ES Eve S. External Communications Officer Enterprise (\> 1000 emp.) 10/25/2024 "Great tool for campaign analysis" 3.5/5 What do you like best about Brandwatch Social Media Management? Brandwatch is an excellent tool to visualise large quantities of data within a short amount of time, which makes it ideal for reviewing the impacts of larger campaigns on public opinion. It is easy to implement and has been used on a variety of projects within our organisation in the span of a year. The graphs and tools are varied and provide many different insights that are very helpful in evidencing value of public relations campaigns to stakeholders. The support provided by our Customer Support manager has been fast and detailed, giving better ideas of how else the platform could be used. Review collected by and hosted on G2.com. What do you dislike about Brandwatch Social Media Management? Unfortunately, demographic data is very limited and sentiment analysis is very inaccurate. Some stories, which were sad in content but not reputationally negative were still flagged as a "negative" sentiment, even though it was negative solely because of the nature of the story and nothing to do with the brand. This makes this aspect of the platform not usable for analysis purposes. Review collected by and hosted on G2.com. What problems is Brandwatch Social Media Management solving and how is that benefiting you? Brandwatch has allowed us to reactively analyse campaigns as well as proactively monitor unfolding situations which could potentially be reputationally damaging, and adjust our approach as a result. Being able to monitor social conversations in real-time and react accordingly has been useful in limiting reputational damage. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite See what 959 reviewers think of Brandwatch Social Media Management 4.0 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/brandwatch-social-media-management/reviews)