# Top 10 Brandwatch Social Media Management Alternatives & Competitors
**Average Rating:** 4.0/5
**Total Number of Reviews:** 983
Looking for alternatives or competitors to Brandwatch Social Media Management? Social Media Suites is a widely used technology, and many people are seeking productive, quick software solutions with business intelligence, competitive intelligence, and automation. Other important factors to consider when researching alternatives to Brandwatch Social Media Management include features and customer service. The best overall Brandwatch Social Media Management alternative is Hootsuite. Other similar apps like Brandwatch Social Media Management are Sprout Social, Meltwater, Sprinklr Social, and Agorapulse. Brandwatch Social Media Management alternatives can be found in [Social Media Suites](https://www.g2.com/categories/social-media-suites) but may also be in [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) or [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools).


## Best Paid & Free Alternatives to Brandwatch Social Media Management
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
  - [Meltwater](https://www.g2.com/products/meltwater/reviews)
  - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
  - [Agorapulse](https://www.g2.com/products/agorapulse/reviews)
  - [Sendible](https://www.g2.com/products/sendible/reviews)
  - [Eclincher](https://www.g2.com/products/eclincher/reviews)
  - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
  - [Oktopost](https://www.g2.com/products/oktopost/reviews)
  - [Zoho Social](https://www.g2.com/products/zoho-social/reviews)

## Top 10 Alternatives to Brandwatch Social Media Management Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Brandwatch Social Media Management stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Non-Profit Organization Management, and Public Relations and Communications, and find the best product for your business.


  ### 1. [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
By Hootsuite
**Average Rating:** 4.3/5
**Total Reviews:** 7,402
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Reviewers say compared to Brandwatch Social Media Management, Hootsuite is:
- Easier to set up
- Better at meeting requirements
- More usable
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Hootsuite](https://www.g2.com/compare/brandwatch-social-media-management-vs-hootsuite)
**Compare Hootsuite with other alternatives:**
- [Hootsuite vs Sprout Social](https://www.g2.com/compare/hootsuite-vs-sprout-social)
- [Hootsuite vs Meltwater](https://www.g2.com/compare/hootsuite-vs-meltwater)
- [Hootsuite vs Sprinklr Social](https://www.g2.com/compare/hootsuite-vs-sprinklr-social)
- [Hootsuite vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-hootsuite)
- [Hootsuite vs Sendible](https://www.g2.com/compare/hootsuite-vs-sendible)
- [Hootsuite vs Eclincher](https://www.g2.com/compare/eclincher-vs-hootsuite)
- [Hootsuite vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-hootsuite)
- [Hootsuite vs Oktopost](https://www.g2.com/compare/hootsuite-vs-oktopost)
- [Hootsuite vs Zoho Social](https://www.g2.com/compare/hootsuite-vs-zoho-social)

  ### 2. [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
By Sprout Social
**Average Rating:** 4.4/5
**Total Reviews:** 6,867
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.


Reviewers say compared to Brandwatch Social Media Management, Sprout Social is:
- Better at meeting requirements
- Easier to set up
- More usable
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Sprout Social](https://www.g2.com/compare/brandwatch-social-media-management-vs-sprout-social)
**Compare Sprout Social with other alternatives:**
- [Sprout Social vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-sprout-social)
- [Sprout Social vs Meltwater](https://www.g2.com/compare/meltwater-vs-sprout-social)
- [Sprout Social vs Sprinklr Social](https://www.g2.com/compare/sprinklr-social-vs-sprout-social)
- [Sprout Social vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-sprout-social)
- [Sprout Social vs Sendible](https://www.g2.com/compare/sendible-vs-sprout-social)
- [Sprout Social vs Eclincher](https://www.g2.com/compare/eclincher-vs-sprout-social)
- [Sprout Social vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-sprout-social)
- [Sprout Social vs Oktopost](https://www.g2.com/compare/oktopost-vs-sprout-social)
- [Sprout Social vs Zoho Social](https://www.g2.com/compare/sprout-social-vs-zoho-social)

  ### 3. [Meltwater](https://www.g2.com/products/meltwater/reviews)
By Meltwater
**Average Rating:** 4.1/5
**Total Reviews:** 2,667
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.


Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Meltwater](https://www.g2.com/compare/brandwatch-social-media-management-vs-meltwater)
**Compare Meltwater with other alternatives:**
- [Meltwater vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-meltwater)
- [Meltwater vs Sprout Social](https://www.g2.com/compare/meltwater-vs-sprout-social)
- [Meltwater vs Sprinklr Social](https://www.g2.com/compare/meltwater-vs-sprinklr-social)
- [Meltwater vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-meltwater)
- [Meltwater vs Sendible](https://www.g2.com/compare/meltwater-vs-sendible)
- [Meltwater vs Eclincher](https://www.g2.com/compare/eclincher-vs-meltwater)
- [Meltwater vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-meltwater)
- [Meltwater vs Oktopost](https://www.g2.com/compare/meltwater-vs-oktopost)
- [Meltwater vs Zoho Social](https://www.g2.com/compare/meltwater-vs-zoho-social)

  ### 4. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
By Sprinklr
**Average Rating:** 4.1/5
**Total Reviews:** 1,217
Sprinklr has 19 social media management modules, purpose-built to deliver amazing customer experiences and ensure the voice of the customer is heard and acted upon by every employee.


Reviewers say compared to Brandwatch Social Media Management, Sprinklr Social is:
- Slower to reach roi
- More expensive
- Better at meeting requirements
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Sprinklr Social](https://www.g2.com/compare/brandwatch-social-media-management-vs-sprinklr-social)
**Compare Sprinklr Social with other alternatives:**
- [Sprinklr Social vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-sprinklr-social)
- [Sprinklr Social vs Sprout Social](https://www.g2.com/compare/sprinklr-social-vs-sprout-social)
- [Sprinklr Social vs Meltwater](https://www.g2.com/compare/meltwater-vs-sprinklr-social)
- [Sprinklr Social vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-sprinklr-social)
- [Sprinklr Social vs Sendible](https://www.g2.com/compare/sendible-vs-sprinklr-social)
- [Sprinklr Social vs Eclincher](https://www.g2.com/compare/eclincher-vs-sprinklr-social)
- [Sprinklr Social vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-sprinklr-social)
- [Sprinklr Social vs Oktopost](https://www.g2.com/compare/oktopost-vs-sprinklr-social)
- [Sprinklr Social vs Zoho Social](https://www.g2.com/compare/sprinklr-social-vs-zoho-social)

  ### 5. [Agorapulse](https://www.g2.com/products/agorapulse/reviews)
By Agorapulse
**Average Rating:** 4.5/5
**Total Reviews:** 973
Agorapulse is a Social Media Marketing and CRM suite that helps agencies, business owners and marketers to manage their Facebook page, Twitter and Instagram accounts.


Reviewers say compared to Brandwatch Social Media Management, Agorapulse is:
- Easier to set up
- More usable
- Easier to do business with
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-brandwatch-social-media-management)
**Compare Agorapulse with other alternatives:**
- [Agorapulse vs Hootsuite](https://www.g2.com/compare/agorapulse-vs-hootsuite)
- [Agorapulse vs Sprout Social](https://www.g2.com/compare/agorapulse-vs-sprout-social)
- [Agorapulse vs Meltwater](https://www.g2.com/compare/agorapulse-vs-meltwater)
- [Agorapulse vs Sprinklr Social](https://www.g2.com/compare/agorapulse-vs-sprinklr-social)
- [Agorapulse vs Sendible](https://www.g2.com/compare/agorapulse-vs-sendible)
- [Agorapulse vs Eclincher](https://www.g2.com/compare/agorapulse-vs-eclincher)
- [Agorapulse vs Emplifi](https://www.g2.com/compare/agorapulse-vs-emplifi-emplifi)
- [Agorapulse vs Oktopost](https://www.g2.com/compare/agorapulse-vs-oktopost)
- [Agorapulse vs Zoho Social](https://www.g2.com/compare/agorapulse-vs-zoho-social)

  ### 6. [Sendible](https://www.g2.com/products/sendible/reviews)
By Sendible
**Average Rating:** 4.5/5
**Total Reviews:** 905
Sendible is a social media marketing platform for engaging with customers across multiple social media channels at any time.


Reviewers say compared to Brandwatch Social Media Management, Sendible is:
- Better at meeting requirements
- Easier to do business with
- More usable
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Sendible](https://www.g2.com/compare/brandwatch-social-media-management-vs-sendible)
**Compare Sendible with other alternatives:**
- [Sendible vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-sendible)
- [Sendible vs Sprout Social](https://www.g2.com/compare/sendible-vs-sprout-social)
- [Sendible vs Meltwater](https://www.g2.com/compare/meltwater-vs-sendible)
- [Sendible vs Sprinklr Social](https://www.g2.com/compare/sendible-vs-sprinklr-social)
- [Sendible vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-sendible)
- [Sendible vs Eclincher](https://www.g2.com/compare/eclincher-vs-sendible)
- [Sendible vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-sendible)
- [Sendible vs Oktopost](https://www.g2.com/compare/oktopost-vs-sendible)
- [Sendible vs Zoho Social](https://www.g2.com/compare/sendible-vs-zoho-social)

  ### 7. [Eclincher](https://www.g2.com/products/eclincher/reviews)
By Eclincher
**Average Rating:** 4.6/5
**Total Reviews:** 442
Eclincher is a market leader in the social media and online presence management. It offers multi-account and channel management, brand reputation monitoring, content creation, publishing and scheduling, social inbox, CRM, analytics reporting, local listings management, boosting local SEO ranking, automation, AI, and much more. More broadly, Eclincher provides a comprehensive solution for managing social media and online presence, facilitating content scheduling, audience engagement, brand reputation management, analytics, and automation. Eclincher serves businesses of all sizes, brands, marketing agencies, marketers, social media managers, and professionals. Specifically for agencies, Eclincher offers unique features for managing clients, including free client dashboards and analytics reports. Eclincher is an official partner of Facebook, Instagram, X (Twitter), LinkedIn, Google Business, YouTube, Pinterest, TikTok, WordPress, Google Analytics and many more integrations.


Reviewers say compared to Brandwatch Social Media Management, Eclincher is:
- Better at meeting requirements
- Easier to do business with
- Better at support
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Eclincher](https://www.g2.com/compare/brandwatch-social-media-management-vs-eclincher)
**Compare Eclincher with other alternatives:**
- [Eclincher vs Hootsuite](https://www.g2.com/compare/eclincher-vs-hootsuite)
- [Eclincher vs Sprout Social](https://www.g2.com/compare/eclincher-vs-sprout-social)
- [Eclincher vs Meltwater](https://www.g2.com/compare/eclincher-vs-meltwater)
- [Eclincher vs Sprinklr Social](https://www.g2.com/compare/eclincher-vs-sprinklr-social)
- [Eclincher vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-eclincher)
- [Eclincher vs Sendible](https://www.g2.com/compare/eclincher-vs-sendible)
- [Eclincher vs Emplifi](https://www.g2.com/compare/eclincher-vs-emplifi-emplifi)
- [Eclincher vs Oktopost](https://www.g2.com/compare/eclincher-vs-oktopost)
- [Eclincher vs Zoho Social](https://www.g2.com/compare/eclincher-vs-zoho-social)

  ### 8. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
By Emplifi
**Average Rating:** 4.4/5
**Total Reviews:** 382
From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale.


Reviewers say compared to Brandwatch Social Media Management, Emplifi is:
- Slower to reach roi
- Easier to do business with
- Better at meeting requirements
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Emplifi](https://www.g2.com/compare/brandwatch-social-media-management-vs-emplifi-emplifi)
**Compare Emplifi with other alternatives:**
- [Emplifi vs Hootsuite](https://www.g2.com/compare/emplifi-emplifi-vs-hootsuite)
- [Emplifi vs Sprout Social](https://www.g2.com/compare/emplifi-emplifi-vs-sprout-social)
- [Emplifi vs Meltwater](https://www.g2.com/compare/emplifi-emplifi-vs-meltwater)
- [Emplifi vs Sprinklr Social](https://www.g2.com/compare/emplifi-emplifi-vs-sprinklr-social)
- [Emplifi vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-emplifi-emplifi)
- [Emplifi vs Sendible](https://www.g2.com/compare/emplifi-emplifi-vs-sendible)
- [Emplifi vs Eclincher](https://www.g2.com/compare/eclincher-vs-emplifi-emplifi)
- [Emplifi vs Oktopost](https://www.g2.com/compare/emplifi-emplifi-vs-oktopost)
- [Emplifi vs Zoho Social](https://www.g2.com/compare/emplifi-emplifi-vs-zoho-social)

  ### 9. [Oktopost](https://www.g2.com/products/oktopost/reviews)
By Oktopost
**Average Rating:** 4.4/5
**Total Reviews:** 203
Oktopost is a Social Media Marketing Platform designed for professional B2B marketers


Reviewers say compared to Brandwatch Social Media Management, Oktopost is:
- Easier to do business with
- Easier to set up
- Better at support
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Oktopost](https://www.g2.com/compare/brandwatch-social-media-management-vs-oktopost)
**Compare Oktopost with other alternatives:**
- [Oktopost vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-oktopost)
- [Oktopost vs Sprout Social](https://www.g2.com/compare/oktopost-vs-sprout-social)
- [Oktopost vs Meltwater](https://www.g2.com/compare/meltwater-vs-oktopost)
- [Oktopost vs Sprinklr Social](https://www.g2.com/compare/oktopost-vs-sprinklr-social)
- [Oktopost vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-oktopost)
- [Oktopost vs Sendible](https://www.g2.com/compare/oktopost-vs-sendible)
- [Oktopost vs Eclincher](https://www.g2.com/compare/eclincher-vs-oktopost)
- [Oktopost vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-oktopost)
- [Oktopost vs Zoho Social](https://www.g2.com/compare/oktopost-vs-zoho-social)

  ### 10. [Zoho Social](https://www.g2.com/products/zoho-social/reviews)
By Zoho
**Average Rating:** 4.6/5
**Total Reviews:** 2,948
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.


Reviewers say compared to Brandwatch Social Media Management, Zoho Social is:
- Easier to set up
- More usable
- Better at meeting requirements
Categories in common with Brandwatch Social Media Management: [Social Media Management](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Compare:** [Brandwatch Social Media Management vs Zoho Social](https://www.g2.com/compare/brandwatch-social-media-management-vs-zoho-social)
**Compare Zoho Social with other alternatives:**
- [Zoho Social vs Hootsuite](https://www.g2.com/compare/hootsuite-vs-zoho-social)
- [Zoho Social vs Sprout Social](https://www.g2.com/compare/sprout-social-vs-zoho-social)
- [Zoho Social vs Meltwater](https://www.g2.com/compare/meltwater-vs-zoho-social)
- [Zoho Social vs Sprinklr Social](https://www.g2.com/compare/sprinklr-social-vs-zoho-social)
- [Zoho Social vs Agorapulse](https://www.g2.com/compare/agorapulse-vs-zoho-social)
- [Zoho Social vs Sendible](https://www.g2.com/compare/sendible-vs-zoho-social)
- [Zoho Social vs Eclincher](https://www.g2.com/compare/eclincher-vs-zoho-social)
- [Zoho Social vs Emplifi](https://www.g2.com/compare/emplifi-emplifi-vs-zoho-social)
- [Zoho Social vs Oktopost](https://www.g2.com/compare/oktopost-vs-zoho-social)


---
## Brandwatch Social Media Management Alternatives FAQs

### How does Brandwatch Social Media... compare to Hootsuite?

According to G2 data, [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) holds an average rating of 4.0/5 from 983 reviews, while [Hootsuite](https://www.g2.com/products/hootsuite/reviews) has a higher average rating of 4.3/5 based on 7,220 reviews. Hootsuite leads Brandwatch by 0.4 points in Ease of Setup (8.7 vs 8.2), 0.2 points in Ease of Admin (8.6 vs 8.4), 0.3 points in Usability (8.6 vs 8.3), and 0.1 points in Meeting Requirements (8.4 vs 8.0). Brandwatch scores higher in Support (8.6 vs 8.2) and Ease of Doing Business With (8.5 vs 8.6, a marginal difference). Users praise Brandwatch for its centralized management, ease of use, and strong social listening capabilities, with 55 mentions of ease of use and 37 mentions of post scheduling. Hootsuite is highly regarded for its post scheduling (1,066 mentions), ease of use (855 mentions), and time-saving features (813 mentions). It also offers a centralized management dashboard praised by 777 users. In summary, Hootsuite offers a more user-friendly and scalable experience with stronger scheduling and analytics capabilities, reflected in its higher rating and dimension scores. Brandwatch excels in support and social listening but has more reported limitations in scheduling and platform stability.



### What are the best alternatives to Brandwatch Social Media...?

Top alternatives to Brandwatch Social Media Management include [Hootsuite](https://www.g2.com/products/hootsuite/reviews) (4.3/5 stars, 7,220 reviews), [Sprout Social](https://www.g2.com/products/sprout-social/reviews) (4.4/5 stars, 6,424 reviews), and [Meltwater](https://www.g2.com/products/meltwater/reviews) (4.1/5 stars, 2,655 reviews). Other highly rated options are [Agorapulse](https://www.g2.com/products/agorapulse/reviews) (4.5/5 stars, 971 reviews), [Sendible](https://www.g2.com/products/sendible/reviews) (4.5/5 stars, 904 reviews), and [Zoho Social](https://www.g2.com/products/zoho-social/reviews) (4.6/5 stars, 2,918 reviews).



### What features do alternatives offer that Brandwatch Social Media... does not?

Brandwatch Social Media Management users report missing features such as improved analytics customization, better Instagram video scheduling, multi-gallery support, and enhanced campaign overview capabilities. Users also note limitations in AI functionalities and integration with Google My Business monitoring.



### Which Social Media Suites tools do reviewers recommend instead of Brandwatch Social Media...?

Reviewers recommend [Hootsuite](https://www.g2.com/products/hootsuite/reviews) for its ease of use, extensive scheduling capabilities, and centralized management praised in over 1,000 reviews. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) is favored for its intuitive interface, robust analytics, and comprehensive social media management features with 1,800+ mentions of ease of use. [Meltwater](https://www.g2.com/products/meltwater/reviews) stands out for its advanced AI-driven insights, unified media monitoring, and extensive global coverage, supported by 168 mentions of ease of use and 137 mentions of features. [Agorapulse](https://www.g2.com/products/agorapulse/reviews) is praised for its user-friendly interface, unified inbox, and excellent reporting, with 14 mentions of ease of use and 14 of centralized management. [Sendible](https://www.g2.com/products/sendible/reviews) is recommended for agency use with strong scheduling, approval workflows, and reporting features, noted in 13 mentions of ease of use. [Zoho Social](https://www.g2.com/products/zoho-social/reviews) is highlighted for its affordability, ease of use, and comprehensive scheduling and analytics, with 125 mentions of ease of use and 97 of post scheduling. These alternatives offer better administration, support, and meeting of requirements compared to Brandwatch Social Media Management according to G2 data.



### Why do users choose Hootsuite over Brandwatch Social Media...?

Users choose [Hootsuite](https://www.g2.com/products/hootsuite/reviews) over Brandwatch primarily due to its higher usability and ease of setup, with Hootsuite scoring 8.6 in usability versus Brandwatch's 8.3, and 8.7 versus 8.2 in ease of setup. Hootsuite's scheduling features are highly praised, with 1,066 mentions highlighting its post scheduling capabilities, making it a time-saving tool for managing multiple social media accounts efficiently. The platform's centralized dashboard and intuitive interface simplify managing multiple accounts and campaigns, which appeals to users managing large or diverse social media portfolios. Additionally, Hootsuite's integration with various platforms and tools, along with its AI-assisted content creation and scheduling recommendations, contribute to its preference among users. Despite some concerns about pricing, users find the value in Hootsuite's comprehensive feature set and scalability for growing teams. The initial setup is straightforward, and the platform supports collaboration and approval workflows effectively, which is particularly beneficial for agencies and enterprises. Overall, users favor Hootsuite for its robust scheduling, ease of use, and comprehensive analytics, which help streamline social media management and reporting. These advantages, combined with a larger user base and higher average rating (4.3/5 vs. 4.0/5), make Hootsuite the preferred choice for many social media professionals according to G2 data.




## Explore Articles
- [What platform integrates recruitment marketing with CRM systems?](https://www.g2.com/discussions/what-platform-integrates-recruitment-marketing-with-crm-systems)
- [What desktop search vendors support natural language search across emails and scattered cloud drives?](https://www.g2.com/discussions/what-desktop-search-vendors-support-natural-language-search-across-emails-and-scattered-cloud-drives)
- [Autodesk Forma vs Procore: which is better for field clock-in and plan markups on the jobsite?](https://www.g2.com/discussions/autodesk-forma-vs-procore-which-is-better-for-field-clock-in-and-plan-markups-on-the-jobsite)
- [What's the top-rated SaaS backup solution](https://www.g2.com/discussions/what-s-the-top-rated-saas-backup-platform-right-now)
- [Best tools for asset tracking in construction projects](https://www.g2.com/discussions/best-tools-for-asset-tracking-in-construction-projects)
- [BriteCore vs Origami Risk vs Socotra for P&C carriers: which insurance policy administration platform updates via cloud without disrupting ongoing policy administration work?](https://www.g2.com/discussions/britecore-vs-origami-risk-vs-socotra-for-p-c-carriers-which-insurance-policy-administration-platform-updates-via-cloud-without-disrupting-ongoing-policy-administration-work)

## Spotlight Categories
- [Auto Dialer Software](https://www.g2.com/categories/auto-dialer)
- [Video Editing Software](https://www.g2.com/categories/video-editing)
- [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)