![Martin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Martin S.") MS Martin S. CRM Program Manager Enterprise (\> 1000 emp.) 11/3/2023 More Options - - [Respond as Braze](https://www.g2.com/survey_responses/braze-review-8812846/official_response/new) "Braze is a great platform to engage with your customers through many channels" 5/5 What do you like best about Braze? Braze is very powerful in orchestrating marketing and service messages across different channels such as in-app messages, push notifications, sms, email and web messages. It does not require technical skills to set up a journey which has many decision points. My record of creating a campaign with an audience is within 12 minutes, so you can create a campaign while listening to Ravel's Bolero ๐Ÿ˜ƒ Review collected by and hosted on G2.com. What do you dislike about Braze? Braze data model looks at user level, not at account level. If you want to target an audience that has a specific profile or behaviour within the account (so not attributed to your account contact person, but to the behaviour of the users within that account) then you need to prepare the data more than you would have to do compared to other engagement software. This makes Braze less suitable for B2B corporate use cases. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? We inform our customers about our products and services. We stimulate them to use our app more and in the right way. By using a variety of different channels, our reach is great, the response is verty well and the impact is measurable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite See what 1665 reviewers think of Braze 4.5 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/braze/reviews)