companies' needs. **What do you dislike about Braze?** I feel like Braze could have better deliverability features, as inbox monitoring tools are quite important. **What problems is Braze solving and how is that benefiting you?** I use Braze for daily marketing automation, communicating with customers via email, SMS, and push notifications. ### 16. Feature-Rich for Marketing but Needs UI Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Arth V. **Reviewed Date:** February 06, 2026 **What do you like best about Braze?** I like that Braze is pretty easy to use and offers a lot of features for controlling and fine-tuning audiences. The ability to dissect segments into sub-segments using segment extensions is quite helpful. **What do you dislike about Braze?** The UI can be a little too clunky and it's not optimized for small screen laptops, so it ends up making it difficult to use across a variety of devices. It could also be more clear about what I have access to and don't, as it usually leaves a vague message which leaves me unsure if the data exists or if I just don't have access. **What problems is Braze solving and how is that benefiting you?** I use Braze for email marketing. It helps us utilize our PII data for marketing safety. It's pretty easy to use and has features for controlling and fine-tuning audiences, allowing us to dissect segments into subsegments using segment extensions. **Official Response from Nick Wood:** > Thank you for the feedback, Arth. We’re excited to hear about the platform’s overall ease of use and how helpful our segmentation capabilities have been. I’ll share your other UI feedback with the team. ### 17. Valuable for Campaign Analysis with Room for Dashboard Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Steven D. **Reviewed Date:** January 12, 2026 **What do you like best about Braze?** I really like Braze because it allows me to quickly and easily see performance data at both a macro level, like canvases and campaigns, and a more detailed point of view for individual messages. I like the audience lookup feature when troubleshooting issues specific to certain users, as it helps me find users and assess the communications they've been sent. I also find certain features in the dashboard builder helpful for tracking performance through custom dashboards, although I feel they could be better. The search functionality is a standout as well, being both easy to use and effective, which helps me quickly find canvases and campaigns even when I don't know their exact names or location. I'm a big fan of Braze overall, and it has greatly supported our product marketing efforts. **What do you dislike about Braze?** Although the report builder is great for the dashboard feature, it could be much improved. The graphs and charting have never worked effectively for me. And the ability to customize seems very surface level. I'd love to personalize further and go deeper. I also wish there was a feature that we could easily create a test user (with specific profile attributes) to test comms in the live environment. Similarly, a dashboard visually showing all of the comms that a user has received would be helpful. **What problems is Braze solving and how is that benefiting you?** Braze lets me see performance data easily for campaigns and individual messages. It helps find users, troubleshoot issues, and track performance with custom dashboards. The search functionality makes finding canvases and campaigns quick when I don't know their exact names. ### 18. User-Friendly Platform with Valuable A/B Testing **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie P. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for communications with customers and it really makes it easier to send multiple messages. I like how user-friendly it is, which really stands out for me. I also appreciate the ability to build a canvas and have A/B testing, as it makes it easier to work out what avenue performs better. The initial setup of Braze was very easy according to my team. **What do you dislike about Braze?** I haven’t got any dislikes at the moment **What problems is Braze solving and how is that benefiting you?** Braze makes it a lot easier to send multiple communications and helps work out which avenue performs better with tools like canvas building and A/B testing. ### 19. Seamless Cross-Channel Engagement with Real-Time Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Sree P. **Reviewed Date:** January 09, 2026 **What do you like best about Braze?** I use Braze primarily for cross-channel customer engagement, and I really appreciate the real-time personalization it offers, which lets us reach out instantly when a customer takes specific actions like viewing a product category or abandoning a cart. The seamless cross-channel orchestration ensures customers get a consistent experience regardless of which device or channel they use. I also find the powerful AI tools very helpful in optimizing our efforts. Braze's strong integrations and good documentation with easy-to-use tools are a big plus. The initial setup was easy and smooth, making the whole process a breeze. **What do you dislike about Braze?** New marketers need extensive onboarding, which can be challenging getting started. It's difficult to estimate the cost for scaling programs since Braze doesn’t have public pricing, and as the user count grows, the price varies making it hard to determine costs upfront. Organizing campaigns becomes time-consuming as users grow, especially managing a large number of canvases across multiple regions. Teams without engineering support often need additional help. **What problems is Braze solving and how is that benefiting you?** I use Braze for real-time customer data interaction, cross-channel journeys, and personalized content delivery. It automates optimizations and manages complex data efficiently. The real-time personalization and cross-channel orchestration enhance engagement by ensuring relevance and conversion. ### 20. User-Friendly Automation with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Braze?** I like how Braze is user-friendly, making it feel like I can hit the ground running without the need for extensive technical skills. The simplicity and user interface are aspects that I really enjoy, and the support team is also good. **What do you dislike about Braze?** I mean, I think if the canvas emails could be duplicated or like you can copy existing manual campaigns into canvas journeys, that would be epic. Like it can provide and manually update my canvas in the draft phase and do a before and after like key suggestions and areas of improvement. **What problems is Braze solving and how is that benefiting you?** Braze automates email campaigns easily, so I don't have to send them manually. ### 21. Robust Engagement, Tricky Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Adam B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is a robust piece of software that enables high-quality engagement and allows us to convert a lot of volume. It's easy to use, fairly straightforward to learn, and offers almost limitless possibilities for learning with it. The initial setup was also fairly straightforward from what I understand. **What do you dislike about Braze?** I feel like some of the segmentation aspects are tricky, and the backend data is difficult to get to grips with too. It could be laid out more intuitively. **What problems is Braze solving and how is that benefiting you?** I use Braze for multi-channel winback campaigns. It's robust, enabling high-quality engagement and converting a lot of volume. ### 22. Empowers Personalized Customer Journeys, Needs Better Reporting Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Alkis G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that you can create a whole customer journey in one canvas with Braze. I enjoy the decision elements and find the easy testing of variants and liquid language for personalization particularly helpful. It helps us have relevant messaging based on user actions and who they are. **What do you dislike about Braze?** Braze reporting not having an API key. And no way to programmatically understand which custom attributes and events are used in segments, canvases, campaigns like in usage report but on a massive scale. **What problems is Braze solving and how is that benefiting you?** Braze helps in sending personalized messages, crafting customer journeys, and having relevant messaging based on user actions. ### 23. Simplifies Campaigns with Excellent Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan C. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really appreciate the simplicity that Braze offers while managing complex campaigns and workflows. The segmentation feature is great, and I find the canvas and journey builders to be very effective as they allow us to deliver personalized messages quickly to the right people. **What do you dislike about Braze?** Some reporting could be better and more customization, such as building your own content blocks and dashboard selections. **What problems is Braze solving and how is that benefiting you?** Braze lets us communicate with multiple game player bases, delivering personalized content and updates via email. It manages complex campaigns simply and efficiently, with excellent segmentation and journey building that quickly reaches the right people. ### 24. Flexible Campaign Setup, But Lacks HTML Highlighting **Rating:** 5.0/5.0 stars **Reviewed by:** Christina K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I appreciate how Braze supports personalization and makes it easier to build email campaigns. I like the flexibility that the canvas offers, which makes setting up multiple daily campaigns simpler. Additionally, the initial setup of Braze was very easy. **What do you dislike about Braze?** I think it would be good if the HTML could highlight the sections on the creative in real time, and I wish I could have two sections open at the same time. **What problems is Braze solving and how is that benefiting you?** Braze supports personalization, makes it easier to build emails and canvases that include emails and push notifications, providing flexibility in setting up multiple campaigns daily. ### 25. Intuitive CRM with Powerful AI and Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Endrit S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze to be very intuitive, which is a key reason why my team switched from Responsys. I love the Braze AI agents and how they help in building emails and segmentation, allowing us to provide the best experience to our customers. The initial setup of Braze was very easy, including the warming up process. **What do you dislike about Braze?** Segment extension is something we haven't used a lot because it's not the most beneficial for us. **What problems is Braze solving and how is that benefiting you?** Braze is very intuitive for CRM, and its AI agents help in building emails and segmentation, providing the best experience to our customers. ### 26. Exceptional Learning Portal Makes Braze Easy for Beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Ruth A. | CRM Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2025 **What do you like best about Braze?** What I love best about Braze is the learning portal. As a newbie, understanding the platform seemed like attempting algebra as a 3 year old, but the learning portal & live trainings have made using Braze very easy. **What do you dislike about Braze?** I just started using Braze for 5 months now. So, don't know yet what I dislike about the Braze. **What problems is Braze solving and how is that benefiting you?** Currently, Braze is supporting our foundational engagement and platform readiness. While we are still in the CDI ingestion phase, the Inbox Vision tool within the email template builder has been instrumental in helping us test and optimize responsive email templates across devices and email service providers. This reduces rendering risks, ensures consistency in user experience, and positions us for improved engagement when campaigns go live. ### 27. Seamless User Experience and Easy Setup with Braze **Rating:** 4.0/5.0 stars **Reviewed by:** Mabel P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is easy to understand and use, making it accessible for our clients. I also appreciate that Braze seems to constantly innovate, providing a seamless experience for its users. The easy setup is another aspect that stands out positively. I believe Braze makes campaign planning easy, covering everything from strategy to content and audience building. **What do you dislike about Braze?** There is nothing I don't like at this time. **What problems is Braze solving and how is that benefiting you?** Braze can help us reach more clients, enriching customer records with our geo-demographic and spend data, and making campaign planning easy from strategy to content to audience building. ### 28. Advanced Tool for User Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Pierre N. **Reviewed Date:** January 28, 2026 **What do you like best about Braze?** I love having access to a very advanced tool that allows me to create extremely fine segments. I can use different channels without necessarily knowing how to code, which is really convenient. There's nothing better than Braze for segmenting my audience, and it really makes a difference when launching marketing campaigns in terms of engagement, retention, and conversion. The initial setup was very simple, and the support or account management team is very responsive. **What do you dislike about Braze?** For me, everything related to the analytical aspect, in-depth, not just campaign analytics, but overall retention, these kinds of things could really be improved so that it is also an analytics tool, not just campaign reporting. **What problems is Braze solving and how is that benefiting you?** I use Braze to boost retention, orchestrate different channels, and offer personalized experiences, improving user engagement and activation. ### 29. Intuitive CRM with Powerful AI and Liquid Experience **Rating:** 4.5/5.0 stars **Reviewed by:** M G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like how Braze allows us to deliver targeted, omnichannel experiences with tailored, valuable communications to our customers. The AI agents make things a lot easier and the platform itself is intuitive, including Liquid, which helps provide a dynamic experience. These tools help massively with brainstorming and providing solutions. **What do you dislike about Braze?** Search often doesn’t return the exact result unless you use speech marks. **What problems is Braze solving and how is that benefiting you?** Braze allows us to deliver targeted, omnichannel experiences and valuable communications. Braze AI helps with brainstorming and solutions, enhancing problem-solving and optimization. The intuitive platform and liquid feature enable a dynamic customer experience. ### 30. Empowers Personalized Customer Journeys with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2025 **What do you like best about Braze?** Braze is a powerful and flexible CRM platform that enables our team to execute highly personalized, real-time customer journeys at scale. Its strength lies in the combination of robust segmentation, event-based triggering, and multi-channel orchestration (push, in-app messages, email, content cards) within a single platform. The Canvas and Campaign tools make it easy to test, iterate, and operationalize lifecycle strategies quickly, while Liquid personalization allows us to tailor messaging dynamically without heavy engineering dependency. On top of that, Braze’s documentation, customer support, and willingness to co-build through betas make it a strong long-term partner rather than just a vendor. **What do you dislike about Braze?** None so far. Braze usage has been incredible **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of delivering timely, relevant, and personalized communications across multiple channels at scale. Before Braze, coordinating lifecycle flows, behavioral triggers, and ad-hoc campaigns often required heavy manual effort or separate tools, making it difficult to respond to user behavior in real time. ### 31. Plug and Play Omni-channel platform for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjana M. | Customer Lifecycle Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Braze?** Braze just gets it. It’s super easy to use and implement, brings all your channels together, and lets you build smart, personalised campaigns without the tech headache. Perfect for busy teams who want to move fast and make real connections. There are tons of resources and also love the community feature. **What do you dislike about Braze?** There’s definitely a learning curve with Braze, and you’ll need to go through a ton of resources and documentation but honestly, that feels like part of the deal. The good news is, there’s plenty of suppot to guide you, and once you get the hang of it, it’s totally worth it! **What problems is Braze solving and how is that benefiting you?** Braze takes the stress out of juggling different tools by letting us manage all our customer messaging in one place. It helps us send the right message at the right time, without having to do everything manually. It’s made our campaigns feel more personal and a lot easier to run. ### 32. Intuitive UI, Poor Reporting Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze's simplicity, which makes it quicker to get campaigns up and running. It's got a nice interface and UI, and it's also very easy to integrate with other systems, which makes it cheaper and more efficient. **What do you dislike about Braze?** The reporting isn't very good. It just isn't much fair reporting at all and doesn't allow you to report across campaigns and across channels. It's not very intuitive to find the metrics you need and report across different time frames and segments. **What problems is Braze solving and how is that benefiting you?** I use Braze for email marketing, helping me with retaining customers and engagement. ### 33. AI-Driven Marketing Insights with Room for Onboarding Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** andrea s. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I am loving the new AI capabilities they have rolled out recently and the smart dynamic function for testing in canvases and campaigns. I also appreciate getting more insights where I can get the details fast. **What do you dislike about Braze?** The user experience is not as easy for new users to onboard into the system, especially for those with a less technical background. It could pick up insights from competitors that have easier user interfaces. It's not super easy to start. **What problems is Braze solving and how is that benefiting you?** I use Braze for smart timing, automated data, and customer-driven campaigns, gaining insights fast. **Official Response from Andrea Nieto:** > Thanks for sharing your experience, it’s great to hear the AI capabilities and dynamic testing features are helping you move faster and gain insights more efficiently. We also hear your feedback on the onboarding experience. Getting new users up to speed quickly is critical, and we know there’s more we can do to make that process more intuitive, especially for less technical teams. Your input has been shared internally. Appreciate you taking the time to provide thoughtful feedback. ### 34. Streamlined CRM, Speedy Market Launch **Rating:** 4.5/5.0 stars **Reviewed by:** Ant M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I appreciate how Braze has streamlined a lot of our business processes and made it much easier for our team to be reactive in communications. The speed to market is a big plus for us. I find the ease of use and the integrations with other platforms to be really beneficial. The initial setup of Braze was very good, which helped us get started without much trouble. **What do you dislike about Braze?** NA. **What problems is Braze solving and how is that benefiting you?** Braze streamlines our business processes and enables personalized, timely offers. It enhances our team's ability to react in communications through seamless data integrations. ### 35. Effective Multi-Channel User Engagement with Room for UI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Luka C. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Braze?** I like the omnichannel features of Braze, which allow me to target my customers on multiple channels like push, email, SMS, and in-app. I also appreciate the segmentation capabilities. **What do you dislike about Braze?** I think the UI is old or not as well made. I don't enjoy using it that much. I think it could be improved. Also, the technical aspects of it for a nontechnical person like me are not the best. So that could be improved as well. **What problems is Braze solving and how is that benefiting you?** Braze solved our user communication problems, providing omnichannel features to target customers on multiple platforms like push, email, SMS, and in-app, all in one app. ### 36. Meets Expectations for Email and Push Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Albert H. | engineering manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Braze?** It meets my expectations for a product that runs campaigns through email and push notifications. **What do you dislike about Braze?** Custom integrations—such as sending personalised content via their API—are expensive and don’t handle high volumes well when you need to operate at scale. **What problems is Braze solving and how is that benefiting you?** It helps me target the right audience and send them personalized messages. ### 37. Excellent service **Rating:** 4.0/5.0 stars **Reviewed by:** Felipe Z. | Agente de seguros, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Braze?** Changes were made to some filters to include multiple variables and now they do not execute correctly. Specifically, one of the filters corresponded to city and allowed selecting multiple cities simultaneously, now we can only send one at a time. **What do you dislike about Braze?** on some occasions I have experienced that problem **What problems is Braze solving and how is that benefiting you?** Specific communication to target users, to encourage the use of the app. ### 38. Scalable Dynamic Content Testing That Grows With Our Business **Rating:** 5.0/5.0 stars **Reviewed by:** Edward G. | CRM executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The sheer scalability of this product allows it to grow with our business. We can test and refine dynamic content to better suit our end user **What do you dislike about Braze?** Canvases can be pretty fidgety to work with. It should be possible to select multiple components at once and move or delete them; right now, this really slows the team down during testing. **What problems is Braze solving and how is that benefiting you?** A big problem we had was understanding the user journey and behaviour. With user profiles, we can see what actions the user takes in near real time and respond personalised content ### 39. Great for push alerts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Braze?** I like the image library, the reporting functionality, and that you can schedule push alerts to go out in advance, helping with forward planning and seasonal events. **What do you dislike about Braze?** I don't like having to schedule separately for iOS and Android platforms, I wish it was just one push for all device types. It is hard to archive previous pushes making the interface quite hard to navigate. **What problems is Braze solving and how is that benefiting you?** We get a lot of user data from Braze compared to our previous system. The testing functionality is also really comprehensive, and it is easy to make edits after seeing the push on screen. ### 40. Efficient, Intuitive, and Smooth Onboarding Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Milton V. **Reviewed Date:** February 13, 2026 **What do you like best about Braze?** I love how efficient Braze is for my team and I. It really helps us build canvases and campaigns a lot quicker by using templates and an easy to use UI. I find Braze very easy and smooth for initial setup for clients. I appreciate that everything, like data, SDK integrations, and reporting, is stored on one platform. I also use Canvas a lot, as it helps map out customer journeys. **What do you dislike about Braze?** I need more assistance with AI agent models. It's not easy to understand and there aren't enough learning paths. **What problems is Braze solving and how is that benefiting you?** I use Braze for reporting, analytics, and building test concepts. It centralizes data, SDK integrations, and reporting. It's efficient for my team, helping us build campaigns quickly with templates and an easy-to-use UI. ### 41. Streamlined Cross-Channel Marketing with Intuitive Canvas **Rating:** 4.0/5.0 stars **Reviewed by:** Simar S. **Reviewed Date:** February 07, 2026 **What do you like best about Braze?** I really like the Canvas feature in Braze because its visual nature makes it easier to reason and iterate on complex user journeys. It's intuitive for creating different types of logics, timings, and branching once you get used to it, which reduces the need for engineers for day-to-day changes because marketers themselves can use it. Also, I remember the initial setup being very smooth. **What do you dislike about Braze?** Reporting can probably be a bit more improved. It sometimes feels fragmented, and it's kind of hard to get a clean view of performance across channels or across multiple canvases without having to actually export the data and do some work with it. **What problems is Braze solving and how is that benefiting you?** I use Braze to manage cross-channel planning for messaging outreaches from a single platform, making our campaigns more cohesive. ### 42. Braze unlocks your creativity as a digital marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Max P. | Director of Marketing & Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** Braze's new AI tools have only made it easier to engage with customers and ensure the best possible member experience for EverWash. **What do you dislike about Braze?** Still wish we had more access to engineering support. **What problems is Braze solving and how is that benefiting you?** Braze has allowed us to create effective strategies for costumer engagement, communication and retention in an increasingly mobile and digital world. It has helped us increase all major KPIs. ### 43. Streamlined Campaigns with Braze's Easy Drag-and-Drop Feature **Rating:** 4.0/5.0 stars **Reviewed by:** Steve R. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for creating canvases and campaigns. I like the speed of delivery it offers, which helps streamline the process since earlier, I had to go through different teams to deliver. I also appreciate the ease of building canvases with Braze due to its drag-and-drop feature. **What do you dislike about Braze?** The Liquid feature in Braze gets confusing for me. **What problems is Braze solving and how is that benefiting you?** I use Braze for creating canvases and campaigns, which speeds up delivery by eliminating the need to go through different teams. The ease of building canvases with drag and drop enhances my workflow. ### 44. Effortless Email Creation with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Dilara M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find editing emails with Braze to be a smooth experience. Uploading images is straightforward, and I also appreciate how easy it is to copy and paste links into the system. The initial setup of Braze was very easy, which was a huge relief. **What do you dislike about Braze?** When uploading a template, it can take time to load. **What problems is Braze solving and how is that benefiting you?** I use Braze to create emails and it helps out with links. Editing emails is a smooth experience, and uploading images is easy. Copy and paste links are simple to add, making email creation effective. ### 45. No-Code Needed, but Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Josh G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze doesn't require any coding skills, which helps us get up to speed with campaign delivery and onboard new team members quickly. It also facilitates knowledge sharing across the business, allowing other stakeholders to understand Braze features. **What do you dislike about Braze?** Bulk campaign reporting, generating stats such as 'unique recipients' over a given time frame doesn't de-dupe very well. **What problems is Braze solving and how is that benefiting you?** I use Braze for personalization at scale and multi-channel marketing. It helps us quickly deliver campaigns without needing code skills, onboard team members easily, and allows stakeholders to grasp its features. ### 46. Great for Sharing Events, Though the Platform Can Feel Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Natasha S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Sharing events and information with our users. **What do you dislike about Braze?** There’s a lot going on on my platform, and it can feel a bit overwhelming at times (though I’m not sure that’s necessarily a bad thing?). **What problems is Braze solving and how is that benefiting you?** It’s great for regularly sharing information and events with our users, helping them stay connected to our platform. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. It’s great to hear Braze is helping you keep users informed and engaged through regular communication. We also understand your point about the platform feeling overwhelming at times. As capabilities expand, making the experience more intuitive remains a priority, and your feedback has been shared with the team. Appreciate you taking the time to share your perspective. ### 47. Strong UI, but need for improvement in analyses **Rating:** 4.0/5.0 stars **Reviewed by:** Robert V. **Reviewed Date:** December 19, 2025 **What do you like best about Braze?** I find the user interface of Braze very easy to use. New employees and junior managers can quickly get up to speed, which leads to relatively efficient usage. The setup of segmentation, canvas, and campaigns is very good. Additionally, the testing time is impressively fast – test SMS, test emails, and test in-app messages can be sent quickly. These are the advantages I find the strongest. **What do you dislike about Braze?** In Braze's Canvas feature, it is not possible to depict truly complex and long-running user flows. Users cannot be sent back to the beginning or to another step they have already been to at the end of a flow, which increases the number of campaigns that need to be set up. There are differences in how segmentation can be used in the segmentation feature and in campaign segmentation, which is a major problem. Segment extensions are not synchronized in real-time, but only once a day, which means they are not up-to-date 99 percent of the day. The analysis in Braze is very weak, especially regarding A/B testing and flow analyses, as only four can be set and nothing can be adjusted after the campaign starts. Email marketing practices, such as countdowns and access to GIF platforms, are missing in Braze. The landing page feature is very weak and has not been optimized for a long time. During the implementation of Braze, there was little support from the onboarding team in defining data and campaigns. **What problems is Braze solving and how is that benefiting you?** Braze is a CRM tool that allows us to manage communication with end users who use our app. ### 48. Efficient Campaign Management with Some Improvement Scope **Rating:** 5.0/5.0 stars **Reviewed by:** Annie H. | Engagement Marketing Specialist **Reviewed Date:** October 21, 2025 **What do you like best about Braze?** I use Braze to send email campaigns to our members and audience, keeping them updated with all the email communications and what's happening in the business, which is very helpful. I appreciate not having to set up email templates from scratch because it's a tedious process. The email testing and AB testing features are very user-friendly and help me understand the best ways to reach my audience. What I like most about Braze is the drag-and-drop editor. As someone without a heavy technical background, creating emails becomes easy and user-friendly. The drag-and-drop editor saves time and helps me work better with the brand and content team. I can easily show our stakeholders changes like adjusting the color on an email header without any hard coding. It's great that I can change prebuilt templates anytime and anywhere, which supports brand consistency and allows for better collaboration with the marketing team. I also appreciate the support from Braze's account managers, who make the setup process easy by being available to help through calls and emails, capturing every pain point and resolving them during onboarding. **What do you dislike about Braze?** I feel like with Braze, one thing I don't like about it is that you can't really delete email templates. You archive them, and then sometimes they appear in the list anyway. And that also goes for the data as well. Sometimes there's an issue with the data list upload, and it would be nice if we can delete segments or things that we don't need to use anymore. It just clogs the whole process because even if you archive it, you do see it. I also feel like it needs a chat space, like, even through a Zoom call, so you can jump on a call with the agent, share screens, or something. Or even just live chat to get support rather than through email all the time. I find the chat experience could be improved. **What problems is Braze solving and how is that benefiting you?** I use Braze to send email campaigns and keep our audience updated. It simplifies email template setup, making it less tedious, and offers user-friendly testing features that help me understand the best ways to reach my audience. ### 49. One stop shop ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Tom B. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The usability of the platform and how user friendly it is for someone who is unfamiliar with ESPs. It was very easy to implement with our current tech stack. It has a number of features which are growing exponentially with frequent updates that aren't gated by pay walls. **What do you dislike about Braze?** Lack of flexibility in some areas. Naming conventions that are different to other ESPs. **What problems is Braze solving and how is that benefiting you?** It is a one stop shop for all of our content (so we don't need a CMS) it is great at integrating with multiple platforms etc. ### 50. AI-Driven CRM Excellence with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Isabel O. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really like the AI feature in Braze as it's easy to problem solve. I use Braze for targeting customers at specific life cycle stages with evergreen content that nurtures and prevents churn. Integrating other things with Braze has been easy. **What do you dislike about Braze?** I wish Braze had better link management in templates and the option to duplicate a campaign into a template for ease. **What problems is Braze solving and how is that benefiting you?** I use Braze for targeting customers at specific life cycle stages and nurturing them to prevent churn. The AI feature makes it easy to problem solve. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+04%3A04%3A05+-0500&secure%5Bsession_id%5D=609204fc-8af0-4acd-9d27-491e0796b368&secure%5Btoken%5D=920d018baec81a5d40e34ce3afbf4f4ce76e09bd805366bbb710dca3eb7121cd&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews)