Juliana D.

Manager Communications and Marketing Operations

Enterprise (> 1000 emp.)

10/23/2025

"Easy Reporting, But Posting Algorithm Needs Improvement"

4/5

What do you like best about Brandwatch Social Media Management?

the reporting feature is easier to use than prior management tools Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

the posting algorithm is really inaccurate Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

easily sharing previews of posts to stakeholders before they go live Review collected by and hosted on G2.com.

Verified User in Construction

Enterprise (> 1000 emp.)

10/20/2025

"Highly Customizable Reports, But Frequent Feature Downtime"

5/5

What do you like best about Brandwatch Social Media Management?

How customizable the measure reports are. We can slice and dice the data however we want. All the label capabilities to be able to really sort and separate posts. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I get a lot of emails about features being down a lot. It seems like this happens a lot. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Tracking our posts and making it a quick and easy process to pull reports and track data. Review collected by and hosted on G2.com.

Sam B.

Social Media Manager

Small-Business (50 or fewer emp.)

6/11/2025

"Great potential"

1/5

What do you like best about Brandwatch Social Media Management?

I like the measurement dashboards and the ability to modify them and allow you to present data in a much more visual way. The customer support is quick when needed. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

There's quite often a lot of bugs and missing data, so it's not always straight forward when trying to pull weekly/monthly or ad hoc reports for clients. We're often asking for support on bugs and errors more often than we'd like. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Collecting data and presenting in easy to understand dashboards, removing the need to download and measure from individual platforms Review collected by and hosted on G2.com.

Verified User in Food Production

Small-Business (50 or fewer emp.)

12/17/2025

"Great Visibility, But Room for Improvement"

2.5/5

What do you like best about Brandwatch Social Media Management?

I like the visibility and how easy to use it is Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

It is consistently buggy and support is not assisting in a timely manner Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It helps us sort and view or workload easily Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

6/13/2025

"User-friendly, has flaws"

4/5

What do you like best about Brandwatch Social Media Management?

It's easy to schedule, monitor and collaborate on posts all in one place.

Customer service is helpful and fast Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

There are frequent technical issues -- nothing major, but they add up and can be inconvenient. One thing in particular is that the platform logs me out regularly. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It helps streamline scheduling and approvals, which saves time and keeps things organized. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

10/23/2025

"Marketing Manager"

4/5

What do you like best about Brandwatch Social Media Management?

Brandwatch is easy to usen desktop. It's been a helpful tool for multi-team use. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Can't edit pre-loaded posts on mobile app, so not helpful for live events. We have a lot of fundraising events. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It makes analytics easier with the dashboard feature. Also has made it easier to review and approve posts submissions from other teams in our organization. Review collected by and hosted on G2.com.

Verified User in Hospitality

Enterprise (> 1000 emp.)

10/16/2025

"Great for Scheduling and Influencer Vetting, but Lacks Video/Reel Posting"

4.5/5

What do you like best about Brandwatch Social Media Management?

The most helpful is the ability to schedule out social content across different platforms. The influencer section is also a great tool to aid in vetting potential influencer stays for the hotel properties that I market for. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The non ability to post video/reels and having to use hub app for this purpose. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Reporting to bring color to how social media brings awareness Review collected by and hosted on G2.com.

Samantha D.

Account manager

Small-Business (50 or fewer emp.)

10/16/2025

"Great Automated Posting, but Frequent Channel Disconnects"

3/5

What do you like best about Brandwatch Social Media Management?

Automated posting tool. Helps with crossposting between multiple channels Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The channels disconnect often making the process difficult and inconvenient Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Automated posting Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Enterprise (> 1000 emp.)

10/23/2025

"Great for Multi-Platform Scheduling, But Limited by Upload Size and X Threads"

3.5/5

What do you like best about Brandwatch Social Media Management?

It is helpful to schedule posts across many platforms all in one place. Easy to use and found the measure section really helpful when creating analytics. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Not able to post X threads and the upload size could be higher Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Scheduling every day on our multiple channels is now so much easier using Brandwatch Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

10/16/2025

"Great features for the average user"

4.5/5

What do you like best about Brandwatch Social Media Management?

Ability to see all channels on one screen and easily connect new accounts Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Limited saved searches in the Listen module unless on a higher tier plan Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Being able to view all channels at once and schedule posts to accounts with a lot of post editing options has helped me use native scheduling less Review collected by and hosted on G2.com.